GROUP2

VISUAL INFORMATION
AND MEDIA
CONTENT
Visual Message
Visual Information
Design
Design Principle Selection

and Elements Criteria
VISUAL
INFORMATION
The artistic or creative representation or

interpretation of an idea, concept, or emotion using
different media.
VISUAL MEDIA AND
INFORMATION
Materials, programs, applications, and the like that

teachers and students use to formulate new
information to aid learning through the use,
analysis, evaluation, and production of visual
images.
TYPES OF VISUAL
MEDIA
PHOTOGRAPHY Video Screenshot Infographic
s s
Data comic visual

visualizatio strips nottaking
n
FORMALLY AND
PURPOSE OF VISUAL
INFORMALLY PRODUCED
INFORMATION
VISUAL MEDIA
visual media produced by

The primary purpose of
formal organizations such
visual information is to
as schools and
gain attention, create
established
meaning, and facilitate
media/publishing outfits
retention.
are considered formally
produced. Other visual
media are
considered informally
produced.
CHARACTERISTICS
Visual Appeal Relevance Clarity Interactivity
Uses images, Aligns with Simplifies Can be static

the message complex (images,
colors, and
and audience, information into infographics)
layouts to
using easily digestible or dynamic
grab visuals,
appropriate (videos,
attention and enhancing animations) to
visuals to
engage understanding. enhance user
convey
viewers. meaning. engagement.
Emotionally Engaging Accessibility
Visuals often evoke emotions, making Easily shareable and understandable

content more memorable. across different languages and
cultural contexts.
FORMATS AND TYPES
The format of visual information and media refers to

the file type and how it is stored. Some common
formats include:
FORMATS AND TYPES
Image Formats:
1.JPEG (JPG): Lossy compression, good for photographs.
2. PNG: Lossless compression, suitable for graphics with

sharp edges.
3. GIF: Supports animation, typically used for simple

graphics.
FORMATS AND TYPES
Video Formats:
1.MP4: Versatile format, widely supported by

different devices.
2. AVI: Older format, sometimes used for video

editing.
3. MOV: Developed by Apple, commonly used

for video editing.
FORMATS AND TYPES
Audio Formats:
1. MP3: Lossy compression, popular for music.
2. WAV: Lossless compression, used for high-

quality audio recordings.
3. AAC: Lossy compression, used for streaming

and mobile devices.
FORMATS AND TYPES
Dynamic Visual Static Visual

Information and Media Information and Media
include content that are visuals that don’t
moves or changes, such move or change, like
as videos, animations, images or posters.
or interactive graphics.
SOURCES
Visual resources include Information can come from

photographs, film, video, anywhere and everywhere!
paintings, drawings, Social media, blogs,
cartoons, prints, designs, podcasts, personal
and three-dimensional art experiences, interviews,
such as sculpture and books, journal and
architecture and can be magazine articles, expert
categorized as fine art or opinions, newspapers, and
documentary record. websites
ADVANTAGES AND LIMITATIONS
Advantages
•Visual information is engaging and memorable: Visuals can
capture attention and help people remember information more
effectively than text alone.
•Visual information can be used to communicate complex ideas:

Visuals can simplify complex concepts and make them easier to
understand.
•Visual information can be used to reach a wide audience:

Visuals can transcend language barriers and be understood by
ADVANTAGES AND LIMITATIONS
Limitations
•Visual information can be misleading: Visuals can be

manipulated to present a biased or inaccurate view of reality.
•Visual information can be culturally sensitive: Visuals that

are appropriate in one culture may be offensive in another.
•Visual information can be difficult to create: Creating high-

quality visuals requires time, skill, and resources.
VALUE
Visual information and media enhance

communication by simplifying complex
ideas, increasing engagement, and
facilitating faster processing. They evoke
emotional connections, aid retention, and
can transcend language barriers, making
them an essential tool for effective and
memorable communication across various
contexts.
VISUAL MESSAGE
DESIGN
VISUAL MESSAGE DESIGN
Visual message design is a visual media

designed to convey message or information
effectively by considering criteria in doing
visual media. Visual media and information
is also very important because it caters
visual learners, and visuals are very
important since it is known as one of the
most used in the senses.
SELECTION CRITERIA
SELECTION CRITERIA
Selection criteria are the standards or guidelines used to
evaluate and choose visuals that will effectively communicate
a message and engage the intended audience.
• Appropriatenes • Emphasis
s
Visuals should suit the Use contrast, bold
context and audience fonts, or strategic
by choosing styles, placement to highlight
colors, and fonts that key information,
match the message and ensuring it stands out.
expectations of
viewers.
• Organizatio • Proximity
n
Arrange elements to Group related elements
create a clear information close together to show
hierarchy, guiding the their connection and
viewer's eye and making improve clarity.
content
• easy to follow. • Alignment
Repetition
Repeat visual elements Align elements to a grid
like fonts or colors to for order and balance,
create consistency and improving readability.
reinforce the theme.
• Contrast
Use differences in color, size,
or shape to highlight
important information and
add visual interest.
DESIGN PRINCIPLES
AND ELEMENTS
PRINCIPLE
• Unity
Ensures all elements work S • Gestalt
Emphasizes perceiving the
together for a cohesive whole rather than
message through individual parts, with
consistent colors, shapes, principles like proximity
and
• styles. and similarity.
Hierarchy • Balance
Guides viewers to the Refers to the distribution of
most important visual weight; can be
information first, using symmetrical or asymmetrical.
size,
•
color, and placement. • Scale
Contrast
Highlights differences Refers to the relative size
between elements to of elements, helping to
create interest and create emphasis and
improve readability. depth.
ELEMENT
S
Line: Connects two points and can convey direction, movement,
or emotion. Lines can be straight, curved, thick, or thin.
Shape: Two-dimensional areas formed by lines, can be

geometric (e.g., circles, squares) or organic (e.g., leaves).
Space: The area around and between elements, which can be

positive (filled) or negative (empty), helping to create balance and
readability.
ELEMENT
Color: S
A powerful tool for evoking emotions and creating contrast.
Different color schemes convey various moods.
Value: Refers to the lightness or darkness of a color, affecting

contrast and depth in a design.
Texture: The surface quality, which can be tactile or visual, adding

depth and realism.
Form: The three-dimensional aspect of shape, contributing to a sense

of volume and realism.
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VISUAL INFORMATION

Design Principle Selection

The artistic or creative representation or

Materials, programs, applications, and the like that

Data comic visual

visual media produced by

Uses images, Aligns with Simplifies Can be static

Emotionally Engaging Accessibility

Visuals often evoke emotions, making Easily shareable and understandable

The format of visual information and media refers to

1.JPEG (JPG): Lossy compression, good for photographs.

2. PNG: Lossless compression, suitable for graphics with

3. GIF: Supports animation, typically used for simple

1.MP4: Versatile format, widely supported by

2. AVI: Older format, sometimes used for video

3. MOV: Developed by Apple, commonly used

1. MP3: Lossy compression, popular for music.

2. WAV: Lossless compression, used for high-

3. AAC: Lossy compression, used for streaming

Dynamic Visual Static Visual

Visual resources include Information can come from

•Visual information can be used to communicate complex ideas:

•Visual information can be used to reach a wide audience:

•Visual information can be misleading: Visuals can be

•Visual information can be culturally sensitive: Visuals that

•Visual information can be difficult to create: Creating high-

Visual information and media enhance

Visual message design is a visual media

Shape: Two-dimensional areas formed by lines, can be

Space: The area around and between elements, which can be

Value: Refers to the lightness or darkness of a color, affecting

Texture: The surface quality, which can be tactile or visual, adding

Form: The three-dimensional aspect of shape, contributing to a sense

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