Mission

Provide a world-class athletics and academic experience for student-athletes that fosters lifelong well-being.

Priorities

Coordinate and deliver safe, fair and inclusive competition directly and by Association members:

• Set rules and guidelines and provide enforcement.
• Create programs that support outstanding performance on and off the field.
• Deliver excellent and inclusive championships.

Provide world-class services to student-athletes and members that leverage the NCAA’s collective scale:

• Lead research and promote innovation that improves health, safety and performance.
• Provide capabilities and programming that fill in the gaps for members.
• Identify, co-create and distribute best practices to student-athletes and members.

Grow the college sports ecosystem:

• Inspire the next generation of athletes and up-and-coming sports.
• Enable quality access and viewing for all who want it.
• Use data to engage fans with highly personalized experiences and products.

Deliver sustainable funding for the NCAA mission:

• Excite fans fandom through compelling entertainment products and services.
• Grow media, sponsorship and ticketing revenue.
• Innovate new revenue streams.
• Set a culture of cost discipline.