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Sales Promotion Presentation Updated

Sales Promotion refers to short-term incentives aimed at boosting sales and is a vital component of marketing strategies. It includes tactics like discounts, loyalty programs, and contests to attract new customers, encourage brand loyalty, and clear inventory. A well-planned sales promotion can significantly enhance a company's growth and visibility in the market.

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satyam rana
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13 views7 pages

Sales Promotion Presentation Updated

Sales Promotion refers to short-term incentives aimed at boosting sales and is a vital component of marketing strategies. It includes tactics like discounts, loyalty programs, and contests to attract new customers, encourage brand loyalty, and clear inventory. A well-planned sales promotion can significantly enhance a company's growth and visibility in the market.

Uploaded by

satyam rana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to Sales

Promotion
Meaning and Importance
Presented by: Divyansh & S Karthik
Course: BBA 6th Semester
Introduction to Sales Promotion

• - Sales Promotion refers to short-term incentives aime


boosting sales.
• - It is an essential part of marketing and promotional
strategies.
• - Helps businesses attract new customers and retain
existing ones.
• - Used alongside advertising, personal selling, and pu
relations.
Meaning of Sales Promotion

• - It includes various marketing tactics designed to inc


demand.
• - Encourages customers to make immediate purchase
• - Helps in launching new products and clearing old sto
• - Can be directed at consumers, retailers, or wholesal
Importance of Sales Promotion

• 1. **Boosts Sales:** Helps in increasing revenue in a s


period.
• 2. **Attracts New Customers:** Special offers encoura
first-time buyers.
• 3. **Encourages Brand Loyalty:** Repeat purchases b
customer loyalty.
• 4. **Helps in Inventory Clearance:** Moves old stock
make room for new products.
• 5. **Creates Brand Awareness:** Promotional campai
increase visibility.
• 6. **Supports Other Marketing Strategies:** Complem
Examples of Sales Promotion

• 1. **Discounts & Coupons:** Amazon’s festival sales


offering 50% off.
• 2. **Buy One Get One Free (BOGO):** Domino’s Pizza
offers.
• 3. **Free Samples:** Beauty brands like Lakme offerin
product samples.
• 4. **Loyalty Programs:** Starbucks Reward Points for
repeat customers.
• 5. **Contests & Sweepstakes:** McDonald's 'Scratch a
Win' promotions.
Conclusion

• - Sales promotion is a crucial marketing tool for increa


sales and brand awareness.
• - It helps businesses attract customers, clear inventor
stay competitive.
• - A well-planned sales promotion strategy can signific
boost a company's growth.
Thank You!

• Presented by: Divyansh & S Karthik


• Course: BBA 6th Semester

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