Print Media

PRINT MEDIA,
ANIMATION
and FILMS
Advertising
is one major field that still relies heavily on print media

that appear in newspapers, magazines, posters,
brochures, and flyers—each with their specific target
readerships and markets, and highly-specialized
approaches for reaching these target groups. The
advertising copywriters provide the text for titles,
taglines, and body copy, the team of modern day art
professionals creates the look of each ad. These are the
directors, photographers, graphic designers, and
illustrators. The team may further include food and
product stylists, fashion stylists, hair, and makeup
artists, set and lighting designers if the ad subject
requires it.
Book Design and Illustration
 Another remarkably rich and promising area for
young Filipino artist is the field of book design
and illustration. The visionary mindset of
progressive Philippine book publishers such as
Bookmark, Anvil Publishing, Adarna Books, and
Tahanan Books for young Readers (now Ilaw ng
Tahanan Publishing) should be credited.
Nowadays local book designers and illustrators
have been given recognition they deserve and the
creative freedom they need to truly showcase
their talents.
Digital Media
The books that were originally available only in
print are being gradually converted to digital
format. Readers can now find, access, and enjoy
these electronic books (or “e-books”) via digital
media tablets, e-book readers and other
handheld reading devices. Kobo is an e-book
that features not only international but
Philippine titles.
Wattpad is a social media – based trendy

publishing sites. Flip reads provide access to the
works of Filipino authors and publishers.
Film or Cinema
 , also known as “movies” or a “motion pictures”, is a series of moving
images shown on a screen, usually with sound, that make up story.
The Kinetoscope
 a peepshow cabinet with an eyehole through which these earliest “movies” could be
viewed one person at a time. A motor inside the cabinet moved the film strip along in a
loop, with an electric bulb providing illumination from beneath.
Key Terms
 Film directing - It is the director, the film director works with ideas, images sounds, and
other effects to create this unique piece of art.
 Acting – an ability to employ dialects, accents, improvisation, observation & emulation,
mime, and stage combat.
 Cinematography - captured the director’s vision of each scene through camera placement
and movement, lighting, and other special techniques.
 Editing - the art of selecting the precise sections of film, then sequencing and joining them
to achieve the director’s desired visual and emotional effect.
 Production/Set design – responsible for physical terms—through location, scenery, sets,
lighting, costumes, and props—the mental image that the director had of how each scene
should look, what period it should depict, and what atmosphere it should convey.
FILM GENRES
 Animated films. The act, process, or result of imparting life, interest, spirit,
motion, or activity.
 Biographical film, is a film that dramatizes the life of a non-fictional or
historically-based person or people
 Documentary films, a non-fiction genre, were made using real-life footage as
well as file materials, in many cases to present an issue.
 Epic films are a style of filmmaking with large scale, sweeping scope,
spectacle, and classical literary focused on a heroic character.
 Fantasy films are films with fantastic themes, usually involving magic,
supernatural events, incredible creatures, or exotic fantasy worlds.
 Futuristic or Science fiction films, as well as special effects movies featuring live actors,
animated characters, or live actors and animated characters together.
 Horror film is a film that seeks to elicit fear for entertainment purposes. Independent films, a
special genre of art films caters to a small group of viewers and critics, consciously concerned with
the artistic merits of a motion picture.
 Musical film is a film genre in which songs by the characters are interwoven into the narrative,
sometimes accompanied by dancing.
 Silent film is a film with no synchronized recorded sound (and in particular, no audible dialogue)
 Slapstick films are comedy films where physical comedy that includes pratfalls, tripping, falling,
practical jokes, mistakes, are highlighted over dialogue, plot and character development.
 Thriller film, also known as suspense film or suspense thriller, is a broad film genre that evokes
excitement and suspense in the audience
 War film is a film genre concerned with warfare, typically about naval, air, or land battles, with
combat scenes central to the drama
 Western films as those "set in the American West that [embody] the spirit, the struggle and the
demise of the new frontier.
PHILIPPINE FILMMAKERS
Lino Brocka,
Maynila Sa Mga Kuko ng Liwanag, 1975
Mike de Leon
Bayaning 3RD World (1999)
Peque Gallaga
Ishmael Bernal Oro, Plata, Mata (1983)
Himala (1982)
Laurice Guillen Marilou Diaz Abaya
Tanging Yaman (2001) Muro-Ami (1999)
ANIMATION
 From the Latin word animatio (animo: to
animate or give life to; and atio: the act of)
which means “the act of giving life.”
 It is the process of creating the illusion of
motion and shape change by means of the rapid
display of sequence of static images that
minimally differ from each other .
 Animators are the artist who specialize in the
creation of animation.
 Filipinos contributed in the field of animation
abroad, entitled:
ORGANIZATIONS FOR ANIMATION IN
THE PHILIPPINES
 1. Animation Council of the Philippines Inc. (ACPI)
It aims to create an identity for the Philippines within the
animation industry
One of the preferred sources of animation service worldwide.
TESDA,LGU and other government agencies help in developing
animation for more Filipinos .
In 2013, TESDA and ACPI began offering 2D and 3D Animation
Scholarships to the interested high school graduates, between
18 and 45 years old.
Animahensayon., An annual festival and competition by ACPI
It features the works of Filipino animators granting
“Outstanding Emerging Artist in Animation Award” and
“Lifetime Achievement Award.”
2. Philippine Animation Studio Inc. (PASI)
Established in 1991 and has since collaborated on numerous animation projects and series with foreign
partners. Along with this was:
Philippine Animated Films
Urduja (2008)
Produced by: APT Entertainment
• An adaptation of the legend of the

warrior princess from Pagsanjan, Laguna.
• It was recognized as the first fully
animated Filipino film, created by an all
Filipino group of animators.
• They use the Traditional Animation
process with some 3D effects
Dayo: Sa Mundo ng Elemetalia (2008)
Produced by: Cutting Edge Productions
• The Philippines first all-digital, full length

animated feature film.
• This features “Tra-Digital Animation.”
• The first ever animated movie to be
screened during the 34th Metro Manila
Film Festival (MMFF) in December 2008.
• The film presents Philippine mythical
creatures as heartwarming characters in a
young boy's adventure.

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PRINT MEDIA,

is one major field that still relies heavily on print media

Wattpad is a social media – based trendy

• An adaptation of the legend of the

• The Philippines first all-digital, full length

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