Media and Information

Literate Individual
 Learning competency:
- synthesizes the overall implication of
media and information to an individual
(personal,
professional, educational, and others)
and the
society as a whole (economic, social,
 1. How did the senior citizens in the video

use technology and the Internet in their daily

lives?

2. How did the government help the senior

citizens become more media and information

literate?
“Media and Information Literacy recognizes
the primary role of media in everyday lives.
It lies at the core of freedom of expression
and information- since it empowers citizens
to understand the functions of media and
other information providers to critically
evaluate their content, and to make
informed decisions as users and producers of
 With the flooding information that
technology offers, weighing the validity,
accuracy,
and reliability become a burden to an
individual who doesn’t know how to use it.
 With the flooding information that
technology offers, weighing the validity,
accuracy,
and reliability become a burden to an
individual who doesn’t know how to use it.
Who are media literate

individuals?
From the framework of Aufderheide (1992
as cited in Koltay, 2011):
A media literate person can decode, evaluate,
analyze and produce both print and electronic
media. Emphases in media literacy training
range widely, including informed citizenship,
aesthetic appreciation and expression, social
advocacy, self-esteem, and consumer
Media and information literate individuals
have the ability to find, evaluate, and use
reliable information, and communicate it
through various formats and media.
Such literacy is important for learning,
making sound decisions and solving
The following are some of its
effects on the individual and
society:
• Personal
• Political
• Economic
• Educational
• Social
• Professional
The following are some of its
effects on the individual and
•
society:
Personal
• Political
• Economic
• Educational
• Social
• Professional
 PERSONAL
 It improves the quality of life.
 Communication has been made
easier.
 Information has become widely
accessible.
 PERSONAL
 Long-distance communication between
family members have become possible
through video calls or instant messaging.
 It provides entertainment through
various cable channels and internet
The following are some of its
effects on the individual and
•
society:
Personal
• Political
• Economic
• Educational
• Social
• Professional
 POLITICAL
 It generates greater political
participation.
 In the fields of public service, the media
and the government have a
longstanding relationship.
 Media keep the public and even the
 POLITICAL
 Through media reports of government
activities and issues, the public are
informed of the political affairs in the
country and are further encouraged to
take a more active role in the
government.
The following are some of its
effects on the individual and
•
society:
Personal
• Political
• Economic
• Educational
• Social
• Professional
 ECONOMIC
 It promotes economic opportunities.
 The new media have made it possible
for ordinary individuals to offer their
materials for consumption, whether free
or paid.
 ECONOMIC
 YouTube, a free video host, is also an
advertising medium. Advertisers pay to
display their ads with the videos.
YouTube then pays video contributors
if their videos get enough views or if their
channels have a high subscriber rate.
 ECONOMIC
 It creates new job opportunities.
For example, new positions like social media
managers or multimedia specialists are now in
demand. Likewise, programmers for various
platforms can easily find projects or permanent
jobs. More specialized jobs lead to higher pay
The following are some of its
effects on the individual and
•
society:
Personal
• Political
• Economic
• Educational
• Social
• Professional
 EDUCATIONAL
 Media and information literacy improves
learning environment through different
interactive media platforms.
 Reinvention of learning modalities makes
knowledge accessible to more people.
 EDUCATIONAL
 Information can be easily accessed and
assessed, thus, making studying
convenient for students.
 Learning resources can be easily
improvised and customized to suit the
The following are some of its
effects on the individual and
•
society:
Personal
• Political
• Economic
• Educational
• Social
• Professional
 SOCIAL
 Media and information-literate
individuals form groups that are said
to be more cohesive units than
those formed by people who are not,
creating a bond that does not only
have relational implications but
 SOCIAL
 People are being connected in ways
that weren’t possible before.
 Media and information literate
people would rarely, if ever, fall
victim to fake news and
consequently react to it in a way
 SOCIAL
 It allows people to develop
camaraderie and interaction.
 Different social networks sites like
Facebook and Instagram can be
used to build support groups
engaging in different advocacies.
The following are some of its
effects on the individual and
•
society:
Personal
• Political
• Economic
• Educational
• Social
• Professional
 PROFESSIONAL
 It builds professional networks.
 Looking and applying for a job
becomes easy by checking
different websites.
 PROFESSIONAL
 Job hunting becomes convenient for
applicants who can share their
personal profiles and other credentials
to prospected companies.
 An individual can conveniently work
from home through the use of different
 Activity 1:
 Count 1 to 5.
 You will answer the given situation
based on your assigned number.
 Do this activity individually.
How do information and media
improve life in the following
situations?
 Number 1:
 On-line business
_______________________________________
_______________________________________
__________
 Live State of the Nation Address of
the President
___________________________________
___________________________________
 Number 2:
 Television campaign about fighting
climate
change_____________________________
____________________________________
___________
 Celebrity cooking show
 Number 3:
 Online NBI application and tax filing
____________________________________
____________________________________
__________
 Social media network as a way to
connect
 Number 4:
 Students conducting research
____________________________________
____________________________________
__________
 Television program as learning
environment for children
________________________________
________________________________
 Number 5:
 People with visual impairment using
Braille
____________________________________
____________________________________
__________

 A teacher uses audio-visual