Ic-Jeep 110 Principles of Effective Communication

LET’S START WITH THE BASIC: WHAT IS
COMMUNICATION?
Communication is a Latin word which means ‘to share’. It is the sharing of

information between different individuals. It includes the sharing of ideas, concepts,
imaginations, behaviors and written content. Communication is simply defined as the
transfer of information from one place to another. This transfer of information can be
conducted in different ways.
• Communication is a simple process, yet showing complexity in some aspects. Different
ways of communication and the distances over which one is required to transfer the
information make the process complicated.
IMPORTANT ELEMENTS OF COMMUNICATION
• There are three elements necessary to conduct a communication i.e. the sender, a medium
(the platform over which information is conducted) and a recipient. The sender is the
most involved person with a full understanding of that matter which he wants to deliver.
• On the other hand, the receiver does not necessarily know about the sender and the
subject of information which the sender aims to deliver.
EFFECTIVE COMMUNICATION
• Effective communication is communication between two or more persons with the

purpose of delivering, receiving, and understanding the message successfully. It is the
process of information sharing between team members in a way that keeps in mind what
you want to say, what you actually say, and what your audience interprets.
THE IMPORTANCE OF GOOD
COMMUNICATION SKILLS
“Developing your communication skills can help all aspects of your life, from your
professional life to social gatherings and everything in between”.
The ability to communicate information accurately, clearly and as intended, is a vital life skill
and something that should not be overlooked. It’s never too late to work on your
communication skills and by doing so, you may well find that you improve your quality of life.
PRINCIPLES OF EFFECTIVE COMMUNICATION
1. HAVE A GOAL
• First, you need to determine what you want your audience to do or get out of your
communication. Are you positioning yourself as a thought leader or are you persuading
them to take action? Figuring out your ideal outcome at the start and intentionally crafting
your communication to reach for that goal will make it much more effective. Decide
which KPIs can best demonstrate that your goals have been met, whether it’s clicks,
social shares, sign ups or purchases.
2. LISTEN
• if you never listen to what your audience is saying or give them a chance to engage,
you’ll struggle to effectively connect with them. So, do your research, read what they’re
writing, ask for their feedback and incorporate what they’re looking for into what you’re
trying to communicate.
3. ADJUST TO YOUR MEDIUM
• Once you decide the most appealing format to reach your audience, make sure your
content and messaging is tailored for that medium. If it’s for Twitter, you’ll want
something that’s short, visually appealing and will maybe start a conversation. But if it’s a
blog post, you’ll want to go into more detail on a mobile-optimized, easy-to-read page.
4. STAY ORGANIZED
• When starting out, create a cohesive, high-level outline that includes your goal, your main
point(s) to get across and the main ways you’re going to illustrate them for your
audience. Stay focused on this plan, be methodic in your research and avoid scope creep.
5. BE PERSUASIVE
• This is the whole reason you’re communicating, so do it well! Different people are
persuaded differently. So, if appropriate, appeal to their rational side with relevant facts to
back up your main argument. But, perhaps more importantly in many instances, you
should also appeal to your audience’s emotional side. Studies have shown that our
emotional brain processes information five times faster than the logical side of our brain.
So, use images and stories that elicit happiness, hope, humor or surprise to get you closer
to your communication goal.
6. BE CLEAR
• Begone jargon! Farewell wordiness! Adios spelling mistakes! Keep your writing clear
and concise. Moreover, explicitly state what you’re arguing, keep it as short as possible,
avoiding long words when a short one will do and generally keep your sentences below
30 words. Usually, this just requires going through a few rounds of editing to take out all
that’s unnecessary
7. VISUALS ARE IMPORTANT
• When communicating with an audience, variety can go a long way. Humans comprehend
new information in a number of ways but many are primarily visual people. In fact, you
can comprehend visual data in as little as 13 milliseconds! Accordingly, you can more
effectively connect with your audience by using compelling visuals to draw in your
audience and explain your point in addition to just text.
Visuals can also help you appeal to your audience’s emotional side.
8. USE STORIES
• Appealing to your audience’s more emotional side,

stories are also more likely to be remembered than the other elements of what you
communicate. So, if you really want people to understand and remember your point, add
in a story that illustrates it.
9. LESS IS MORE
• Your audience is likely busy. So don’t waste your (or their) time with irrelevant tidbits,
repeated information or details that may be related but don’t help you with your main
communication goal. It will lead to disengagement, less information being retained and
take away from the effectiveness of your efforts. When in doubt, err on the side of clarity.
10. BE CURIOUS
• Finally, resolve to always be learning. While some things remain the same, the how and
what we communicate is constantly evolving. Read lots, talk to mentors and never
assume you know everything when it comes to good communication. For your individual
efforts, test different formats and styles to see what works best when connecting with
your unique audience and always be open to feedback.
THE END

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LET’S START WITH THE BASIC: WHAT IS

Communication is a Latin word which means ‘to share’. It is the sharing of

• Effective communication is communication between two or more persons with the

• Appealing to your audience’s more emotional side,

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