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Retail Management

This document outlines the course syllabus for Retail Management at Lyceum-Northwestern University for the 2016-2017 academic year. The course will be taught by Garry T. Romano and covers various topics related to retail management over one semester. Students will learn about retail perspectives and strategies, customers, pricing, promotions, selling, and customer service. Assessment will include quizzes, exams, and class participation. The goal is for students to understand all aspects of retailing and how the industry is changing.

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Lei
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351 views

Retail Management

This document outlines the course syllabus for Retail Management at Lyceum-Northwestern University for the 2016-2017 academic year. The course will be taught by Garry T. Romano and covers various topics related to retail management over one semester. Students will learn about retail perspectives and strategies, customers, pricing, promotions, selling, and customer service. Assessment will include quizzes, exams, and class participation. The goal is for students to understand all aspects of retailing and how the industry is changing.

Uploaded by

Lei
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

LYCEUM-NORTHWESTERN UNIVERSITY

Tapuac District, Dagupan City


COLLEGE OF BUSINESS ADMINISTRATION
Subject

Retail Management

Academic Year

Name of Faculty

GARRY T. ROMANO

Semester

First

Class Schedule

2:30- 4:00 PM TTH

2016-2017

Intended Goals/Objective of the Subject


At the end of the course, students will gain insights into all aspects of retailing in a well-thought out and methodological approach that is sensitive not only
to the industrys current environment but also to its future changes.
LEARNING OUTCOMES
At the end of the course,
students will be able to:

Explain what retailing is and


why it is undergoing so much
change today.
Describe the five methods
used to categorize retailers
Understand what is involved in
a retail career and be able to
list the pre-requisites
necessary for success in
retailing
Explain the different methods
for the study and practice of
retailing
Enumerate the importance of
Retailing in the economy

ASSESSMEN
T

Recitation
Quizzes
Modified True
or False

Recitation
Quizzes
Modified True
or False

TEACHING
TASKS

Lecture
Interactive
discussion

Lecture
Interactive
discussion

LEARNING
ACTIVITY

CONTENT

Read handPerspective on Retailing:


outs,
What is Retailing?
Why is Undergoing So
Research
much Change Today?
Categorizing Retailers
A Retailing Career
The Study and Practice of
Retailing
The Economic Environment
of Retailing
Retailing is vital to the
economy
Read hand
Economic
Indicators
outs,

Gross
Domestic
Product
Research
OFW Remittances
Unemployment Rate
Exchange Rate

MATERIALS/
REFERENCE
S

Chapter 1
Retailing: An
Introduction:
2011; Robert
F. Lusch et al.

Chapter 2
Retailing:
Principles
and
Practices,
2009,
Garrovillas,
E.

VENUE
TIME FRAME
INSCHOOL
DU 302

OFFSCHOO
L
PRELIM

3 hours

6 hours

Identify the economic


indicators
Discuss Domestic Gross
Product and OFW
remittances
Identify and explain
unemployment rate,
exchange rate and budget
deficit
Discuss competitiveness rating

3 hours

Recitation
Quizzes
Modified True
or False

Lecture
Interactive
discussion

Periodic
examination

Administer
examinatio
n

Answer
questionnai
res and
follow
instructions

Prelim topics

Written test

DU 302

1.5 hours

Recitation
Quizzes
Modified True
or False

Lecture
Interactive
discussion

Read handRetail Customers Buying


outs,
Behavior
Research
Changing Demographics:
Baby Boomers,
Generation X and Y,
Generation Z
Types of buying decisions
Know and take care of your
customers
Social Factors influencing
buying decisions

Chapter 3
Retailing:
Principles
and
Practices,
2009,
Garrovillas,
E.

DU 302

MIDTERM

Enumerate and explain the


Components of Strategic
Planning and the Retail
Strategic Planning and
Operations management
Model

Identify and explain the


changing demographics
Discuss the different types of
buying decisions
Identify and explain
customers buying behavior
Enumerate and discuss the
social factors influencing
buying decisions

Budget Deficit
Competitiveness Rating
Cases Study
Retail Strategic Planning
and Operations
Read handManagement
outs,
Components of Strategic
Research
Planning
The Retail Strategic
Planning and Operations
Management Model
Cases Study

Chapter 2
Retailing: An
Introduction:
2011; Robert
F. Lusch et al

9 hours

Family
Kartajayas SQ
Coveys seven
habits of or
principles
Maslows hierarchy
of needs
Feuds two motives
Hofstedes cultural
typology
F. Landa-Jocanos
Pinoy Values
Evaluating the Competition
in Retailing
Models of Retail
Competition
Types of Competition
Evolution of Retail
Competition
Future Changes in Retail
Competition
Cases Study

Explain the various models of


retail competition
Distinguish between various
types of retail competition
Described the four theories
used to explain the evolution
of retail competition
Explain the changes that could
affect retail competition

Periodic
examination

Identify and
explain the
retail market
strategy
Discuss the
strategic
retail

Recitation
Quizzes
Modified True
or False

Lecture
Interactive
discussion

Administer
examinatio
n

Answer
Midterm
questionnai
res and
follow
instructions
Read handRetail Market
outs,
Strategy
Research
What is a Retail
Market
Strategy?
Target Market
Retail Market

topics

Chapter 4
Retailing:
Principles and
Practices,
2009,
Garrovillas, E.

3 hours
Chapter 4
Retailing: An
Introduction:
2011; Robert
F. Lusch et al

Written test

DU 302

DU 302

1.5 hours

SEMI-FINAL

planning
process
Identify and
explain the
targeting and
retail format
Enumerate and
discuss the
categories of
wholesalers
Explain the
effects of
globalization
to
wholesalers
Discuss the
ethical and
legal issues
in marketing
channels
Recitation
Quizzes
Modified True
or False

Discuss the
factors a
retailer

Lecture
Interactive
discussion

Read handouts,
Research

Sustainable
competitive
Advantage
Some
examples of
retail
strategies
Tiangge
Jollibees Pinoy
Global Brand
Strategic Retail
Planning
Process
Targeting and
Retail format
Developing a
sustainable
competitive
edge
Growth
strategies
Managing
marketing
channels
Retailer and
wholesaler

Wholesaling
Three Basic
Categories of
wholesalers
Types of fullservice and

9 hours

Chapter 4
Retailing: An
Introduction:
2011; Robert F.
Lusch et al
3 hours

Chapter 10
Retailing: An
Introduction:
2011; Robert F.
Lusch et al

should
consider
when
establishing
pricing
objectives
and policies
Describe the
differences
between the
various
pricing
strategies
available to
the retailer.
Describe how
retailers
calculate the
various
markups
Discuss why
markdown
management
is so
important in
retailing and
describe
some of the
errors that
cause
markdown

limitedfunction
wholesalers
Agents,
brokers and
commission
merchants
Manufacturers
sales
branches and
offices
Effects of
globalization
to
wholesalers
Ethical and
legal issues
Retail Pricing
Pricing
Objectives
and Policies
Specific Pricing
Objectives
Using Markups
Markdown
Management
Retail Project

Periodic
examination

Administer
examinatio
n

Answer
questionnai
res and

Semi-Finals topics

Written test

DU 305

1.5 hours

Enumerate and explain the


four basic components of the
retailers promotional mix
and discuss their relationship
with each other decisions
Describe the differences
between a retailers longterm and short-term
promotional objectives
Identify the six steps involved
in developing a retailers
advertising campaign.
Explain how retailers
managed their sales
promotion and publicity.
Explain why customer service
is so important in retailing
Describe the various customer
services that a retailer can
offer
Explain how a retailer should
determine which services to
offer
Describe the various
management problems
involved in retail selling,
salesperson selection, and
training and evaluation
Describe the retail selling
process
Understand the importance of
customer service audit.

Recitation
Quizzes
Modified True
or False

Recitation
Quizzes
Modified True
or False

Lecture
Interactive
discussion

Lecture
Interactive
discussion

follow
instructions
Read handAdvertising and Promotion
outs,
The Retail Promotion Mix
Promotional Objectives
Research
Steps in Planning a Retail
Advertising Campaign
Management of Sales
Promotions and Publicity

Customer Services and


Read handRetail Selling
outs,
Customer Service
Research
Common Customer
Services
Determining CustomerService Levels
Retail Sales Management
The Retail Sales Process
The Customer-Service and
Sales Enhancement Sales

Chapter 11
Retailing: An
Introduction:
2011; Robert
F. Lusch et al

DU 305

FINAL

6 hours

6 hours
Chapter 12
Retailing: An
Introduction:
2011; Robert
F. Lusch et al

Periodic
examination

Administer
examinatio
n

Answer
questionnai
res

Finals topics

Written test

DU 305

REFERENCES:
Garrovillas, E.P, Retailing: Principles and Practices that Work and Make Sense, 2009, Philippines
Lusch, R. F. et. al., Retailing: An Introduction, Philippine Edition, 2011
GRADING SYSTEM:
Prelim
- 10%
Midterm
- 20%
Semi-Finals
- 30%
Finals
-40%

For every Grading Period:


Periodic Exam 40%
Class Standing- 60%

Prepared by:

Reviewed by:

Approved by:

GARRY T. ROMANO
Instructor

DR. GENOVEVA Y. REYES, CPA, MBA


Dean, College of Business Education

DR. MARINA O ABELLA


OIC-Director Academic Affairs

1.5 hours

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