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Christian Institute of Management 2023-2024: Presentation On SBI Customer Satisfaction Towards E-Banking Services

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11 views

Christian Institute of Management 2023-2024: Presentation On SBI Customer Satisfaction Towards E-Banking Services

Uploaded by

ajrathod9008
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Christian Institute of management

2023-2024

Presentation on SBI Customer Satisfaction Towards


E-Banking Services

Presented By :- ASHOK
P19NW22M015006
INTRODUCTION
E-BANKING is the term used for new age banking. E-
Banking is also known as online banking, internet banking
or virtual banking, is an electronic payment system that
enables the customer of a bank or other financial
institution to conduct a range of financial transactions
through the financial institution’s website. Internet
banking is an outgrowth of PC banking.

CUSTOMER SATISFACTION is a measurement that


determines how happy customers are with a SBI bank
services and capabilities.
OBJECTIVES OF STUDY :
• To study the level of customer satisfaction towards
the various services offered by the SBI banks.
• To know the customer perception regarding E-
banking services provided by SBI.
• To know the satisfaction level of customer towards E-
banking services.
• To study about the problems faced by the customer in
using E-banking services.
RESEARCH METHODOLOGY
METHODS OF DATA COLLECTING :-

1. PRIMARY DATA
For the collection of the primary data following methods were used:

Questionnaire :
Method Structured Questionnaire on the basis of information collected from
different sources. The questionnaire both open and ended questions.

2. SECONDARY DATA :

Secondary data were collected from the following sources :


Newspaper, Magazines and Websites.
FINDINGS
• Majority of the respondents are male and are found unmarried they belong to the
age group of 25 years above.
• Majority of them are students and come under the Income group of less than 10000.
• Majority of respondents hold Saving A/c and most of the respondents know about
E-Banking Services through their friends.
• It’s found that majority of the respondents using E-Banking services and are aware
about this services during the opening A/c itself.
• The other method use by the respondents use ATM and Mobile mode of E-Banking.
• This respondents visit ATM machine 1 to 5 times and they visit bank to make only
deposit.
• It was found that E-Banking services saved a lo of Time for this respondents they
will satisfied by the E-Banking services provided by the SBI bank.
• The bank provides more trust and care for their depositors.
SUGGESTIONS
• The bank can provide awareness about E-Banking services to
Women’s depositors also.
• The bank can encourage the utilization of other scheme of
deposits like Recurring Deposit, Fixed Deposit etc.
• The bank can through its E-Banking services initiate in
providing time to time upgradation in keeping of the customer
satisfaction level.
• The bank should create confidence in the minds of depositors in
using E-Banking services.
• E-Banking services as a system of money transaction and other
service has saved a lot of time to the depositors and hence has
improved the customer satisfaction level.
CONCLUSION
The marketing mantra’ customer is a king’ is no more on
paper, and how it has become a reality. Increased level of
awareness among the customers leads to increased
preferences. Today’s customers are not satisfied with care
and courtesy alone, they expect concern and commitment.
Therefore customer centric approach is the need of the
hour. In this competitive environment not the oldest, not
the strongest and not the first can survive, but only the
‘Best ‘can survive. Therefore usage of modern technology for
better service is imperative. The study is aimed to find out the
customer satisfaction on internet banking services provided by SBI.
Thank You

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