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COURSE PROJECT 1

2012
Golds Gym
Jennifer Alvarez - 98305038
Marvin Ruano - 98305039

[COURSE PROJECT]

COURSE PROJECT

Table of Content
Abstract----------------------------------------------------------------------------3
Introduction-----------------------------------------------------------------------4
Job Descriptions------------------------------------------------------------------9
Job Evaluation (Point Method Analysis) ---------------------------------28
Market Salary Survey-------------------------------------------------------- 37
Market Pay level line----------------------------------------------------------43
Pay grade and range-----------------------------------------------------------44
Conclusion-----------------------------------------------------------------------46
References------------------------------------------------------------------------47

COURSE PROJECT 3

Abstract
plan used by Golds Gym, an international fitness center. We start with an
The purpose of this report is to provide an analysis of the compensation

introduction of the companys description, history and values. Then, we provide


an evaluation of various job positions within the company and their respective
job descriptions and specifications. Moreover, we use the point method of
analysis to conduct a job evaluation for each position. Furthermore, we create an
internally fair job structure, conduct a market salary survey for benchmark jobs,

draw a market pay level line, decide the pay level policies, draw a pay level policy
line, construct a pay grade, and finally establish a structure that is internally
equitable and externally competitive.

COURSE PROJECT

Introduction
Golds gym has been the authority in fitness since 1965 dating back to the
original Golds Gym in Venice, California. It was the place for serious fitness.
Thereafter, Golds Gym quickly became known as The Mecca of bodybuilding. In
1977, Golds Gym received international attention when it was featured in the movie
Pumping Iron that starred Arnold Schwarzenegger and Lou Ferrigno.
Today, Golds Gym has expanded its fitness profile to offer all of the latest
equipment and services, including group exercise, personal training, cardiovascular
equipment, spinning and yoga, while maintaining its core weight training tradition.
With 3.5 million members worldwide, Golds Gym continues to change lives by
helping people achieve their individual potential.

Mission Statement: "To enhance the quality of life in


the communities we serve, through our fitness philosophy,
facilities, programs, and products; and to instill in the lives
of people everywhere the value of health and fitness."

We are committed to exceeding our members' fitness goals by utilizing our


rich history established over the last 42 years of superior training, information,
support and guidance provided by the largest and the best fitness organization in the
world. "Service excellence is our golden rule."

Vision: To inspire, support, and lead every member in their effort toward a
healthy, productive, and fun life, and to provide a safe, fun, energetic, rewarding, and
fair working environment.

We are the inspiration and the leadership that will guide the Wenatchee

Valley to be the fittest community in America.

We are passionate about helping others.

We are the Customer Care benchmark.

We are a great company for which to work.

COURSE PROJECT 5

7 Core Values:

Respect Have regard for others beliefs and viewpoints.


Candor Speak openly and honestly.
Integrity - Dont act as though you have values Be your values. If you
really dont care about other people, PLEASE dont work here.
Learning and Knowledge Sharing Intellectual capital is our most valuable

treasure. Share what you learn and be open to learn from others.

you look good.

Teamwork This isnt about you or me. It is about us. Make everyone around
Humility We are all equally important.and equally unimportant.
Accountability True accountability is the process of constantly asking
yourself; what else can I do to make things better?

While it may have started out as a humble hard core training gym, Gold's Gym
has grown into a fitness empire. So does big mean bad? Or can corporate gyms still be
a good place for independently minded personal trainers?

With hundreds of locations across the world, the mega fitness employers of 24
hour fitness, Bally Total Fitness and Gold's gym are going to be tempting places
where personal trainers can get almost guaranteed employment. The Personal
Training Job Board is packed with entry level jobs.

Gold's Gym International, Inc. is an international chain of co-ed fitness centers


commonly referred to as "gyms". Each gym features a wide array of exercise
equipment, group exercise classes and personal trainers to assist clients. Its
headquarters are in Irving, Texas

Today, Gold's Gym claims to be the largest chain of co-ed gyms in the world,
with more than 750 locations in 42 states and 30 countries. Gold's Gym has a
membership of more than three and a half million, split almost equally between male
and female patrons. Gold's Gym locations are equipped with cardiovascular and

COURSE PROJECT

strength training equipment and offer group exercise classes such as group cycling,
Pilates, Latin dance yoga and stretching through the company GGX (Gold's Group
Exercise) program. Many gyms also offer basketball, swimming pools and boxing
studios.

Gold's Gym is privately owned. It was acquired from its previous owner,
private equity firm Brockway Moran & Partners, by Robert Rowling's TRT Holdings
in 2004 for approximately $158 million. Brockway Moran had acquired the company
in 1999. The current chief corporate officers include President and CEO Jim Snow,
David Fowler as senior divisional vice president, and Aaron Watkins as senior vice
president of finance and accounting.

Average Gold's Gym Salaries: As of May 30, 2012, the average salary for
gold's gym jobs is $41,000 USD. Average gold's gym salaries can vary greatly due to
company, location, industry, experience and benefits. This salary was calculated using
the average salary for all jobs with the term "gold's gym" anywhere in the job listing.
Jobs: Employees must be at least 18 years of age. Golds Gym is an equal
opportunity employer who recognizes the value of having a diverse workforce. It
seeks and encourages qualified applicants regardless of gender, ethnicity, or other
cultural or physical characteristics.

Fitness Sales Manager


o Our Sales Managers are responsible for consistent improvement of
club sales and operations through effective planning, implementation,
use and exercise of independent judgment and discretion in
determining how to best maximize profits, contain costs, and hold club
employees accountable.

Personal Training Sales Manager


o Personal Training Sales Managers are responsible for selling training
packages for our certified personal training staff and holding Personal
Training Sales Counselors and Personal Trainers accountable.

COURSE PROJECT 7

Fitness Sales Counselor


o A Membership Sales Counselor will actively pursue enrollment of new
members through self-generated and Company-sponsored programs,
promotions and referrals. This includes establishing and maintaining
lead boxes; calling on new businesses for corporate accounts, obtain
leads from existing members, give club tours and membership
presentations, utilize computer programs to track appointments and
sales.

Personal Training Sales Counselor


o A Personal Training Sales Counselor will actively pursue enrollment
of new members into Golds Gym Pro Results Personal Training
packages by providing introductory training assessments, and utilizing
computer programs to track appointments and sales.

Operations Manager
o The job of our Operations Managers is to ensure that our members
receive exceptional service from a happy, friendly staff in a clean and
well-maintained facility. Operations Managers hire, train, and
supervise all fitness, babysitting and janitorial staff, resolve all
membership issues, update past due accounts, manage payroll and
supplies budget, and uphold company standards

Club Staff
o The job of our club staff is to meet, greet and check-in members and
guests of Golds Gym, provide excellent customer service and update
members account information using various computer applications
and be assertive, enthusiastic and punctual.

Group Fitness (Aerobics)


o Group Fitness Trainers are enthusiastic, professional, motivated,
experienced individuals who enjoy teaching group fitness. They have
experience in teaching one or several of the following formats:

COURSE PROJECT

Cycling, Step, Latin, Hip Hop, light weight dumbbells, Kick box
Cardio, Aqua, Mat Pilates and yoga.

Personal Trainer
o The main responsibility of our Personal Trainers is to design and
implement programs for our personal training clients. They are
expected to treat all clients in a professional and compassionate
manner and be prepared to advise clients of what to do during their
off day when they are exercising on their own. In general, the trainer
position requires you to be a positive fitness role model for all our
clients and club members

Building Maintenance
o The Building Maintenance personnel must have experience in at least
one of the following specialties: wood floor refinishing, tile work,
HVAC, painting, CPO, plumbing, electrical.

Janitor
o The Janitor maintains the cleanliness and beauty of the club by
cleaning the locker rooms, mopping floors, emptying trash containers,
wiping off counters, cleaning equipment, cleaning mirrors and
windows, etc.

Equipment Technician
o The

Equipment

Technician

must

have

solid

experience

troubleshooting electrical, electromechanical and mechanical systems.

COURSE PROJECT 9

Job Descriptions

Front Desk Associate/ Customer Service Representative


Location

1973 W Malvern Ave


Fullerton, CA 92833

Base Pay

$24,000/year

Other Pay:

Free Membership for you and a friend;


participate in our fitness programs

Employee Type:

Full-Time

Industry

Fitness -Exercise

Manages Other:

No

Job Type

Customer Service
Admin-Clerical

Tasks:

Operate office machines, such as photocopiers and scanners, voice mail


systems, and personal computers.

Answer telephones, direct calls, and take messages.

Maintain and update filing, inventory, mailing, and database systems,


either manually or using a computer.
Communicate with customers, employees, and other individuals to answer
questions, disseminate or explain information, take orders, and address

complaints.

outgoing mail.

transactions, and other activities.

records or reports.

Open, sort, and route incoming mail, answer correspondence, and prepare

Compile, copy, sort, and file records of office activities, business

Compute, record, and proofread data and other information, such as

Type, format, proofread, and edit correspondence and other documents,


from notes or dictating machines, using computers or typewriters.

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COURSE PROJECT

Complete work schedules, manage calendars, and arrange appointments.

respond to requests.

smile to create a friendly positive entrance into the gym.

guests.

Checks each member into the gym using the proper check-in procedures.

Operations Supervisor.

Review files, records, and other documents to obtain information to

Greets each member and guests promptly, enthusiastically and with a


Says Hello to all incoming guests and says Good-bye to all outgoing

Provides security and control to the front door area of the facility.

Monitor check-ins to identify delinquent accounts and notifies Gym

Register all guests into the gym using proper registration procedures.

fitness consultant in a prompt, professional manner.

and uses proper phone greeting techniques.

Ensures that guests and appointments are directed to the appropriate

Answers phone by the third ring in a professional and courteous manner


Addresses callers requests and/or takes appropriate messages.
Registers all telephone inquiries in the TI register in the Master Production

Binder and transfers the call to the appropriate Fitness Consultants.

appointment was booked properly.

Responsible for following up on telephone inquiries to ensure that the

Responds immediately to member requests, inquiries and concerns.

while on duty.

Maintain neat appearance and wear proper uniform attire with nametag

Distributes keys, towels and other materials as needed.


Reserves time/makes appointments for tanning, special classes or other
activities sponsored by the gym.

COURSE PROJECT 11

Tools:
Franking or postage machines Postage machines
Photocopiers Photocopying equipment
Scanners Data input scanners
Computers Laptop and Desktop computer
Technology:
Accounting software Billing software; Bookkeeping software; Intuit
QuickBooks software
Data base user interface and query software Alpha Software Alpha Five;
IBM Check Processing Control System CPSC; Microsoft Access; St. Paul
Travelers e-CARMA
Document management software Filing system software; Records
management software; Transcription system software
Spreadsheet software Microsoft Excel
Word processing software Microsoft Word
Knowledge:
Clerical Word processing, managing files and records, stenography and
transcription, designing forms, and other office procedures and terminology.
Customer and Personal Service Providing customer and personal services;
including customer needs assessment, meeting quality standards for services,
and evaluation of customer satisfaction.
English Language Knowledge of the structure and content of the English
language including the meaning and spelling of words, rules of composition,
and grammar.

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Accounting Principles Understanding of basic accounting principles and


cash processing procedures.
Skills:
Active Listening Giving full attention to what other people are saying,
taking time to understand the points being made, asking questions as
appropriate, and not interrupting at inappropriate times.
Reading Comprehension Understanding written sentences and paragraphs
in work related documents.
Speaking Talking to others to convey information effectively.
Social Perceptiveness Being aware of others' reactions and understanding
why they react as they do.
Time Management Managing one's own time and the time of others.
Writing Communicating effectively in writing as appropriate for the needs
of the audience.
Service Orientation Actively looking for ways to help people.
Critical Thinking Using logic and reasoning to identify the strengths and
weaknesses of alternative solutions, conclusions or approaches to problems.
Abilities:
Oral Comprehension The ability to listen to and understand information
and ideas presented through spoken words and sentences.
Oral Expression The ability to communicate information and ideas in
speaking so others will understand.
Written Comprehension The ability to read and understand information and
ideas presented in writing.

COURSE PROJECT 13

Speech Recognition The ability to identify and understand the speech of


another person.
Written Expression The ability to communicate information and ideas in
writing so others will understand.
Information Ordering The ability to arrange things or actions in a certain
order or pattern, according to a specific rule or set of rules (e.g., patterns of
numbers, letters, words, pictures, mathematical operations).
Work Activities:
Interacting With Computers Using computers and computer systems
(including hardware and software) to program, write software, set up
functions, enter data, or process information.
Communicating with Supervisors, Peers, or Subordinates Providing
information to supervisors, co-workers, and subordinates by telephone, in
written form, e-mail, or in person.
Documenting/Recording Information Entering, transcribing, recording,
storing, or maintaining information in written or electronic/magnetic form.
Getting Information Observing, receiving, and otherwise obtaining
information from all relevant sources.
Communicating with Persons Outside Organization Communicating with
people outside the organization, representing the organization to customers,
the public, government, and other external sources. This information can be
exchanged in person, in writing, or by telephone or e-mail.
Processing Information Compiling, coding, categorizing, calculating,
tabulating, auditing, or verifying information or data.
Organizing, Planning, and Prioritizing Work Developing specific goals and
plans to prioritize, organize, and accomplish your work.

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COURSE PROJECT

Establishing and Maintaining Interpersonal Relationships Developing


constructive and cooperative working relationships with others, and
maintaining them over time.
Requirements:
Education
Related
Experience

This occupation requires a high school diploma.


Some previous work-related skill, knowledge, or experience is
usually needed. For example, a teller would benefit from experience
working directly with the public.
Employees in these occupations need anywhere from a few months

Job Training

to one year of working with experienced employees. A recognized


apprenticeship program may be associated with these occupations.
These occupations often involve using your knowledge and skills to

Job Zone

help others. Examples include sheet metal workers, forest fire

Examples

fighters, customer service representatives, physical therapist aides,


salespersons (retail), and tellers.

COURSE PROJECT 15

Fitness Trainer
Location

1973 W Malvern Ave


Fullerton, CA 92833

Base Pay

$42,999

Other Pay:

Free Membership for you and a friend;


participate in our fitness programs

Employee Type:

Full-Time

Industry

Fitness Exercise-Training

Manages Other:

Yes

Job Type

Health Care Management

Tasks:

Observe participants and inform them of corrective measures necessary for


skill improvement.
Instruct participants in maintaining exertion levels to maximize benefits from
exercise routines.
Offer alternatives during classes to accommodate different levels of fitness.
Plan routines, choose appropriate music, and choose different movements for
each set of muscles, depending on participants' capabilities and limitations.
Teach proper breathing techniques used during physical exertion.
Evaluate individuals' abilities, needs, and physical conditions, and develop
suitable training programs to meet any special requirements.
Monitor participants' progress and adapt programs as needed.
Explain and enforce safety rules and regulations governing sports, recreational
activities, and the use of exercise equipment.
Provide students with information and resources regarding nutrition, weight
control, and lifestyle issues.
Administer emergency first aid, wrap injuries, treat minor chronic disabilities,
or refer injured persons to physicians.

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COURSE PROJECT

Tools:
Balance beams Balance boards; Balance disks
Exercise balls Medicine balls; Weighted exercise balls
Fitness weights Fitness jog belts; Free weights; Water ankle weights;
Weighted swim vests
Microphones

Technology:

Calendar and scheduling software Appointment scheduling software;


Contemporary Web Plus Appointment-Plus
Data base user interface and query software BioEx Systems Exercise
Expert; DietMaster Systems DietMaster
Medical software BioEx Systems Nutrition Maker Plus
Project management software BioEx Systems Fitness Maker; Get Physical!
Software Personal Trainer Pro; Natural Fitness Concepts The Trainers Edge;
Vesteon Software Personal Trainer-PDA
Knowledge:
Customer and Personal Service Knowledge of principles and processes for
providing customer and personal services. This includes customer needs
assessment, meeting quality standards for services, and evaluation of customer
satisfaction.
Education and Training Knowledge of principles and methods for
curriculum and training design, teaching and instruction for individuals and
groups, and the measurement of training effects.
English Language Knowledge of the structure and content of the English

COURSE PROJECT 17

language including the meaning and spelling of words, rules of composition,


and grammar.
Psychology Knowledge of human behavior and performance; individual
differences in ability, personality, and interests; learning and motivation;
psychological research methods; and the assessment and treatment of
behavioral and affective disorders.
Skills:
Instructing Teaching others how to do something.
Service Orientation Actively looking for ways to help people.
Speaking Talking to others to convey information effectively.
Active Listening Giving full attention to what other people are saying,
taking time to understand the points being made, asking questions as
appropriate, and not interrupting at inappropriate times.
Learning Strategies Selecting and using training/instructional methods.
Monitoring

Monitoring

individuals,

or

organizations

to

make

improvements or take corrective action.


Coordination Adjusting actions in relation to others' actions.
Critical Thinking Using logic and reasoning to identify the strengths and
weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and Decision Making Considering the relative costs and benefits
of potential actions to choose the most appropriate one.

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COURSE PROJECT

Abilities:
Gross Body Coordination The ability to coordinate the movement of your
arms, legs, and torso together when the whole body is in motion.
Stamina The ability to exert yourself physically over long periods of time
without getting winded or out of breath.
Trunk Strength The ability to use your abdominal and lower back muscles
to support part of the body repeatedly or continuously over time without
'giving out' or fatiguing.
Oral Expression The ability to communicate information and ideas in
speaking so others will understand.
Extent Flexibility The ability to bend, stretches, twist, or reach with your
body, arms, and/or legs.
Dynamic Strength The ability to exert muscle force repeatedly or
continuously over time. This involves muscular endurance and resistance to
muscle fatigue.
Speech Clarity The ability to speak clearly so others can understand you.
Static Strength The ability to exert maximum muscle force to lift, push,
pull, or carry objects.
Oral Comprehension The ability to listen to and understand information
and ideas presented through spoken words and sentences.

Work Activities:
Performing General Physical Activities Performing physical activities that
require considerable use of your arms and legs and moving your whole body,
such as climbing, lifting, balancing, walking, stooping, and handling of
materials.
Establishing and Maintaining Interpersonal Relationships Developing

COURSE PROJECT 19

constructive and cooperative working relationships with others, and


maintaining them over time.
Getting Information Observing, receiving, and otherwise obtaining
information from all relevant sources.
Thinking Creatively Developing, designing, or creating new applications,
ideas, relationships, systems, or products, including artistic contributions.
Coaching and Developing Others Identifying the developmental needs of
others and coaching, mentoring, or otherwise helping others to improve their
knowledge or skills.
Assisting and Caring for Others Providing personal assistance, medical
attention, emotional support, or other personal care to others such as
coworkers, customers, or patients.
Communicating with Supervisors, Peers, or Subordinates Providing
information to supervisors, co-workers, and subordinates by telephone, in
written form, e-mail, or in person.
Training and Teaching Others Identifying the educational needs of others,
developing formal educational or training programs or classes, and teaching or
instructing others.
Requirements:

Education

Most occupations in this zone require training in vocational schools,


related on-the-job experience, or an associate's degree.
Previous work-related skill, knowledge, or experience is required for

Related
Experience

these occupations. For example, an electrician must have completed


three or four years of apprenticeship or several years of vocational
training, and often must have passed a licensing exam, in order to
perform the job.

Job Training

Employees in these occupations usually need one or two years of

20

COURSE PROJECT

training involving both on-the-job experience and informal training


with experienced workers. A recognized apprenticeship program
may be associated with these occupations.
These occupations usually involve using communication and
Job Zone
Examples

organizational skills to coordinate, supervise, manage, or train


others to accomplish goals. Examples include food service
managers, electricians, agricultural technicians, legal secretaries,
interviewers, and insurance sales agents.

COURSE PROJECT 21

Sales Manager
Location

1973 W Malvern Ave


Fullerton, CA 92833

Base Pay

$50,000

Commission

$12,000

Other Pay:

Free Membership for you and a friend;


participate in our fitness programs

Employee Type:

Full-Time

Industry

Fitness -Exercise

Manages Other:

Yes

Job Type

Customer Service
Sales

Tasks:

Manage, hire, train and develop sales staff.


Generates sales leads through company's sponsored events while coordinating
with the regional marketing function locally.
Oversees lead generation for sales team through Companys sponsored (walkins) and employee sponsored (outreach and promotions).
Motivate sales staff and monitor their production levels by using the
established protocols and sales system programs.
Hold daily production meeting with sales team.
Establish and maintain the standard company protocol for sales tours and price
presentation.
Maintain and direct training & development of the gym sales staff.
Establish and maintain an active referral system with the sales team.
Establish and maintain a lead box/lead bowl system and monitor on a monthly
basis.
Develop and retain corporate client relationships through the sales team on a
monthly basis.
Audit sales team on a monthly basis.

COURSE PROJECT

22

Maintain acceptable level of personal sales production.


Submit monthly game plan for training, promotions and department meetings
to General Manager and Area Manager.
Create, implement and promote special events for the gym with regional
marketing to generate new member sales.
Answers phone by the third ring in a professional and courteous manner and
uses proper phone greeting techniques.
Addresses callers requests and/or takes appropriate messages.
Registers all telephone inquiries in the TI register in the Master Production
Binder and transfers the call to the appropriate Fitness Consultants.
Responsible for following up on telephone inquiries to ensure that the
appointment was booked properly.
Responds immediately to member requests, inquiries and concerns.
Maintain neat appearance and wear proper uniform attire with nametag while
on duty.
Distributes keys, towels and other materials as needed.
Reserves time/makes appointments for tanning, special classes or other
activities sponsored by the gym.

Tools:
Desktop computers
Notebook computers
Personal computers
Personal digital assistant PDAs or organizers Personal digital assistants
PDA
Scanners
Technology:
Calendar and scheduling software Contact management software;
Scheduling software

COURSE PROJECT 23

Customer relationship management CRM software Eden Sales Manager;


FrontRange Solutions Goldmine software; Salesforce.com Salesforce CRM;
Vanguard Software Vanguard Sales Manager
Data base user interface and query software Data entry software; Microsoft
Access
Electronic mail software Email software; IBM Lotus Notes; Microsoft
Outlook
Spreadsheet software Microsoft Excel
Knowledge:
Sales and Marketing Knowledge of principles and methods for showing,
promoting, and selling products or services.
Customer and Personal Service Knowledge of principles and processes for
providing customer and personal services.
Administration and Management Knowledge of business and management
principles involved in strategic planning, resource allocation, human resources
modeling, leadership technique, production methods, and coordination of
people and resources.
English Language Knowledge of the structure and content of the English
language including the meaning and spelling of words, rules of composition,
and grammar.
Personnel and Human Resources Knowledge of principles and procedures
for personnel recruitment, selection, training, compensation and benefits, labor
relations and negotiation, and personnel information systems.
Economics and Accounting Knowledge of economic and accounting
principles and practices, the financial markets, banking and the analysis and
reporting of financial data.
Psychology Knowledge of human behavior and performance; individual

24

COURSE PROJECT

differences in ability, personality, and interests; learning and motivation;


psychological research methods; and the assessment and treatment of
behavioral and affective disorders.
Education and Training Knowledge of principles and methods for
curriculum and training design, teaching and instruction for individuals and
groups, and the measurement of training effects.
Mathematics Knowledge of arithmetic, algebra, geometry, calculus,
statistics, and their applications.
Skills:
Speaking Talking to others to convey information effectively.
Active Listening Giving full attention to what other people are saying,
taking time to understand the points being made, asking questions as
appropriate, and not interrupting at inappropriate times.
Coordination Adjusting actions in relation to others' actions.
Critical Thinking Using logic and reasoning to identify the strengths and
weaknesses of alternative solutions, conclusions or approaches to problems.
Monitoring Monitoring/Assessing performance of yourself, other
individuals, or organizations to make improvements or take corrective action.
Service Orientation Actively looking for ways to help people.
Judgment and Decision Making Considering the relative costs and benefits
of potential actions to choose the most appropriate one.
Management of Personnel Resources Motivating, developing, and directing
people as they work, identifying the best people for the job.

COURSE PROJECT 25

Abilities:
Oral Comprehension The ability to listen to and understand information
and ideas presented through spoken words and sentences.
Oral Expression The ability to communicate information and ideas in
speaking so others will understand.
Written Expression The ability to communicate information and ideas in
writing so others will understand.
Problem Sensitivity The ability to tell when something is wrong or is likely
to go wrong. It does not involve solving the problem, only recognizing there is
a problem.
Speech Recognition The ability to identify and understand the speech of
another person.
Deductive Reasoning The ability to apply general rules to specific
problems to produce answers that make sense.
Fluency of Ideas The ability to come up with a number of ideas about a
topic (the number of ideas is important, not their quality, correctness, or
creativity).
Written Comprehension The ability to read and understand information and
ideas presented in writing.
Work Activities:
Selling or Influencing Others Convincing others to buy merchandise/goods
or to otherwise change their minds or actions.
Establishing and Maintaining Interpersonal Relationships Developing
constructive and cooperative working relationships with others, and
maintaining them over time.
Communicating with Supervisors, Peers, or Subordinates Providing

26

COURSE PROJECT

information to supervisors, co-workers, and subordinates by telephone, in


written form, e-mail, or in person.
Getting Information Observing, receiving, and otherwise obtaining
information from all relevant sources.
Communicating with Persons Outside Organization Communicating with
people outside the organization, representing the organization to customers,
the public, government, and other external sources; in writing, or by telephone
or e-mail.
Guiding, Directing, and Motivating Subordinates Providing guidance and
direction to subordinates, including setting performance standards and
monitoring performance.
Developing and Building Teams Encouraging and building mutual trust,
respect, and cooperation among team members.
Making Decisions and Solving Problems Analyzing information and
evaluating results to choose the best solution and solve problems.
Developing Objectives and Strategies Establishing long-range objectives
and specifying the strategies and actions to achieve them.
Coaching and Developing Others Identifying the developmental needs of
others and coaching, mentoring, or otherwise helping others to improve their
knowledge or skills.
Requirements:

Most of these occupations require a four-year bachelor's


Education

degree, but some do not. College degree preferred. High school


diploma and some college courses completed is required
Fitness certifications.

Related

A considerable amount of work-related skill, knowledge, or

Experience

experience is needed for these occupations. For example, an

COURSE PROJECT 27

accountant must complete four years of college and work for


several years in accounting to be considered qualified.
Previous experience in the fitness area as manager or sales
head.
Job
Training

Employees in these occupations usually need several years of


work-related experience, on-the-job training, and/or vocational
training. Internal sales training at the fitness center.
Many of these occupations involve coordinating, supervising,

Job Zone
Examples

managing, or training others. Examples include accountants,


sales managers, database administrators, teachers, chemists,
environmental engineers, criminal investigators, and special
agents.

COURSE PROJECT

28

Job Evaluation - Point Method Analysis

Defining Compensable Factors

1. Effort: earnest and conscientious activity intended to do or accomplish


something through the exertion of physical or mental power.
2. Skill:

ability and capacity acquired

through

deliberate, systematic,

and

sustained effort to smoothly and adaptively carryout complex activities or job


functions involving ideas (cognitive skills), things (technical skills), and/or
people (interpersonal skills)
3.

Contact with Others: reaching out to or being in touch with another person,
business or entity. For example, a salesperson may contact another person or
business for a potential sale.

4. Complexity of Duties: Condition of having many diverse and autonomous but


interrelated and interdependent components or parts linked through many
dense interconnections.
5. Decision Making: Degree to which judgment is required to address typical
problems associated with the position, and the impact that these decisions will
have on the business

COURSE PROJECT 29

Effort
This factor evaluates physical and mental requirements of the job. It considers
the amount of detail work, diversity of tasks, deadline pressures, and emergency
situations.
Degree
1

Description of Characteristics
Minimal effort required (e.g., tasks are simple and routine, and use welldefined procedures)

Limited effort required (e.g., tasks are simple but varied, with some
limitations set by standard practices and procedures)

Moderate effort required (e.g., tasks have some variation and complexity,with
work governed only by broad instructions and objectives)

Substantial effort required (e.g., tasks are highly varied and complex,
involving analysis and evaluation of many complex and important factors)

Extreme effort required (e.g., tasks are highly varied and extremely complex,
involving analysis and evaluation of many complex and important factors)

COURSE PROJECT

30

Skills
This factor evaluates the ability to exercise cognitive skills, technical skills,
and/or interpersonal skills.
Degree

Description of Characteristics

Little skill required (e.g. use of reading and writing, adding and subtracting;
following of instructions, computer literacy and proper speech, with basic
health and fitness skills)

Limited skill required (e.g. use of simple use of formulas and formulation of
schedules; operation of equipment and machines; checking of reports, forms,
records, and comparable data, with fitness training skills)

Moderate skill required (e.g. use of different methods of analysis; interpretation


of data, equivalent to 1 to 3 years applied training in a particular or specialized
occupation with fitness training skills)

Substantial skill required (e.g. use of advance methods of analysis and


interpretation, all varieties of measuring instruments, equivalent to complete
accredited apprenticeship in a recognized occupation; or equivalent to a 2-year
health, nutrition or fitness college education and skills)

Extreme skill required (e.g. use of higher application of principles and the
performance of related practical operations, together with a comprehensive
knowledge of the theories and practices, health, fitness, management and other
related fields. Equivalent to completing 4 years of health, nutrition or fitness
college or university education and skills)

Contact with Others


This factor evaluates personal interaction with others outside direct reporting
relationships (e.g. employees from other departments, customers, vendors/suppliers, the general
public, etc.) and the degree to which the employee works with or through other people
to achieve organization goals. It includes internal and external contacts and evaluates
the frequency of the contact, the nature of the contact (informational vs. influencing),
and the degree of impact the contact has on the organization.

COURSE PROJECT 31

Degree

Description of Characteristics

Has little or no interaction with others (less than 20% of work time) and contact is
internal, limited to co-workers and the direct supervisor for the purpose of
supplying or obtaining information on routine matters. (Seeking and exchanging
information, engaging others in conversation, and responding to questions)

Has moderate interaction with others (21% to 50% of work time) and contact is
internal with other departments and superiors in other areas, for the purpose of
supplying or obtaining information, but may require some influencing skills, tact
and discretion. (Interpreting and explaining information, outlining alternative
actions, and or gaining information from others)

Has frequent interaction with others (more than 51% or work time) and contact is
both internal and external to the organization, for the purpose of supplying or
obtaining information, and may require minimal influencing skills, tact and
discretion. (Interpreting and explaining information, outlining alternative actions,
and gaining information from others)

Contact is both internal and external to the organization, for the purposes of
influencing and persuading in order to carry out company policy or goals. Requires
communication skills, tact, discretion, persuasion, and an awareness of dynamics
and organization goals with respect to external contacts (customers, suppliers,
government entities, the community, or others) to gain cooperation. (Convincing
other people, resolving disagreements, leading group activities, making
presentations, or counselling)

Contact is both internal and external to the organization, primarily with top
management levels, for the purposes of influencing and persuading in order to
carry out company goals. Requires an awareness of strategy and timing. May
involve difficult or sensitive negotiations requiring considerable tact, discretion,
communication skills, and persuasiveness. (Formal or informal negotiations,
resolution of complex situations, formalized debates or presentations)

COURSE PROJECT

32

Complexity of Duties
This factor evaluates the complexity of duties with regards to the degree of
independent action, standardized job duties, exercise of judgement, job decisions,
exercise of discretion, resourcefulness, or creativity in devising methods, procedures,
services or products.
Degree

Description of Characteristics

Little Judgement: Understands and follows simple instructions.

Some Judgement: Follows detailed instructions and standard procedures to


perform repetitive or routine duties.

Simple Analytical Judgement: Plans and performs varied duties requiring an


extensive knowledge of a particular field. Uses a wide range of procedures.

Complex Analytical Judgement: Plans and performs a wide variety of duties


requiring a broad knowledge of company policies and procedures in addition to
extensive knowledge of a particular field.

Advanced Analytical Judgement: Plans and performs difficult work without set
precedent or procedures. Involves highly technical or involved projects that have
new or constantly changing problems.

COURSE PROJECT 33

Decision Making
This factor evaluates the thought process of selecting a logical choice from the
available options. When trying to make a good decision, a person must weigh the
positives and negatives of each option, and consider all the alternatives.
For effective decision-making, a person must be able to forecast the outcome of each
option as well, and based on all these items, determine which option is the best for
that particular situation.
Degree

Description of Characteristics

Requires few decisions and duties are usually very standardized.

Exercises judgement to analyze facts or conditions to determine what action


should be taken using standard practices.

Requires minor decision making.

Requires outstanding judgement and initiative to deal with complex factors not
easily evaluated. Makes decisions based on precedent and company policies.

Ingenuity and exceptional judgement necessary to deal with not easily evaluated
factors and to interpret results. Makes decisions that involve a great deal of
responsibility.

34

COURSE PROJECT

Scaling Compensable Factors


Job: Front Desk Associate
Job Type: Administrative
Compensable Factors

Degree
1

Weight

10%

Total

20

10%

40

Effort (20%)

Physical

X
X

Mental

Skill (30%)

Physical

10%

20

Experience

10%

20

10%

40

10%

40

10%

30

5%

20

5%

15

5%

10

5%

15

5%

10

5%

15

Mental

Contact with Others (20%)

Internal
X

External

Complexity of Duties (15%)

Error
X

Impact
Scope

Decision Making (15%)

Risk
Complexity
Impact

X
X

Total: 295

COURSE PROJECT 35

Job: Fitness Trainer


Job Type:
Administrative
Compensable Factors

Degree
1

Weight
3

Total

10%

50

10%

40

10%

50

Effort (20%)

Physical
X

Mental

Skill (30%)

Physical
Experience

10%

40

Mental

10%

40

10%

50

10%

30

5%

10

Contact with Others (20%)

Internal
X

External

Complexity of Duties (15%)

Error

Impact

5%

15

Scope

5%

15

Decision Making (15%)

Risk

5%

20

Complexity

5%

20

Impact

5%

20

Total: 400

36

COURSE PROJECT

Job: Gym Sales Manager


Job Type:
Administrative
Compensable Factors

Degree
1

Weight
3

Total

10%

40

10%

50

Effort (20%)

Physical

X
X

Mental

Skills (30%)

Physical

10%

40

Experience

10%

40

10%

50

Internal

10%

50

External

10%

50

Mental

Contact with Others (20%)

Complexity of Duties (15%)

Error

5%

20

Impact

5%

20

Scope

5%

20

Decision Making (15%)

Risk

5%

20

Complexity

5%

25

Impact

5%

25

Total: 450

COURSE PROJECT 37

Market Salary Survey (Salary.com and Onet Sources)


Job Description for Customer Service Representative/Front Desk
Processes orders, prepares correspondence, and fulfills customer needs to ensure
customer satisfaction. Requires a high school diploma or equivalent and 0-3 years of
experience in the field or in a related area. Has knowledge of commonly-used concepts,
practices, and procedures within a particular field. Relies on instructions and preestablished guidelines to perform the functions of the job. Works under immediate
supervision. Primary job functions do not typically require exercising independent
judgment. Typically reports to a supervisor or manager.
Customer Service Representative I - U.S. National Averages

10th%

25th%

75th%

90th%

$24,941

$27,533

$34,339

Base pay only

$37,943

Source: HR Reported data as of June 2012

The median expected salary for a typical Customer Service Representative I in


the United States is $30,380. This basic market pricing report was prepared using our
Certified Compensation Professionals' analysis of survey data collected from
thousands of HR departments at employers of all sizes, industries and geographies.

Additional Information:
Onet Source:
Median wages (2011)

$13.07 hourly, $27,190 annual

38

COURSE PROJECT

Job Description for Fitness Instructor

Coordinates all fitness programs for a facility. Organizes and instructs exercise classes
for all fitness levels. Ensures that all participants are properly trained on the use of the
facility's exercise equipment. Responsible for making sure that the exercise area and
equipment are safe and clean. May require a bachelor's degree in area of specialty and 2-4
years of experience in the field or in a related area. Familiar with standard concepts,
practices, and procedures within a particular field. Relies on experience and judgment to
plan and accomplish goals. Performs a variety of tasks. Works under general supervision.
A certain degree of creativity and latitude is required. Typically reports to a supervisor.

Fitness Instructor - U.S. National Averages

Base pay only

10th%

25th%

75th%

90th%

$30,527

$38,492

$68,156

$87,199

Source: HR Reported data as of June 2012

The

median

expected

salary

for

typical Fitness

Instructor in

the United

States is $47,240. This basic market pricing report was prepared using our Certified
Compensation Professionals' analysis of survey data collected from thousands of HR
departments at employers of all sizes, industries and geographies.

COURSE PROJECT 39

Job Description for Sales


Ensures the maximum effectiveness of the sales force by developing and implementing
training programs. Designs and delivers training sessions on company products, business
practices, and other topics as needed. Monitors and reports on the effectiveness of training
programs and may conduct initial needs analysis. Requires a bachelor's degree in a related area
and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used
concepts, practices, and procedures within a particular field. Relies on instructions and preestablished guidelines to perform the functions of the job. Works under immediate supervision.
Primary job functions do not typically require exercising independent judgment. Typically
reports to a supervisor or manager. Directs and oversees an organization's sales policies,
objectives, and initiatives. Sets short- and long-term sales strategies and evaluates effectiveness
of current sales programs. Relies on extensive experience and judgment to plan and accomplish
goals.

Sales Trainer I - U.S. National Averages

Base pay only

10th%

25th%

75th%

90th%

$33,274

$37,916

$52,421

$60,985

Source: HR Reported data as of June 2012

The median expected salary for a typical Sales Trainer I in the United
States is $43,014. This basic market pricing report was prepared using our Certified
Compensation Professionals' analysis of survey data collected from thousands of HR
departments at employers of all sizes, industries and geographies.

40

COURSE PROJECT

Job Description for Sales Manager


Directs and oversees an organization's sales policies, objectives, and initiatives.
Sets short- and long-term sales strategies and evaluates effectiveness of current sales
programs. Recommends product or service enhancements to improve customer
satisfaction and sales potential. Requires a bachelor's degree with at least 10 years of
experience in the field. Familiar with a variety of the field's concepts, practices, and
procedures. Relies on extensive experience and judgment to plan and accomplish
goals. Performs a variety of tasks. Leads and directs the work of others. A wide
degree of creativity and latitude is expected. Typically reports to top management.
Sales Director - U.S. National Averages

Base pay only

The median expected salary for a typical Sales Director in the United
States is $76,001. This basic market pricing report was prepared using our Certified
Compensation Professionals' analysis of survey data collected from thousands of HR
departments at employers of all sizes, industries and geographies.

COURSE PROJECT 41

Additional analysis of competitors:


24 Hour Fitness Salaries
Salaries in USD

Avg. Salary

Front Desk Associate - Hourly

$8.12/hr

Personal Trainer

$31,000

Life Time Fitness Salaries


Salaries in USD
Personal Trainer - Monthly

Avg. Salary
$2,570/monthly

Personal Trainer

$34,000

Front Desk Supervisor - Hourly

$8.67/hr

Bally Total Fitness Salaries


Salaries in USD
Personal Trainer

Avg. Salary
$31,667

Front Desk Receptionist - Hourly

$7.75/hr

Sales Manager

$35,227

Town Sports International Holdings Salaries


Salaries in USD
Personal Fitness Trainer - Hourly

Front Desk - Hourly

Avg. Salary
$20.83/hr

$7.75/hr

Note: Salaries may vary based on location, years of experience, and/or other factors

42

COURSE PROJECT

Additional Note: Market line construction was based only on Market Salary Survey
(Salary.com and Onet Sources) information; additional competitors information was
excluded.
Summary Data for Front Desk Associate:

BASE SALARY (US Dollars, per year)


Median

$30,380

25th

$27,533

75th

$34,339

Summary Data for Fitness Trainer:

BASE SALARY (US Dollars, per year)


Median

$47,240

25th

$38,492

75th

$68,156

Summary Data for Sales Manager:

BASE SALARY (US Dollars, per year)


Median

$76,758

25th

$62,758

75th

$92,414

Golds Gym Comparison with the Market.


Front
Desk

Market Survey
Median
30,380
th
25
27,533
th
75
34,339

Gold's Gym
24,000

Golds Gym adopts a lag policy for their pay policy to Front Desk employees.

COURSE PROJECT 43

Fitness
Trainer

Market Survey
Median
47,240
th
25
38,492
th
75
68,156

Gold's Gym
42,999

Golds Gym adopts a lag policy for their pay policy to fitness trainers employees.
Sales
Manager

Market Survey
Median
76,758
th
25
62,758
th
75
92,414

Gold's Gym
50,000

Golds Gym adopts a lag policy for their pay policy to fitness trainers employees.

Salary

Market Pay Level Line

Pay Structure

Min
Grade 1
Grade 2
Grade 3

24304
37792
53730.6

Med.

Max.
30,380
36456
47,240
56688
76,758
107461.2

44

COURSE PROJECT

Grades and Ranges:


FRONT DESK ASSOCIATED

$34,339 (Maximum)
$30,380 (Midpoint)
$27,533 (Minimum)
Grade 1
Admistrative Group

Administrative
Group
Administrative Assistant
Front Desk Associated
Clerk/Messenger

FITNESS TRAINER

$68,156 (Maximum)
$47,240 (Midpoint)
$38,492 (Minimum)

Grade 2
Technical Group

Technical
Group
Head of Traineers
Group Fitness (Aerobics)
Fitness Trainer

COURSE PROJECT 45

SALES MANAGER
$92,414 (Maximum)

$76,758 (Midpoint)

$62,758 (Minimum)
Grade 3
Managerial Group

Managerial
Group
Top Manager
Sales Manager
Fitness Project Leaders

46

COURSE PROJECT

Conclusion

There is little doubt about fitness industry employees commitment to their


jobs. Resent industry compensation surveys say that employees remain in their jobs
for 1 year or more. Though employee motivation is strongly derived from an
individuals passion for his or her work, compensation plays a major role in
satisfaction and retention.
According to the U.S. Department of Labor, fitness instructors average salary
is $20.25 per hour, while rates for specialty instructors, yoga/Pilates instructors, group
fitness instructors and personal trainers range from $23.75 to $30.50 per hour, on
average. Only for the entry-level position of fitness floor staff do wages fall
significantly below the U.S. norm, with an average hourly rate of $10.
Knowing how fitness jobs are positioned within the wider employment market
can help keep the industry competitive. However, with increasing numbers of career
fitness professionals, progressive salary changes within the industry are perhaps
equally important.
Golds Gym pay is pretty good! Industry wages are generally well above the
U.S. hourly standard.

COURSE PROJECT 47

Reference:
http://www.glassdoor.com/Salaries/personal-trainer-salarySRCH_KO0,16.htm
http://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-andinstructors.htm
http://www.careerbliss.com/salary/golds-gym-salaries-284979/
http://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-andinstructors.htm
http://www.onetonline.org/link/summary/439061.00#AdditionalInformation
http://swb.salary.com/salarywizard
http://www.simplyhired.com/a/salary/search/q-gold's+gym
http://www.lafitness.com/pages/employment.aspx
http://www1.salary.com/Personal-Trainer-salary.html
http://www.glassdoor.com/Salary/LA-Fitness-Salaries-E12445.htm

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