CDD Aws Storage 2022 05 25

AWS Storage
vs. NetApp Cloud Offerings

Competitive Deep Dive
Author
Robert Preston
Competitive Intelligence
Last Updated; May 25, 2022

Originally published; August 2020
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AWS Storage: Competitive Deep Dive
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this presentation.
Executive Summary Battle Card What You Need to Know

High level overview and summary Includes comparison, sales and Includes GTM, solution overview,
of competitor solution technical messaging and perceived strengths
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Amazon Elastic Block Store
EBS Snapshots
Elastic File Systems
How to think about EBS and
EFS?
Simple Storage Services (S3)
AWS Outposts Key Areas to Attack Win with NetApp! Customer Use Cases Final Thoughts
Weakness in the competitor's Areas to focus on and the benefits CVO and CVS Success Stories Includes having the right
products and story or our solution conversations and questions to ask
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Executive Summary
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud
platform, offering over 175 fully featured services from data centers globally. AWS has led the
Gartner MQ for Cloud Infrastructure as a Service for 9 straight years.
Initially, AWS’s stance was that public cloud was the ideal place for ALL workloads and they didn’t
acknowledge the need for hybrid cloud. However, AWS’s hybrid cloud story has been evolving for
2 or 3 years, and they acknowledge that hybrid cloud is the new normal and are now positioning
AWS Outpost as a fully managed service to extend AWS services to the data center.
AWS and NetApp are partners, we also offer products and services that can compete. NetApp is
focused on delivering cloud solutions to help our customers regardless of where their workloads
run. NetApp provides cloud solutions that can save up to 90% of cloud infrastructure costs
through our cloud storage platforms, application optimizations, and modern workplace foundation.
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Amazon Web Services

The juggernaut in public cloud services
Amazon Web Services Overview
• AWS has significantly more services, than any other

cloud provider – from infrastructure technologies like
compute, storage, and databases – to emerging
technologies, such as machine learning and artificial
intelligence, and Internet of things.
• AWS has the most extensive global cloud infrastructure.
AWS has 77 Availability Zones within 24 geographic
regions around the world and has announced plans for
nine more Availability Zones and three more AWS
Regions in Indonesia, Japan, and Spain.
• AWS Outposts allows customers to run AWS
infrastructure and services on premises for a consistent
hybrid experience.
• The AWS Marketplace is a digital catalog with thousands
of software listings from independent software vendors
that make it easy to find, buy and deploy software that
runs on AWS.
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AWS SWOT
From NetApp’s perspective
Strengths Weaknesses
• Ease of use – provision infrastructure in seconds with no • Enterprise applications typically need refactoring to gain
upfront cost advantages of public cloud
• Broad and deep portfolio that goes beyond IaaS and • Breadth and modulatory of services leads to complexity and
storage a steep learning curve for many customers
• Strong customer loyalty and brand • Late to embrace hybrid cloud
• Rapid and innovative release cadence combined with a
willingness to cannibalize existing revenue streams
(serverless over EC2 for example)
• Global coverage
• Public cloud market leader
Opportunities Threats
• Customers are moving to the cloud in greater numbers to • Microsoft and Google increasingly competitive and taking
reduce risks from the Covid-19 pandemic market share
• Increased TAM via AWS Outpost and other hybrid cloud • Fighting the ‘status quo’ in large enterprises
initiatives
• Edge computing and IoT
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Competitive Battle Card
Competitive Battle Card: AWS File Storage
Executive Summary Reasons Why NetApp Wins

AWS sells on simplicity, scalability, integration and a fully managed service. 1. Reduce Costs: Dramatically reduce cloud storage spend
AWS provides four file storage offerings Elastic File System (NFS v4.0 and v4.1), FSx by utilizing storage efficiencies and automated data
for Windows File Server (SMB), FSx for Lustre (Lustre) FSx for OpenZFS and FSx for tiering to low-cost object storage to shrink EBS footprint.
NetApp ONTAP.
Elastic File System offers two storage classes, Standard and Infrequent Access.
2. Data Management: Zero-impact Snapshot copies,
Amazon FSx for Lustre provides fully managed shared storage with the scalability and snapshot scheduling, rapid copies and restore from
performance of the Lustre file system. copies accelerates development and test times.
Amazon FSx for NetApp ONTAP is a fully managed file service delivered natively on 3. Operational Consistency: Customers gain a consistent
AWS with ONTAP’s rich data management capabilities, proven enterprise-grade approach of managing data services on-premises or
features, performance, and data protection. It is sold and managed by AWS. using a cloud partner of their choice with the same
Winning Sales Strategy interface.
Lead with FSx for ONTAP to extend data, services. 4. Protocol Support: FSx for ONTAP supports NFSv3,
migrate workloads, and launch K8s apps. Integrated in AWS to support native NFSv4/4.1, SMB, iSCSI and dual protocol access.
Amazon FSx for ONTAP is a native AWS services with the NetApp portfolio like 5. Proactive Protection: Automated backups with FSxN are
managed service delivering block and file Cloud Data Sense, Cloud Insights, etc. built-in using NetApp technology to give incremental
storage for Windows and Linux, leveraging Buyer Persona: Cloud Architects, DevOps block-based backups.
NetApp’s suite of enterprise-grade data Practitioners and Executives.
Performance Operational Instant Instant Consistent

Key NetApp Differentiation Tiers
Deployment Models
Consistency Snapshots Copies Regional Pricing
Guaranteed SLAs
AWS FSx for NetApp ONTAP 1 On Prem & Multi-Cloud Yes Yes Yes Yes Performance, Availability, Downtime
NetApp Cloud Volumes ONTAP Flexible On Prem & Multi-Cloud Yes Yes Yes Yes Downtime only
Amazon Elastic File Storage 2 (NFS) AWS only No No No No Downtime only
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Competitive Battle Card: AWS Block Storage
Executive Summary Reasons Why NetApp Wins

AWS sells a range of volume types to optimize storage performance and cost. 1. Reduce Costs: Dramatically reduce cloud storage spend
IOPS SSD (io1), IOPS SSD (io2), General Purpose SSD (gp2), General Purpose SSD by utilizing storage efficiencies and automated data tiering
(gp3), Throughput Optimized HDD (st1) and Cold HDD (sc1). to low-cost object storage to shrink EBS footprint.
EBS provides Elastic Volumes, Snapshots to S3, and EBS Multi-Attach features.
2. Business Continuity: Enable more efficient and cost-
Amazon EBS IOPS SSD provides latencies as low as sub ms, 2,375 MBs of
throughput/instance and 80,000 IOPs/instance.
effective backup and disaster recovery with Cloud Backup
New: Customers can use Amazon EBS Snapshots Archive, a new tier for EBS Services for CVO.
Snapshots, to save up to 75% on storage costs for EBS Snapshots that customers 3. Operational Consistency: Customers gain a consistent
intend to retain for more than 90 days and rarely access. approach of managing data services on-premises or using
a cloud partner of their choice with the same interface.
Winning Sales Strategy 4. Protocol Support: CVO supports NFSv3, NFSv4.1, iSCSI
and SMB protocols to support a broader set of workload
Lead with CVO for savings with data storage for Windows and Linux, leveraging needs.
reduction and cloud tiering for EBS. NetApp’s suite of enterprise-grade data
services. 5. Proactive Protection: Monitor, troubleshoot and optimize
Use Cloud Volumes ONTAP calculator to
show savings versus AWS EBS. Buyer Persona: Cloud Architects, DevOps your entire infrastructure with NetApp Cloud Insights.
Amazon FSx for ONTAP is a native AWS Practitioners and Executives. Prevent issues early and accelerate resolution with
managed service delivering block and file NetApp Active IQ.
Performance Operational Instant Instant Consistent

Key NetApp Differentiation Tiers
Deployment Models
Consistency Snapshots Copies Regional Pricing
Guaranteed SLAs
AWS FSx for NetApp ONTAP 1 On Prem & Multi-Cloud Yes Yes Yes Yes Performance, Availability, Downtime
NetApp Cloud Volumes ONTAP Flexible On Prem & Multi-Cloud Yes Yes Yes Yes Downtime only
Amazon Elastic Block Storage 4 AWS only No Yes No No Downtime only
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What You Need to Know
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Amazon Web Services
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AWS Positioning for Public Cloud Services

Engineered for the Most Demanding Requirements
Secure Compliant Hybrid Scalable

Comprehensive Rich controls, Build hybrid Access as much or
security capabilities auditing and broad architectures that as little as you
to satisfy the most security extend your on- need, and scale up
demanding accreditations premises and down as
requirements infrastructure to the required with only a
Cloud few minutes notice
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Who AWS Sells To

Individuals AWS targets and positioning
App/Cloud Admins C-Level

Easy to get started instantly – free
Curb CapEx spend
tier to get started
Helps organizations move faster,
On-demanding provisioning
lower IT costs and scale
Public cloud agility with enterprise Vast global network of availability
level security zones and regions
Supports mobile apps, game
A broader range of services than
development, data processing and
any other hybrid cloud provider
warehousing, storage and archiving
Success selling NetApp Cloud Solutions requires that NetApp sales teams stop focusing solely on the
customer’s traditional storage teams and start building alliances with cloud, LOB and other non-
traditional IT organizations.
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What to expect from Amazon
 Positions ‘cloud’ as inevitable, and expects almost all

workloads to end up there eventually
 This message has softened in recent years and hybrid is now at
least acknowledged
 Positions on-premises infrastructure as ‘legacy’ and a

burden on innovation
 Focuses on ease of use and simplicity
 Targets developers
 Amazon’s marketing messages;
 Trade capital expense for flexible expense
 Benefit from massive scalability
 Increase speed and agility
 Focuses on business outcomes not infrastructure
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AWS Solutions
Core Services Integrated Services Databases
Amazon VPC Amazon RDS
Featured Services Amazon EC2
Managed relational
Virtual servers in the cloud Isolated cloud resources
database service
Amazon Simple Storage Amazon DynamoDB AWS Lambda

Service (S3) Managed NoSQL database Run code without thinking
Scalable storage in the cloud about servers
Amazon Lightsail Amazon Aurora

Launch and manage virtual High performance managed
private servers relational database
Machine Learning Amazon SageMaker

Build, train, and deploy machine
learning models at scale
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AWS Services
Full portfolio solution for IaaS, PaaS, and SaaS
Limited/no direct
competition
Some overlap
Competitive
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AWS Storage
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AWS Storage Platforms and Services
File Object Block

New!
AWS Elastic File FSx for FSx for FSx for FSx for AWS S3 AWS Glacier AWS Elastic Block Store AWS EC2 Instance Store
System NetApp Windows Lustre OpenZFS
ONTAP
New! Data Transfer
AWS Snowball Edge AWS Snow AWS Snowball AWS Snowmobile AWS Direct Connect AWS Storage Gateway 3rd Part Connectors AWS Kinesis Firehose
Tape
Migration
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AWS re:Invent 2021 Storage Announcements
FSx for OpenZFS Next generation of Amazon FSx Amazon EBS Snapshots
for Lustre Archive
Amazon FSx for OpenZFS is the newest
addition to the Amazon FSx family. The next generation of Amazon FSx for Customers can use Amazon EBS
Lustre file systems, built on AWS Graviton Snapshots Archive, a new tier for EBS
Customers can create a OpenZFS with the processors, provides three improvements to Snapshots, to save up to 75% on storage
following benefits: transparent compression, performance and price. Up to 5x higher costs for EBS Snapshots that customers
continuous integrity verification, snapshots, throughput per terabyte (up to 1 GB/s per intend to retain for more than 90 days and
and copy-on-write. terabyte) compared to previous generation rarely access.
file systems, support for client instances
Customers get these benefits without with multiple network interfaces, and EBS Snapshots are incremental, storing
having to develop the specialized expertise reduces costs of throughput by up to 60% only the changes since the last snapshot
that has traditionally been needed to set up compared to previous generation file and making them cost effective for daily and
and administer OpenZFS. systems. weekly backups that need to be accessed
frequently.
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How does performance compare?
Simple Storage Service (S3)

Throughput
Elastic File System
FSx for ONTAP
Elastic Block Store
Latency
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What is Amazon Elastic Block Store?
• High performance block storage service

AWS Cloud
designed for EC2 instances
Availability Zone
Amazon EC2 • Volumes persist independent of Amazon

EC2
• There are four different volume types to

Amazon EC2 balance price and performance
• EBS volumes are replicated within an

Availability Zone
Amazon EBS
Volume
• Detach and attach between instances with
the same Availability Zone
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AWS Block Storage Offerings

Amazon EC2 Instance Store • Instance Store is the temporary storage volume,
which is deleted once the instance is terminated
SSD HDD
• Data not replicated
Amazon EBS SSD-back Volumes
• No snapshot or encryption support
gp2 sc1 • Elastic Block Store (EBS) is persistent storage
Amazon EBS HDD-back Volumes
volumes as a service
• Create, attach logical volumes through API
gp3 st1
• Blocks are distributed across volumes,
Amazon EBS Snapshots
NOT a single drive
• Volume and instance must me in the same
io1
AZ
• EBS Snapshots provide automated
io2
lifecycle polices to backup volumes to
Amazon S3
Io2 Block Express
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AWS Block Storage Offerings
Designed to provide 100X

durability of 99.999% as well as
a 10X higher IOPS to storage
ratio of 500 IOPS for every HDD
SSD provisioned GB
gp2 io1 io2 st1 sc1

General Provisioned Provisioned Throughput Cold
Purpose SSD IOPS SSD IOPS SSD Optimized HDD
HDD
Baseline: 3 IOPS per GB up to Baseline: 100 IOPS up to 64,000 Baseline: 100 IOPS up to 64,000 Baseline: 40MB/s per TB up to Baseline: 12MB/s per TB up to
16,000 Max IOPS/GB: 50 IOPS/GB Max IOPS/GB: 500 IOPS/GB 500MB/s 192MB/s
Burst: 3,000 IOPS Throughput: Up to 1,000 MB/s Throughput: Up to 1,000 MB/s Burst: 250MB/s per TB up to 500MB/s Burst: 80MB/s per TB up to 250MB/s
Throughput: Up to 250 MB/s Latency: Single digit ms Latency: Single digit ms Capacity: 500 GB to 16 TB Capacity: 500 GB to 16 TB
Latency: Single digit ms Capacity: 4 GB to 16 TB Capacity: 4 GB to 16 TB
Capacity: 1 GB to 16 TB
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Many Volumes to a Single EC2 Instance
AWS Cloud
Availability Zone
• Volumes attach to one EC2 instance

Amazon EC2
• Many volumes can attach to an instance
• This allows customers to separate boot

and data volumes
EBS Volume EBS Volume EBS Volume

Boot Data Data
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Amazon EBS Snapshots
AWS Cloud
• Copy of Amazon EBS volumes are stored
Region
on Amazon S3
Availability Zone
Amazon EC2 • Copy-on-write snapshots, first snapshot is a

full copy and subsequent snapshots are
incremental
• Snapshots can be shared and copied
• Amazon S3 Encryption protects snapshots

EBS Volume EBS Snapshot
Boot
in-transit during the copy operation
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What can you do with a Snapshot?
• Snapshots are used to create AMI

AWS Cloud AWS Cloud
• Spin up an instance from snapshot
Region Region
• Snapshots can be copied across
Availability Zone Availability Zone
regions
EBS Volume EBS Volume
• Resize volumes
• Copy to other regions as Gold
images for DR
• Sharable across account and publicly
• AWS Public datasets are snapshots AWS S3 EBS Snapshot EBS Snapshot
• Marketplace images are all based on

snapshots
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Storage Snapshot Types

Redirect-on-Write Snapshots (NetApp Cloud Volumes)
• Like copy-on-write snapshots, but instead of copying the original data to the snapshot location as and when updated,
the original data stays as is and the changes to those blocks are redirected and written to the location set aside for
snapshots and the metadata is updated to point the active file system to the new blocks, as necessary. This method
has the lowest write penalty.
Copy-on-write Snapshots (Most Hyperscale Companies)
• With copy-on-write snapshots, a dedicated storage capacity is reserved for snapshot data. This storage capacity will
hold all the metadata (such as information about where the original data resides in the file system) plus a copy of the
original data whenever changes occur to the original data blocks.
• These snapshots are quick to create due to the fact that normally most data blocks only need a metadata copy
operation during snapshot creation. However, as and when the original data blocks are updated or overwritten by the
active file system, the contents of the original data blocks are copied over to the snapshot location in the background.
That can have a performance impact on subsequent write operations to the original blocks after the snapshot has
been created due to having to wait for the original data blocks to be copied over to the snapshot location.
Split-Mirror (AKA Clone) Snapshots (Azure Block Storage)
• Creates an identical copy of the source data volume, file system, or LUN during the creation of the snapshot. Due to
the data copy operation, snapshot creation can be time consuming as consumes twice the amount of storage
capacity.
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NetApp Snapshot and Data Protection Advantages vs. Hyperscalers

NetApp Cloud Amazon Block
Snapshot Features Amazon File Storage Azure Block Storage Azure File Storage GCP Block Storage GCP File Storage
Volumes Storage
Yes (copy-on write - Yes (copy-on write - Yes (copy-on write - Yes (copy-on write -
Yes (redirect-on-write - initial full snapshot with initial full snapshot with Yes (split-mirror - full initial full snapshot initial full snapshot with
Point-in-time No (Google Backup in
space efficient subsequent snapshots subsequent snapshots new copy for each with subsequent subsequent snapshots
Snapshots preview)
snapshots) containing changed containing changed snapshot) snapshots containing containing changed
data) data) changed data) data)
No (requires new
No (create new No (create new
volume, attaching No (use rsync to copy
Clones (Writeable managed disk, point to No (file-by-file using managed disk or
Yes (FlexClone) snapshot ID, then No (no file-by-file copy) data to object bucket
Snapshots) snapshot, then attach to AzCopy) instance, point to
attaching to EC2 then to new volume)
VM instance) snapshot)
instance)
Crash-Consistent
Yes Yes Yes Yes Yes Yes No
Snapshots
Application- Limited (manual process
No (requires Azure No (requires Azure
Consistent Yes using AWS Run No No No
Backup) Backup)
Snapshots Command)
Yes (Dedupe,
Data Reduction Compression & No Yes (Dedup only) No No No No
Compaction)
Yes (SnapMirror, CRR, Yes – regional Yes – regional Yes – regional Yes – regional
Yes – regional replication Partial (Azure Stack to
Data Replication Volume Replication, replication (for zone replication (for zone replication (for zone replication (for zone
(for zone failure) Azure only)
CloudSync) failure) failure) failure) failure)
Cross-Account No (file-by-file using No (file-by-file using
No No Yes No No
Replication AzCopy or 3rd party) AzCopy or 3rd party
Snapshot Data
Yes (S3 and FabricPool) Yes (S3) Yes (S3) No No No No
Tiering
Yes (Azure
Compliance & Yes (SnapLock, Cloud Yes (AWS Cloud Yes (AWS Cloud Yes (Azure Compliance
Compliance No No
Privacy Data Sense) Security) Security) Manager)
Manager)
Yes (at rest)
Data Encryption Yes (at rest) Yes (at rest) Yes (at rest) Yes (at rest) Yes (at rest) Yes (at rest)
(SnapMirror in-flight)
No (3rd party and
Cloud Backup Yes (CBS, Volume
Yes (AWS Backup) Yes (AWS Backup) Yes (Azure Backup) Yes (Azure Backup) Yes (Google Backup) Google Backup in
Service Backup)
preview)
28
Data Archiving
© 2021 NetApp, Inc. All rights reserved. — NETAPP Yes
Yes (SnapVault)
(AWS Glacier
CONFIDENTIAL — Deep Yes (AWS Glacier Deep Yes (Azure Blob Yes (Azure Blob Yes (Google Archive Yes (Google Archive
Archive) Archive) Storage) Storage) Storage) Storage)
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Five Benefits of NetApp Snapshots

Position our Snapshot strengths!
1 2345
Efficient
A NetApp
Snapshot is a
Performant
Because of the
Redirect-on-Write
Quick
It takes only a few

seconds to
Applications
An application-
consistent
Clones
Use a snapshot of
an existing volume to
Redirect-on-Write nature of the create, replicate, snapshot will ensure instantly create a
snapshot that underlaying restore, or clone the application space-efficient
efficiently technology, a snapshot, accessing the data is writable copy that is
provides access storing or regardless of the aware of the perfect for DevOps
to old versions of retaining volume size and snapshot being and test environment
files, directory snapshots has no level of activities. taken which prevents
hierarchies, and performance data corruption.
LUNs impact.
29 © 2021 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
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Amazon EBS Encryption
• Integrates with Amazon Key Management Service (KMS)

• AES-256 Encryption
• Uses Customer Master Keys (CMKs)
• Encrypted EBS volume implies the following are encrypted:

• Data at rest inside the volume
AWS Key Management Service
• Data moving between the volume and instance
• Snapshots created from the volume
• Volumes created from such snapshots
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I/O Performance can be Unpredictable
Any random number of VMs in your

fleet can experience I/O performance
issues at any random point in time
Noisy neighbor problems
Unpredictable I/O performance
Workaround? monitor and remediate...

Adrian Cockcroft’s (Cloud Architect, Netflix) Blog
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What is AWS Elastic File System?

• Simple, scalable, fully managed elastic NFS file
system for use with AWS file services and on-
premises resources
• EFS offers two storage classes, Standard storage

and Infrequent Access storage
• A file system distributed across unconstrained

number of servers
• Customers now have the capability to manage

limits for EFS using AWS Service Quotas
• Amazon EC2 instances can access EFS across

AZs, regions, and VPCs, while on-premises
servers can access using AWS Direct Connect or
AWS VPN
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What is AWS Elastic File System?
• Designed to support Petabyte scale file

High Throughput and parallel I/O systems
• Throughput scales linearly to storage

Render Farms Web Serving Metadata-intensive
jobs • Enables high levels of aggregate
Big data analytics Home Directories IOPS/throughput
Transcode Farms Content Management

• Thousands of concurrent NFS connections
• Works great for Large I/O sizes
Low latency and serial I/O • Pay for only what is used not what is
provision
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AWS File System Offerings
Amazon Elastic File System Amazon FSx for ONTAP Amazon FSx for Windows File Server Amazon FSx for Lustre
• Offers two storage types • ONTAP is a fully managed file • Highly reliable file storage that’s • Allows workloads to process
Standard and Infrequent service delivered natively on accessible over SMB protocol data with consistent sub-
Access AWS • File storage that is available to millisecond latencies, up to
• Standard class is designed for • NetApp ONTAP rich data Windows, Linux, and MacOS hundreds of gigabytes per
active file system workloads management capabilities, compute instances second throughput, and up to
• Infrequent Access is cost- proven enterprise-grade • Integrates with Microsoft Active millions of IOPs
optimized for files accessed features, performance, and Directory • Supports multiple deployment
less frequently, you pay a fee data protection • SSD and HDD storage options options for short-term and long-
each time you read from or • File storage that is available • Offers single-AZ or multi-AZ term data processing
write to a file with multi-protocol support for options • Integrates with S3, SageMaker,
• Linux machines only Linux, Windows, and iSCSI and Elastic Kubernetes Service
workloads • SSD and HDD (NEW) storage
• High Availability and durability options
with multi-availability zone • HDD has an optional SDD cache
support
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AWS File System Offerings
Amazon Elastic File System Amazon FSx for ONTAP Amazon FSx for Windows File Server Amazon FSx for Lustre
Max IOPS: 7,000 IOPS General mode,
500,000 IOPS MAX I/O mode when
scaled
SSD SSD SSD
IOPS/GB: Not provided Max IOPS: 100,000+ IOPS per Max IOPS: 3,000 IOPS per TiB of Max IOPS: Listed as tens of thousands
Throughput: 100 MB/s deployment storage baseline and hundreds of thousands
Capacity: 47.9 TiB Max file size IOPS/GB: Not provided IOPS/GB: Not provided burst
Throughput: 512 MB/s to 2 GB/s Throughput: 750 MB/s per TiB of IOPS/GB: Not provided
Capacity: 100 TB storage with a max of 2,048 MBps Throughput: 750 MB/s with 1,300 MB/s
Capacity: 64 TB burst for Persistent-200
Capacity: 100 TB
HDD HDD
Max IOPS: 12 baseline; 80 burst per TiB Max IOPS: Listed as tens of thousands
of storage baseline and hundreds of thousands
IOPS/GB: Not provided burst
Throughput: 12 baseline; 80 burst (up to IOPS/GB: Not provided
a max. of 1 GB/s per file system) with a Throughput: 150 MB/s with 1,300 MB/s
max of 2,048 MBps burst for Persistent-40
Capacity: 64 TB Capacity: 100 TB
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AWS FSx for OpenZFS

AWS’s newest FSx offering
Amazon FSx for OpenZFS Does Amazon FSx for OpenZFS

representation competition for FSxN?
• Amazon FSx for OpenZFS is a
fully managed shared file
storage service built on It competes on a very narrow set of
OpenZFS needs and use cases. AWS is heavily
• It is powered by AWS Graviton invested in FSx for NetApp ONTAP
processors, combined with the which provides the richest set of data
SSD latest AWS disk and networking management capabilities and has the
Max IOPS: Up to 1 million IOPs for
frequently accessed cached data and • Amazon FSx for OpenZFS can most extensive ecosystem (AWS and
160,000 IOPs for persistent storage be accessed over the industry NetApp services and 3rd party
IOPS/GB: Not provided
standard NFS protocol integrations) among the FSx family.
Throughput: 12.5 GB/s for cached data
and 4 GB/s for persistent storage • It provides data management
Capacity: 512 TB per AWS region capabilities such as snapshots, Combined with being globally available
Protocols: NFS v3, v4.0, v4.1 and v4.2
data cloning and compression (in almost all AWS region) FSx for
• Available in limited regions ONTAP can better address customer
challenges. However, some overlap
does exist in capabilities and use cases
between the two offerings, and FSx for
OpenZFS offers better baseline
performance and more performance
options.
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AWS FSx for ONTAP: Key Benefits
Fully managed & flexible

• Set-and-forget with no infrastructure and • Unified storage: NFS, SMB, and iSCSI
software management
• Access from AWS compute services
• Easy to use with preferred AWS and NetApp tools (e.g., EC2, EKS)
• Deploy ONTAP-as-code (CloudFormation • Access from virtualization services (Workspace,
and Terraform) AppStream2.0, and AWS VMware Cloud)
• Flexible storage management • Accessible from multiple VPCs and on-premises
(AWS Transit Gateway)
• Integrated with leading ISV solutions
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Performant and scalable Cost optimized

• 1ms latencies, multiple GB/s of throughput, • Automatic tiering to lower-cost, elastic storage
and 100,000+ IOPS per file system
• Supports all ONTAP storage efficiency features:
• Supports petabyte-scale data sets deduplication, compression, compaction,
thin provisioning
• Instant, storage-efficient clones (FlexClone)
• Range of throughput levels
• Supports NetApp intelligent caching features
(Global File Cache and FlexCache) • No minimum commitment; pay for what you use
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Highly available and protected Secured and compliant

• Multi-AZ deployments • Identity-based authentication (Active Directory)
• Storage efficient ONTAP Snapshots • Fully supports third-party file access auditing and
anti-virus software
• Data replication with SnapMirror for a variety of
proposes • Encryption at rest (KMS) and in transit (Kerberos)
• Automated backups with AWS Backup • Network isolation
• Logging with AWS CloudTrail
• Compliance
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AWS FSx for ONTAP: Architecture

How does it work?
 File System (ONTAP Cluster)

 Cluster-management LIF
 Intercluster LIFs (one on each node) vol vol vol vol vol vol
 Storage Virtual Machine (Data SVM)

Customer
 iSCSI data LIFs (one on each node) SVM1 SVM2 … SVM24 managed
 NFS/SMB data LIF
 Up to 24 SVMs per file system
FSx for ONTAP File System
 Volume (FlexVol)
 Thin provisioned always
 Up to 500 volumes per file system AWS Infrastructure
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Storage Classes and Lifecycle Management

• EFS Standard Storage Class: Data is stored regionally within and across multiple availability zones.
• EFS Standard Infrequently Accessed Storage Class: Cost optimized for files accessed less
frequently.
• Customers can enable an EFS Lifecycle Management for their file systems and choosing an age-off
policy of 7, 14, 30, 60, or 90 days. When EFS Lifecycle Management is enabled, files automatically
move from EFS Standard Storage to Standard-IA Storage.
• EFS One Zone Storage Class (NEW): Data is stored in a single zone, lowering the price-point for non-
critical files.
• Availability of 99.9% instead of 99.99%
• EFS One Zone-Infrequently Access Storage Class (NEW): Data is stored in a single zone, lowering
the price-point for non-critical files.
• Availability of 99.9% instead of 99.99%.
• Same EFS Lifecycle Management policy as EFS Standard Infrequently Accessed Storage Class.
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What is a Mount Target?

AWS Cloud
Availability Zone 1
• To access the file system within a VPC you

Amazon EC2 Instances
create mount targets
Availability Zone 2
• The mount target is an NFS endpoint that
lives in the VPC
EFS Mount Target
• A mount target has an IP address and a
DNS name you use in the mount command
Availability Zone 3 • A mount target is highly available
Amazon EC2 Instance
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How to access a file system from an instance
• You “mount” a file system on an AWS EC2 instance – the

file system appears like a local set of directories and files
• An NFS v4.1 client is standard on Linux distributions
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Access EFS from Various Environments
AWS EC2 Instances
Corporate Data Center AWS Direct Connect

AWS Elastic File System
VMware Cloud on AWS
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How to think about EFS and EBS
Amazon EFS Amazon EBS

Per-operation latency Low, consistent Low, consistent
Performance
Throughput scale 10+ GB per second About 2 GB per second
Data availability/durability Stored redundantly across multiple

Azs Stored redunantly in a single AZ
Access 1 to 1,000s of EC2 instances, from

Characteristics multiple AZs, concurrently Single EC2 instance in a single AZ
Big data and analytics, media

Use cases processing workflows, content Boot volumes, transactional and
management, web serving, home NoSQL databases, data
directories warehousing, and ETL
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Why not “just use EFS”

• EFS is a native NFS service on AWS, but has
limitations:
• Only supports NFSv4
• Limited snapshot capabilities
• Limited number of file systems per account
• Complex to scale
• Amazon FSx for ONTAP

• Support for NFSv3, NFSv4/4.1, SMBv2/3.1.1,
iSCSI, and dual protocol access
 80% of enterprise file data is on NFSv3
• Redirect-on-write space efficient snapshots
 Sub millisecond latency
• NetApp reliability, availability, security built-in
• 25+ years experience in developing solutions

and contributing code to NFS
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Positioning and technical guidelines

AWS FSx family and EFS comparison
Amazon EFS Amazon FSx for Windows Amazon FSx for ONTAP
(Sep 2nd release)
Offering Native AWS, PayGo Native AWS, PayGo Native AWS, PayGo, BYOL (roadmap)
Protocols NFSv4.1 SMB2, 3.1.1 NFSv3,v4.1, SMB2,3.1.1, iSCSI,
Dual protocol access
Data Management AWS Backup, Life cycle AWS Backup, Storage AWS Backup, Snapshots, Clone, Replication, Storage
management (Infrequent efficiencies efficiencies, Life cycle management (Infrequent Access),
Access) Flexgroup and more
Availability and durability Multi-AZ HA, Single AZ Multi-AZ HA Multi-AZ HA, Cross-region replication (SnapMirror)
Maximum storage capacity Unlimited 64 TB 192 TB Primary, Unlimited Infrequent Access
(single system)
Performance Metered throughput, Up to Up to 2GB/s High performance, Up to 2GB/s
10GB/s (capacity based) (4GB/s will follow), low latency (=1ms)
Hybrid Cloud mobility Poor Poor Replication (SnapMirror), Data mobility and global file
distribution (GFC, FlexCache)
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What is AWS Simple Storage Service (S3)?

• S3 is object storage that stores data as objects
within buckets
• Targeted for backup, archive, big data analytics,

and disaster recovery
• Built-in redundancy that is designed for

99.999999999% durability and 99.99% availability
• Designed to sustain the lost of data in 2 facilities
• No commitment and no up-front cost low price per

GB storage
• S3 integrates tightly with other AWS services

including EC2, CloudFront, RDS, and others
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Buckets
• Containers for objects

• Organize the Namespace
• Names must be
• Globally unique
• Between 3 and 63 characters
• Adhere to DNS naming conventions
• >100 buckets per account
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Objects
• An object is comprised of the data and meta-

data (a name-value pair that describes the
object)
• An object is uniquely identified by a single
key and version ID
• Objects can be > 5TB in size
• Objects of different storage classes can exist
in the same bucket
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S3 Constructs
Bucket Name and Object Name (Key)
Amazon S3
Bucket Bucket Bucket
Object Object Object Object Object Object
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S3 Storage Classes
S3 Intelligent- S3 Glacier Deep
S3 Standard S3 Standard-IA S3 One Zone-IA S3 Glacier Archive
Tiering
Designed for 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
durability (11 9’s) (11 9’s) (11 9’s) (11 9’s) (11 9’s) (11 9’s)
Designed for
99.99% 99.90% 99.90% 99.50% 99.99% 99.99%
availability
Availability SLA 99.90% 99% 99% 99% 99.90% 99.90%
Availability Zones ≥3 ≥3 ≥3 1 ≥3 ≥3
Minimum capacity
N/A N/A 128KB 128KB 40KB 40KB
charge per object
Minimum storage
N/A 30 days 30 days 30 days 90 days 180 days
duration charge
Retrieval fee N/A N/A per GB retrieved per GB retrieved per GB retrieved per GB retrieved
select minutes or
First byte latency milliseconds milliseconds milliseconds milliseconds select hours
hours
Storage type Object Object Object Object Object Object
Lifecycle transitions Yes Yes Yes Yes Yes Yes
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AWS Storage Gateway

• Hybrid cloud storage
• Uses on-premises storage in front of AWS S3 storage in the cloud, useful for:
• Migrating data
• Bursting capacity
• Tiered storage (cost efficiency)
AWS S3
• Presents itself via standard protocols:
• Files (NFS)
• Volumes (iSCSI)
AWS Storage AWS S3
• Tapes (VTL) Files Glacier
Gateway
Volumes
• Two popular modes for iSCSI: Tapes
• Stored volumes
AWS EBS
• Cached volumes Snapshots
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Pay-As-You-Go Pricing
Purchasing individual components on a per-use basis can be complex for customers!
AWS Elastic File Storage AWS Elastic Block Storage AWS S3 Storage
Standard EBS Volumes S3 Standard

 Standard Storage (GB-Month): $0.30  General Purpose SSD (gp2) Volumes: $0.10 per GB-  First 50 TB / Month: $0.023 per GB
 Infrequent Access Storage (GB-Month): $0.025 month of provisioned storage  Next 450 TB / Month: $0.022 per GB
 Infrequent Access Requests (per GB transferred): $0.01  Provisioned IOPS SSD (io1) Volumes: $0.125 per GB-  Over 500 TB / Month: $0.021 per GB
 Provisioned Throughput (MB/s-Month): $6.00 month of provisioned storage AND $0.065 per
provisioned IOPS-month
 Throughput Optimized HDD (st1) Volumes: $0.045 per S3 Intelligent Tiering
FSx for Windows File Server (file storage for Windows) GB-month of provisioned storage  Frequent Access Tier, First 50 TB / Month: $0.023 per
 SSD storage capacity: $0.130 per GB-month  Cold HDD (sc1) Volumes: $0.025 per GB-month of GB
 HDD storage capacity: $0.013 per GB-month provisioned storage  Frequent Access Tier, Next 450 TB / Month: $0.022 per
 Throughput capacity: $2.200 per MBps-month GB
 Backup storage: $0.050 per GB-month EBS Snapshots  Frequent Access Tier, Over 500 TB / Month: $0.021 per
GB
 EBS Snapshots: $0.05 per GB-month of data stored
 Infrequent Access Tier, All Storage / Month: $0.0125 per
FSx for Lustre (high-performance)  Fast Snapshot Restore: $0.75 per 1 DSU hour GB
 Scratch (200 MB/s/TiB baseline, up to 1.3 GB/s/TiB  Monitoring and Automation, All Storage / Month: $0.0025
burst): $0.14 EBS direct APIs for Snapshots per 1,000 objects
 Persistent (200 MB/s/TiB baseline, up to 1.3 GB/s/TiB  ListChangedBlocks and ListSnapshotBlocks: $0.0006
burst): $0.29 per thousand requests Other Tiers
 Backup storage: $0.05  GetSnapshotBlock: $0.003 per thousand  ….
 …. SnapshotAPIUnits
 ….
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Key Areas to Attack

Storage limitations with AWS
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What Customers Should Know About AWS
Public cloud is not cheap

• Companies are caught off guard with large cloud bills.
• FSx for Windows is more expensive - All in, $/GB is $.17/GB, vs CVS standard at $.10/GB.
• Unpredictable costs if your workload changes or Amazon decides to change prices including
various fees for transfer, early deletion and API access.
• Cost waste for low utilization of I/O when EBS Provisioned IOPs is the option being used.
• An AWS volume left running when you stop the EC2 instance for a long time, or an EBS volume
running on its own when an EC2 instance is not attached can cause overspending.
• Consultants and systems integrators increase the cost of migration.
• Hidden cost (egress charges and API request charges – data request fees).
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Performance
• Cloud Volume Services provides 4x better throughput and 15x higher IOPS than EFS on multiple
instances.
• Cloud Volumes is able to deploy volumes in seconds, FSx for Windows and FSx Lustre takes 10's
of minutes.
• Both AWS and Azure use copy-on-write snapshots, redirect-on-write uses 1/3 the number of I/O
operations when modifying a protected block, and no extra compute overhead reading a snapshot.
Copy-on-write can have a big impact on performance of the protected item.
• Because of the Redirect-on-Write nature of the underlaying ONTAP technology, storing or retaining
snapshots has no performance impact, that isn’t the case with AWS.
• FSx Luster delivers raw performance as a distributed file system/data solution and has very limited
features; for HPC use cases, CVS Premium and Extreme tiers are best in class and for a wider
range of customer use cases.
• Even at the premium tiers, performance is highly variable depending on load generated by others
sharing the infrastructure - Glacier tier takes hours to retrieve data.
• https://cloud.netapp.com/cloud-volumes-service/aws-benchmarks
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Data Management
• AWS doesn’t provide writeable snapshots like FlexClone.
• Only FSX for Windows provides limited data reduction with deduplication.
• AWS File Services do not provide application-consistent snapshots. An application-consistent
snapshot will ensure the application accessing the data is aware of the snapshot being taken which
prevents data corruption.
• Cloud Sync provides a much richer set of data migration capabilities compared to AWS DataSync
and is FREE with CVS.
Lock-in
• Hyperscalers want to lock customers into their technology stack including extending into the data
center.
• AWS, Azure, and Google have no interest in offering multi-cloud solutions. We give customers cloud
on their terms with the cloud provider that matches their business requirements, like analytics from
Google services and developer tools from Amazon.
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Backups
• By default, FSx backups are retained for 7 days, however customers can change this rate to any
time period from 0 through 35 days. 35 days isn’t enough for mission-critical and production related
workloads, Cloud Backup Services
• When performing backups using Elastic File Services the operation counts towards your allowed
file system throughput, and this will slow down access to EFS for all attached devices.
Cloud Backup Services provides enterprise level data retention capabilities!
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Public cloud isn’t as easy as claimed

• New skills required and there is a skills gap in the market.
• Customers don’t understand all of the options and have difficulty managing public expenses and
unpredictable spikes in costs.
• AWS EFS supports NFS 4.0 and 4.1, but an important caveat is that NFS on Amazon only works
with Linux instances (Amazon provides shared storage for Windows using a different service,
Amazon FSx).
• FSx Luster was dropped from the Linux kernel; Client install requires 3rd party. Not suitable for
enterprise grade applications.
• FSx Luster is a custom stand-alone file system requiring a custom driver.
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Win with NetApp!

Focus on our Data Fabric Story
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Our Competitive Advantage
Astra | Spot Cloud Analyzer | Spot Eco |

Spot Ocean | Spot Elastigroup | Azure
NetApp Files | Cloud Volume Services |
Cloud Volumes ONTAP | FSx for NetApp
NetApp Cloud Solutions ONTAP | Cloud Manager | Virtual
Desktop Service | Cloud Insights | Cloud
Focus on our entire cloud Sync | Cloud Data Sense | Cloud Tiering |
SaaS Backup | Cloud Backup | Global
portfolio to help File Cache
customer’s digital Nobody can compete with the breadth of our cloud
solutions! We help customers with more cloud @
transformation projects less cost.
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Why NetApp?
Application Driven Infrastructures
Cost optimization
across the hybrid cloud
Data Lifecycle
management & governance
Accelerate transition to
cloud
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Optimize Cloud Storage Utilization with Cloud Volumes ONTAP

Customers see up to 96% data reduction providing significant cost savings
Fremium
• Up to 500 GB Free
Cloud Consumption Purchasing
• CVO File/Block/Secondary Single Node
• CVO File/Block/Secondary High Availability
Essential (A la carte)
• CVO File/Block/Secondary Single Node
• Add-on Data Services
Savings with NetApp Professional

Cloud Volumes
ONTAP • CVO File/Block/Secondary Single Node
• Cloud Backup Services
Concerto Cloud Services leveraged Cloud Volumes ONTAP for a 96% data reduction on Amazon Web Services
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Cloud Volumes ONTAP Capacity-based Charging

Capacity Pricing is based on the selected plan
Package Price Overage Price TB/1Yr Price TB/2Yr Price TB/3Yr

Essential – CVO File and Block Single
$0.065 $0.078 $798.72 $1,517.57 $2,156.54
Node
Essential – CVO File and Block High
$0.095 $0.114 $1,167.36 $2,217.98 $3,151.87
Availability
Essential – CVO Secondary Single
$0.04 $0.048 $491.52 $933.89 $1,327.10
Node
Essential – CVO Secondary High
$0.06 $0.072 $737.28 $1,400.83 $1,990.66
Availability
Cloud Volumes ONTAP Professional $0.12 $0.145 $1,474.56 $2,801.66 $3,981.31
*Enterprise, Hybrid, and Unlimited plans coming by end of year.
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Cloud Volumes Options – Where to Use Which

Cloud Volumes ONTAP for AWS / FSx for ONTAP comparison
Amazon FSx for ONTAP Cloud Volumes ONTAP

Amazon Cloud
Native AWS ONTAP service FSx for Volumes NetApp’s multi-cloud ONTAP solution
ONTAP ONTAP
Fully managed AWS services Running on customer VPC and cloud
AWS Console as initially (integrated infrastructure
operations w/AWS services) Cloud Manager as primary (hybrid, multi-cloud,
Tightly integrated w/AWS services tightly integrated w/NetApp cloud services)
ONTAP version determined by AWS Full ONTAP version control
Pricing model: Pricing model:
AWS Marketplace: PayGo and Commit offerings
AWS Native: PayGo and Commit offerings
NetApp: BYOL
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FSx for ONTAP vs CVO

Attribute FSx for ONTAP Cloud Volumes ONTAP
Versions One Many
Setup and Configuration AWS Owns Customer Owns
Upgrades AWS Owns Customer Owns
Performance Levels AWS Owns Customer Owns
Service Levels AWS Owns Customer Owns
Construct Service Virtual Appliance
Payment Options Subscription Consumption & Subscription
Workloads Small, Medium, Large, XL Small, Medium
High Availability Yes Optional
Storage Cloud Native Cloud Native
67 © 2021 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL — Internal and Restricted Partner use only. Do not share externally. * Consumption option coming soon
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Heat Map: NetApp vs. AWS

Public Cloud Storage
NetApp Cloud Volumes ONTAP (CVO) Amazon FSx for ONTAP
Amazon EFS NetApp FSX for ONTAP offers SMB3, NFSv3,

NetApp CVO offers SMB3, NFSv3, and
and NFSv4.1 as well as iSCSI block storage.
NFSv4.1 as well as iSCSI block storage. for NFS
Amazon FSx for ONTAP
Other NetApp CVO advantages include overall
advantages include a fully managed file service
cost savings, higher performance, better HA, Amazon FSx for delivered natively on AWS, higher performance,
cost savings of S3 storage for cold data Windows File Server, enterprise-grade data services, and cost savings
tiering, and backup to S3. SMB of S3 storage for cold data tiering.
NetApp FSX for ONTAP offers SMB3, NFSv3,

NetApp CVO offers SMB3, NFSv3, and
and NFSv4.1 as well as iSCSI block storage.
NFSv4.1 as well as iSCSI block storage.
Amazon Elastic Block
Amazon FSx for ONTAP
Other NetApp CVO advantages include higher Store advantages include a fully managed file service
performance per instance, better HA, cost for iSCSI delivered natively on AWS, higher performance,
savings of S3 storage for cold data tiering, and
enterprise-grade data services, and cost savings
backup to S3.
of S3 storage for cold data tiering.
Larger workloads Large and Small Workloads
PURSUE: High probability of success. EVALUATE: Moderate probability of success. AVOID: Low probability of success.
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Product Overview: NetApp vs. AWS

NetApp Cloud
Amazon FSx for Amazon Elastic File Service Amazon FSx for Windows File
Features Volumes ONTAP Amazon FSx for Lustre Amazon FSx for OpenZFS
ONTAP (EFS) Server
for AWS
Data management Native AWS service,
Solution Cloud storage service Cloud storage service Cloud storage service Cloud storage service
for public cloud fully managed ONTAP
Per TB pricing based on
$0.065 GB/month $0.0875 SSD capacity
throughput tier and SSD or $0.045 per GB-month SSD
Essential SN $0.0307 capacity pool
$0.30 GB/mo. standard (EFS) $0.13 GB/mo. storage and $2.2 HDD. $0.26 per mbps throughput-
$0.095 GB/month (S3)
Pricing $0.025 GB/mo. Infreq. Access per MB/s per mo. throughput for Lowest range of $0.0.25/GB month
Essential HA $1.20 per mbps per
$6 per MB/s per mo. throughput single AZ (~2X for multi AZ) for 12MB/s/TB of HDD $0.006 per SSD IOPs-month
$0.12 GB/month mo. Throughput
Highest range of $0.600/GB (single-AZ option only)
Professional $0.0340 SSD IOPS
for 1,000MB/s/TB of SSD
NetApp Cloud AWS Management
Consumption AWS Management Console AWS Management Console AWS Management Console AWS Management Console
Central Console
Custom (POSIX-compliant)
NFSv4.1, NFSv3, NFSv4/4.1, NFSv3,
Protocols NFSv4/4.1 SMB2 to SMB3.1.1 protocol optimized for NFS 3, 4.0, 4.1, 4.2
SMB, iSCSI SMB, iSCSI
performance
AWS NVMe, EBS,
Media SSD SSD SSD or HDD SSD or HDD SSD or HDD
S3
Enterprise-grade file
Primary shares, enterprise
workloads, file applications and Machine learning, EDA
shares, critical databases, LOB Home directories, lift & shift, Machine learning, high (Electronic Design Automation),
Big data and analytics, media
applications, DBs, applications, migration media & entertainment, data performance computing media processing, financial
Applications workflows, content mgmt., web
test & dev, cloud & hybrid cloud analytics, web serving & content (HPC), video processing, and analytics, code repository,
serving, home directories
backup, DR, deployments, management, software dev. financial modeling. DevOps, and web content
hybrid cloud, lift & containerized management workloads
shift application and ISV
SaaS solutions
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NetApp Cloud
ONTAP (EFS) Server
for AWS
20MB to 2PB Up to 100 TB (FlexVol)
1 GB to PBs (unlimited), scale
Capacity per File System (FlexGroup), scale and 192 TB per File Up to 64TB Multiple PBs Up to 512TB
up/down
up and down System
Marketplace
PayGo or BYOL
Agreements for SW plus public On-demand pricing On-demand pricing On-demand pricing On-demand pricing On-demand pricing
cloud
infrastructure
NetApp SW, AWS
Support AWS AWS AWS AWS AWS
infrastructure
20MB to 2PB Up to 100 TB (FlexVol)
1 GB to PBs (unlimited), scale
Capacity per File System (FlexGroup), scale and 192 TB per File Up to 64TB Multiple PBs Up to 512TB
up/down
up and down System
Marketplace
PayGo or BYOL
Agreements for SW plus public On-demand pricing On-demand pricing On-demand pricing On-demand pricing On-demand pricing
cloud
infrastructure
NetApp SW, AWS

Support AWS AWS AWS AWS AWS
infrastructure
Continuously Avail. SMB Yes Yes No Yes No No
Includes Storage Yes Yes Yes Yes Yes Yes
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NetApp Cloud
ONTAP (EFS) Server
for AWS
Yes (capacity on Yes (capacity on the
Dynamic Provisioning Yes Yes Yes Yes
the fly) fly)
Yes (user selects

Performance Tiers No Yes (cannot be changed) No Yes Yes
storage)
Point-in-time Copies Yes (Snapshot) Yes (Snapshot) No Yes (Windows VSS) No Yes (snapshot)
Instant Copies Yes (FlexClone) Yes (FlexClone) No No No Yes (cloning)
Fast Volume Copy Yes Yes No (AWS DataSync) No (Windows RoboCopy) No No
For FSx for Lustre data

Data Replication Yes (SnapMirror) Yes (SnapMirror) No Yes repositories (using S3 cross No
region replication)
Yes (SnapLock,
No (SnapLock
Compliance & Privacy Cloud Data No No No No
expected Dec 2021)
Sense)
Yes (at rest)

Yes (at rest) KMS at-rest; only natve EC2 KMS at-rest; only natve EC2
Data Encryption (SnapMirror in- Yes (at rest) Yes (at rest, in-flight)
(SnapMirror in-flight) networking for in-flight networking for in-flight
flight)
Yes (to object Manual (using data

Automated Data Tiering Yes (to object storage) Yes (file only) No No
storage) repositories)
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NetApp Cloud
ONTAP (EFS) Server
for AWS
Remote Caching Yes (FlexCache) Yes (FlexCache) No Yes (Windows file server) No No
Data Reduction Yes Yes No Yes (deduplication) Yes (compression) Yes (compression)
Yes (compute
Pause and Resume No No No No No
only)
High Availability (NSPOF) Optional Yes (single-AZ) Yes (single-AZ and Multi-AZ) Yes (single-AZ and Multi-AZ) Yes (single-AZ) Yes (single-AZ)
File Access Monitoring Yes Yes No Yes No No
Yes (AWS Backup

Backup Yes leveraging ONTAP Yes (AWS Backup) Yes (FSx backup) Yes (Native and AWS Backup) Yes (Native backup feature)
backup architecture)
Anti-Virus Scanning Yes Yes No No No No
Active Directory Yes Yes No Yes No No
Kerberos Yes Yes No Yes No No
AWS Storage Competitive – General / DevOps Workloads Restricted
Workload FSx/CVO EFS FSx-Win FSx-Lustre FSx-OpenZFS EBS
General Full feature support Limited support for Support for SMB Limited support for
Purpose for file shares use NFS 4.1 with limited workload with limited N/A NFS with limited data N/A
File Shares case data management data management management
ONTAP data ZFS low cost, clone

management and and snapshot are
Dev/Test data movement Basic Basic N/A convenient for Basic
tools enables implementation of
DevTest DevTest
ONTAP data
ZFS low cost, high
management and
performance, clones
Software Build data movement Basic Basic N/A Basic
and snapshots enable
tools enables
Software Build
SwBuild
Limited support with Well integrated with Limited support with Well integrated with
Supported by ECS
EKS/ECS trident no Backup EKS and ECS with 3rd Limited support external CSI driver, no EKS and ECS with 3rd
and EKS
and DR support party backup and DR backup or DR support party backup and DR
AWS Storage Competitive – HPC Workloads Restricted
Med-High Some EDA workloads

Lustre massive
performance requiring high Provide good cost
Limited use case due Limited use case due parallel access and
EDA enables EDA along throughput, limited performance ratio for
to latency to latency throughput is enabling
with ability to burst use case due to HPC workloads
EDA workloads
to cloud latency
Some HPC workloads

Lustre massive
requiring high
Limited max parallel access and
HPC N/A N/A throughput, limited N/A
throughput/IOPS throughput is enabling
use case due to
HPC
latency
Lustre massive
Limited max parallel access and
M&E N/A N/A N/A N/A
throughput/IOPS throughput is enabling
M&E
AWS Storage Competitive – Small IO Transactional Workloads Restricted
Support for Oracle

Databases and SQL . Support Support for Oracle Support for MSSQL
No support for DB Support for MS SQL No support
MS-SQL, Oracle for RDS custom is workload and Oracle
pending
SAP Limited support for

Full support for SAP
HANA, Any DB SAP hana and
SAP file share SAP file share No support No support hana no support for
scale-up, scale-out support for SAP file
Shared Files SAP file share
share
FSxN supports
bootable datastore,
VMC No support No support No support No support Used by VSAN
with SM enabling
DR
Hybrid cloud DR/Backup and Limited accessibility

Backup and DR Limited accessibility Limited accessibility Support for Outpost
extend to on-prem support and N/A
use cases and support support for on-prem
edge to cloud ONTAP integration with DFS
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NetApp Cloud Manager

Control Plane for Hybrid Cloud Data Lifecycle Management
• Intuitive user interface
• Deploy Cloud Volumes ONTAP instances

in minutes
• Manage your data replication from the

data center to the cloud
• Offers data security choice through

NetApp managed encryption
• Facilitates hybrid environments that

include Cloud Volumes ONTAP, Azure
NetApp Files and physical ONTAP®
systems
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NetApp Cloud Backup Services

Eliminating high cost and complexity of backing up data
An integral part of Cloud Manager Platform

• Fully automated by Cloud Manager
• No external tools or backup expertise
• Full API support
Quick and efficient, incremental forever, block level backups

• Backup is independent from the source
• Backup directly to object storage without mediator or gateway
• Restore as needed – full volume or individual files
• Restore to same or alternate ONTAP cluster
Backups are stored in public cloud object storage for cost efficiency
• Customer owned bucket
• Data is end to end encrypted and secured at-rest & in-flight.
• Supported in AWS & Azure (All regions); GCP coming soon
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On-premises NAS Backup to Cloud

NetApp Cloud Backup Service Commvault Veeam Rubrik
Integration and not resell
Backup Technology - SnapMirror Cloud - NDMP or Native protocols - NDMP or Native protocols - Native protocols
- Block Level - File Level - File Level - File Level
- Incremental Forever - No Incremental Forever - Incremental Forever
Storage Efficiency Native source side Extra compute required Extra compute required Extra compute required
Complexity Simple Hard Medium Hard
App/DB w/ SnapCenter Yes Yes Yes

Consistency Backup
Restore Options Vol / File Vol / File Vol / File Vol / File
Catalog/ Indexing Roadmap Yes Yes Yes
Price List $0.05/GB/Month $1900/Unit or Subscription: $3260/Unit or Subscription:

- $583/TB/1Y $0.0475/GB/MTH - $2856/TB/1Y $0.232/GB/MTH - $1500/TB/1Y $0.122/GB/MTH
Compensation x3 x1 x1 N/A
CBS is simpler, cheaper, “Native ONTAP backup” --> helps to eliminate the high cost and complexity of backing up data
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On-Premises Backup and Compliance

Cloud Manager automate, ONTAP operate
VNet
Cloud Data
Sense
HTT
PS
T PS Cloud Manager
HT
Data Center
SnapMirror Cloud - Block-Level Replication

Azure
Blob
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Focus on NetApp’s Portfolio of Solutions
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Win with NetApp

No compromise cloud data services for the enterprise
 Cloud Volumes Services: Fully managed, high performance
persistent storage, that enables customers to move their mission-
critical workloads and applications to the cloud.
 Cloud Volumes ONTAP: Optimizes our customers cloud storage MULTICLOUD

PUBLIC
CLOUD
costs and performance while enhancing data protection, security and
compliance.
 Cloud Tiering: Extends our customers on-premises ONTAP clusters

to the cloud by combining their SSD storage with low-cost cloud object
DATA FABRIC
storage for infrequently-accessed data.
 Cloud Data Sense: Providing AI driven data privacy controls to

maintain visibility of all our customers sensitive data and reduce risk of ON-PREM
privacy breaches. CLOUD
ENTERPRISE
 Cloud Insights: A hybrid cloud infrastructure monitoring tool that IT
gives our customers end-to-end visibility of their digital data estate to
prevent cloud issue and reduce infrastructure costs.
MENU
Customer Use Cases

CVO and CVS Success Stories
MENU
Boehringer Ingelheim is leveraging Cloud
Volumes ONTAP to run OpenShift containerized
applications on AWS
• SITUATION
AWS CVO CUSTOMER:
Boehringer Ingelheim have developed a modernization strategy to adapt to the healthcare industry shift to digital
Boehringer Ingelheim experiences. This strategy includes the adoption of OpenShift as a means to accelerate their application
LOCATION: Ingelheim am Rhein, Germany development, with the goal of running new applications on the public cloud.
CUSTOMER PROFILE: Initially, they were looking at native AWS storage services for hosting OpenShift application data, but these services
did not properly address their need for automated container storage provisioning and data resilience.
Boehringer Ingelheim group, was founded
in 1885 by Albert Boehringer in Ingelheim • SOLUTION
am Rhein, Germany. Boehringer Ingelheim Cloud Volumes ONTAP and Trident allow Boehringer Ingelheim to run stateful applications with integrated
is one of the world's largest provisioning of OpenShift Persistent Volumes, and Cloud Backup Service provides highly efficient and cost-effective
pharmaceutical companies, and the largest automatic backups for these applications. Boehringer Ingelheim activated Cloud Volumes ONTAP licenses that they
had acquired via an AFF bundle for the initial deployment in China. Following the successful deployment, they
private one. It operates globally with
acquired additional Cloud Volumes ONTAP HA licenses for deploying in the US and in Europe.
47,000 employees, 146 affiliates, and
annual sales of over 19 Billion EUR. The • BENEFITS
company's key areas of interest are As Boehringer Ingelheim use NetApp on-premises, Cloud Volumes ONTAP provides a data layer on AWS with the
respiratory diseases, metabolism, same ONTAP features that they are accustomed to. This also means that they can develop their OpenShift
immunology, oncology and diseases of the applications on-premises and then launch them on AWS seamlessly without any rearchitecting. Boehringer
central nervous system. Ingelheim, together with the NetApp teams, designed an architecture leveraging multiple CVOs and synchronous
SnapMirror to meet the High-Availability requirements.
MENU
HomeAdvisor is leveraging Cloud Volumes
ONTAP for Oracle workloads on AWS
• SITUATION
HomeAdvisor has a large on-prem ONTAP and SolidFire environment today and is a big AWS proponent with plans
to migrate most of their data to AWS. One of their first projects was migrating an Oracle workload with on-prem
ONTAP storage to AWS. The IT Operations, DevOps and Oracle teams reached out to the NetApp account team for
CVO on AWS Customer: guidance on this project.
HomeAdvisor
• SOLUTION
LOCATION: Denver, Colorado
HomeAdvisor selected Cloud Volumes ONTAP as the desired platform for Oracle on AWS. The Oracle workloads
CUSTOMER PROFILE:
which were being migrated to AWS are customer-facing - Cloud Volumes ONTAP’s integrated Data Protection
HomeAdvisor is a digital marketplace for features ensure that the data remains highly-available, resilient and secure. Moreover, SnapCenter was demonstrated
connecting homeowners with prescreened to show how it enables application-consistent snapshots that can be used for consistently reliable replication and
service professionals to carry out home cloning in development environments.
improvement, maintenance and The platform engineering team highlighted the Kubernetes integration with Trident, which lets them access advanced
remodeling projects. data management features directly from Kubernetes.
• BENEFITS
Homeowners can view average project
costs, find local prescreened home Cloud Volumes ONTAP allows HomeAdvisor to establish a Hybrid Cloud environment that extends the ONTAP
capabilities they use for Oracle, from on-premises to AWS and lets them connect their ONTAP workloads to new
professionals and instantly book
cloud-based data services.
appointments online.
It also lets them use the same ONTAP features they are already familiar with from their Oracle on-premises. This
includes ONTAP snapshots, FlexClones, storage efficiencies and end-to-end encryption.
MENU
AstraZeneca is leveraging Cloud Volumes as the
storage platform for Kubernetes applications
• SITUATION
AstraZeneca’s cloud strategy is to leverage the strengths of different cloud providers without being reliant on any
particular one. They have partnered with NetApp to make this Hybrid Multi-cloud platform a reality.
CVO and CVS on AWS Customer:
AstraZeneca • SOLUTION
The combination of Cloud Volumes ONTAP and Cloud Volumes Service enables provisioning of High-Availability
LOCATION: Cambridge, UK
persistent volumes that cover different performance/capacity combinations required by their application teams. With
CUSTOMER PROFILE: Trident, whenever one of the K8s clusters makes a persistent volume claim, it is automatically provisioned on Cloud
AstraZeneca is a British-Swedish Volumes with the required storage class.
multinational pharmaceutical company Using Cloud Insights, the AstraZeneca PaaS team can monitor their infrastructure. They get notified if there are any
that focuses on the discovery, potential problems and perform ongoing adjustments to the infrastructure whenever necessary. This allows them to
development and commercialization of save unnecessary costs while ensuring optimal performance.
prescription medicines. AstraZeneca has a This architecture was initially built on AWS, but it can be deployed in Azure and GCP with the same experience and
portfolio of products for major disease functionality.
areas including cancer, cardiovascular,
• BENEFITS
gastrointestinal, infection, respiratory and
inflammation. With Cloud Volumes, AstraZeneca can move data seamlessly from on-premises to cloud, between clouds and back,
while ensuring access for any part of the company and maintaining the same data management features which
they are familiar with.
AstraZeneca is one of the leading COVID-
19 vaccine developers. AstraZeneca can address their data protection, security, performance and monitoring requirements and enable
their application teams to benefit from development features such as snapshots and cloning.
MENU
Ellie Mae is using Cloud Volumes ONTAP to
transition to Hybrid Cloud Operations.
• SITUATION
Ellie Mae had an urgent need to maintain business continuity, and operational stability, particularly for their Top 5
bank customers. Five of their largest bank customers were close to hitting their storage capacity limits, potentially
CVO on AWS Customer: impacting their ability to close loans and preventing thousands of new homeowners from getting keys to their
EllieMae homes. They also experienced operational issues with their Disaster Recovery environment. Ellie Mae’s data capacity
requirements were unpredictable, due to sudden fluctuations in mortgage rates and demand.
LOCATION: Pleasanton, CA
• SOLUTION
CUSTOMER PROFILE:
Ellie Mae is the leading cloud-based loan NetApp presented a clear and detailed architecture based on Cloud Volumes ONTAP and SnapMirror. The Ellie Mae
team valued a fully integrated solution based on Cloud Manager automation and APIs, an efficient and unique data
origination platform provider for the
replication technology in SnapMirror and Cloud Volumes ONTAP cost optimizations helps support a low Total Cost of
mortgage industry based in Pleasanton, Ownership model.
CA. Their technology solutions enable
EllieMae is starting with 2PB of Cloud Volume ONTAP with plans to expand to 8PB. NetApp’s Cloud Volumes ONTAP
lenders to originate more loans, lower
and Cloud Insights foundational services will help Ellie Mae to gain the benefits of operating a Hybrid Cloud
origination costs, and reduce the time to environment and position NetApp as a strategic partner to address new business requirements moving forward.
close, all while ensuring the highest levels
• BENEFITS
of compliance, quality, and efficiency. The
company sells software to 2,500 different Ellie Mae ultimately chose NetApp’s outcome-based approach and compelling ROI which they felt would uniquely
lenders across the US, who account for help them accelerate their cloud strategy and extend the value of their on-premises investment.
~45% of U.S. mortgages. A critical component of the solution was the inclusion of PS services to stabilize and upgrade Ellie Mae’s on-
premises ONTAP environment, as well as help Ellie Mae operationalize Cloud Volumes ONTAP and Cloud Insights
for both current and future use cases.
MENU
Workfront use Cloud Volumes ONTAP as the
cloud storage platform for their production
• SITUATION
Workfront has a multi-cloud strategy leveraging both AWS and GCP clouds. One of the first steps in their cloud
journey was to migrate existing applications to AWS. They decided to migrate data from their on-premises ONTAP
CVO on AWS Customer: 7-mode systems to Cloud Volumes ONTAP.
Workfront • SOLUTION
LOCATION: Lehi, UT Workfront leveraged NetApp’s 7-Mode Transition Tool (7MTT) which performed all the heavy lifting, providing them
CUSTOMER PROFILE: with an effortless and smooth workload migration to AWS. Workfront also had plans to migrate newer applications
running on Kubernetes (K8s) to AWS and GCP. They quickly realized that there were advantages in using Cloud
Workfront is a Utah-based software
Volumes ONTAP as the storage platform for their K8s workloads. When their microservices request additional storage
company founded in 2001 developing through K8s, it is automatically provisioned by Cloud Volumes ONTAP thanks to the Trident CSI.
web-based work management and project
They assigned their developers a dedicated role in Cloud Manager that only lets them clone volumes for dev/test
management software that features
and delete the clones, providing them with a self-service experience without any risk to the production environment.
enterprise work management, issue
• BENEFITS
tracking, document management, time
tracking and portfolio management. Workfront use Cloud Volumes ONTAP as the cloud storage platform for their production applications – both
Workfront has 1,000 employees and traditional workloads and new K8s workloads. Workfront deployed Cloud Volumes ONTAP on AWS in 2 US regions
and 2 EU regions and on GCP in 2 US regions. Some of the unique benefits for using Cloud Volumes ONTAP to host
4,000+ customers.
their data are they can host both traditional monolithic and modern containerized application data on the same
storage platform, they can drag-and-drop volumes across working environments to create SnapMirror replications
On November 9, 2020, Adobe Inc for cross-region replication, and FlexClones provide their users safe access to a volume clone without the risk of a
announced it will acquire Workfront for user accidentally deleting the original copy of their data.
$1.5 billion USD. Another benefit is Adobe are a long time Cloud Volumes ONTAP customer!
MENU
Final Thoughts
MENU
NetApp’s Top 5 Differentiators
#1 #2 #3 #4 #5
Cloud Manager Data Only qualified Spot provides a Compute

supports hybrid management and storage service serverless optimization that
cloud optimization that deployed on compute charges based
environments with provides Outposts for file experience so on client savings
all the major cloud operational and block-level developers can and lowers
providers simplicity and storage focus on costs ~70%
lowers costs applications
89 © 2021 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL — Internal and Restricted Partner use only. Do not share externally. 89
MENU
Have the Right Conversations
 Are you in the right room?

 Have conversations with LoB leaders
 Is there an IT initiative underway?
 Tie the technology to the business

conversation
 Cloud initiatives
 Digital transformation
 Reducing costs
 Focus on flexibility, performance, cost

savings, etc.
MENU
C-level
Focus on how we save money and choice
 NetApp Cloud Volume ONTAP provides advanced storage efficiency to reduce cloud
spend.
 Leverage the cold data tier to object storage to further reduce costs
 NetApp Cloud Volume ONTAP and Cloud Volume Services is delivered on your choice of
AWS, Azure, and Google marketplace to meet your business requirements.
MENU
VM Admins
Focus on reduced times for standing up new environments and meeting DR requirements
 Single-pane interface for automated deployment of multiple instances (production, non-

production, and DR workloads)
 Leverage FlexClone to reduce the time in creating new environments from 20 hours to 1
minute.
 Fully meet the business DR requirements, with an easy interface for defining replication
relationships.
MENU
App/Cloud Admins
Focus on DevOps agility and workload migration
 Seamlessly move workloads to and from the cloud with Data Fabric.
 Increased DevOps agility – no more waiting around days or weeks for resources to be
provisioned.
 No need to own or maintain on-premises infrastructure. Sign up for Cloud Volumes ONTAP
systems on demand.
MENU
Questions that set landmines

Questions to ask before (preferably) or after the deal – regardless of the outcome, we can still win
 Is Amazon your only strategic cloud partner or do you have a multi-cloud strategy?
 Is it important for you to manage data seamlessly across hybrid and multi-cloud?
 Are you happy with your current AWS bill? Are you looking for help to optimize that
expense?
 Are you working on an application rationalization plan to decide which workloads to

modernize? Are they stateful applications?
Cloud Competitive Resource on Field Portal:
• Competitive Landscape: Cloud Observability New
• Competitive Landscape: Kubernetes Storage
• Competitive Landscape: Spot Competitors
• Competitive Landscape: Public Cloud
• Competitive Deep Dive: Azure Storage
• Competitive Deep Dive: VMware Cloud on AWS
• Competitive Deep Dive: AWS Storage
• Competitive Battlecard: Azure Files
• Competitive Battlecard: Google Filestore
• Competitive Battlecard: AWS Block Storage
• Competitive Battlecard: AWS File Storage
• Competitive Battlecard: VMware Cloud on AWS
Resources
• Competition Documents Competition Area Field Portal

• 100 Battle Cards, Deep Dives, Landscapes, Briefs, Webcasts
• Competition Discourse Competitive Community

• The re-invention of Chat - 100 subject matter experts to answer competitive questions
• Competition Deal Support Competitive Intelligence Team Email

• Will consult directly on pricing, discounting, product differentiation to win deals
MENU
Appendix
© 202197
NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL — Internal and Restricted Partner use only. Do not share externally.
MENU
AWS Compute
MENU
AWS Compute Offerings

• EC2 = VMs and bare-metal servers
• Machine as the unit of scale
• Abstracts the hardware
• ECS/EKS/Fargate = containers
• Application as the unit of scale
• Abstracts the OS
• Lambda = serverless
• Functions as the unit of scale
• Abstracts the language runtime
• Runs on Greengrass, Snowball Edge, and
Lambda@Edge as a key part of AWS’s
Edge computing approach
MENU
AWS Compute Offerings
• Provides instances (VMs)

• Choose Amazon Machine Images (AMIs) or import your own image
• Now offers 33 instance types with hundreds of variations
• General Purpose: A1, T3, T3a, T2, Trn1, M6a, M6g, M5, M5a, M5n, M5zn, M4
• Compute Optimized: C7g, C6g, C5, C5a, C5n, C4
AWS-designed, Arm-
• Memory Optimized: R6g, R5, R5a, R5b, R5n, R4, X1e, X1, X2gd, High Memory, z1d based Graviton2
processors
• Accelerated Computing: P3, P2, Inf1, G5a, G4, G3, F1
• Storage Optimized: Im4gn, Is4gen, I3, I3en, D2, D3, D3en, H1 New Graviton3
processor
• High Performance Compute: Hpc6a (New instance type) announced at AWS
Re:Invent 2021
• Complete control of the resources
• Offers on-demand, spot, and reserved pricing models
• Pay for reserved instances 24x7, committed
MENU
AWS Instance Types
On-Demand Instance Reserved Instance Spot Instance
Standard Cost Amazon EC2 Reserved Amazon EC2 Spot Instances let
Instances provide a significant you take advantage of unused
discount (up to 72%) EC2 capacity in the AWS cloud.
compared to On-Demand Spot Instances are available at
pricing and provide a capacity up to a 90% discount
reservation when used in a compared to On-Demand
specific Availability Zone prices.
Moreover, you can easily

combine Spot Instances with
On-Demand, and RIs Instances
to further optimize workload
cost with performance.
MENU
AWS Auto Scaling

Provides the ‘elasticity’ the cloud is AWS Cloud
known for:
• Scale up and down based on user
Availability Zone 1 Availability Zone 2
defined criteria
• Only pay for what you use/need VPC
• Predictive auto-scaling using ML
• Auto scaling for additional services
including DynamoDB, ECS, and
Aurora NAT gateway Amazon EC2 NAT gateway
Auto Scaling
Challenges
• Assumes all aspects of the
application scale Auto Scaling group
• Instance Instance
Requires automation and correct
configuration
Auto Scaling group

Instance Instance
MENU
AWS Outpost
MENU
What is AWS Outposts?
• Run key AWS services on-premises or edge

locations
• Native access to AWS APIs
• AWS designed and fully managed infrastructure
• Choice of AWS or VMC management experience
• Ideal for low-latency and local data processing
MENU
What is AWS Outposts?
• Configure for single instance to multiple racks
• Customers can deploy on their own or with AWS

personnel
• Access via standard AWS APIs and console
• Uses same AWS identity, security, logging, and

tools
• Build and deploy apps to Outposts using native

AWS services
MENU
AWS Outposts Architecture

Redundancy:
Every active component is redundant
Network:
100GB, use 10GB Optics if no 100GB available
4x100GB into ToR
Dual switches
Bill of Materials Function Power:
Outposts
AWS Native No power supplies in each server
Servers with
EC2: C5, M5, compute (EC2)
No power supplies in servers reduces server failure rates
R5 and local SSD Centralized, redundant power conversion unit & a DC
(EBS) distribution system in the backplane
AWS designed Networking to Server:
switch LAN & AWS All Nitro
Cloud Additional Nitro chip in every server, different than in AWS
AWS Cloud AWS operating “almost identical to servers in video when ships”
Software system They are still working through architecture
Appears easily serviceable from video
Managed by AWS Rack:
24” Wide
48” Deep
80” Tall
Casters
Incomplete in video
MENU
AWS Outposts Rack Specks

Multiple racks at a site can be configured as a single pool of capacity
MENU
AWS Nitro
KVM derived hypervisor and more..
Essentially a hardware ‘sidecar’

• Offloads the AWS management functionality, freeing up server resources for the
EC2 instances themselves
Nitro Hypervisor - Based on KVM

• Netflix benchmarked it at less than 1% overhead
Nitro Security Chip – Continuously monitors and protects hardware resources and
independently verifies firmware each time a system boots
H/W acceleration
• Storage / networking
• Management / monitoring
MENU
Outpost features: Compute
Compute instances Compute instances

 General purpose (M5/M5d)  I/O optimized (I3en)
 Web and app servers, gaming servers  No SQL DB (Cassandra, Mogo DB, Redis)
 Backend servers for enterprise apps  In- mem DB (SAP HANA, Aerospike)
 Caching fleets  Scale- out transactional DB
 Distributed file systems
 Compute Optimized (C5/C5d)
 Data warehousing, analytics workloads
 Batch processing
 Elasticsearch
 HPC, Scientific modeling
 ML inferences  Graphic optimized (4Gdn)
 Dedicated gaming servers and ad servers  Accelerating machine learning interface
(adding metadata to an image)
 Memory optimized (R5/R5d)  Object detection
 High performing DB  Recommender systems
 Distributed web scale in-mem. caches  Automated speech recognition and
 Mid- size- in mem DB language translation
 Real time big data analytics  Remote graphic workstation
 Video transcoding
 Game streaming in the cloud
MENU
Outpost features: Storage and Networking
Storage Networking
 EBS gp2  VPC extension
 Persistent block  Creating subnets in the regional VPC
 Snapshot and restore capabilities  Instances communicate using private IP
 Snapshots are fully encrypted addresses
 Snapshots are stored in S3  Local Gateway (LGW)
 EBS is offered in tiers of 2.7TB, 11 TB, 33  Connecting Outposts with on-premises
TB, and 55 TB networks
 Amazon S3 for AWS Outpost - New  Enables low latency connectivity btw.
Outposts and local data sources, end
 Will provide with local storage (for real-time users, machinery and equipment, or DB
on prem processing) or in the AWS Region
storage
MENU
Outpost features: Containers, Databases, Analytics
Containers Databases Analytics

 ECS- container orchestration service for  RDS on Outposts  Apache Spark
Docker
 My SQL  Apache Hive
 EKS- managed service for Kubernetes.
Use it to manage workloads on-prem  PostgreSQL  Presto
and on the cloud  DR back to the AWS Region
 EMR or CLI can be used for subnet
 Read replica to RDS cloud association with Outpost
 Archival in S3
MENU
AWS Outposts Marketplace

NetApp Solutions on AWS Outposts
• NetApp Cloud Volumes ONTAP
for AWS Outposts
• Address low latency application
needs and local data processing
requirements
• Only qualified storage service
deployed on Outposts to run file
shares and block-level storage
• Spot Ocean for AWS Outposts

• Compute optimization of AWS
EKS clusters and Pods that
provides a serverless K8s
experience
NetApp on Outposts
MENU
AWS Outpost Pricing

Three different pricing models
EBS storage tiers:

• 11 TB EBS tier: $0.30/GB-
mo
mo
mo
S3 storage tiers:
• 26 TB S3 tier: $0.10/GB-mo
48 TB S3 tier: $0.10/GB-mo
• 96 TB S3 tier: $0.10/GB-mo
New!
EBS Local Snapshots:
• EBS local snapshots on AWS
Outposts: $0.027 per GB-
month
MENU
AWS Outposts New Form Factors

AWS cloud on-premises
• AWS Outposts 1U (1 ¾-inch rack server)

NEW!
•AWS Outposts 2U (3 ½-inch rack server)
•Scales from 1 to 6 servers in a single pool
•Services:
• EC2 instances (Intel and Graviton2)
• Elastic Container Services (ECS)
• Elastic Kubernetes Services (EKS)
• IoT Greengrass
• SageMaker Neo Full-Racks (42U) Single Servers (1 & 2U)
• S3 Object Storage (New)
https://community.netapp.com/t5/Hyperscaler-Insights/AWS-Outposts-1U-and-2U-form-factors/ba-p/161793
MENU
Key Requirements Driving

Tethered Clouds: By year end 2022, 20% of
1. Real Time Processing large enterprises will deploy
2. Local Data Processing at least one tethered cloud
3. Privacy and Security infrastructure solution in
4. Managed Systems
5. Shift to Opex
their private data centers.
Gartner 2020 IT Infrastructure, Operations & Cloud Strategies Conference
MENU
Cost Savings
When competing Point out the savings we provide with data reduction and cloud
tiering
against AWS Data Management
Zero-impact Snapshot copies, snapshot scheduling, rapid copies
focus on our and restore from copies accelerates development and test times.
unified data Consistent Performance

CVS provides Standard, Premium and Extreme performance tiers
services and cost with a low (1TB) capacity minimum and easy scaling.
Compliance
savings! Maintain visibility of all sensitive data to reduce the risk of privacy
breaches with NetApp Cloud Data Sense.

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AWS Storage

vs. NetApp Cloud Offerings

Last Updated; May 25, 2022

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Executive Summary Battle Card What You Need to Know

Quick Views: VIEW NOW VIEW NOW VIEW NOW

VIEW NOW VIEW NOW VIEW NOW VIEW NOW

NetApp Cloud Competitive Resources

• Competitive Deep Dives, Battle Cards, Landscapes

Amazon Web Services

• AWS has significantly more services, than any other

Competitive Battle Card

Executive Summary Reasons Why NetApp Wins

Performance Operational Instant Instant Consistent

Amazon Elastic File Storage 2 (NFS) AWS only No No No No Downtime only

Executive Summary Reasons Why NetApp Wins

Performance Operational Instant Instant Consistent

Amazon Elastic Block Storage 4 AWS only No Yes No No Downtime only

What You Need to Know

Amazon Web Services

AWS Positioning for Public Cloud Services

Secure Compliant Hybrid Scalable

Who AWS Sells To

App/Cloud Admins C-Level

What to expect from Amazon

 Positions ‘cloud’ as inevitable, and expects almost all

 Positions on-premises infrastructure as ‘legacy’ and a

Amazon Simple Storage Amazon DynamoDB AWS Lambda

Amazon Lightsail Amazon Aurora

Machine Learning Amazon SageMaker

AWS Storage Platforms and Services

File Object Block

New! Data Transfer

AWS re:Invent 2021 Storage Announcements

How does performance compare?

Simple Storage Service (S3)

Elastic File System

FSx for ONTAP

Elastic Block Store

What is Amazon Elastic Block Store?

• High performance block storage service

Amazon EC2 • Volumes persist independent of Amazon

• There are four different volume types to

• EBS volumes are replicated within an

AWS Block Storage Offerings

Io2 Block Express

AWS Block Storage Offerings

Designed to provide 100X

gp2 io1 io2 st1 sc1

Many Volumes to a Single EC2 Instance

• Volumes attach to one EC2 instance

• Many volumes can attach to an instance

• This allows customers to separate boot

EBS Volume EBS Volume EBS Volume

Amazon EBS Snapshots

Amazon EC2 • Copy-on-write snapshots, first snapshot is a

• Snapshots can be shared and copied

• Amazon S3 Encryption protects snapshots