Different Types of Briefs

Different Types of
Briefs
BY JEROME DORIS
Competition Brief
A competition brief is when a competition is being advertised or

announced within a brief form.
Example of a competition brief is: Do you like trainers? Do you

want to win 30+ free pairs of trainers then take our two hour
challenge of naming them and you can win 30 pairs in your
selected size!
Its used by certain companies to promote a certain new product

or if they want to host and event.
Examples of Competition briefs
Informal Brief
An Informal Brief is not usually used and consists of using verbal

communication. Its where the client and the company which they have
employed discuss requirements needed for the product they are making
and finalise by coming to an agreement.
Not a lot of production companies use this type of brief as the

consequence of a failure or a liability are too high of a risk. This brief is
only used in the idea stage so that a formal/contractual brief can be
drawn up once the ideas have been finalised.
Positives: it allows everyone to give there own ideas and creativity

regarding the product which actually means that they have contributed
and therefore helped out with the overall idea.
Negative: not everyone is creative so some people who like to just follow
what the company have decided might not have any ideas to give in.
Tender Brief
This specific brief is when a person creates a brief and sends it

off to different company's, the company's then have a scheduled
date as to when they have to come up with a pitch by and start
creating what the brief tells them. One this all done the original
creator of the brief will choose the best idea and then offer them
the job.
Positives of using this brief are loads of people will want to get
involved because they want the job which gives the briefs creator
lots to choose from.
A negative would be that you might end up getting someone

giving there idea which isnt based on your pitch.
Tender brief example
Formal Brief
When a company produces a brief and they give it to another

company to produce for them, and if there are any changes to be
made the company's can negotiate between each other and
make changes.
Positive would be that it allows people to have a chance of giving

ideas that can have a impact on the final product.
Negative is that the product doesnt have an original plan so it

will take a lot longer to finalise.
Contractual Brief
A contractual brief is where a big branded company would get

someone to create a programme so a classic example would be
like the BBC or ITV. They would give instructions on what they
want and what they dont want. So if someone doesnt follow the
exact brief charges may occur.
A positive would be that the person who created the original brief
knows what they put and has nothing to worry about when
someone doesnt follow it.
A negative would be there is no creativity you just have to follow

the rules.
Example of a contractual brief
Commissioned Brief
This specific brief is where the company will employ a smaller

company to create a product that they will sell on to the buyer of
the product and the small company will get paid for there work or
get certain benefits that will allow them royalties with the
company depending on circumstances.
Positive would be doing this can strengthen bonds between the

larger company and the smaller company so that means that
they might be able to work with them in the future which could
be beneficial.
Negative would be the smaller company wont get paid as much

as the big company even though they did most of the work.
Example of a commissioned brief
Cooperative Brief
This brief is when more than one company is brought together to

create a product, the company have to work together otherwise
the product wont be made but if a disagreement does occur this
can have a massive affect on the end product.
Positive is having a bigger team can get things done faster and to
a better quality.
Negative if there is a disagreement this can delay the

completion of the project.
Negotiated Brief
This brief is when two companys have different ideas and they
come together to possibly gain inspiration from each others ideas
and thoughts.
A positive is this can help the companys sort out there

differences and create a solid idea they are both happy with.
A negative would be the time taken so sort out there differences

and finally come up with an idea they are both happy with.

Different Types of Briefs

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Different Types of Briefs

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Different Types of

A competition brief is when a competition is being advertised or

Example of a competition brief is: Do you like trainers? Do you

Its used by certain companies to promote a certain new product

Examples of Competition briefs

An Informal Brief is not usually used and consists of using verbal

Not a lot of production companies use this type of brief as the

Positives: it allows everyone to give there own ideas and creativity

This specific brief is when a person creates a brief and sends it

A negative would be that you might end up getting someone

Tender brief example

When a company produces a brief and they give it to another

Positive would be that it allows people to have a chance of giving

Negative is that the product doesnt have an original plan so it

A contractual brief is where a big branded company would get

A negative would be there is no creativity you just have to follow

Example of a contractual brief

This specific brief is where the company will employ a smaller

Positive would be doing this can strengthen bonds between the

Negative would be the smaller company wont get paid as much

Example of a commissioned brief

This brief is when more than one company is brought together to

Negative if there is a disagreement this can delay the

A positive is this can help the companys sort out there

A negative would be the time taken so sort out there differences

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