Business Communication Assignment: Topic:-Importance of Business

ATAL BIHARI VAJPAYEE INDIAN INSTITUTE OF
INFORMATION TECHNOLOGY AND

MANAGEMENT, GWALIOR
BUSINESS COMMUNICATION
ASSIGNMENT
TOPIC:- IMPORTANCE OF BUSINESS

COMMUNICATION
Submitted To: Submitted By:

Dr. VSRK Divyanshu Tripathi
(2016IPG-036)
What is Communication ?
Communication is the act of conveying
meanings from one entity or group to
another through the use of mutually
understood signs, symbols, and semiotic
rules. The main steps inherent to all
communication are: The formation of communicative motivation or
reason. Message composition. Message encoding.
Now as we have understood meaning of Communication, now

how communications helps in business, that will be stated through
Business Communication. Communications is fundamental to the
existence and survival of humans as well as to an organization. It is a
process of creating and sharing ideas, information, views, facts, feelings,
etc. among the people to reach a common understanding.
Business Communication
Business communication is
the process of sharing
information between
people within and outside
a company.
Effective business
communication is how
employees and
management interact to
reach organizational goals.
Its purpose is to improve
organizational practices and
reduce errors.
Business communication involves constant flow of information.
Feedback is integral part of business communication. Organizations
these days are very large and involve large number of people. There
are various levels of hierarchy in an organization. Greater the number
of levels, the more difficult is the job of managing the organization.
Communication here plays a very important role in process of
directing and controlling the people in the organization.
Immediate feedback can be obtained and misunderstandings if

any can be avoided. There should be effective communication
between superiors and subordinated in an organization, between
organization and society at large (for example between management
and trade unions). It is essential for success and growth of an
organization. Communication gaps should not occur in any
organization.
Importance of Business Communication

➢ Increase Productivity
The success of any project is dependent upon the ability of staff
members to collaborate, and effective business communication is the
key to successful teamwork. This promotes understanding and builds
trust between the employers and the staffs. That's one importance of
business communication.
Effective communication within an organization involves listening to

your staff members and responding to their needs. This results to
confidence in what they do and accomplishing the desired task fast
and effectively. Staff are also unlikely to make mistakes when there is
effective communication. And should they make mistakes, you are
able to correct them without creating an unfriendly working
environment.
➢ Help Grow Customer Base
One importance of communication in business is that a customer is
without a doubt the lifeblood of any business. Businesses rely on
clients for their survival. Effective external communication can help
attract new customers and retain the existing ones. Your marketing
plan, for instance, can persuade clients to shop your goods or visit
your store. A good public relations campaign may use the media to
build your business' image in the local community. Knowing your
clients' characteristics will help you determine when, where, and
how to connect with them. Always take any opportunity that enables
you to connect with your existing customers and potential
customers.
➢ Improve Business Partnership

Another importance of effective communication in business is
improved partnership. Communication is crucial when dealing with
suppliers and other external business contacts. Sometimes suppliers
need to be regularly updated on all the products so they can
determine areas that they need to improve. Also, you may need to
form an alliance with other businesses at some point. How effective
you relate with these businesses will help determine whether or not
you will succeed in these areas. If your company develops a reputation
as an entity that's easy to form a partnership with, you can
significantly increase your chances of forming business relationships
with other entities.
➢ Facilitate Business Innovations

The final importance of effective business communication is that With
it help facilitate business innovation. As the world is becoming
globalized, you will need to take advantage of this fact and grow your
audience and customer base. If both the employers and staff oversee
communicate well, the advantages are twofold. Business innovation
happens when staff feels comfortable to convey opinions and ideas.
For instance, if you are considering launching a new product, effective
communicating can play an integral role in how fast you introduce the
new product to the market, how well your sales team performs and
how it is received by your market.
Importance of Business Communication in IT

Sector
No we will see each of them broadly, such that understanding

of importance of business communication can be cleared
undoubtedly. We will go through from major role of business
communication in today’s era of IT and corporate world.
• Helps to increase the sale
To increase the sales, a company requires a salesman who is a
good communicator, who can sell products, convey company's
ethos and also outlines the values of company to people who
will not only buy the products but will become company loyalist.
Thus, communication helps to increase sales.
• Helps in retaining the client

A company executive must have necessary skills to deal with
the customers. This helps in retaining the clients as customers
are business lifelines and their concern is very important for the
organization to succeed.
• Helps to implement strategies

With the help of effective communication organizations can
implement strategies. This builds employment commitment
toward the organization, and they feel the sense of sharing of
responsibility and capabilities.
• Helps in corporate branding

Communication has always been the core of the corporate
world. Communication between people and company is the
core element of a good corporate reputation. Many companies
invest millions in strategies, which aim to reinvest their profile in
important ways
• Helps to develop global competence
Communication helps to develop an understanding of other
regions, lifestyles and culture of all around the world. This helps
in overcoming the cross-cultural barriers during the conduct of
business.
• Helps in crisis management

To handle the economic crisis is the worst. Each person
associated with the company needs information and
reassurance with proper communication, thus employees can
become the strength of the organization. The stockholders
should be communicated properly so they do not indulge in
panic and sell off their shares.

Business Communication Assignment: Topic:-Importance of Business

Uploaded by

Copyright:

Available Formats

Business Communication Assignment: Topic:-Importance of Business

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Communication Assignment: Topic:-Importance of Business

Uploaded by

Copyright:

Available Formats

ATAL BIHARI VAJPAYEE INDIAN INSTITUTE OF

INFORMATION TECHNOLOGY AND

TOPIC:- IMPORTANCE OF BUSINESS

Submitted To: Submitted By:

Now as we have understood meaning of Communication, now

Immediate feedback can be obtained and misunderstandings if

Importance of Business Communication

Effective communication within an organization involves listening to

➢ Improve Business Partnership

➢ Facilitate Business Innovations

Importance of Business Communication in IT

No we will see each of them broadly, such that understanding

• Helps in retaining the client

• Helps to implement strategies

• Helps in corporate branding

• Helps in crisis management

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.