FINAL M4 PRESENTATION

COURSE NAME : IGNITE.

VENTURE NAME: OASIS TRAVELS.

NAME OF INSTITUTE: UNIVERSITY OF ENGINEERING AND

MANAGEMENT, KOLKATA.
INTRODUCTION AND TEAM COMPOSITION :
BUSINESS NAME : OASIS TRAVELS PV ID : VEN-OASI-7582

REEMA DISHA BASAK

MANDAL COO
CEO Is in charge of the day to
Making the decisions and day administration and
managing the overall operation of the business
operations and resources
of the company

DEBKANTA RISHAB DEB PAUL

BISWAS CFO
Is responsible for marketing
Is responsibleCTO
for overseeing the
activities which include sales
development of technology for
management, product
external customers and other
development, market
clients to help improve and
research and customer
increase business
service

W H AT M A K E S U S B E T T E R : G r o u p d i s c u s s i o n , p e r f e c t
decision making and mutual thinking.
 P R O B L E M S TAT E M E N T :
 C O N T E X T:  PROBLEM  A LT E R N AT I V E :
• The problem • Lots of expenditure
• Lack of management • Customers can
occurs when
• Quality not up to the decrease the time
the budget of
choice of the customer . span of their trip.
the trip goes
beyond their
limit.

 CUSTOMERS:  E M O T I O N A L I M A P C T:  A L T E R N A T I V E
• The customers are SHORT COMINGS:
really disheartened
• Customers who want to get and disa 3
ppointed. • Customers cannot
affordable packages . cover all the
• Travelling is becoming viewing spots of
uncomfortable for aged  QUANTIFIABLE the region of their
people . I M PA C T: respective trips.
• Customers are facing food
quality issues . • 70% anxiety and
30% depression.
 O P P O R T U N I T Y:

 P R O B L E M D E F I N AT I O N :  PROBLEM DESCRIPTION:
• As we are taking the amount in installment
• Lots of expenditure from the customers hence we are facing some
• Lack of management financial issues .
• Quality not up to the choice of the customer • Due to pandemic we had to reduce some staffs
. from our company so we are lacking enough
employees .
• As we are providing the cheapest rates so it is
becoming very difficult for us to cope up with
the desires of the customers.

 C U S T O M E R PA I N / J T B D : O P P O RT U N I T Y :

• Customers who want to get affordable • This problem can be solved by reducing the
packages . number of days of trips.
• Travelling is becoming uncomfortable for aged • Special attendants will be there to look after the
people . needs of the aged people.
• Customers are facing food quality issues . • Some utensils to be carried and cook to be
provided for arranging quality foods for our
customers.
 C U S T O M E R I N T E RV I E W A N D S U RV E Y:

RESULTS
How many customers did we interview? 26
How many of them agree this is a problem that needs to be 26
solved?
How many of them said they can already solve this problem and 0
don’t need a solution
R AT I N G S :

Link to the file to access the

interview :

CLICK HERE

Our you tube link:

CLICK HERE
 STEPS OF PROBLEM DEFINATION:

 P R O B L E M D E F I N AT I O N :  CRITICALITY OF PROBLEM :
• Taxation and Tourism is one of the • This problem is critical for the
sectors that governments heavily tax. people who are concerned about
• Travel marketing. Tourists or travelers their mental health.
can at times deem travel marketing to
be false, inadequate or exaggerated.
• Globalization.
• Security.

 SOLUTION:  I N C R E M E N TA L B E N E F I T S :
• We will help them to choose from a • The customers can visit their dream
wide variety of packages which will place without burdening himself/herself
start from a low amount so that with the total amount at a time.
everyone can afford it and visit their
dream destination.
• We will also not take the payment at a
time. We will be taking it in terms of
installments for a period as per the
better interest of the concerned party.
 M A A R K E T A N A LY S I S :

KEY PLAYERS RECENT The trend.

INNOVATIONS Whatever is
alternative happening in
current
customer life

ADDOPTION
RATES
SALES CYCLE
How sales are How people
going on will react
 MARKET SIZING:

• Psychographic • Among 30 to
70 years old
people in
Ramrajatala Characteristics of Niche

Segment Niche
Demography Geography Psychography Others

• Married • India • Tourists • Any

Couples • West Bengal • Travellers businessman
• Business • Kolkata • Investors
Market Market mans • Adults
type Size • Family
members
• Existing • Total tourist
community of
India

TAM 51 Million + Tourists in

India

SAM 3 Lakhs Travel customers

NICHE are present in West Bengal

50 thousand people in
SOM our local area
 SOLUTION:
 SOLUTION DESCRIPTION:
We offer -- People to choose from a wide variety of packages which will start from a low amount so that everyone
can afford it and visit their dream destination.
Currently the customers are addressing the problem by -- cheaper trips
Our solution offers customers the benefit of -- Low Prices than other tours and travels
The details of our offering consist of :
1. On demand market
2. Easy instalments
3. Efficient and experienced guides
4. Simple booking procedure

 WHY THIS BUSINESS WILL WORK IN OUR MARKET/REGION

O R C O U N T RY:
This business will work in our region Kolkata, because there are many people in this region
whose passion and hobby is travelling❤️.This hobby seems to increase when people retires
from their job and has enough free time . After a long duration of hard work in their respective
fields they shows interest in traveling to the different parts of the world and spend the rest of
their life exploring and doing adventures . And as maximum people are of old age their
children's are either too busy in work or are posted for job at different locations so they are
now ready to contact a tour and travels for fulfilling their wish❤️
 CUSTOMER PERSONA:

Goals :

• We successfully satisfied our customer

• We provided reasonable prices
• We provide big discounts on hotels and flights
• Instant savings up to 25%on credit cards

Frustrations :
Name: Motivation :
Age (in years) : 21 *Customers high
• Cancelation of trips at the last
Gender : Male ratings and
moment makes disturbances.
Profession : College Student positive reviews .
• Travel sickness of customers.
and currently studying *Customers
• Customers often wants to change
Business. satisfaction
hotels which creates a chaos
Location : Kolkata
Personality: He has a
reserved personality Bio :
BIO
• As he is of a reserved personality he had no complains about our service .
• He had no problems regarding our hotels .
• He was completely satisfied by our transportation.
• He was satisfied by the guides we provided for sight seeing.
• He was only a bit dissatisfied by our complimentary food which according
to him had less variations
 VA L U E P R O P O S I T I O N C A N VA S :

Shorter Waits for Low

Trips C osts
On Demand Gain
pac kages s
Availability
available
Customer
Low Pric es than Job(s)
other tours and Faster
On Demand
market travels Servic e
Servic e
Effic ient and Varieties
Experience
guides
On
Simple
Demand
Booking
Availability
Proc edure Proc essing
Time Pains
Easy Hassle Free
Installment High
Proc essing
Status C osts
Cheaper Trustworthy
Sharin
Trips Trips
g
Easy Reliability
Travels Security
Loans
C O M P E T I T I O N A N A LY S I S :

DIRECT SECONDARY INDIRECT

COMPETITITORS COMPETITITORS COMPETITITORS

Maldives packages Maldives packages Maldives packages

starting from Rs-45000 starting from Rs-43999 starting from Rs-44499
And Abroad packages And Abroad packages And Abroad packages
starting from Rs-60000 starting from Rs-70000 starting from Rs-60000

Maldives packages starting from Rs-40000

And Abroad packages starting from Rs-55000
[plus we are providing some excellent bank
schemes and various installment option
 C U S T O M E R VA L U E S TAT E M E N T :
CLEAR AND SUCCINCT – CUSTOMER VALUE STATEMENT

WHAT COMPETITIVE ADAVANTAGES WILL YOU BUILD TO KEEP THE PROMISE OF YOUR UNIQUE
VALUE PROPOSITION:

HOW WILL YOU DEFEND YOUR COMPITITTIVE ADAVANTAGE-

FINANCIAL FEASBILITY TEMPLATE :
 LEAN CANVAS :
PROBLEMS: KEY METRICS: UNIQUE VALUE CUSTOMER CUSTOMER
Lots of Instalment PROPOSITION: RELATIONSHIPS:
• Married SEGMENT:
expenditure. system. We offer much
Flat discount. couples Customers who
Lack of more time for
Low cost instalments. • Businessman wants to get
management. • Family affordable
packages also We provide more
Quality not up to members.
available discount than any packages.
the choice of the other
customer
EXISTING CHANNELS:
ALTERNATIVE: Recommendatio EARLY
SOLUTION: Decrease the
HIGH LEVEL
ns, advertising
We allow instalments spots of sight CONCEPT: ADOPTERS:
in packages, We provide (online and People who are
seeing.
Employ more staffs packages that offline),social concerned
Employing more
for management, staff for proper everyone can media. about their
Try to satisfy the management. afford even with mental health.
customers to be made. less budget.

COST STRUCTURE: REVENUE STREAMS:

• Development • Advertising Revenues are generated by
• Marketing • Payroll providing services to customers and
are based on time
 TESTING RISKY ASSUMPTIONS:

• Hypothesis 1 • Hypothesis 3
• Can I have goo d number of customers?

• Proved / Disproved • Proved / Disproved

• Hypothesis 2 • Hypothesis 4

• Proved / Disproved • Proved / Disproved

MVP :

PRICING PRODUCT/SERVICE OPTIONS CHARACTRISTICS AND

We will not take the payment BENEFITS
Low cost and at a time. We will be taking it We are solving their
affordable in terms of installments for a problems almost 70-80%
price by our service so that
period as per the better most of the sufferings will
interest of the concerned be gone.
party.

DESCRIPTION OF HOW THE PRODUCT WILL WORK AND

STEPS THE CUSTOMER WILL FOLLOW
We will help them to choose from a wide
variety of packages which will start from a
low amount so that everyone can afford it
and visit their dream destination.
SUMMARY OF BUSINESS MODEL:

CUSTOMER SEGMENT OUR NICHE

 Customers who are in  Among 30 to
need of getting fresh 70 years old
items for cooking. people.
 Those who go to local
market daily or weekly.

VALUE PROPOSITION REVENUE STREAM

 Fresh daily market product  Monthly

delivered very fast and at a subscription
very low cost. or delivery
 Customer may choose charge
local market even local shop
 SALES PLAN :

Sales Plan (One year) TARGET MARKET:

?.....kolkata....................

LEADS:
?...............50 k..........

OPPORTUNITIES/
PERSPECTS:
?.........................
CUST
OME
R:
?......
........
.nich
e......
...
 CUSTOMER ACQUISITION PLAN TEMPLATE:

1 2 3 4 5
Target Customer Target Customer Channels to be Estimated Estimated cost
Segment (Type) Segment used to attract the number of leads to convert these
(Number) target customer leads to actual
segment customers

         
         
         
         
         
         
         
SLAES PLAN TEMPLATE :
CUSTOMER ACQUISITION PLAN TEMPLATE:
 UNIT ECONOMICS TEMPLATE :

CAC (CUSTOMER ACQUISITION COST) AND CLV() – QUARTERLY

CAC FOR A MONTH(quarterly basis) = (SALES AND MARKETING COST FOR A MONTH)/NUMBER OF
CUSTOMERS GAINED IN THAT MONTH.(data should match with financial plan)

CLV(customer live value cost) = (Total revenue earned from a customer * average customer lifespan)-
CAC
 BRANDING, POSITIONING AND CHANNELS :

BRAND NAME AND LOGO

POSITIONING STATEMENT : Providing some memorable experience within budget

MARKET SEGMENT MARKETING SALES CHANNEL WHY THIS CHANNEL

CHANNEL
EARLY ADOPTERS: • Facebook • WhatsApp Easy way to get in touch
People from higher • Instagram with the people who are
section of the society who interested in making trips.
has enough time and
money for making trips

CLIENTS: • LinkedIn Many people who are

1)Young couples • Telegram available on this platforms
2)Retired people • Email can easily get in touch
3)Big Families with us.
 FUNDING PLAN :

FUNDING PLAN
Development
Which stage is your venture in?
(Idea/Development/Validation/Early
growth/Growth/Maturity)

Rs.10,00,000/-
How much funds do you need to take your venture to the next
stage?

Rs.2,00,000/-
How much can you cover through
self-funding/bootstrapping?

Rs.8,00,000/-
How much do you need the external investors to invest?

People from the higher classes of the society specially

Who are the investors that you can approach? business man
ABOUT US

Proactively envisioned Travel Agency with

expertise in Hospitality
Management. Seamlessly travel around the
world with our experience in the travel
industry. 
THANK YOU