Scribd
Upload
297 views

Event Management - Module 1

Event management involves planning, coordinating, and overseeing events. It is a creative process that focuses on objectives and requires effective leadership, promotion, and planning/control. Events create opportunities for connection and experience. Event management characteristics include flexibility, organization, interpersonal and technical skills. The process involves conceptualization, costing, promotion, customization, and execution of pre-event, during-event and post-event activities. Operations encompass registration, agenda management, vendors, and guest assistance.

Uploaded by

Sree Lakshya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
297 views

Event Management - Module 1

Event management involves planning, coordinating, and overseeing events. It is a creative process that focuses on objectives and requires effective leadership, promotion, and planning/control. Events create opportunities for connection and experience. Event management characteristics include flexibility, organization, interpersonal and technical skills. The process involves conceptualization, costing, promotion, customization, and execution of pre-event, during-event and post-event activities. Operations encompass registration, agenda management, vendors, and guest assistance.

Uploaded by

Sree Lakshya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 62

EVENT

MANAGEMENT
• Event management is the process of analysing,
planning, marketing, producing and Evaluating
an Event.
• The process of planning and coordinating the
event is known as event management.
• Events create opportunities for people to
connect with an area, spend time together,
celebrate and experience the diversity of
cultures and foster creativity and
innovation.
• Event is an opportunity for a leisure, social or
cultural experience outside the normal range of
choices or beyond everyday experience
Characteristics of Event Management

• 1.Creative Process
• 2.Focuses on objectives
• 3.Effective Leadership
• 4.Successful Promotion
• 5.Planning and control
Event
A unique moment in
time, celebrated with
ceremony and ritual to
satisfy specific needs.
Characteristics of Events

• Events offer a unique once in a life experience


• Aimed at fulfilment of certain aims and objectives
• Specific occurrences with a shorter life span
• Requires judicious planning and involve all
important managerial functions
• Facing an environment of risks and uncertainties
Types of Events
Corporate Events
• Corporate events are an effective way for companies to
engage with employees or customers.
• A corporate event is one that's sponsored by a company and
focuses on either its employees or clients.
Objectives of Corporate Events
• To educate staff or members of the public regarding various
concepts promoted by the organization
• To motivate employees by rewarding them for their work
• To celebrate various company milestones along with clients,
employees or both
• To mark a significant organizational change within the company
• To encourage collaboration and networking among different
entities
Private
Events
• A social gathering or event
attended by invited guests
who share a common
cause, membership,
business or task and have
a prior established
relationship.
• Eg: Parties and Celebrations, retail events, launches, fashion
shows, award ceremonies
Questions
• Explain the concept of Event Management
• What are the characteristics of Event Management
• What are the major characteristics of Events
Private Events-Examples
• 1. Birthday Party 7.Funeral
• 2.Graduation day
• 3.Bachelor’s Party
• 4.Engagement
• 5.Wedding
• 6.Anniversary
• 7.Retirement day
3.Education and Career Events

Seminars
• A meeting for giving and • A seminar is a form of
discussing information for academic instruction,
either at an academic
a specialized topic. institution or offered by a
commercial or
professional organization.
Workshops
• A meeting at which a
group of people engage in
intensive discussion and
activity on a particular
subject or project.
Conferences

• A large official meeting, usually lasting for a few


days at which people with the same work or
interest come together to discuss their views which
includes travel, including local and domestic travel
Entertainment Events

• 1.Music concerts
• 2.Shopping Festivals
• 3.Fashion shows
• 4.Award functions
• 5.Stage shows
5 C s of Events

• 1.Conceptualisation
• 2.Costing
• 3.Canvasing
• 4.Customisation
• 5.Carry Out(Execution)
1.Conceptualisation
• Conception of the idea and the theme for the event
• Takes into consideration the objective and elementary need for the
event
• Involves planning the theme with due consideration to the
objective, target audience, venue for the event, time constraints
and media coverage
2.Costing

• Preparation of cost estimates and sources of acquiring funds


Canvasing

• Obtaining sponsorships, Fund raising,


Networking and advertising the event
Customization
• Client satisfaction of the targeted clients.
• Reinforcing client requirements to suit the needs
of the clients and fulfilment of the objectives
• Involves a blend of creativity and suitability to
match the changing trends and tastes of the
customers
Carry out(Execution of the Event)

Execution of the plans

Interests of the clients


Includes a set of activities and operations that
lead to accomplishment of objectives
Scope of Event Management as a career

• One of the fastest-growing industries in India.


• Events and festivals are the heart and soul of
India
• There are thousands of events held every year
which are professionally managed.
• During the FY 2019- 2020, this was a Rs. 10,000
crore industry which primarily included the events
hosted by the corporate world, award functions,
concerts, and likewise
• The industry was experiencing a steady growth
rate of 12 to 15% in India
https://www.eventuall.com/
Sequential Flow of Event Management

• Pre-event activities
• During-event activities
• Post-event activities
Pre Event Activities

• The most crucial stage


During Event Activities

• The During-event activities are the actual


implementation of the proposed event plan.
• The event manager must be present at the event
venue to monitor the departments.
Post Event Activities
EVENT OPERATIONS
1.Event Registration

• The Event Operations team equipped to assist


people with registration procedures on the site
of the event
2.Technical Elements

• Proper arrangement of technical devices like


speakers, lights, and projectors
3.Agenda Management

• Event Operations team members should


carefully ensure that each item on the
agenda is prepared and ready before their
time is up.
• Everything has to be in place and ready.
4.Managing Vendor Services

• Catering and transportation


5.Assisting the Guests

• A help desk that is dedicated to assist and help


guests and delegates with questions as they arise.
• Information about timings, dates, locations, other
arrangements should be made available to the
attendees for their convenience.
6.Feed back
• Feedback is an excellent tool for diagnosing errors in an
event.
• Able to understand client/customer tastes and
preferences
• Showcasing a customer-centric philosophy will be very
useful both to attract new customers and to retain
existing ones.
Qualities of a good Event Manager
• 1.Great interpersonal skills 8 Organizational skills
• 2.Flexibility 9. Technical skills
• 3.Energetic
• 4.Creative and Innovative
• 5.Good time management skills
• 6.Passionate and Enthusiastic
• 7.Leadership skills
1.Great interpersonal skills
• An event manager has to work with a team and other people in order
to ensure the success of an event
• Understanding what the client needs and then find ways to fulfil those
needs or come up with different options
• Interpersonal skills are important for managing the team and
communicating effectively
2.Flexibility
• Flexibility is a personality trait that describes the extent to which a
person can cope with changes in circumstances and think about
problems and tasks in creative ways.
• People with healthy personalities would account for the
differing demands of each workplace, and would select
behaviors appropriate to each one. This flexible approach
increases the likelihood they will experience workplace
satisfaction and success.
3.Energetic

• Full energy and passion is required for carrying


out successful events
4.Creative and Innovative

• A successful event manager should do things


differently
• This requires innovation and creativity
• The ability to consider something in a new
way
5.Good time management skills

• Ability to prioritize things at work


• Allows to be more productive and achieve more
within a limited time period
6.Passionate and Enthusiastic

• Passion allows you to be productive and overcome


obstacles that you face while organizing events
7.Leadership skills

• Innate quality for leading people


• Outstanding leadership skills help guide the team towards the end goal
8.Organizational skills
• Every process or activity in the event should be well organised so that
each step of the event goes off smoothly
9. Technical skills
• Event management has changed tremendously with the availability of
technology
• Enables to get things done faster
• Efficiency and productivity increases
Tools for event planning and management
• 1.Digital communication tools (eg: Slack/skype/group messaging
calling apps) for efficient coordination of events.
• 2. Trello
• Smartsheet
Event operations and services
• 1.Define Goals and objectives
• Identify the purpose and reason for planning this event
• identify a set of objectives that will support your ultimate goal
• Eg:Increase registration 10% from the last event
• Increase revenue by 25% from the last event
• Receive 100 preorders for upcoming product
• Increase social media mentions/follows/reposts during the event
2. Establish an event budget 

• Creating a budget is an essential early step in event planning that


helps to clarify other aspects of your plan. Additionally, establishing a
budget helps to avoid unwanted surprises (like running out of money
for decor, etc.). You will be more successful if you map out your entire
budget in advance, continue to update as you finalize variables, and
stay very close to the process.
3. Build events team

• Team consisting of
1.Project manager :ultimately responsible for the execution of the event.
Manages the budget. Drives strategy. Makes top-level purchasing
decisions.
2. Person in charge of Venue
This person is the main contact for the venue, the vendors, the sponsors
while on-site, and the onsite volunteers and staff: security, photography,
and food/beverage.
• Person in charge of Scheduling
This person leads agenda development, works with speakers, and makes
sure the schedule is up-to-date and communicated to the right parties. 
• Creative designers
• Creative designers put together all visual designs for printed and web
materials like schedules, collateral, registration and signage
• Marketing and Communications
• This person or team makes the right people aware of the event, creates
offers and timing strategy to boost registration, oversees branding,
communicates with registrants, coordinates social media amplification
and media relations, and sends and measures follow-up materials. Oh,
and they’re just nuts for measurable performance.
• Sponsorships
• This team member works to map out booth spaces, sell sponsorship
opportunities, maintain relationships with sponsors, and explore
community organization relationships.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy