Week 2 q3

THE VALUE OF QUALITATIVE
CHARACTERISTICS,
RESEARCH: ITS KINDS,
USES,
STRENGTHS, AND
WEAKNESSES
What will you do to give the proper description of the things around you?
You are right! You must use your senses. This time, you do it, yourself. Try to
determine what senses you will use to describe the things listed in the first column.
Check appropriate column in the table to accomplish it. The first one is done for
you.
We get to know the things, people, and situations that we
encounter through rich descriptions using our senses. In
qualitative research, the same scenario is true. We have to
understand the events by collecting rich sources of data.
let us get to know the details of qualitative research.

Your knowledge about qualitative research and how it
differs from quantitative research is a requirement to
further your research journey.
Kinds of Qualitative Research
Your choice of conducting a qualitative research study depends
on your interest, on the issues and concerns need to be addressed in
the community, and on your curiosity as an individual.
Phenomenology
It is the study of how people give
meaning to their experiences, like the
death of loved ones, care for the people,
and friendliness of the people.
Ethnography
It is understanding of how a
particular cultural group goes
about their daily lives which
includes their organizational set-
up, internal operations, and
lifestyle.
Grounded theory
This occurs when a researcher
discovers a new theory based on
the data collected.
It is a research methodology
for discovering theory in a
substantive area.
Case study
This study involves an investigation of a person, group, organization,
or situation for a long period of time to explain why such things occur to
the subject under study. Some examples of this type of study are the fields
of social care, nursing, psychology, rehabilitation centers, education, etc.
Content and Discourse Analysis

This method requires the examination or analysis of
the substance or content of thecommunication that
takes place through letters, books, journals, photos,
video recordings, short message services, online
messages, emails, audio-visual materials, etc.
Historical Analysis
This is the study of primary
documents to explain the
connection of past events to
thepresent time. An example of this
is explaining the happenings during
the Marcos regime.
Characteristics and Uses of Qualitative Research
Qualitative research takes place in a natural setting
like home, school, institution, or community.
Researchers gain actual experiences of the research
participants.
It focuses on participants’ perceptions and

experiences (Franenkel and Wallen, 1988 in Creswell,
2013)
Researchers are sensitive to participants’ needs
and participants are actively engaged in the
process.
∙ Data are collected through observation,
interviews, documents, e-mails, blogs, videos,
etc.
It may result in changes in research questions
after new discoveries occur. ∙ It develops from a
specific to a general understanding of concepts.
It is a process of describing a situation, analyzing
data for themes or categories, and making
interpretations or drawing conclusions.
∙ It may be subjected to the researcher’s personal
interpretation.
The researchers, as a primary instrument in data

collection, view social phenomena and situations
holistically.
Strengths of Qualitative Research
1. Issues can be analyzed through detailed and deep
examination.
2. Interviews are not being delimited to specific
questions and can be guided/redirected
by the researcher along the process.
3. The research framework and direction can be
easily revised as new information
emerges.
4. The obtained data from human experience is
powerful and sometimes more interesting
than quantitative data.
5. Data usually are collected from a few cases or

individuals so findings cannot be generalized to a
larger population. Findings can however be
transferable to another setting.
Weaknesses of Qualitative Research
1. Research quality is heavily dependent on the
researcher’s skills and may be influenced by the
researcher's outlooks.
2. The volume of data makes analysis and
interpretation time-consuming.
3. It is sometimes hard to prove.
4. The researcher's presence during data
gathering, which is often unavoidable in
qualitative research, can affect the subjects'
attitudes towards the process.
5. Issues of anonymity and confidentiality
can bring/result in problems when
presenting findings.
6. Findings can be more difficult and take
time to visualize.

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THE VALUE OF QUALITATIVE

let us get to know the details of qualitative research.

Content and Discourse Analysis

It focuses on participants’ perceptions and

The researchers, as a primary instrument in data

5. Data usually are collected from a few cases or

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