Portfolio

Ben Hadden

Contact
Ben Hadden:

820 W. 7th S. Apt. 1203

Table of Contents
Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page
Imaging

Logos
Description:
Logo for an organization
Process:
I really had a fun time creating this project. I decide to do anothe logo becuase I
love Illustrator. In this design I decided to do a logo for a local company here in
Rexburg. Thursdays is a local clothing outlet and they sell Costco clothing at a discounted rate. I had a few ideas that I played around with until I came up with this.
I really feel like the clothing hanger does a good job at describing what the store is
all about while the price tag wording helps to tie in why you need to shop there.
Programs/Tools Used:
Adobe Illustrator
Message: A place to get good quality clothes for cheap.
Audience: Anyone who likes good clothes for cheap.
Top Thing Learned: How to tie in a theme to a logo.
Color scheme: Complementary: Purple
Font Name & Category:Sweet Pea and Woodcutter tags on a rope.

thursdays

clothing Outlet

Imaging
Description: Demonstrate good photography and image editing skills. Incorporating color into a poster layout with original photo.
Process (Programs, Tools, Skills: I formulated my plan by first establishing a consistent color scheme. I really tried to focus on color and also on message. I knew
the message that I wanted to share needed to be powerful. I made sure to use good
light and focus with a blurred background. The camera I used was a Conon T3I
with a 50mm lends. I then took my image into Photoshop and used these editing
techniques such as color balance, levels, sharpness, and saturation. I designed a
8.5 x 11 layout that include a quote my edited image and a few shaped and my color scheme. I then fixed a few things based on my critiques.
Message: I wanted to inspire people using a great photo, quote and color scheme.
Audience: BYU-Idaho students and faculty, and the worldwide work force.
Top Thing Learned: I learned how to pick a color scheme and stick with it in the
photo shooting process.
Color scheme: Monochromatic: Brick
Title Font Name & Category: Oldstyle: Palatino Linotype Regular
Copy Font Name & Category: Oldstyle: Palatino Linotype Regular

Logos
Description:
Logo for an organization
Process:
I had a blast with this project. I had a lot of ideas to begin with until I finally
narrowed it down to this one. I really wanted to have my Logo speak to its audience.I made the parachute because it resembled a childs imagination to me.
After I had the basic shapes I played around with fonts for quite a while until
I found the right one. I then decided to type on a path to get the type to follow
my curve on that basket.
Programs/Tools Used:
Adobe Illustrator
Message: A great toy store.
Audience: Children looking for great toys.
Top Thing Learned: How to cut shapes for Logos.
Color scheme: Complementary color names: Navy and Blue
Font Name & Category:Elephant (Modern)

Stationery
Description:
Matching letterhead and business card designed using a personally created
logo.
Process (Programs, Tools, Skills):
I started out with some simple shapes in Adobe Illustrator. I cut them with the
shape builder tool until I felt that my shapes were recognizable. I then continued to format my document in in-design.
I decided to create my letterhead first. I brought it up to the top of the page and
left aligned it so that my text wasnt center aligned. Then I brought my logo in
and placed it up in the corner.After that I added similar box at the bottom of
the document to create contrast for the wording and repetition for the shapes.I
then added a watermark to make my document seem more playful.
On my second page I used the Logo that I created and I also used the repeating
boxes to create contrast for the wording and repetition for the shapes. I also
turned my logo so that it appeared to be floating through the air.I feel like this
helped the message become more clear.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: The company evidence incorporated is a private detective firm. Lawyers, and others who carry evidence, hold their documents in brief cases. The
brief case symbol gives the logo a professional and organized feel.
Audience: Anyone in need of an quality toy store.
Top things learned: How to brand a company using a unified letterhead and
business card design.
Color scheme: Complementary and color names: Dark and Light blue

Brochure
Description:
A two sided (duplex) folding brochure.
Process (Programs, Tools, Skills):
I started out by doing a mock up on a regular piece of paper. I folded it how I
wanted then I brought it into InDesign. I used Adobe illustrator to build my
logo. I wanted it to have a more elegant feel so I tried my best to have pictures
and fonts that expressed that message.
After I felt like my message was clear I went on to refine my brochure. I made
sure my story was clear and really capture what our company is really all about.
Message: To help people understand the importance of quality pizza made
from a quality company.
Audience: Anyone who loves a good pizza.
Top Thing Learned: How to do a pamphlet layout in InDesign.
Color scheme and color names: Monochromatic, Red(shades of Red).
Title Font Name & Category: Old Bookman-Oldstyle
Copy Font Name & Category: Minion Pro
Word count:241
Thumbnails of Images used:
pizza-with-olives-hd-1080p-wallpapers-download.jpg
img-PIZZA1

Flyer
Description:
Black & White promotional flier to promote a graduate leadership conference.
Process:
In this flier I started out with some basic ideas that I created through sketches. I
picked out my favorite sketch and brought it into In-design. After I have my flier
I received feedback from a few sources. I made a few improvements on my shapes
and contrast. I also changed all of my typography to help it all relate better. I tried
to draw the audience in with my focal point in the middle as my borders around it
help the overall flow.The logo, and content for this flier were provided for me.
Message:
This flier is meant to help recent graduates understand the true importance of
leadership in their lives in and out of the work force.
Audience:
Recent graduates who are 20-30 years of age.
Top thing learned:
I learned the importance of white space and typography.
Title Font Name & Category:
Oldstyle-Minion Pro Bold
Copy Font Name & Category:
San Serif- Miriam

Event Ad
Description:
A color full-bleed event ad to promote a fundraiser using only Microsoft Word
and a scanner.
Process:
I scanned in an image from a home decor magazine.I then thought up a theme
to use with my image. After doing that I brought it into word to start designing. I used shapes and space to create symmetry and structure.After that I
made sure to use simple fonts to make my event ad easy to understand. This
sounds easy but it took me a while to get it just right.
Message:
I am running a fun raiser to raise money to stop hunger. I wanted my audience to see this flyer and find a desire to help out those less blessed then themselves.
Audience:
Anyone in or around the community, who want to support a good cause.
Top thing learned:
The importance of spacing.
Color scheme and color names:
Light Green, Pinkish Red and Grey.
Title Font Name & Category: Century Gothic (Bold) Sans Serif
Copy Font Name & Category: Bookman Old Style Oldsyle
Scanned images used, sources, original sizes:
This image was scanned from the October 2015 of Real Simple magazine.

Handbags for Hunger is a non-profit charity event held at

Web Ad
Description:
A web page designed to showcase a personally created logo.
Process (Programs, Tools, Skills):
I created this web page using only Notepad ++. I have little to no experience creating HTML/CSS. This was much harder that I expected it to be. Even though
this was much more difficult that I had previously anticipated it was so much fun
creating a website of my own.
The first thing that I did was I inserted my logo into the website.After I did that I
began to fill in my pre-loaded HTML document with my information. After I was
done with that I then went into my CSS to make some design changes. Overall I
wanted to make sure that it looked elegant so I put a paisley looking image into
my background to help this effect come to life.
Programs/Tools Used: Notepad ++ and Adobe Illustrator
Message: To represent a sense of playfulness and elegance in a great toy store.
Audience: Anyone who wants a great toy store filled with quality toys.
Top Thing Learned: How to change CSS/ HTML codes.
Color scheme and color hex: Analogous: Dark Blue #12123A; Gray; White
#FFFFFF;
Title Font Families & Category: (all names) Verdana, Oldstyle and sans serif.
Copy Font Families & Category: (all names) Times New Roman,Minion Pro,
Oldstyle and sans serif.
Changes made to the CSS: I changed the margins, the font colors and the background colors and images.

Montage
Description:
An inspirational montage made by the blending of two or more images, and the
use of typography.
Process:
I cropped the background image fix in the center.
I then add just a touch of brightness.
I then added in my apple image.
Then I add a mask to the apple image.
I then took a black brush with 0% harshness took of the hard edges.
I continued to brush up the edges until I felt the seams blended well.
I added some type with two contrasting fonts.
Programs/Tools Used: Adobe Photoshop
Message:
I wanted to use one of favorite quotes to honor one of my favorite people. I really wanted people to know that they can teach other and have everlasting effects.
Steve Jobs is a fine example of breaking the mold of an everyday individual.
Audience: Anyone who has a desire to influence and or teach others.
Colorized/Filter applied and where: I applied brightness to the images so visually
it would be more clean and clear.
Color scheme :Analogous : Green, Red and Yellow
Top thing learned: How to gradually blend two images.
Font #1 Name & Category: Title: Oldstyle Sakkal Majalla Bold
Font #2 Name & Category: San Serif- Myriad Pro Regular