Chapter 3 Data Source and Collection
Chapter 3 Data Source and Collection
Chapter 3 Data Source and Collection
Oct 01/2021
1
Chapter contents
Difference between Qualitative and
Quantitative research methods
Types of data sources
Data collection techniques
Designing a questionnaire
Conducting interview & Observation
Conducting Focus group discussion
2
Qualitative Research methods Quantitative Research methods
More in-depth information on a few cases Less in-depth but more breadth of
information across a large number of cases
No statistical tests Statistical tests are used for analysis
Can be valid and reliable: largely depends Can be valid and reliable: largely depends
on skill and rigor of the researcher on the measurement device or instrument
used
Less generalizable More generalizable
Definition of Questionnaires
5
Use of questionnaires
6
Survey technique
Useful to collect
The most common
quantitative
data collection instrument
information
Survey
Questionnaire