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    Sona School of Management, Salem, Tamil Nadu: Business Research Methods

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    Ravinder Raj HC
    The two articles are similar in that they both researched consumer buying behavior of mobile phones and factors that influence customers' purchasing decisions. Both used quantitative and qualitative methods like surveys, correlation analysis, and graphs. They also had similar research frameworks focusing on price, durability, social factors, and brand name. However, the articles differed in their sample sizes and locations. One article collected data from 260 customers while the other had 300 participants. They also studied consumers in different geographical areas. The findings also varied, with one finding Nokia was most popular but may lose customers, while the other found product features were a primary purchase factor.

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    Sona School of Management, Salem, Tamil Nadu: Business Research Methods

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    Ravinder Raj HC
    16 views3 pages
    The two articles are similar in that they both researched consumer buying behavior of mobile phones and factors that influence customers' purchasing decisions. Both used quantitative and qualitative methods like surveys, correlation analysis, and graphs. They also had similar research frameworks focusing on price, durability, social factors, and brand name. However, the articles differed in their sample sizes and locations. One article collected data from 260 customers while the other had 300 participants. They also studied consumers in different geographical areas. The findings also varied, with one finding Nokia was most popular but may lose customers, while the other found product features were a primary purchase factor.

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    BRM project.docx

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    The two articles are similar in that they both researched consumer buying behavior of mobile phones and factors that influence customers' purchasing decisions. Both used quantitative and qualitative methods like surveys, correlation analysis, and graphs. They also had similar research frameworks focusing on price, durability, social factors, and brand name. However, the articles differed in their sample sizes and locations. One article collected data from 260 customers while the other had 300 participants. They also studied consumers in different geographical areas. The findings also varied, with one finding Nokia was most popular but may lose customers, while the other found product features were a primary purchase factor.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views3 pages

    Sona School of Management, Salem, Tamil Nadu: Business Research Methods

    Uploaded by

    Ravinder Raj HC
    The two articles are similar in that they both researched consumer buying behavior of mobile phones and factors that influence customers' purchasing decisions. Both used quantitative and qualitative methods like surveys, correlation analysis, and graphs. They also had similar research frameworks focusing on price, durability, social factors, and brand name. However, the articles differed in their sample sizes and locations. One article collected data from 260 customers while the other had 300 participants. They also studied consumers in different geographical areas. The findings also varied, with one finding Nokia was most popular but may lose customers, while the other found product features were a primary purchase factor.

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    Sona School of Management, Salem, Tamil Nadu

    Business Research Methods

    Assignment
    Similarities and dissimilarities between two articles

    Submitted By
    Ravinder singh
    MBA 1st Year (IIP)
    Similarities and dissimilarities between two articles
    Basis Similarities Dissimilarities
    Research Research about understanding the
    problem and consumer buying behaviour of mobile
    objectives phone and what are the things influence
    customer to buy the phone.

    Data and it’s 1st article taken sample 260 customers


    size using by sample random sampling
    technique.
    2nd article data collected from 300
    participants by using structured
    questionnaire.

    Research  Price- positive effect on


    framework and consumers’ buying phone
    hypothesis decision
     Durability- positive effect on
    consumers’ buying phone
    decision
     Social factor- positive influence
    on consumers’ buying phone
    decision
     Brand name- positive influence
    on consumers’ buying phone
    decision
     Product- features- influence
    consumers’ decision to acquire
    mobile phones
     Post Purchase- features-
    influence consumers’ decision
    to acquire mobile phones

    Respondent Respondents were categorised as same Data collection were differentiated by


    in both the articles by demographically.
     Age In article 1 research was conducted in
     Gender Hawassa town.
     Education In article 2 research was conducted in
     Occupation various places in India like Odisha and
     Marital status Punjab.
     Income.
    Data analysis  Quantitative, qualitative
    tools and methods are used.
    techniques  Pearson correlation and
    multiple regression has used.
     Charts
     Graphs
     Frequency distribution
    Cross tabulations methods are used for
    data analysis
    Research Design  Descriptive
     Literature Review these design
    are followed in both the cases.

    Findings and  In article 1 majority of the


    conclusion consumers own Nokia mobile
    phones. Moreover, most of
    Nokia mobile phone users
    have a plan to shift to other
    brands such as Samsung,
    Apple and BlackBerry.
     Price is the important factor
    which affects the buying
    behaviour of the consumers.
     Nokia has to keep some
    technological changes Upto
    the level of Samsung.
     In article 2The study reveals
    that higher number of the
    participants will consider
    product feature as a primary
    factor.
     cellular phone provider has to
    manufacture phone with high-
    end features, users will
    definitely purchase even if it is
    costly.

     Ethiopia(International)
    Location  Odisha(National)

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