Chapter 2 - The Entrepreneurial and Intrapreneurial Mind
Chapter 2 - The Entrepreneurial and Intrapreneurial Mind
Chapter 2 - The Entrepreneurial and Intrapreneurial Mind
Chapter
2-2
Entrepreneurial Process
1) Identify/Evaluate Opportunity 2) Develop Business Plan 3) Determine Resources Required 4) Manage The Enterprise
2-3 McGraw-Hill 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Opportunity Analysis
Market Need? Personal Observation Underlying Social Conditions Market Research Data Assess Competition- Patents? CompetitionWhere Money To Be Made
2-4
Intrapreneurship
Instilling Entrepreneurial Spirit Within An Existing Organization To Innovate And Grow.
2-6
Organizational Culture
Corporate
Climate/Reward System Favors Conservatism Follow Instructions, No Initiative Hierarchy Of Authority
Intrapreneurial
Develop Vision, Goals, & Plans Suggest, Try, Experiment Flat Organizational StructureStructureNetworking & Teamwork
2-7
Cultural Norms/Values
Corporate
Fragmented Instruction Controlled OuterOuter-Directed Alienation Chores Defined Limits Interference Distrust Expendable Limiting People
Intrapreneurial
Whole Vision In Control Inner-Directed InnerResponsibility Enthusiasm/Motivation Space/Freedom Trust Belief In People Expandable Growing People
2-8
Interest In Intrapreneurship
Rising Interest in Doing Your Own Thing Corporation
Support To Retain Creative Employees Fund Startups
Intrapreneurial Activities
New Business Venturing Innovation SelfSelf-Renewal Proactive
2-10
Intrapreneurial Leaders
Understand Environment Have Vision/Flexibility Create Management Options Encourage Teamwork Encourage Open Discussion Build Coalitions Persist
2-12
Establishing Intrapreneurship
Commitment of Top Management Identify Ideas/Areas Interested In Supporting Use Technology For Flexibility Managers Share/Train Employees Get Closer to Customers Be More Productive With Less
2-13
Barriers To Intrapreneurship
Inherent Nature of Large Organizations No Long-Term Commitment LongLack Of Autonomy For Decision Making Lack of Intrapreneurial Talent Inappropriate Compensation Methods Constrained Environment
2-15