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    Goodness 12

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    amolgawade5113.ag

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    Goodness 12

    Uploaded by

    amolgawade5113.ag
    7 views12 pages

    Original Title

    goodness12

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    7 views12 pages

    Goodness 12

    Uploaded by

    amolgawade5113.ag

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 12

    In 10 months, Goodness grown to unprecedented ~ ₹ ;growing exponentially MoM with all metrics exceeding plan significantly

    270%

    Feb-mar Apr-may Jun-Jul Aug-Sep Oct- Nov

    10 Months Growth
    vision
    Our mission is to encourage everyone to keep their homes clean and
    sanitary in a way that benefits nature rather than harms it.
    We are convinced that bringing about change necessitates greater
    accountability.

    Mission
    To establish long-term trust and relationship with clients and consumers by
    providing quality products in housekeeping.
    To work with integrity and sincerity to deliver total customer satisfaction
    while following all international accepted ethical business standards.
    Power of three strategy
    Product Innovation and Differentiation Market Expansion and Distribution

    I. Continuous Improvement I. Geographical Expansion


    II. New Product Development II. Strategic Partnerships
    III. Branding and Packaging III. E-commerce Presence

    Customer Engagement and Marketing

    I. Digital Marketing
    II. Promotions and Loyalty Programs
    III. Consumer Education
    Target consumer
    Huge untapped global opportunity :$250
    Billion + market globally
    • Total Addressable Market (TAM):$305.7 Billion as per (2022)
    • Projected to reach $334.16 Billion by 2029
    Serviceable addressable market (SAM):$
    Target Market Share
    Estimated Revenue
    Assumptions and Sources
    Why now ? Why other aren't in this
    market ?
    • People are rapidly moving • There are legacy difficulties
    their purchasing habits with the traditional player.
    toward organic products. • They have already made
    • To yet, no one can significant investments in
    penetrate the b2b organic traditional cleaners and
    area. have taken a long time to
    join a new market.
    Competitor
    • Born Good is the competitor.
    • Differentiates
    In comparison to competitors, the pricing is inexpensive.
    a huge target audience
    In comparison to our competitors, we have a bigger MOQ size.
    Unit Economics
    Item Cost Price Profit per unit

    Raw material 3 55 52

    Manufacturing 3.5 55 51.5

    Packaging 14 55 41

    Marketing &sales 1.5 55 53.5

    Total 22 220 198


    Application of Funds -80 %against proven market
    with positive units economics ;20% growth stream

    Priority Area
    (In order of urgency )

    Tech
    Tech based automation
    Ecommerce platform
    1 Running capital

    Row material
    Other expenses

    Marketing
    1 Digital marketing
    Promotions and Loyalty Programs
    Technology
    Marketing Team Running Total Consumer Education

    & Expansion capital funds Expansion testing


    One to many
    Branding International
    5 Year Growth Strategy
    • Expanding market share
    • Introducing new product
    • Entering new market
    Extremely Strong , Committed Management Team

    Akshay Chavan
    (CEO, Founder ) Ganesh Thombare
    • Working with Siya
    (CA) Production Team
    chemicals and Nain lab
    • Education :- Bachelor of Ajay Chavan
    Engineering Production manager
    Education (B.sc Chemistry )
    Pragati Jadhav
    Quality Auditor
    Education (B.sc Chemistry )
    Sachin Tayshete Akshay Chavan
    Research & (Legal Department ) till( marketing , HR , store )
    Developments Production worker – four member
    Dr. Sachin Jadhav
    Working with –sunny
    Dr. Vaibhav Acham phenyl
    Ms. Pragati Jadhav
    Ms. Harshada Kadam

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