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    Amelia Rogers at Tassani Communications: Individual and Group Dynamics

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    This document summarizes the individual and group dynamics at the communications agency Tassani Communications. It describes the founding and leadership of the agency by Sally Tassani and Jim Paglia. It then discusses some problems in their management techniques, such as cost overruns and lack of accountability. The protagonist, Amelia Rogers, is introduced as the Accounts Director responsible for managing client relationships. The antagonist, Dave Burns, is the Creative Director who is not clear about his role and communicates directly with clients without approval. Recommendations are made for Amelia to address the issue directly with Burns and escalate to Jim if needed to improve collaboration.

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    Amelia Rogers at Tassani Communications: Individual and Group Dynamics

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    50 views9 pages
    This document summarizes the individual and group dynamics at the communications agency Tassani Communications. It describes the founding and leadership of the agency by Sally Tassani and Jim Paglia. It then discusses some problems in their management techniques, such as cost overruns and lack of accountability. The protagonist, Amelia Rogers, is introduced as the Accounts Director responsible for managing client relationships. The antagonist, Dave Burns, is the Creative Director who is not clear about his role and communicates directly with clients without approval. Recommendations are made for Amelia to address the issue directly with Burns and escalate to Jim if needed to improve collaboration.

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    IGD-04-C8

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    This document summarizes the individual and group dynamics at the communications agency Tassani Communications. It describes the founding and leadership of the agency by Sally Tassani and Jim Paglia. It then discusses some problems in their management techniques, such as cost overruns and lack of accountability. The protagonist, Amelia Rogers, is introduced as the Accounts Director responsible for managing client relationships. The antagonist, Dave Burns, is the Creative Director who is not clear about his role and communicates directly with clients without approval. Recommendations are made for Amelia to address the issue directly with Burns and escalate to Jim if needed to improve collaboration.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    50 views9 pages

    Amelia Rogers at Tassani Communications: Individual and Group Dynamics

    Uploaded by

    xxx
    This document summarizes the individual and group dynamics at the communications agency Tassani Communications. It describes the founding and leadership of the agency by Sally Tassani and Jim Paglia. It then discusses some problems in their management techniques, such as cost overruns and lack of accountability. The protagonist, Amelia Rogers, is introduced as the Accounts Director responsible for managing client relationships. The antagonist, Dave Burns, is the Creative Director who is not clear about his role and communicates directly with clients without approval. Recommendations are made for Amelia to address the issue directly with Burns and escalate to Jim if needed to improve collaboration.

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    Individual and Group Dynamics

    Amelia Rogers
    @ Tassani Communications
    - Submission 4

    by
    Study group C8
    Tassani Communications – Breaking the norms since 1980
    Started by :- Dashing “Sally Tassani”

    Why was it unique ? - It was Build on the concept of Integrated


    marketing, breaking the stereotypes of the traditional advertising
    agencies.
    Sally Tassani and Jim Paglia
    Sally Tassani
    • CEO and president
    • True Entrepreneur, Hardworking
    • Great networking skills
    • Maternal and always thankful to employees
    Jim Paglia
    • Executive VC and chief operating officer
    • Creative Clearing House for the Agency
    • Knows how to best implement needs of the client

    They formed a great team and their Leadership attracted Clients.


    Problems in their Management techniques
    • The creative heads were always exceeding the Pre determined fees -
    leading to ineffective cost Management

    • They focussed more on personalized service - The time and energy for
    such effective service will not contribute for the growth of the company

    • They had separate revenue goals for every Department but – no


    separate profit centres and thus leading to lack of accountability.

    • Conflicts between Accounts and Creative Department


    The Protagonist

    Amelia Rogers
    • Joined TC in 1988 as Accounts Director

    • Responsible for managing client relationship, understanding


    the client’s objectives and making sure the objectives are met

    • “Hub of the wheel” - making sure different departments are


    interfacing effectively to meet client’s needs.
    The Antagonist

    Dave Burns
    • Dave Burns- Creative director in TC, responsible for managing
    the delicate relationship between his staff and the rest of TC

    • Supposed to “pitch” creative ideas to clients, communicating


    creatives’ vision in a compelling and inspirational manner.

    • Responsible for convincing clients to consider some of the


    original creative ideas for the project.
    Problem, Problem, Problem !!!!

    Dave is not clear about his role in approaching the client


    and should never communicate with client directly
    without clearing with as his role is of creative not the
    account which shows poor collaboration and inability on
    Amelia’s part to handle her team.
    Recommendations
    Amelia should talk to Burns directly and try to explain him about
    how clients interests are the most important thing for a business
    like theirs.

    If Burns doesn’t listen to her, she should then go and talk to Jim
    and explain the issue to her.

    A meeting should be conducted where Jim addresses both of


    them and tries to settle the issue. Thus, they proceed with the
    other alternative which the clients were interested in.

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