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    Fecom PPT 084

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    Sona Poojara
    The document discusses B2B eCommerce business models. It defines B2B as transactions between businesses, like wholesalers and retailers, that often occur in supply chains. B2B transactions differ from business-to-consumer (B2C) transactions. The B2B eCommerce model processes orders digitally to increase business efficiency and revenue. It offers advantages like market predictability and better sales through improved supply chain management, but also disadvantages like a limited market and lengthy decision processes. The process of a B2B business model involves problem identification, solution exploration, supplier selection, consensus and approval, and building repeat purchases and relationships. Real-world examples provided are IndiaMart and Trade India.

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    Fecom PPT 084

    Uploaded by

    Sona Poojara
    25 views7 pages
    The document discusses B2B eCommerce business models. It defines B2B as transactions between businesses, like wholesalers and retailers, that often occur in supply chains. B2B transactions differ from business-to-consumer (B2C) transactions. The B2B eCommerce model processes orders digitally to increase business efficiency and revenue. It offers advantages like market predictability and better sales through improved supply chain management, but also disadvantages like a limited market and lengthy decision processes. The process of a B2B business model involves problem identification, solution exploration, supplier selection, consensus and approval, and building repeat purchases and relationships. Real-world examples provided are IndiaMart and Trade India.

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    The document discusses B2B eCommerce business models. It defines B2B as transactions between businesses, like wholesalers and retailers, that often occur in supply chains. B2B transactions differ from business-to-consumer (B2C) transactions. The B2B eCommerce model processes orders digitally to increase business efficiency and revenue. It offers advantages like market predictability and better sales through improved supply chain management, but also disadvantages like a limited market and lengthy decision processes. The process of a B2B business model involves problem identification, solution exploration, supplier selection, consensus and approval, and building repeat purchases and relationships. Real-world examples provided are IndiaMart and Trade India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views7 pages

    Fecom PPT 084

    Uploaded by

    Sona Poojara
    The document discusses B2B eCommerce business models. It defines B2B as transactions between businesses, like wholesalers and retailers, that often occur in supply chains. B2B transactions differ from business-to-consumer (B2C) transactions. The B2B eCommerce model processes orders digitally to increase business efficiency and revenue. It offers advantages like market predictability and better sales through improved supply chain management, but also disadvantages like a limited market and lengthy decision processes. The process of a B2B business model involves problem identification, solution exploration, supplier selection, consensus and approval, and building repeat purchases and relationships. Real-world examples provided are IndiaMart and Trade India.

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    You are on page 1of 7

    B2B eCommerce

    Business Model
    Sonali Poojara
    084
    SYITM-B
    Fundamentals of E-Commerce
    and its Application
    • Business-to-business (B2B) is a transaction or
    business conducted between one business and
    another, such as a wholesaler and retailer.
    Introduction • B2B transactions tend to happen in the supply
    chain, where one company will purchase raw
    to B2B materials from another to be used in the
    manufacturing process.

    eCommerce • B2B transactions are also commonplace for auto


    industry companies, as well as property
    management, housekeeping, and industrial cleanup
    Business companies.
    • B2B differ from B2C where businesses sell to
    Model individuals.
    • Rather than manually processing orders, all the
    orders in the B2B model are processed in the
    digital platform whose main objective is to increase
    the business efficiency and revenue of retailers.
    Advantages
    1. Market Predictability: Compared to the other business
    strategies, the B2B eCommerce business model has more market
    stability. B2B sectors grow gradually and can adapt to various
    complex market conditions. This helps to strengthen the online
    presence and business opportunities and get more potential clients
    and resellers.
    2. Better Sales: An improved supply chain management process
    along with a collaborative approach increase customer loyalty in
    the B2B eCommerce business model. This, in turn, leads to
    improved sales. It helps businesses to showcase product
    recommendations and unlock effective upselling and cross-
    selling opportunities.
    3. Lower Costs: Due to an effective supply chain
    management process, this online business model leads to lower
    costs for businesses. In most cases, the work is done through
    automation that eradicates the chances of errors and undue
    expenditure.
    Disadvantages
    1. Limited Market: Compared to the B2C model, this type
    of business has a limited market base as it deals with
    transactions between businesses. This makes it a bit of a
    risky venture for small and medium eCommerce
    businesses.
    2. Lengthy Decision: Here, the majority of the purchase
    decisions involve a lengthy process as there are two
    businesses involved. The process may involve dependence
    on multiple stakeholders and decision makers.
    3. Inverted Structure: Compared to the other models,
    consumers have more decision making power than sellers
    in the B2B business model. They may demand
    customizations, impose specifications and try to lower
    price rates.
    Process of B2B Business Model
    1. Problem identification and requirement definition: The first stage in the B2B
    purchase process happens when the business identifies a need. This is usually when
    a problem arises or a committee or department manager determines a product or
    service is required to meet a goal. After the problem is identified, the next step is to
    commit to the purchase and define the requirements.
    2. Solution exploration and market research: The second stage covers investigating
    what the market offers to solve the problem. Also called the evaluation phase, it can
    involve a single department director or require collaboration from multiple areas of
    the organization.
    3. Supplier selection and purchase: Depending on the decision-making process used
    within your organization, you may have shortlisted vendors from whom to
    purchase. Or, you may allow company representatives to connect with suppliers
    directly.
    4. Consensus and approval: Before the purchase order is issued, the buyer, manager,
    or committee must justify the necessary allocation of resources for the purchase
    decision to the approving authority. This may require additional internal
    collaboration to reach consensus and external support from the supplier.
    5. Repeat purchases and relationship building: Many B2B purchases are not just
    one-time transactions but happen because of long-term relationships. In the B2B
    buying process, repeat purchases are the norm. Longer relationships mean that the
    buyer and seller must forge deeper ties with one another, and in many cases become
    interdependent on one another.
    Real-World Examples:
    IndiaMart and Trade India
    1. IndiaMart
    • Founded on: 1999 by Dinesh Agarwal and Brijesh Agrawal
    • IndiaMart InterMESH Ltd is one of the leading B2B ecommerce companies in
    Noida, India. Working with a mission of “to make doing business, easy”, IndiaMart
    connects buyers and sellers with their high-quality B2B products like Apparels,
    Industry Machinery, electrical & electronics, etc.,
    • India Mart is connected with 47 lakh suppliers with its smart marketing strategies. At
    digital summit & awards, IndiaMart also awarded with ‘best online classified
    website’ in 2018.
    2. Trade India
    • Founded on: 1996 by Bikky Khosla
    • Trade India is a B2B ecommerce portal where small B2B businesses in India
    enrolled their companies in this portal to get recognized by their targeted clients.
    • This business is different from the other businesses (mentioned here) as it is not
    selling B2B products but provides a platform for small B2B companies to sell their
    products. Hence this is also one of the best business ideas to get involved in the B2B
    industry as a B2B portal provider.
    Sonali Poojara
    THANK 084
    YOU SYITM-B

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