Internal and External Communication

Corporate communication is both internal and external communication within
a workplace. There are several different kinds of corporate communication

dimensions that are a key concern for any company. Not only do corporate
communications help maintain brand image and reputation, but they are also
important to maintain employee happiness and wellbeing. Teams are put in
place to communicate to both internal and external audiences and form an
alliance between management and employees. Corporate communication is
important as it can form an alliance between management and employees but
also portray a strong brand identity to the public. It helps a company to survive
and thrive in the marketplace.
What is internal corporate communication?
Internal communication only happens within a company. It can be both formal

and informal. It includes communications within all levels of a company,
whether it is for senior management or interns or for both. The way in which
an enterprise engages leadership and motivates employees to build
relationships, provide solutions and achieve business objectives through
internal strategies is all a part of a corporate internal communication strategy.
Read on to discover some of the different styles of internal corporate
communication within a company.
Leadership Focused
This is how information is communicated from the top to the bottom of the
business chain. It is also sometimes referred to as “downward”
communication. This type of internal corporate communication is at the heart
of any company. By focusing on informing staff, company updates, progress
reports and formal announcements, leadership communication maintains a
strong and healthy working environment.
Employee Focused
Employee-focused internal communication will have an immediate impact on

internal engagement levels. It is the simplest way for higher management to
show appreciation and give recognition to their staff. Recognizing a team for
their work or acknowledging an individual for an accomplishment can go a
long way. Furthermore, it is important for employees to stay engaged. Memos
sent to front management, meetings between different departments, team
chat on Microsoft Teams or on Slack and company announcements are all
great ways of communicating internally with employees. All employees should
be recognized for their hard work and their commitment to the company.
Whether it is celebrating a personal achievement, or even someone’s
birthday, a great company will make its employees feel seen and heard.
Face-to-Face
Yes, sending an email can be fast, efficient and have its advantages but there
is nothing more personal and meaningful than having a face-to-face
conversation with an employee or colleague. This can be done through
weekly one-to-ones with colleagues or team members or a coffee outside of
the office. It is much more personal and thoughtful than a direct email or video
call.
Change Communication
If there is a significant change within a company, then instead of letting your

employees whisper about what’s going on, inform them! Let them know if
someone is leaving or if someone new is being put in charge. It is extremely
important for employees to be aware of what’s going on and to be able to trust
their company. It is also important to celebrate promotions and welcome new
employees. This lets them feel at ease right from the get-go.
What is external corporate communication?
External communication is the image a company represents to the public. It

can be information exchanged not just to the consumer but also between
businesses, clients, and government officials, which can either be formal or
informal. Companies need external communication to achieve their goals to
create and maintain a strong brand image and identity.
Formal Business communication
This entails various elements involved in maintaining a good corporate image.

Letters, memos, business reports and presentations are some of the different
methods used. The aim of this style of external communication is to reveal the
quality of work produced to an external audience.
Paid Advertising Communications
External advertising is how businesses and companies make the public aware
of their products and services. It is usually made up of a specific advertising
campaign that will appear in various advertisements throughout a variety of
media. Print publications allow companies to buy advertising space which can
be anything from a quarter to a full page depending on the brand's budget.
The internet is another form of paid advertising. The most common form of
advertising on the internet is paying for banners to pop up on websites with
the company’s latest news or product. Elsewhere, external communication via
paid advertisements can be found on billboards, posters, subway and bus
stations and on television.
Earned Communications
Earned media or earned content is any content written or advertised about

your company that has not been paid for. It has been organically produced.
Although the content has been written by an external party, a company can
position themselves in a way to make sure they are being talked about for
free. Consumers are greatly influenced by what they read and see online. As
social media and digital technology are evolving at a rapid rate, earned
communications will only grow alongside it. Earned media is a super effective
way for brands and businesses to gain organic and positive press.
Social Media
Social media is one of the more recent forms of external corporate

communication. Platforms such as LinkedIn, Facebook, Twitter and Instagram
are some of the more popular platforms that can benefit companies when
communicating externally. Social media is a fantastic way for companies to share
their information quickly to a large audience. It is also cost-effective as most
social platforms are free to join.
Press Release
A press release is one of the most traditional forms of external corporate

communication but to this day it remains to play a vital role in brand
communications. A press release is an official written statement by a
company. It is written by public relations professionals who know how to write
a compelling story and get to the point. The goal is to spark interest from
journalists so that the specific product or service being discussed in the press
release gains traction and interest from the masses. Press releases are
mostly used to communicate a new product or exciting news to the public.
Read this article to know how to write a good corporate press release.

Internal and External Communication

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Internal and External Communication

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Corporate communication is both internal and external communication within

a workplace. There are several different kinds of corporate communication

What is internal corporate communication?

Internal communication only happens within a company. It can be both formal

Employee-focused internal communication will have an immediate impact on

If there is a significant change within a company, then instead of letting your

What is external corporate communication?

External communication is the image a company represents to the public. It

Formal Business communication

This entails various elements involved in maintaining a good corporate image.

Paid Advertising Communications

Earned media or earned content is any content written or advertised about

Social media is one of the more recent forms of external corporate

A press release is one of the most traditional forms of external corporate

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