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    The Evolution of Traditional To New Media

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    Far Faye
    The document discusses the evolution of traditional media to new media. It describes four major ages: (1) The Pre-Historic Age from 1500 BC to 1500 AD where early humans used stone tools and developed writing systems. (2) The Industrial Age from 1700s-1930s where power-driven machines were invented and printing press allowed for mass production. (3) The Electronic Age from 1930s-1980s where transistors were harnessed, enabling technologies like the transistor radio and early computers. (4) The New/Information Age from 1900s-2000s where the internet was developed, personal computers and smartphones emerged, and social networks like Facebook and Twitter revolutionized communication.

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    The Evolution of Traditional To New Media

    Uploaded by

    Far Faye
    414 views44 pages
    The document discusses the evolution of traditional media to new media. It describes four major ages: (1) The Pre-Historic Age from 1500 BC to 1500 AD where early humans used stone tools and developed writing systems. (2) The Industrial Age from 1700s-1930s where power-driven machines were invented and printing press allowed for mass production. (3) The Electronic Age from 1930s-1980s where transistors were harnessed, enabling technologies like the transistor radio and early computers. (4) The New/Information Age from 1900s-2000s where the internet was developed, personal computers and smartphones emerged, and social networks like Facebook and Twitter revolutionized communication.

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    The document discusses the evolution of traditional media to new media. It describes four major ages: (1) The Pre-Historic Age from 1500 BC to 1500 AD where early humans used stone tools and developed writing systems. (2) The Industrial Age from 1700s-1930s where power-driven machines were invented and printing press allowed for mass production. (3) The Electronic Age from 1930s-1980s where transistors were harnessed, enabling technologies like the transistor radio and early computers. (4) The New/Information Age from 1900s-2000s where the internet was developed, personal computers and smartphones emerged, and social networks like Facebook and Twitter revolutionized communication.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    414 views44 pages

    The Evolution of Traditional To New Media

    Uploaded by

    Far Faye
    The document discusses the evolution of traditional media to new media. It describes four major ages: (1) The Pre-Historic Age from 1500 BC to 1500 AD where early humans used stone tools and developed writing systems. (2) The Industrial Age from 1700s-1930s where power-driven machines were invented and printing press allowed for mass production. (3) The Electronic Age from 1930s-1980s where transistors were harnessed, enabling technologies like the transistor radio and early computers. (4) The New/Information Age from 1900s-2000s where the internet was developed, personal computers and smartphones emerged, and social networks like Facebook and Twitter revolutionized communication.

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    You are on page 1of 44

    The Evolution of Traditional

    to New Media
    What is Traditional Media?

    • Traditional media, or as some refer to as old


    media, has been used in the
    marketing/advertising world for years. When
    related to advertising, traditional media
    encompasses that of television, newspaper, radio
    and magazine ads.
    • These forms of communication are the steadfast
    ways that businesses have reached both
    consumers and other companies for decades.
    What is Traditional Media?

    • They are the roots of advertising and the most


    common form utilized by businesses on a daily
    basis. Though traditional media is effective,
    over the course of the last few years we have
    seen more and more businesses utilizing new
    media to reach its target audiences.
    What is New Media?
    • New media is the future of advertising. More and more
    consumers and businesses rely on new media to find their
    information.
    • Ultimately, new media refers to content that is easily
    accessible via many different forms of digital media. When
    related to advertising, some examples of new media
    include online advertising (retargeting, banner ads, etc.),
    online streaming (radio and television) and social media
    advertising.
    • Each of these are means in which businesses have the
    capability to reach consumers and other businesses with
    ease.
    Contents of the Report:

    Pre -Historic Industrial


    Age Age

    Electronic New Age


    Age
    PRE-HISTORIC AGE
    (1500 BC – 1500 AD)
    Prehistory is the period of human activity
    between the use of the first stone tools 3.3 million
    years ago and the invention of writing systems, the
    earliest of which appeared 5300 years ago.
    About 2.5 million years before writing was
    developed, technology began with the earliest
    hominids who used stone tools, which they may have
    used to start fires, hunt, cut food, and bury their dead.
    People discovered fire , developed paper from
    plants, and forged weapons and tools with stone,
    bronze, copper and iron.
    EXAMPLES FORMS OF MEDIA

    CAVE PAINTINGS ( 35,000 BC )


    CLAY TABLETS IN MESOPOTAMIA ( 2400 BC )
    PAPYRUS IN EGYPT ( 2500 BC )
    ACTA DIURNA IN ROME (130 BC)
    DIBAO IN CHINA ( 2ND CENTURY )
    CODEX IN MAYAN REGION

    PRINTING PRESS USING


    WOOD BLOCKS
    INDUSTRIAL AGE :(1700s-1930s)
    The Industrial Age is a period of history that
    encompasses the changes in economic and social
    organization that began around 1760 in Great Britain
    and later in other countries, characterized chiefly by the
    replacement of hand tools with power-driven machines
    such as the power loom and the steam engine, and by
    the concentration of industry in large establishments.
    People used the power of steam, developed
    machine tools, established iron production, and the
    manufacturing of various products ( including books in
    printing press).
    EXAMPLES FORMS OF MEDIA

    PRINTING PRESS FOR MASS PRODUCTION


    TYPEWRITER
    TELEPHONE
    TELEGRAPH
    The Electronic Age: (1930s – 1980s)

    • The Electronic age is the invention of the transistor


    ushered in the electronic age. People harnessed the
    power of transistor that led to the transistor
    communication became more efficient.
    • People harnessed the power of transistors that led to
    the transistor radio, electronic circuits, and the early
    computers. In this age, long distance communication
    became more efficient.
    TRANSISTOR RADIO

    TELEVISION 1941
    MAINFRAME COMPUTER
    APPLE 1 COMPUTER

    APPLE 2 COMPUTER
    New /Information Age: (1900s-2000s)
    • A period in human history characterized by the shift
    from traditional industry that the Industrial
    Revolution brought through industrialization, to an
    economy based on information computerization. The
    internet paved the way advanced the used of
    microelectronics with the invention of personal
    computers, devices wearable technology. Moreover,
    voice, image, sounds, and data are digitalized.
    • The Internet paved the way for faster communication
    and the creation of the social network.
    New /Information Age:
    (1900s-2000s)
    Web browsers: Social networks:
    • Mosaic (1993) • Friendster (2002)
    • Internet Explorer (1995) • Multiply (2003)
    • FB (2004)
    • Blogs: Blogspot (1999) • Instagram
    • Wordpress (2003)

    Microblogs:
    Video: YouTube (2005) • Twitter (2006)
    • Tumblr (2007)
    New /Information Age:
    (1900s-2000s)

    Portable computers Search Engines:


    • Laptops (1980) • Google (1996)
    • Netbooks (2008) • Yahoo (1995)
    • Tablets (1993)
    • Smart phones • Augmented Reality /
    Virtual Reality
    • Wearable technology
    • Video chat: Skype (2003)
    • Cloud and Big Data
    PORTABLE COMPUTER 1980

    TABLET 1993
    FRIENDSTER 2002
    GOOGLE 1997
    TWITTER 2007
    FACEBOOK 2004
    SMART PHONES

    WEARABLE TECH
    References:

    • https://www.slideshare.net/markjhonoxillo/the-
    evolution-of-traditional-to-new-media

    • https://www.sutori.com/story/the-evolution-of-
    traditional-media-to-new-media--
    6EnZMSt2SqCEmNnYTdYXh2XN

    • http://panchoregimar12345.blogspot.com/2018/01/
    the-evolution-of-traditional-to-new.html
    QUIZ # 1
    1.
    • Identify which age or period
    where humans first used stone
    tools, invented the writing
    systems in which papers are
    developed from plants.
    2.
    • State the period/age where
    transistors are invented
    essential to long distance
    communication.
    3.
    • Indicate the period/age where
    the internet paved the way
    advanced the used of
    microelectronics with the
    invention of personal computers,
    devices wearable technology.
    4.
    • Period where stone tools were
    replaced by hand tools with power-
    driven machines such as the power
    loom and the steam engine to
    developed machine tools ( including
    books in printing press).
    5.
    • A tall plant (like grass) that
    grows in Egypt which paper are
    st
    made of during the 1 period
    in the Evolution of Media
    6.
    7.
    8.
    9.
    10.
    Thank You
    For
    Listening ! <3

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