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    Uses of Social Media in Bfsi Sector

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    Vanshika Goyal
    The document discusses the uses of social media in the BFSI (Banking, Financial Services, and Insurance) sector. It notes that social media is a popular marketing tool for banks to communicate with clients, build credibility, launch new products, target demographics, share content about offerings, and establish trust. Social media marketing can help banks build credibility, promote services, connect with target markets, attract new customers, and build customer loyalty. It can also help businesses increase brand awareness, generate leads, boost conversions, and build brand reputation and loyalty.

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    Uses of Social Media in Bfsi Sector

    Uploaded by

    Vanshika Goyal
    404 views7 pages
    The document discusses the uses of social media in the BFSI (Banking, Financial Services, and Insurance) sector. It notes that social media is a popular marketing tool for banks to communicate with clients, build credibility, launch new products, target demographics, share content about offerings, and establish trust. Social media marketing can help banks build credibility, promote services, connect with target markets, attract new customers, and build customer loyalty. It can also help businesses increase brand awareness, generate leads, boost conversions, and build brand reputation and loyalty.

    Original Title

    USES OF SOCIAL MEDIA IN BFSI SECTOR

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    The document discusses the uses of social media in the BFSI (Banking, Financial Services, and Insurance) sector. It notes that social media is a popular marketing tool for banks to communicate with clients, build credibility, launch new products, target demographics, share content about offerings, and establish trust. Social media marketing can help banks build credibility, promote services, connect with target markets, attract new customers, and build customer loyalty. It can also help businesses increase brand awareness, generate leads, boost conversions, and build brand reputation and loyalty.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    404 views7 pages

    Uses of Social Media in Bfsi Sector

    Uploaded by

    Vanshika Goyal
    The document discusses the uses of social media in the BFSI (Banking, Financial Services, and Insurance) sector. It notes that social media is a popular marketing tool for banks to communicate with clients, build credibility, launch new products, target demographics, share content about offerings, and establish trust. Social media marketing can help banks build credibility, promote services, connect with target markets, attract new customers, and build customer loyalty. It can also help businesses increase brand awareness, generate leads, boost conversions, and build brand reputation and loyalty.

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    You are on page 1of 7

    PRESENTATION ON

    USES OF SOCIAL MEDIA IN


    BFSI SECTOR
    BY VANSHIKA GOYAL
    BFSI SECTOR
    BF S I stands for Banking, F inancial S er vices, and I nsur ance.
    T he BFSI sector includes commer cial banks, insur ance
    companies, non- banking f inancial companies, cooper atives,
    pension f unds, mutual f unds, and other smaller f inancial
    entities.
    Som e e xa m pl e s of BFSI c om pa ni e s i nc l ude :
    • Ba j a j Fi na nc e Li m i t e d
    • Mut hoot Fi na nc e
    • Ta t a Ca pi t a l
    • Ma hi ndra & Ma hi ndr a Fi na nc i a l Se r vi c e s
    Li m i t e d
    Social media is a popular marketing tool for banks. Banks use social media to:

    • Communicate with clients


    • Build credibility
    • Launch new products
    • Target specific demographics
    • Share content about the benefits of their offerings
    • Establish trust
    • Create emotional connections
    Social media marketing can be used by businesses to:

    • Increase brand awareness


    • Improve brand loyalty
    • Generate leads
    • Drive website traffic and sales
    • Engage with customers
    • Create a community
    • Serve as a customer support channel
    Social media marketing can help banks:

    • Build credibility
    • Launch new products
    • Promote their services
    • Connect with their target market
    • Attract new customers
    • Build customer loyalty
    • Improve relationships
    • Target specific demographics or interests
    Social media marketing can help businesses:

    • Increase brand awareness


    • Generate leads
    • Boost conversions
    • Build brand reputation and loyalty
    • Connect with audiences on a more personal level
    • Reach a wider audience than those who are following them
    • Create authentic and lasting connections
    • Instill a feeling of loyalty into followers and potential customers

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