Scribd Logo
Upload

Welcome to Scribd!

  • 29 views

    Presentation 2

    Uploaded by

    api-241158567
    Briefs are important documents that outline the client's requirements and scope of a project. There are several types of briefs: - Contractual briefs provide specific guidelines that the company must follow or risk legal action for breach of contract. - Negotiated briefs allow some flexibility for companies to modify parts of the brief. However, this can lengthen the negotiation process. - Informal briefs involve only verbal discussions, so nothing is legally binding and specifics may be missed. - Commission briefs involve a larger company hiring an independent company to complete the work, with payment only after delivery of the final product. This arrangement favors the larger company.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Presentation 2

    Uploaded by

    api-241158567
    29 views9 pages
    Briefs are important documents that outline the client's requirements and scope of a project. There are several types of briefs: - Contractual briefs provide specific guidelines that the company must follow or risk legal action for breach of contract. - Negotiated briefs allow some flexibility for companies to modify parts of the brief. However, this can lengthen the negotiation process. - Informal briefs involve only verbal discussions, so nothing is legally binding and specifics may be missed. - Commission briefs involve a larger company hiring an independent company to complete the work, with payment only after delivery of the final product. This arrangement favors the larger company.

    Original Title

    presentation2

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Briefs are important documents that outline the client's requirements and scope of a project. There are several types of briefs: - Contractual briefs provide specific guidelines that the company must follow or risk legal action for breach of contract. - Negotiated briefs allow some flexibility for companies to modify parts of the brief. However, this can lengthen the negotiation process. - Informal briefs involve only verbal discussions, so nothing is legally binding and specifics may be missed. - Commission briefs involve a larger company hiring an independent company to complete the work, with payment only after delivery of the final product. This arrangement favors the larger company.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    29 views9 pages

    Presentation 2

    Uploaded by

    api-241158567
    Briefs are important documents that outline the client's requirements and scope of a project. There are several types of briefs: - Contractual briefs provide specific guidelines that the company must follow or risk legal action for breach of contract. - Negotiated briefs allow some flexibility for companies to modify parts of the brief. However, this can lengthen the negotiation process. - Informal briefs involve only verbal discussions, so nothing is legally binding and specifics may be missed. - Commission briefs involve a larger company hiring an independent company to complete the work, with payment only after delivery of the final product. This arrangement favors the larger company.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 9

    Briefs

    Why have briefs?

    A brief is very important in all businesses


    because it sets the guideline for the
    project ahead. It outlines what the client
    what's, they can be detailed or not, verbal
    or documented. They also commonly legal
    binding the client and the company
    together.

    Contractual brief

    Contractual brief is where a company is hired by a client


    to make a project that follows a specific set of
    guidelines. It is vital that the company follow these
    guidelines because if not it will be a breach of contract
    and can result in them being sued by the clients.

    Positive: Its very useful for the company because the


    brief will go into a lot of detail and be very specific
    Negative: For the same reason it is very specific
    meaning if the company doesnt agree with some of the
    brief they still have to do it otherwise the clients may
    take legal action.

    Negotiated

    This brief will typically be sent to more than one


    company and the client will allow them to
    change parts of the brief if they feel the need to
    for different companies qualities.

    Positive: the company is given more creative


    licence allow them to change parts if they need
    to. this can result in a more successful outcome
    Negatives: It can take a lot long because of the
    negotiating. The company can try and change
    features the client doesnt feels needs to be.

    Formal

    This brief is given to a company by a client telling them


    what product they want to be made. The information
    given is kept to a minimal. Negotiations will be made to
    outline specifics but this may not be legally binding.

    Positive: The client is open to negotiation allow the


    company to have room to change stuff if the client
    allows
    Negative: Because of the lack of information it may be
    hard for the company to create the product to the clients
    standard. Also as it may not be legally binding there may
    be problems with finances and breech of contract

    Informal briefs
    Informal briefs are not documented and a
    usually just a verbal discussion between the
    client and the company talking abut the
    requirements and standards
    Positive: There is a lot of verbal communication
    so the company will exactly understand what the
    client is wanting to create.
    Negative: As there is no written document this
    means nothing is legally binding or specific. The
    employee could not get paid and deadlines could
    be missed

    Commission Brief

    This is when a larger company hires a smaller


    independent company to make the product.
    The once its done they pay the independent
    company and use the product themselves.

    Positive: It allows the Bigger company to not


    have to do a lot of the hard work. Also they
    will still get a income.
    Negative: The independent company has the
    short straw, they have to do a lot of work for
    not a lot of money

    Tender Brief

    This brief is where the client will post a brief and instead of find a
    company, companies will come to them and pitch there ideas. This
    allows the client to chose there favourite and best suited for their
    project.

    Positive: The client is aloud to look at a wide range of different


    ideas and is allowed to chose there favourite to create the best
    standard.
    Negative: It is a big gabble for the companies as they can waste a
    lot of time and money try to get the job and still be turned down.

    Competition Brief

    This brief is quite self-explanatory. A client will


    set a brief open to any companies, witch ever
    meets the brief the best and is overall better
    wins and has there product published and may
    even be paid.

    Positive: The client can get a incredibly wide


    range of ideas and may not even have to pay
    any money towards it.
    Negative: Companies can lose out on a lot of
    money and time if there are not chosen. They
    may have lost jobs in the processes

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy