A Study On Consumer Behaiour On Soft Drinks (With Special Reference To Pearl Bottling PVT - LTD)

A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKS (WITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.
LTD)
A project report Submitted in partial fulfillment of the requirements for the award Of Masters of Business Administration S UBMITTED B Y SUBMITTED BY P.J.V.V. SATYANARAYANA (I225112340) (2012-2014) Under the esteemed guidance of U Dr. B. NALINI
GITAM INSTITUTE OF MANAGEMENT (A NAAC accredited 'A' grade institution) GITAM UNIVERSITY (Declared As Deemed University to Be University U/s 3 of the UGC Act, 1956)
DECLARATION
I, V. SRINIVASRAO a student of Masters of Business Administration (M.B.A.), GITAM Institute of Management (GIM), GITAM University, hereby declare that the project work initiated on A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKSWITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.LTD is a genuine work done by me in partial fulfillment for the requirement of the degree of Masters of Business Administration. I confirm this has not been published or submitted elsewhere for the award of any degree in part or in full.
Name of the student: P.J.V.V. SATYANARAYANA Date:
CERTIFICATE
This is to certify that the Project Report titled A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKSWITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.LTD is an original work carried out by P.J.V.V.SATYANARAYANA (Enrollment No 1225112340), under my guidance and supervision, in partial fulfillment for the award of the degree of Masters of Business Administration by GITAM Institute of Management, GITAM University, Visakhapatnam, during the Academic year 2012-14. This report has not been submitted to any other University or Institution for the award of any Degree/Diploma/Certificate.
Signature of Guide
Name and Address of the Guide: Name of Faculty: Dr. B. NALINI GITAM Institute of Management Visakhapatnam
ACKNOWLEDGEMENT
It is my pleasure to acknowledge and express my gratitude to all those who helped me throughout in the successful completion of this project. I wish to express my gratitude to Prof. K Siva Rama Krishna, Dean & Principal, GITAM Institute of Management, GITAM University, Visakhapatnam, for giving me this valuable opportunity to experience the work culture in an organization. I wish to express my gratitude to Prof. P. Sheela, Vice-Principal, GITAM Institute of Management, GITAM University, Visakhapatnam, hands-on-experience and impart practical aspects of various functional areas in an organization. I wish to express my gratitude to Dr. U.V. Adinarayana Rao, Program Co-Ordinator, GITAM Institute of Management, GITAM University, and Visakhapatnam, provide opportunities to gain experience in their field. I am grateful to Dr. B. NALINI, GITAM Institute of Management, GITAM University, and Visakhapatnam for her continuous guidance to accomplish this project work, successfully. I am very thankful to Mr. K. VENKATESWARLU, Training officer, Pearl bottling Pvt. Ltd. P.M.Palem, Vishakhapatnam, for extending support, providing information regarding the project.
P.J.V.V. SATYANARAYANA (Roll No: 1225112340)
CONTENTS
CHAPTER -1 INTRODUCTION TO THE TOPIC NEED FOR THE STUDY OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY DATA COLLECTION PRIMARY SOURCES QUESTIONNAIRE SECONDARY SOURCES SAMPLE DESINGS LIMITATIONS OF THE STUDY
Page. No
1 2 3 3 3 3 3 3 4 4 4
CHAPTER - 2 INDUSTRY PROFILE ORGANISATIONAL PROFILE CHAPTER 3 THEORETICAL FRAMEWORK (A) TOPIC RELATED CONCEPTS (B) REVIEW OF LITERATURE REGULATORY FRAMEWORK
5 6-13 13-31
32 33-38 33-38 38 39-42
CHAPTER 4 ANALYSIS OF STUDY CHAPTER 5 SUMMARY OF FINDINGS AND SUGGESTIONS ANNEXURE BIBLIOGRAPHY
43 44-58
59 60-63 64-65 66
LIST OF TABLES
Table 4.1: - AGE GROUP OF RESPONDENTS
44
Table 4.2: - EDUCATION ANALYSIS
45
Table 4.3: - OCCUPATION ANALYSIS
46
Table 4.4: - MONTHLY INCOME ANALYSIS
47
Table 4.5: - GENDER ANALYSIS
48
Table 4.6:- DO YOU HAVE ANY TWO-WHEELER
49
Table 4.7:- WHICH COMPANY TWO-WHEELER DO YOU OWN
50
Table 4.8:- YOU OWNED TWO-WHEELER BY
51
Table 4.9:- IF YOU AUDILE A LOAN WHICH BANK YOU OPT
52
Table 4.10:- WHAT PERCENTAGE DO YOU WANT TAKEN AS A LOAN
53
Table 4.11:- WHAT IS THE IMPORTANT FACTOR TO YOU
54
Table 4.12:- DOES THE DISCOUNT PLAY MAJOR ROLE
55
Table 4.13:- OTHER THAN THE DISCOUNT WHAT IMPRESSES YOU
56
Table 4.14:- DURATION OF THE LOAN WHICH YOU WANT TO ADOPT
57
Table 4.15:- ARE YOU SATISFIED WITH THE DISCOUNT OFFER
58
LIST OF CHARTS
Graph 4.1: - AGE GROUP Graph 4.2: - EDUCATION
44 45
Graph 4.3: - OCCUPATION
46
Graph 4.4: - MONTHLY INCOME
47
Graph 4.5: - GENDER
48
Graph 4.6:- OWN TWO-WHEELER
49
Graph 4.7:- TWO-WHEELER COMPANY
50
Graph 4.8:- MEANS OF OWNING
51
Graph 4.9:- AUDILE OF BANK
52
Graph 4.10:- PERCENTAGE OF LOAN
53
Graph 4.11:- FACTORS
54
Graph 4.12:-DISCOUNT ROLE
55
Graph 4.13:- FACTORS
56
Graph 4.14:- TIME DURATION
57
Graph 4.15:- SATISFACTION
58

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A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKS (WITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.

Name of the student: P.J.V.V. SATYANARAYANA Date:

P.J.V.V. SATYANARAYANA (Roll No: 1225112340)

32 33-38 33-38 38 39-42

Table 4.1: - AGE GROUP OF RESPONDENTS

Table 4.2: - EDUCATION ANALYSIS

Table 4.3: - OCCUPATION ANALYSIS

Table 4.4: - MONTHLY INCOME ANALYSIS

Table 4.5: - GENDER ANALYSIS

Table 4.6:- DO YOU HAVE ANY TWO-WHEELER

Table 4.7:- WHICH COMPANY TWO-WHEELER DO YOU OWN

Table 4.8:- YOU OWNED TWO-WHEELER BY

Table 4.9:- IF YOU AUDILE A LOAN WHICH BANK YOU OPT

Table 4.10:- WHAT PERCENTAGE DO YOU WANT TAKEN AS A LOAN

Table 4.11:- WHAT IS THE IMPORTANT FACTOR TO YOU

Table 4.12:- DOES THE DISCOUNT PLAY MAJOR ROLE

Table 4.13:- OTHER THAN THE DISCOUNT WHAT IMPRESSES YOU

Table 4.14:- DURATION OF THE LOAN WHICH YOU WANT TO ADOPT

Table 4.15:- ARE YOU SATISFIED WITH THE DISCOUNT OFFER

Graph 4.1: - AGE GROUP Graph 4.2: - EDUCATION

Graph 4.3: - OCCUPATION

Graph 4.4: - MONTHLY INCOME

Graph 4.5: - GENDER

Graph 4.6:- OWN TWO-WHEELER

Graph 4.7:- TWO-WHEELER COMPANY

Graph 4.8:- MEANS OF OWNING

Graph 4.9:- AUDILE OF BANK

Graph 4.10:- PERCENTAGE OF LOAN

Graph 4.11:- FACTORS

Graph 4.12:-DISCOUNT ROLE

Graph 4.13:- FACTORS

Graph 4.14:- TIME DURATION

Graph 4.15:- SATISFACTION

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