Exide Batteries Ltd.
Exide Batteries Ltd.
Exide Batteries Ltd.
COMPANY PROFILE
Exide Batteries Pvt. Ltd. is an Indian multinational
storage battery manufacturer company
headquartered in Kolkata, India
largest manufacturer of automotive and industrial
lead-acid batteries in India and fourth largest in the world
incorporated as Associated Battery Makers (Eastern) Ltd.,
on 31 January 1953 under the Companies Act, 1913
The company was changed to Exide Industries Ltd. on 25
August 1995.
The top 5 Exide competitors
Amaron
Okaya
AC Delco
SF Sonic
Local Battery Manufacturers
Strengths in the SWOT Analysis of Exide
Only battery brand to provide lifetime warranty
Free service at any Exide centre
Offers batteries for every kind of vehicle on Indian
roads
Huge dealer network even in rural areas
Acquisition of smaller firms has strengthened its
presence
Advertising and marketing on TVCs, print etc makes it
a high recall brand in India
The weaknesses in the Exide SWOT Analysis
Intense competition means limited market share
The brand does not have a very strong import market
as compared to global brands
The Opportunities in Exide SWOT Analysis
Boom in automobile sales in all segments
Customers want better services
Price sensitive customers are increasing
Expansion into new territories and global expansions
The threats in Exide SWOT Analysis
Amaron offers higher performance and is eating into
market share
Growing perception of Amaron as the better battery
brand
Market liquidity
MANAGEMENT POLICIES
Biodiversity Policy
It is the policy of the company to adopt a precautionary
approach to sustainable management of diversity in all
decision making processes so that the ecosystem is
conserved around the business units.
The company considers biodiversity in all business decisions
right from planning to operations and closure of sites.
The company doesn’t cause any species loss.
The company must continually improve biodiversity
performance by adopting cleaner and safer production
methods, promoting environmentally friendly and safe
technologies and through setting and reviewing relevant
objectives and targets and their periodic evaluation.
Product Responsibility Policy
It is the policy of the company to ensure life cycle assessment of
products in order to determine the environmental impact of the
product.
The company ensures that every product is correctly levelled with all
information required by legislation and industry codes of practice.
The company ensures that products are correctly packaged to
combine product integrity and consumer safety with environmental
considerations.
The company understands the expectations of consumers via
analysis of consumer complaints in order to minimise opportunities
for misuse and providing information and guidance to consumers as
required.
Sustainability Policy