Chapter 3 Data Source and Collection

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Chapter 3

Data source and collection

By: Dr. Yonas H. (Assistant Professor)

Oct 01/2021
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Chapter contents
 Difference between Qualitative and
Quantitative research methods
 Types of data sources
 Data collection techniques
 Designing a questionnaire
 Conducting interview & Observation
 Conducting Focus group discussion

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Qualitative Research methods Quantitative Research methods

Methods include focus groups, in-depth Surveys, structured interviews &


interviews, and reviews of documents for observations, and reviews of records or
types of themes documents for numeric information
Primarily inductive process used to Primarily deductive process used to test pre-
formulate theory or hypotheses specified concepts, constructs, and
hypotheses that make up a theory
Text-based Number-based

More in-depth information on a few cases Less in-depth but more breadth of
information across a large number of cases
No statistical tests Statistical tests are used for analysis

Can be valid and reliable: largely depends Can be valid and reliable: largely depends
on skill and rigor of the researcher on the measurement device or instrument
used
Less generalizable More generalizable

Unstructured or semi-structured response Fixed response options


options 3
SOURCES OF DATA

Primary Source Secondary Source


•Data is collected by •Data collected,
researcher himself compiled or
written by other
•Data is gathered Researchers.
through questionnaire, Any reference must
interviews, be acknowledged
Observations, experiment etc. Eg. Text books, articles
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Use of questionnaires

Definition of Questionnaires

Techniques of data collection in which each


person is asked to respond to the same set of
questions in a predetermined order

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Use of questionnaires

When to use questionnaires

• For explanatory or descriptive research

• Linked with other methods in a MIXED-methods


research design

• To collect responses from a large sample prior to


quantitative analysis

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Survey technique
Useful to collect
The most common
quantitative
data collection instrument
information

Survey
Questionnaire

Should contain 3 elements:


1. Introduction – to explain the objectives
2. Instructions – must be clear, simple language & short
3. User-friendly – avoid difficult or ambiguous questions 7
End of Chapter 3

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