Directing

DIRECTING
Class- 12th B
Subject- Business Studies
Faculty- Roopshikha Sharma
Directing = Instructing + Guiding + Counselling + Motivating + Leading
People of the Organization

To Achieve Organizational Goal
• Translates plans into action
Directing
initiates • Known as management in action
actions
• Performed by all
• Direction of human At every
managers at all levels
Deals with level of
efforts towards
people manage • Performed in superior
organizational goal m-ent
Features of – subordinate
Directing relationship
• From top to bottom, follows

From top to Continuous • Motivating, leading and
organizational hierarchy
bottom process guiding the subordinates
• It is from superior to subordinate,
on continuous basis
not vice- versa
• Translates plans into action
Directing
initiates • Known as management in action
actions
• Every individual
• Balance between Stability and Leads to effort contribute
organizational balance in integrated
towards achieving
goal and organization group
Importance activity organizational goal
employee’s
of Directing
personal goal
• Helps to make dynamic and Getting

Helps in • Motivating, leading and
responsive organization maximum
implement
human guiding the subordinates,
towards new developments changes
efforts raised the efficiency of the
employees
• Super + Vision, Super= over and Vision =
Seeing, Supervision= overseeing employees
Supervision at work
• Exchange of Elements • Inspiring people

ideas, views, Communication of Motivation at work
Directing
facts, feelings
etc.
• Influencing behaviour of people

Leadership
towards achievement of
organizational goal
Supervision
• Instructing + Guiding + Observing
• For ensuring that the subordinates are working as per plans and to
help them for solving their work problems
• It is performed by supervisor, it is a link between management and
workers
• He or she has to explain managerial plans and policies to the
workers and grievances, suggestions, reactions and feedback to the
management.
CEO, BOD, MD, President
Top
Management
Marketing Manager, Finance Manager, Sales
Middle Management Manager, Operation Manager, Branch Manager
Supervisor, Foreman, Inspector,

Lower or Operative Management
Clerk
Workforce
Role of Supervision
• A guide, friend and a philosopher to the
workers (interpersonal contact with them)
• Linking pin between management and
workers
• Promotes group unity
• Helps in improving performance
• Provides on the job training to the
workers
• Influence workers
• Provides feedback
Motivation
• Stimulating and inspiring people at work for achievement of organizational
goal
Unsatisfied Search Satisfied Reduction
Tension Drives
need Behaviour Need of Tension
Process of Motivation
• Motivation can be either positive or negative also.

• Positive motivation includes promotion, additional pay, incentives etc.
• Negative motivation includes punishment, threat of demotion etc.
Maslow’s Need Hierarchy Theory
• Maslow’s theory is considered very significant as it
highlights the needs of the people
• Maslow categorized human needs into 5 following types:-
1. Basic Psychological Needs- food, shelter, clothing etc
2. Safety or Security Needs- life insurance, pension plan,
job security
3. Social or Belonging Needs- need for love, friendship,
Abraham Maslow affection and social interaction
U.S. Psychologist
4. Esteem Needs- desire for recognition and respect from
others
5. Self Actualization Needs- growth, self fulfillment and
achievements of goals
Individual Example of Organizational Example
Needs of Needs
• Need for growth and self • Challenging job or
fulfilment achievement of goals
• Need for status • Promotion or job titles
• Need for love, friendship • Healthy relations with
and social interaction colleagues
• Need for physical and • Pension plans, job security
financial security • Basic salary
• Need for food shelter and
clothing
Incentives= Monetary Rewards + Non- Monetary Rewards
• Incentives are used for motivating people to contribute more

effectively.
• Incentives may be classified as two types-
• Financial incentives (monetary rewards) and non financial
incentives (non monetary rewards)
Financial Incentives
Pay and Allowances
- Basic Pay + All Allowances (Dearness allowance, House rent allowance etc. )
Wages Incentives
- wages are paid according to the performance of the employees
Bonus
- onetime reward for employees
- paid either during on festivals or achieving the target production.
Profit sharing
- sharing profit with employees
ESOP (Employee Stock Option Plan)

- option to employees to purchase share of companies at price less than market price
Retirement benefits
- Provident fund, Pension, Gratuity
Perquisites
- rent free accommodation., car allowances, medical aid, education to children
Non- Financial Incentives
Status
- ranking of position, authority, responsibility, recognition and prestige associated
with a job
E.g.- management provides personal cabin, laptop, car etc.
Organizational climate
- reward orientation, open communication
Career advancement opportunity

- personal growth and development of employee (through promotion, job title)
Job enrichment
- great work content + high knowledge and skills = Jon enrichment
Employee Recognition Programme

- congratulating and rewarding the employee, display of employee’s
achievement, distribution of momentos
Job security
- permanence and stability of job

Directing

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DIRECTING

People of the Organization

• From top to bottom, follows

• Helps to make dynamic and Getting

• Exchange of Elements • Inspiring people

• Influencing behaviour of people

Marketing Manager, Finance Manager, Sales

Middle Management Manager, Operation Manager, Branch Manager

Supervisor, Foreman, Inspector,

• Motivation can be either positive or negative also.

• Incentives are used for motivating people to contribute more

ESOP (Employee Stock Option Plan)

Career advancement opportunity

Employee Recognition Programme

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