Ignite Milestone 1
Ignite Milestone 1
Ignite Milestone 1
MILESTONES
INTRODUCTION AND TEAM COMPOSITION :
W H AT M A K E S U S B E T T E R : G r o u p d i s c u s s i o n , p e r f e c t
decision making and mutual thinking.
P R O B L E M / O P P O R T U N I T Y:
P R O B L E M D E F I N AT I O N : PROBLEM DESCRIPTION:
• As we are taking the amount in installment
• Lots of expenditure from the customers hence we are facing some
• Lack of management financial issues .
• Quality not up to the choice of the customer • Due to pandemic we had to reduce some staffs
. from our company so we are lacking enough
employees .
• As we are providing the cheapest rates so it is
becoming very difficult for us to cope up with
the desires of the customers.
C U S T O M E R PA I N / J T B D : O P P O RT U N I T Y:
• Customers who want to get affordable • This problem can be solved by reducing the
packages . number of days of trips.
• Travelling is becoming uncomfortable for aged • Special attendants will be there to look after the
people . needs of the aged people.
• Customers are facing food quality issues . • Some utensils to be carried and cook to be
provided for arranging quality foods for our
customers.
R E S U LT O F S U RV E Y ( A N A LY S I S O F D ATA ) :
RESULTS
How many customers did we interview? 26
How many of them agree this is a problem that needs to be 26
solved?
How many of them said they can already solve this problem and 0
don’t need a solution
R AT I N G S :
CLICK HERE
CLICK HERE
SOLUTION:
SOLUTION DESCRIPTION:
We offer -- People to choose from a wide variety of packages which will start from a low amount so that everyone
can afford it and visit their dream destination.
Currently the customers are addressing the problem by -- cheaper trips
Our solution offers customers the benefit of -- Low Prices than other tours and travels
The details of our offering consist of :
1. On demand market
2. Easy instalments
3. Efficient and experienced guides
4. Simple booking procedure
Frustrations :
Name: Motivation :
Age (in years) : 21 • Cancelation of trips at the last *Customers high
Gender : Male moment makes disturbances. ratings and
Profession : College Student • Travel sickness of customers. positive reviews .
and currently studying • Customers often wants to change *Customers
Business. hotels which creates a chaos satisfaction
Location : Kolkata
Personality: He has a
reserved personality Bio :
BIO
• As he is of a reserved personality he had no complains about our service .
• He had no problems regarding our hotels .
• He was completely satisfied by our transportation.
• He was satisfied by the guides we provided for sight seeing.
• He was only a bit dissatisfied by our complimentary food which according
to him had less variations
M A R K E T:
• Psychographic • Among 30 to
70 years old
people in
Ramrajatala Characteristics of Niche
Segment Niche
Demography Geography Psychography Others
50 thousand people in
SOM our local area
FINANCIAL FEASBILITY TEMPLATE :
ABOUT US