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    Media and Information Languages Student

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    Justine Ortencio
    The document discusses codes, conventions, and messages used in media and how they affect audiences. It provides learning objectives and activities around identifying these codes in group presentations and creating a postcard that conveys a positive message. The document also defines key terms like codes, conventions, audiences, producers, and different types of codes used in media like technical, symbolic, and written codes.

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    Media and Information Languages Student

    Uploaded by

    Justine Ortencio
    831 views43 pages
    The document discusses codes, conventions, and messages used in media and how they affect audiences. It provides learning objectives and activities around identifying these codes in group presentations and creating a postcard that conveys a positive message. The document also defines key terms like codes, conventions, audiences, producers, and different types of codes used in media like technical, symbolic, and written codes.

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    The document discusses codes, conventions, and messages used in media and how they affect audiences. It provides learning objectives and activities around identifying these codes in group presentations and creating a postcard that conveys a positive message. The document also defines key terms like codes, conventions, audiences, producers, and different types of codes used in media like technical, symbolic, and written codes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    831 views43 pages

    Media and Information Languages Student

    Uploaded by

    Justine Ortencio
    The document discusses codes, conventions, and messages used in media and how they affect audiences. It provides learning objectives and activities around identifying these codes in group presentations and creating a postcard that conveys a positive message. The document also defines key terms like codes, conventions, audiences, producers, and different types of codes used in media like technical, symbolic, and written codes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 43

    ILOILO NATIONAL HIGH SCHOOL

    SENIOR HIGH SCHOOL


    Luna St. La Paz, Iloilo City
    LEARNING COMPETENCIES
    Evaluates everyday media and information
    presentations regarding codes, convention, and
    message; and how they affect the audience, producers,
    and other stake holders. MIL11/12MILA-IIIf-15
    Produces and assesses the codes, conventions, and
    messages of a group presentation. MIL11/12MILA-IIIf-
    16
    “Language may be a source of
    misunderstandings”
    by Marshall McLuhan, 1964
    Does the user’s/audience’s own
    background or experience affect the
    interpretation of messages?
    How?
    Is it possible that a different
    individual derives a different
    meaning from the message?
    Explain.
    SPECIFIC LEARNING OBJECTIVES

    Identify codes, convention, and message and


    how they affect the audience, producers, and
    other stake holders.
    Reflect on how important information can be
    conveyed to create the desired impression.
    SPECIFIC LEARNING OBJECTIVES

    Create a postcard of your choice that shows


    positivity towards other people.
    Appreciate the importance of media and
    information languages to convey a message.
    ACTIVITY
    Form group consists of five members each.
    Using your one whole sheet of paper, think of a
    company name and illustrate or draw its own
    symbol/sign/icon, make sure that it is not copied
    nor plagiarized from the internet or other
    sources.
    Write a report based on your work of art.
    Languages
    pertains to the technical and symbolic
    ingredients or codes and conventions that
    media and information professionals may
    select and use in an effort to communicate
    ideas, information and knowledge.
    Media Languages
    Are codes, conventions, formats,
    symbols and narrative structures
    that indicate the meaning of
    media messages to an audience.
    How are symbols usually being presented?
    What is the importance of using symbols
    to convey a message or information?
    How these symbols are presented in terms
    of fonts, images, colors, design and others?
    CODES
    systems of signs, put together
    (usually in a sequence) to create
    meaning
    CODES
    TYPE OF CODES
    TECHNICAL CODES
    SYMBOLIC CODES
    WRITTEN CODES
    TECHNICAL CODES
    include sound, camera angles, types of
    shots and lighting. They may include, for
    example, ominous music to communicate
    danger in a feature film, or high-angle
    camera shots to create a feeling of power
    in a photograph.
    CAMERA TECHNIQUES
    SYMBOLIC CODES

    include the language, dress or actions


    of characters, or iconic symbols that are
    easily understood
    What does red rose symbolizes?

    A red rose may convey


    romance/ love
    What does a clenched fist
    symbolizes?

    A clenched fist may


    convey anger.
    What does the colors in a Traffic
    Light symbolize?

    Red = stop
    Green = Go
    Yellow = Ready
    WRITTEN CODES

    Used of language style and textual


    layout (headlines, captions, speech
    bubbles, language styles, etc.
    HEADLINES
    CAPTIONS
    SPEECH BUBBLES
    CONVENTIONS
    In the media context, refers to a
    standard or norm that acts as a
    rule governing behavior.

    For ex., a convention of the science


    – fiction genre is that the story
    often includes robots, aliens, time –
    travel or genetic manipulation
    AUDIENCE

    the group of consumers for whom a


    media message was constructed as well
    as anyone else who is exposed to the
    message.
    PRODUCERS
    What information codes, conventions and messages
    about our country is communicated on this postcards?
    What information codes, conventions and messages
    about our country is communicated on this sculpture?
    Enrichment
    If you are to create a postcard, a movie or a sculpture for a place or
    an organization of your choice what technical and symbolic codes
    would you use to convey information and create desired impression?
    Why?

    How is understanding of the technical and symbolic codes contribute


    to media and information literacy?
    FINAL OUTPUT
    Find your partner. Create a postcard that shows
    positivity towards other people. Apply codes and
    convention based on your preferences.
    Size of postcard = 4x6 inches
    Photo paper

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