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    Media Studies

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    Ringle Job
    The document provides an introduction to key concepts in media studies, including definitions of media, examples of different media forms, and important terms. It discusses how media allows communication to large groups, includes tools like television, radio, and print advertising. Key concepts covered are mass media, mass marketing, advertising, media technologies, and propaganda. The document also asks questions about media languages, audiences, and representations.

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    Media Studies

    Uploaded by

    Ringle Job
    23 views9 pages
    The document provides an introduction to key concepts in media studies, including definitions of media, examples of different media forms, and important terms. It discusses how media allows communication to large groups, includes tools like television, radio, and print advertising. Key concepts covered are mass media, mass marketing, advertising, media technologies, and propaganda. The document also asks questions about media languages, audiences, and representations.

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    The document provides an introduction to key concepts in media studies, including definitions of media, examples of different media forms, and important terms. It discusses how media allows communication to large groups, includes tools like television, radio, and print advertising. Key concepts covered are mass media, mass marketing, advertising, media technologies, and propaganda. The document also asks questions about media languages, audiences, and representations.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    23 views9 pages

    Media Studies

    Uploaded by

    Ringle Job
    The document provides an introduction to key concepts in media studies, including definitions of media, examples of different media forms, and important terms. It discusses how media allows communication to large groups, includes tools like television, radio, and print advertising. Key concepts covered are mass media, mass marketing, advertising, media technologies, and propaganda. The document also asks questions about media languages, audiences, and representations.

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    Media Studies

    • Introduction
    • What is the Media?
    • Where is the Media?
    • Some Key Terms and
    Concepts
    • Examples of Various
    Media forms
    (Television and Print
    Advertising)
    What is Media?
    • Simply put, Media
    can defined as the
    following:
    “Tools which allow us
    to communicate
    ideas and
    information to both
    small and large
    groups of people”
    Where can we find the Media
    • Television, radios,
    internet, billboards,
    magazines, movies,
    shopping malls,
    books,
    newspapers, flyers,
    direct mail, etc.
    Key Concepts / Terms
    • Mass Media: Media forms designed to
    communicate with thousands of people at a time
    • Mass Marketing: Appealing to a wide audience
    by making a product, or piece of information that
    is almost universally recognized (e.g. Nike, Coca
    Cola, McDonalds, Microsoft, the Gap)
    • Advertising: Using communication media to
    promote the sale of goods and services to
    project a company’s image
    • Media Technologies: What kinds of
    communication tools exist? Who controls them?
    How are final products created?
    Key Terms Continued
    • Propaganda: The
    organized circulation of
    information designed to
    influence people about
    certain things by directly
    appealing to our
    emotions, prejudices, etc.
    and may contain huge
    distortions of the truth
    (e.g. War propaganda).
    Key Questions to Consider
    • Media Languages : How are the different forms
    of media able to produce meanings, codes,
    conventions? How do we “read” media? How is
    it persuasive?
    • Media Audiences: How are audiences identified?
    How are they targeted? How do audiences find,
    choose and respond to media works?
    • Media representations: What is the relationship
    between media texts and actual places, people,
    events and ideas? How is stereotyping an
    important element to consider?
    Advertising
    What is Advertising?
    “People don’t buy products; they
    buy brands” – David Oligvy

    What does this mean?


    Is it true? Discuss
    Class Questions # 1
    • What in your opinion are examples of
    effective advertisements? What factors must
    be taken into account to make an
    advertisement effective?
    • Consider various mediums such as television,
    radio, internet, magazines, newspapers, etc).
    • Consider audience, visual and oral
    characteristics, manipulative techniques,
    humour, etc.
    • Make a list of all the advertisements that you like
    and you dislike and explain your opinions.
    Class Question # 2
    • Television
    • Magazines
    • Newspapers
    • Radio
    • Internet
    What are the advantages and
    disadvantages of each of the following
    mediums?

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