Stevia Project
Stevia Project
Stevia Project
STEVIA
.A sugar alternative
A Natural
sweetener
Company name:
Ltd.
PREPARED BY:
AWANTIKA
HITESH
RUMKI
GOPAL
KRANTI
AFTAB
RIZWAN
SAIKAT
VIVEK
PIYUSH
SAVITA
9
10
Particulars
Introductory page
Executive summary
Industry analysis
Production plan
Operational plan
Marketing plan
Organizational plan
Financial plan
Feasibility study
Appendix
Page No.
3
4
6
12
19
21
23
25
31
33
Introductory page:
2
Total capital investment: Rs. 30000000/Total share capital= 10000000/Loan=20000000/Debt: equity Ratio=2:1 (idle)
Promoters contribution is 6000000/Promoters state in the company is 60%
Executive Summary:
3
Sugar is one of the fastest moving commodities in India. Indian sugar market is
second largest sugar market in the world. India has 531 sugar mills. In 2009 sugar
production was 20.8 million tons where as total consumption was 23.0 million tons
with import of 2.5 million tons.
The Indian sugar industry is marked by co-existence of different ownership and
management structures since the beginning of the 20th century. At one extreme,
there are privately owned sugar mills in UP that procure sugarcane from nearby
cane growers. At the other extreme here are cooperative factories owned and
managed jointly by farmers, especially in the western state of Gujarat and
Maharashtra. There are state owned factories in both the states and state-managed
cooperatives in UP. Sugar is Indias second largest agro-processing industry, with
around 400 operating mills as of March 2005. The 203 cooperatives are a dominant
component of the industry, which accounts for over 56% of the total capacity (19 mt
per annum) nearly 83 (or 41% of total cooperatives) are concentrated in
Maharashtra, followed by UP with 28 mills.
Industry analysis:
The sugar industry is the second largest agro-based industry next to textiles in India.
In India, sugarcane is the key raw material for the production of sugar. The sugar is
extracted from two different raw materials sugarcane and beet; both produce
identical refined sugar. Sugarcane is grown in semi-tropical region and accounts for
around two-third of world sugar production. Beet is grown in temperate climate and
accounts for the balance one third of world production.
In India sugar is an essential item of mass consumption and the cheapest source of
energy, supplying around 10% of the daily calorie intake. With rising income
Indias sugarcane cultivation area of 4-4.5 million hectares accounts for 2.7% of
Indias cropped area. India is the second largest sugar producer in the world (after
Brazil), an estimated production of 18.6 million tonnes in sugar year 2006
accounting for around 10-12% of worlds sugar production. Sugar industry
accounted for around 1% of GDP of the country during financial year 2005. Further,
sugar industry contributes an estimated Rs. 17 billion annually to national
exchequer and treasuries of various state governments by way of excise duty and
purchase tax on sugarcane. Within India there are a number of larger, private, well
managed, dynamic sugar companies such as Balrampur chini, Thiru Arooran, Bajaj
Hindustan, Dhampur Sugar, Sakthi Sugar, Triveni Sugars and Shriram Industrial
Enterprises Ltd. such companies have access to international finance and financial
services.
Sugar industry is one of the few industries that still remain under government
control. Due to the politically sensitive nature of the industry, the government still
continues to regulate sugar release; sugarcane procurement area and pricing of
sugar cane. The centre also regulates the release mechanism for sugar. Release can
be classified as free sale sugar and leavy sugar. Free sale sugar refers to the quantity
that mills are permitted to sell in the open market. Leavy sugar refers to the
quantum of sugar that mills have to give to the government for sale through the
public distribution system.
Consumption:
7
The recent slowdown economy growth and expected strong sugar prices due to
forecast tight supplies should contain any growth in consumption in MY 2010/11 to
23.0 million tons, unchanged from last year. Bulk consumers such as bakeries,
makers of candy and local sweets, and soft-drink manufacturers account for about
60 percent of mill sugar demand. Most of the sugar is consumed by local sweets
manufacturers. Gur is mostly consumed in rural areas for household consumption.
Prices and stocks:
With relatively tight domestic supplies, sugar prices have been on the rise since July
2008. Prices have flared up significantly since December 2008 after the shortage of
sugarcane and sugar became more evident. Gur prices have kept pace with sugar
prices and have now reached record levels.
Current sugar prices in major domestic wholesale markets range from $410 to $450
per ton, nearly 45 percent higher than last years level. Prices are expected to gain
in the coming months and remain firm during MY 2010/11.
Sugar plant size (in terms of cane crushed per day) is the main criteria for
determining the productivity and viability of the sugar industry. In India, because of
8
traditional industry like Gur and khandsari manufacturers fragmentation, lesser cane
availability, and competition for cane, has resulted in lower plant sizes. Sugar mills
in India have capacities ranging from below 1,250 tonnes crushed per day (tcd) of
sugarcane to 10,000 tcd. The Government has now established minimum capacity
criteria for new sugar mills standing at 2,500 tcd. Capacity limits have increased
considerably over the duration of the industry, between 750 tcd in the oldest
factories to 10,000 tcd in the most recent factories. The report of the task force on
sugar industry for 10th five-year plan had noted that nearly 84% of sugar mills had
a capacity of below 2,500 tcd but at present, only around 22% of the sugar mills
have an installed capacity of 2,500 tcd.
State-wise Distribution of Co-operative and other sugar mills:
State
A.P.
Gujarat
Haryana
Karnataka
Maharashtra
T.N.
U.P.
Uttaranchal
Punjab
others
Total
Cooperatives
No. of
Installed
factories capacity
8
192
17
1071
10
353
16
551
82
5468
14
546
28
784
4
133
12
405
12
182
203
10684
Others
No. of
Installed
factories
capacity
26
716
0
0
3
198
21
908
20
511
20
979
78
3753
6
279
8
279
15
678
197
8302
Total
No. of
Installed
factories capacity
34
908
17
1071
13
551
37
1459
102
5978
34
1524
106
4537
10
412
20
684
27
861
400
18985
Strengths
Indian sugar industry is the second
largest producer of sugar in the world
after Brazil. The sector has a potential to
make the country to be self reliant in
this highly sensitive essential
commodity of mass consumption.
Annual tax contribution to exchequer
Rs. 17 billion annually.
Provides direct employment including
ancillary activities to near about 0.5
million workers
It also supports the down stream
industries by providing the raw material.
Sugarcane farming is more profitable
then any other cash crop in India.
This sector have been the focal point
of socioeconomic development of the
rural India
Strong government policies as it
comes under essential commodity of
mass consumption
Opportunities
High value of by-products for down
stream industries.
Huge potential to increase the
productivity of cane and sugar recovery
rate.
Technology up gradation, new
advanced technology available for the
by product utilization.
Weaknesses
Most of the Co-operative sugar
industries in India e. g. in Maharashtra
find difficult to pay for the sugar cane
supplied by the farmers.
Most of the sugar factories are more
then 30 years old and still using the old
technology low installed production
capacity leads to the decrease in
production and losses.
Lack of professionalism
Threats
Sugar sector is vulnerable to political
interest.
Ground water availability for
irrigation.
Quality of soil deteriorates due to
overuse of fertilizer and pesticides to
increase sugarcane yield.
Unhealthy competition between
members of the society.
10
1991
1992
1992
1993
1993
1994
1994
1995
1995
1996
1996
1997
1997
1998
566
701
843
540
647
874
859
772
782
Bihar
317
333
413
460
325
230
39
382
362
299
Gujarat
578
667
831
753
751
826
759
1130
967
890
Haryana
280
336
375
489
345
308
343
453
490
382
Karnataka
702
796
942
1032
847
831
1225
1263
871
959
22
23
18
26
19
10
28
32
20
16
Madhya Pradesh63
72
103
128
60
37
70
125
86
68
Maharashtra
4213
3360
2746
5025
5394
3345
3847
Punjab
245
295
275
384
409
311
319
633
613
331
Rajasthan
14
12
23
37
24
16
18
31
24
29
1231
1327
1021
1122
1921
1671
1083
1266
972
1264 1176
1497
1192
1055
1455
1777
1632
1600
U.P. East
620
703
953
787
677
1012
1043
1058
881
U.P. West
710
1042 1030
1204
878
983
1142
1559
1393
1441
30
56
48
34
58
99
89
64
Others- Assam,
Orissa,
33
Nagaland &
West Bengal
All India
769
39
Production plan:
11
Stevia:
Stevia is a genus of about 240 species of herbs and shrubs in the sunflower family
(Asteraceae), native to subtropical and tropical regions from western North
America to South America. The species Stevia rebaudiana, commonly known
as sweet leaf, sweet leaf, sugar leaf, or simplystevia, is widely grown for its sweet
leaves. As a sweetener and sugar substitute, stevia's taste has a slower onset and
longer duration than that of sugar, although some of its extracts may have a bitter
or licorice-like aftertaste at high concentrations.
With its extracts having up to 300 times the sweetness of sugar, Stevia has garnered
attention with the rise in demand for low-carbohydrate, low-sugar food alternatives.
Medical research has also shown possible benefits of Stevia in
treating obesity and high blood pressure. Because Stevia has a negligible effect
on blood glucose, it is attractive as a natural sweetener to people on carbohydratecontrolled diets.
The availability of Stevia varies from country to country. In a few countries, it has
been available as a sweetener for decades or centuries.
Production Description:Stevia is a plant which is the native of northern America. Stevia plan contain tow
main secondary metabolites viz, Rabioside and Stavioside. Both the products are
natural sweetener having the following advantages over normal sugar:1.
2.
3.
4.
The advantage of stevia plat is its low seed producing capacity. Thus to cultivate
stevia plant for the production of its metabolites micro propagation is the only way.
Thus for the production of Rabioside and Stavioside, setting up of a micro
propagation is necessary.
12
Production scale:
By studying the sugar demand and supply in the recent years it was seen that India
is importing 2.5 million tons of sugar every year.
To meet this demand by Rabioside and Stavioside, India needs to produce about
8334 tons (2.5 million tons /300) of Rabioside and Stavioside every year (as
Rabioside and Stavioside are 300 times sweetener then sugar).
Thus it can be concluded that India has a domestic market for 8334 tons of
Rabioside and Stavioside every year.
The capacity of the unit will be 120 tons (120000 Kg) of Rabioside and
Stavioside per annum.
This project report is made to capture a start up market of 1.44 % (120/8334) of
natural sugar market.
Bench scale concept:A bench or laboratory scale production is done with a capacity of 12 kilograms per
annum and it was found that at certain contr4olled conditions the leaves of Stevia
plant contains around 17% of Rabioside and Stavioside.
The protocol for bench scale Rabioside and Stavioside production is as under:Stevia rebaudiana plant is cultured in MS media. Leaf, nodal and intermodal
segments of the plant is selected as explants. The media is supplemented with
various amounts of growth hormones and other chemicals and at certain levels of
hormones the leaves are found to contain 17% Rabioside and Stavioside. And these
levels of hormones are selected to conduct the pilot scale production.
In laboratory scale production, 12 kilograms of Stavioside and Rabioside are
produced. From production of 12 kilograms of Stavioside and Rabioside, 71
kilograms of stevia leaves are produce by the process of micro propagation.
6 months was the lock-in period for the production of Stavioside and Rabioside by
the process of micro propagation.
Pilot scale Production:
13
After successfully performing the bench scale production a standard protocol was
developed and with this protocol pilot scale production is done with a production
capacity of 50 kilograms per annum.
In pilot scale production the following problems are observed:1. The contamination by the fungi and bacteria can damage the complete lot of
Stevia plant as in the growth room condition, the plants need to be supplied
with growth media many times thus increasing the chance of contamination.
2. The amount of media need to develop a callus into seedling is found to be
30ml.
Pilot scale production is done successfully with the protocol standardized in
laboratory scale production, and in pilot scale production also the amount of
Stavioside and Rabioside content is found to be 17%.
Industrial scale production:After successfully completion of laboratory and pilot scale production successfully
it is concluded that the production of natural sweetener by the process of micro
propagation is viable and economically feasible. For the production of 120000
kilograms of Rabioside and Stavioside, the need of Stevia leaves is around 705883
kilograms.
The lock-in period of Stavioside and Rabioside production is found to be around 6
months in both bench and pilot scale production.
The weight of the leaves of a 6 months old Stevia plant is around 75 grams
excluding the damages. Thus for production of 705883000 grams of Stevia leaves
we need to produce 9411774 plantlets per annum.
If we produce 9411774 plantlets per annum, the amount of leaves will be
9411774 * 75grams = 705883000 grams = 705883 kgs of Stevia leaves
The Rabioside and Stavioside content of Stevia leaves is found to and 17%, thus
from 705883 kgs of Stevia leaves we can extract 17% of 705883 kgs = 120000 kg
14
c) Production of shoots/propagules
15
16
The formation of callus can be induced by selecting proper tissue and culture
medium. This system has the highest multiplication rate and produce complete tiny
plants. One gram of explants can produce one lakh somatic embryos. Dormancy can
be induced in them or they can be transformed into synthetic seeds. However, callus
is genetically unstable or plants arising from it may be unlike mother plants. Such
plants are known as off-types. They occur more frequently in callus culture and
adventitious shoot culture as compared to axillary shoot culture. Off-types are
undesirable in commercial propagation. Regeneration of shoots or intact p0lants by
any one of the multiplication systems described above is influenced by many
factors, such as composition of medium (specially concentration of growth
regulators), type of tissue, genotype, ploidy level, etc.
Normally, multiplication cycle i.e., the period from incubation of plant parts on
medium to formation of shoots varies from 3 to 6 weeks. However, the process is
recycled many times by sub-culturing in order to obtain required multiplication
rates. After completion of a cycle, shoots are cut separately and transferred to fresh
medium. Cutting is done manually by using dissecting tools in laminar flow
cabinets, where the air is clean to prevent any contamination. Once the shoots are
placed on fresh medium, they are transferred back to the growth rooms. Thus, it
may be possible to multiply the shoots 3 to 10 times per cycle of 3 to 6 weeks
duration.
d) Preparation of micro-cuttings for establishment in the natural environment
Young axillary or adventitious shoots are finally separated form clusters (micro
cutting) for initiation and development of roots. After separation, they are
transferred individually to a medium containing rooting hormone (auxin) and
continued to be maintained in the growth rooms until the roots are formed. It may
green house for root formation. Somatic embryos may directly develop into
seedlings.
e) Establishment in the natural environment
The most critical stage of the propagation by tissue culture is the establishment of
the plantlets into the soil. The steps involved are as under
- Washing of media from plantlets,
- Transfer of plantlets to compost/soil in high humid green house,
- Gradual decrease in humidity from 100% to normal over 3-4 weeks,
- And gradual increase in light intensity.
Plantlets during their growth in laboratory do not photo synthesize and their control
of water balance is very weak. They use sugar contained in medium as source of
17
energy. They exist like bacteria (heterotrophy). They need to be converted to more
plant like existence (autotrophy) i.e., they should be in a position to utilize carbondi-oxide from the air and solar energy for their food requirement. This
acclimatization on the harsh real environment, outside artificial laboratory milieu
takes place gradually.
Culture environment
Environment conditions in the growth room which influence cell multiplication are
light, day length and temperature. In tissue culture, light is required for synthesis of
green pigment (chlorophyll) and development of organs. The range of light
intensities appropriate for culture room varies from 1000 to 5000 lux. Requirement
of day length would be in the range of 16-18 hours. Temperature requirement of day
length would be in the range of 16-18 hours. Temperature requirement varies from
200-300 C depending on species of plants. Tropical plants may require higher
temperature than plants.
Prevention of contamination
Prevention of contamination in tissue culture is extremely important for commercial
success of the unit. The entire production can go waste if the culture is
contaminated. Sugar rich culture medium, excised plant tissue and culture
environment are all conducive to the growth of pathogens. Therefore, it is essential
that all operations are conducted in sterile or aseptic conditions. Various stages
involved in prevention of contamination are outlined below: - Mother plants should
be grown under conditions which do not promote diseases. Explants should be free
of diseases. Surface sterilization of explants in solutions of sodium or calcium
hypochlorite is necessary. Heat or treatment with certain chemicals may eradicate
latent viruses. All equipments and culture media are sterilized by autoclaving at
15lb.sq. Inch pressure at 1200 C for 15 minutes. The laboratory should be cleaned
with disinfectants. They should put on sterilized clothes. Double distilled water
should be used for washing explants cabinets, hatches and instruments. Air handling
units are employed for growth rooms and culture transfer rooms in order to avoid
cross contamination between different areas of operation inside the clean area. The
sterile condition is obtained in laminar air flow cabinets as they are provided with
special type of international standard HEPA filters. These filters remove all the dust
particulars of above 0.3 micron in the air.
Operational plan:
18
The Sugar Industry in Karnataka has around 41 sugar factories which are
distributed all over the state. The various locations of the sugar factories of
Karnataka Sugar Industry are Konnur, Varuna, Koppa, Madapura, Dandeli,
Jambagi, Hosur, Margur, Yelgur, Siddapur, and Arsanghatta. The major benefits of
Karnataka Sugar Industry are that it has generated many facilities in the state such
as communication, employment, and transport. It has also benefited the state by
helping in the development of the rural areas of the state by mobilizing the various
resources of the villages.
19
Location:
For setting up the poly house and plantation of stevia plants the place selected is
Mandya which is around 120 kms from Bangalore.
Advantage of Mandya:
1.
2.
3.
4.
5.
Close to Bangalore
Connected to Bangalore -Mysore expressway
20 kms from Mysore railway station
Low cost of labour
Low cost of agricultural land
10 acres of land has been selected in Mandya Mysore way. The advantage of the
land selected:
Located just 1 km from highway
From highway tar road is there so lorries can move to proposed warehouse
for loading and unloading thus reducing the cost
The width of the road is 12-15 ft.
The cost of the land is very reasonable
The land is with clear titles
The land is not co-share holding property thus chance of any further dispute
is very less.
20
Marketing plan:
21
22
Organizational plan:
Business model:
The business proposal is prepared for a company a company which needs to be
registered under Companies Registration Act 1958. For this first a name should be
selected and then it has to be registered with Registrar of Company with form 1A.
The name of the company is selected as Rabioside sugar India pvt. Ltd..
AWANTIKA
HITESH
RUMKI
GOPAL
KRANTI
AFTAB
RIZWAN
SAIKAT
VIVEK
PIYUSH
SAVITA
23
Manpower:
For the production of 9 million plantlets per annum the total no. of employee
will be:Laboratory technicians: 12
Poly house officer: - 3
Accounts: - 2
Assistant manager: 2
Extraction staffs: - 2
General manager/chief:-1
Driver:-1
Cleaning staffs:-2
Out of the employees 12 will be graduate in biotechnology, 3 will be science
graduate, 2 from commerce with sound knowledge in accounts, 2 will be post
graduate (either M.Sc. or M.Tech.) in biotechnology with experience in plant tissue
culture, 2 will be graduate or post graduate in science with knowledge in plant
tissue culture, 2 will be graduate or post graduate in science with knowledge in
extraction techniques such as HPLC etc. I will be PhD. in biotechnology, and for
the post of driver and cleaning staff person with nominal education will be enough.
Close proximity to customer and market competition:There are more than 500food processing companies in and around Bangalore which
all are using sugar as a raw material fro their production. On an average these
companies totally uses near about 2.5 crore kilos (considering 5 tons per company
per year) of sugar every year, which can be replaced by near about 83300 kilos of
Stavioside and Rabioside.
The above fact shows that in close proximity of Bangalore the demand for
Stavioside and Rabioside is 83300 kilos and the supply is almost nil. Thus showing
a tremendous growth possibility for the production of Stavioside and Rabioside.
24
Financial plan:
Investment Details:
Liabilities:
Capital
Loan
10000000
20000000
Total Liabilities
30000000
1000000
8000000
7500000
500000
17000000
Movable assets:
Growth media: 270000 lits at 25 per lits
Water supply system
Misc construction materials like polythin, tarpaulin etc
Reserve for salaries and other recurring costs like electricity and
phone bills etc
Total movable assets:
6750000
70000
1500000
4680000
13000000
26
Balance sheet:
Liabilities
Promoters contribution
Venture capital
Total Share Capital
Total Loan
Total Liabilities
Assets
6000000 Fixed Assets:
4000000 Land
Building
10000000 Machinery and equipments
Furniture
Movable assets:
Growth media
7000000 Water supply system
1300000 Misc construction materials like
0 polythin, tarpaulin etc
Reserve for salaries
1000000
8000000
7500000
500000
1700000
0
6750000
70000
20000000
1500000
4680000
1300000
0
3000000
0
27
Utility Area:
A.
Clean Area
media store and production control
production autoclave area
culture transfer room
growth rooms
change area
B.
semi-clean area
lag wash
laboratory/Media
wash area
(i)bottle
(ii)plant
store
C.
service area
office lobby, corridor
scientist room
computer room
guest room
canteen
toilet
total
covered area(approx.)
1500
300
100
150
800
150
3000
9000
10000
28
8
9
10
11
12
13
14
Particulars
Autoclave
Balances
pH meter
Laminar airflow
Distillation set
Computer system
Air- conditioners
a)1.0 tonnes
b)1.5 tonnes(2 stand by)
Microscopes
Bottle washing unit
Media cooking unit
15
16
17
18
19
20
21
22
23
24
25
Bottles
Lab cloths
Washing machine
Incinerator
Fire fighting equipment
Stabilizers
No.
5
2
2
10
2
6
8
Rate
(Rs./Pc)
184000
45000
7000
65000
36000
200000
1
1
25000
30000
20000
300000
100000
Custom make
80
20
1
1000000
6000
1300
265000
2
2
3
2
25000
10000
15000
15000
25000
4500000
1
1
10
0.3
25000
15000
25000
20000
2800
Rs.
920000
90000
14000
650000
72000
200000
150000
240000
20000
300000
100000
100000
0
480000
26000
265000
25000
20000
30000
45000
50000
135000
0
25000
15000
25000
20000
28000
29
26
27
Miscellaneous Glassware
Tube lights for growth
rooms
28
HPLC
100000
100000
40
240000
100000
0
6000
Custom make
Particulars
Tables for GM and Assistance manager
Clerk
Lab. Table
Chairs and Sofa set
Cupboard
Lab. Racks
Miscellaneous
Rate
22000
2000
18000
30000
13000
5000
3000
93000
8
9
10
11
12
13
14
4000
6000
25000
8000
12000
12000
340000
407000
500000
30
Overheads:
Sr.
No.
Salary
1 General Manager 1
2 Assistant Managers
a. Laboratory
b. Greenhouse
c. Marketing and
Accounts
3
4
5
6
7
8
9
10
Technicians
Managers
Clark
Guards
Driver
Mechanic
Typist
Contingencies
Total
Salary/Mont Salary/yea
No.
h
r
1
27000
324000
2
2
20000
20000
20000
12
2
1
3
1
1
1
12000
20000
4000
3000
2500
2000
2000
1200000
1728000
480000
48000
108000
30000
36000
36000
10000
4000000
31
4000000
840000
1040000
240000
6120000
Production in Kg
Cost of Production
Salary
Selling price/Kg.
Other expanses
1st
60000
51
4000000
115
2120000
2nd
120000
51
4000000
115
2120000
3rd
120000
51.6
4070000
120
2120000
4th
120000
52
4100000
125
2120000
5th
120000
52.5
4150000
125
2120000
32
including interests
Total Revenue
Total expanses
Net Profit
6900000 13800000
6120000 6120000
780000 7680000
14400000
6190000
8210000
15000000
6220000
8780000
15000000
6270000
8730000
Capital budgeting:
Total capital investment: Rs. 30000000/Year
1
2
3
4
5
Cash in flow(Rs.)
780000
7680000
8210000
8780000
8730000
33
Appendix:
References:www.sugarindia.com
www.vsisugar.com
www.fcamin.nic.in
www.cogenindia.org
www.staionline.org
www.coopsugar.org
www.indiansugar.com
www.fcamin.nic.in
34