Exide Batteries Ltd.

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EXIDE BATTERIES PVT.LTD.

COMPANY PROFILE
Exide Batteries Pvt. Ltd. is an Indian multinational 
storage battery manufacturer company
headquartered in Kolkata, India
largest manufacturer of automotive and industrial 
lead-acid batteries in India and fourth largest in the world
incorporated as Associated Battery Makers (Eastern) Ltd.,
on 31 January 1953 under the Companies Act, 1913 
The company was changed to Exide Industries Ltd. on 25
August 1995.
The top 5 Exide competitors
Amaron
Okaya
AC Delco
SF Sonic
Local Battery Manufacturers
Strengths in the SWOT Analysis of Exide
Only battery brand to provide lifetime warranty
Free service at any Exide centre
Offers batteries for every kind of vehicle on Indian
roads
Huge dealer network even in rural areas
Acquisition of smaller firms has strengthened its
presence
Advertising and marketing on TVCs, print etc makes it
a high  recall brand in India
The weaknesses in the Exide SWOT Analysis
Intense competition means limited market share
The brand does not have a very strong import market
as compared to global brands
The Opportunities in Exide SWOT Analysis
Boom in automobile sales in all segments
Customers want better services
Price sensitive customers are increasing
Expansion into new territories and global expansions
The threats in Exide SWOT Analysis
Amaron offers higher performance and is eating into
market share
Growing perception of Amaron as the better battery
brand
Market liquidity
MANAGEMENT POLICIES
Biodiversity Policy
It is the policy of the company to adopt a precautionary
approach to sustainable management of diversity in all
decision making processes so that the ecosystem is
conserved around the business units.
The company considers biodiversity in all business decisions
right from planning to operations and closure of sites.
The company doesn’t cause any species loss.
The company must continually improve biodiversity
performance by adopting cleaner and safer production
methods, promoting environmentally friendly and safe
technologies and through setting and reviewing relevant
objectives and targets and their periodic evaluation.
Product Responsibility Policy
It is the policy of the company to ensure life cycle assessment of
products in order to determine the environmental impact of the
product.
The company ensures that every product is correctly levelled with all
information required by legislation and industry codes of practice.
The company ensures that products are correctly packaged to
combine product integrity and consumer safety with environmental
considerations.
The company understands the expectations of consumers via
analysis of consumer complaints in order to minimise opportunities
for misuse and providing information and guidance to consumers as
required.
Sustainability Policy

It is the policy of the company to work towards


lowering waste and carbon footprint by judicious and
efficient use of resources.
The company provides employees and business
associates a fair, healthy, safe and clean working
environment and engage them for sustainable
practices.
Quality Policy
It is the policy of the company to delight customers by
designing, manufacturing and marketing products
and providing services, that consistently fulfil their
needs and expectations.
The company establishes, implements and maintains
a Quality Management System that meets current
International Standards.
The company provides innovative and cost-effective
solutions in operations and other activities with latest
technology.
Environment, Health & Safety Policy
It is the policy of the company to utilize natural and
man-made resources in an optimal and responsible
manner and ensure the sustainability of resources by
reducing, reusing, recycling and managing waste.
The company ensures the consultation and
participation of workers and other interested parties in
the Environment, Health and Safety initiatives.
The company proactively persuades and supports the
entire value chain to adopt this principle.
Risk Management Policy
It is the policy of the company to identify all risks in
external and internal context of business as legal,
regulatory, social, cultural, political, operational,
strategic, technological, etc. and deploy effective risk
mitigation strategies to minimize/eliminate their adverse
effects on our endeavour to achieve organizational
objectives, mission and vision.
The company allocates adequate resources to mitigate
and manage risks and minimize their adverse impact on
outcomes.
The company ensures review of this Risk Management
Policy periodically or in response to significant events or
changes in circumstances.
Smarter technology to touchSTRATEGIES
MANAGEMENT tomorrow
Quality assurance builds future preparedness
Refreshed brand outreach reflecting ‘Tomorrow
Mindset’
Leading the charge with customer-first approach
Leading the charge with digital transformation
Leading the charge with future-ready solutions
Caring for the community

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