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    Advertising 1

    Uploaded by

    Hiba Koutoubi
    Advertising can take many forms including newspapers, television, radio, internet, billboards, posters, and more. There are various methods of advertising such as banner ads, endorsements, sponsorship, and viral campaigns. Common verbs used in advertising include communicate, endorse, place, run, sponsor, and target to describe placing ads, campaigns, products, events, consumers, and messages. Effective TV ads are often clever, interesting, eye-catching, original, powerful, funny, inspiring or informative. Some advertising practices are considered unacceptable such as using children or exploiting fears. Overall, advertising reveals insights into the culture and values of a society.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Advertising 1

    Uploaded by

    Hiba Koutoubi
    23 views21 pages
    Advertising can take many forms including newspapers, television, radio, internet, billboards, posters, and more. There are various methods of advertising such as banner ads, endorsements, sponsorship, and viral campaigns. Common verbs used in advertising include communicate, endorse, place, run, sponsor, and target to describe placing ads, campaigns, products, events, consumers, and messages. Effective TV ads are often clever, interesting, eye-catching, original, powerful, funny, inspiring or informative. Some advertising practices are considered unacceptable such as using children or exploiting fears. Overall, advertising reveals insights into the culture and values of a society.

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    © © All Rights Reserved

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    Advertising can take many forms including newspapers, television, radio, internet, billboards, posters, and more. There are various methods of advertising such as banner ads, endorsements, sponsorship, and viral campaigns. Common verbs used in advertising include communicate, endorse, place, run, sponsor, and target to describe placing ads, campaigns, products, events, consumers, and messages. Effective TV ads are often clever, interesting, eye-catching, original, powerful, funny, inspiring or informative. Some advertising practices are considered unacceptable such as using children or exploiting fears. Overall, advertising reveals insights into the culture and values of a society.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views21 pages

    Advertising 1

    Uploaded by

    Hiba Koutoubi
    Advertising can take many forms including newspapers, television, radio, internet, billboards, posters, and more. There are various methods of advertising such as banner ads, endorsements, sponsorship, and viral campaigns. Common verbs used in advertising include communicate, endorse, place, run, sponsor, and target to describe placing ads, campaigns, products, events, consumers, and messages. Effective TV ads are often clever, interesting, eye-catching, original, powerful, funny, inspiring or informative. Some advertising practices are considered unacceptable such as using children or exploiting fears. Overall, advertising reveals insights into the culture and values of a society.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Advertising 1

    Persuasion: conviction
    Newspapers are one example of an advertising
    medium. Can you think of others?

    Advertising medium: A way of verbal and non-verbal ad


    Look at these words. Label each word 1 for 'advertising media', 2 for
    'methods of advertising’, or 3 for 'verbs to do with advertising'.

    advertorials endorse point-of-sale sponsor banner ads

    billboards (AmE)/
    exhibitions pop-ups sponsorship free samples posters
    hoardings (BrE)

    Target Internet press Television cinema Leaflets(US)/flyers

    outdoor
    Viral advertising radio communicate place run
    advertising
    (Advertising media) cinema, exhibitions, Internet, outdoor advertising,
    point-of-sale, press, radio, television

    (Methods of advertising) advertorials, banner ads, billboards/hoardings,


    free samples, leaflets/flyers, pop-ups, posters, sponsorship, viral
    advertising

    (Verbs to do with advertising) communicate, endorse, place, run, sponsor,


    target
    Advertising Media
    Methods of advertising
    verbs
    Which of the verbs you
    identified in Exercise B
    a campaign a product
    combine with these nouns?

    an
    an event
    • Communicate advertisement
    • Endorse
    • place
    • Run
    • Sponsor a consumer a message
    • target
    Run Run a campaign

    Endorse Endorse a product

    Place Place an advertisement

    Sponsor Sponsor an event

    Target Target a consumer

    Communicate Communicate a message


    Choose the most suitable words to complete
    these sentences:
    A lot of cosmetics companies give away leaflets I commercials I free samples so that customers can try
    the product before they buy.

    Advertising companies spend a lot of money on creating clever slogans I posters I exhibitions that are
    short and memorable, such as the message for Nike: 'Just do it’.

    Celebrity exhibition I research I endorsement is a technique that is very popular in advertising at the
    moment.

    If news about a product comes to you by word of mouth I the press I the Internet, someone tells you
    about it rather than you seeing an advert.

    Many companies use post and electronic slogans I mailshots I posters because they can target a
    particular group of consumers all at the same time.
    Give examples of:

    01 02 03
    Any viral Clever slogans that Sponsorship of any
    campaigns you you remember sporting or cultural
    have read about from advertising events.
    campaigns
    What makes a good TV advertisement? Think about ones
    you have seen, Use some of these words or add yours

    eye-
    Clever interesting original powerful
    catching

    strange funny Shocking inspiring Informative


    Do you think that these advertising practices are acceptable? Are
    any other types of advertisement offensive?

    Using children in Using actors who pretend Using 'shock tactics' in


    Promoting alcohol on TV
    advertisements to be 'experts’ advertisements

    An image flashed onto a


    Comparing your products screen very quickly so that
    Exploiting people's fears
    to your competitors' people are influenced
    and worries
    products without noticing it
    (subliminal advertising)
    Which of the following statements do you
    agree with?

    People remember advertisements, not products.

    Advertising has a bad infuence on children.

    Advertising tells you a lot about the culture of a particular


    society.

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