Himalaya Company
Himalaya Company
Himalaya Company
2. It produces health care products under the name Himalaya Herbal Healthcare, which include
ayurvedic ingredients
. 3. It is spread across locations in India, the United States, the Middle East, and Europe. while its
products are sold around 60 COU ntnes.
4. The company has 70 researchers that study herbal and ayurvedic herbs and minerals. The
executive chairman is MR. RAVI PRASAD and PHIUPE HAYDON is the CEO of the company.
History
Founded in 1930 by M.Manal
Himalaya uses the legacy of modern science to create pharmaceutical-grade ayurvedic products
A recognised global pioneer and leader in the use of modern science in the development of
herbal products, the legacy of researching nature forms the foundation of Himalaya's operations.
• Himalaya strongly believes in the utilisation of modern and environmentally friendly research
and development practices to rediscover and validate the secrets of Ayurveda.
• Today, more than 300,000 doctors around the globe endorse its products, with consumers in
over 76 countries relying on Himalaya to satisfy their health and personal care needs.
141malaya
• The Himalaya Drug Company is a company established by Mr. M. Manal in 1930 and based in
Bangalore, India. It produces health care products under the name Himalaya Herbal Healthcare,
which include Ayurvedic ingredients. It is spread across locations in India, the United States, the
Middle East, and Europe, while its products are sold in 60 countries across the world.
• The company has 70 researchers that study ayurvedic herbs and minerals. An Hepatic drug,
named Liv.52, is its flagship product, first introduced in 1955.
Marketing Mix of Himalaya Herbal analyses the brand/company which covers 4Ps (Product,
Price, Place, Promotion) and explains the Himalaya Herbal marketing strategy. The article
elaborates the pricing, advertising & distribution strategies used by the company.
Product:
The product strategy and mix in Himalaya Herbal marketing strategy can be explained as follows:
Himalaya Herbal is one of the leading healthcare FMCG brands based out of India. Himalaya
provides products under seven different categories. Products for mothers, pharmaceuticals,
wellness, personal care, Animal health, baby care and nutrition health. Himalaya provides
various post-delivery recovery wellness products for new mothers. Himalaya products are
available under two categories, body care and nursing. Under Pharmaceuticals it offers tablet
and medicines exclusively promoted by well-established doctors. Himalaya’s product portfolio in
its marketing mix consists of 60 strong products for men, women and children. These products
primarily address lifestyle disorders and chronic ailments like diabetes, osteoporosis and
hepatitis B. Himalaya is ranked amongst the top 500 pharmaceutical companies in India. The
wellness category caters to products that are used for supplementing one’s lifestyle related
inadequacies. There are wellness products to improve digestion, weight, develop immunity,
improve memory etc. Himalaya has a new range of doctor endorsed baby products that are
produced and developed using naturally derived ingredients. Himalaya offers calcium
supplements for bone development in animals herbal feed supplements for fish, poultry and
livestock. Natural grooming products for pets are also available under this brand.
Price:
Himalaya Herbal uses competitive pricing strategy to promote its products. The prices of
Himalaya products are a little above the common competitors since its products demand a value
based pricing because of the ingredients that go into manufacturing the product. This has helped
in delivering the required perceived value and benefits that the brand promises and customer
satisfaction. Himalaya company has also been flexible with its pricing strategy in its marketing
mix. This has helped it to adapt quickly to competitor’s newer pricing strategies.
Place:
The extensive reach and distribution of the brand shows its strong place strategy.
Promotion:
The promotional and advertising strategy in the Himalaya Herbal marketing strategy is as follows:
Himalaya reaches its customers through direct marketing and advertisements. It uses emails,
letters, pamphlets and brochures. Himalaya uses TV, print ads, online ads also in its marketing
mix promotion and advertising strategy. There is a customer care portal available where they can
get their doubts clarified from the Himalaya drug experts. The direct marketing tools used by
them contain information about the product which increases the sales. The company has also
conducted media interview to improve the brand image and dispel the scepticism that revolves
around the product. Hence this gives an insight in the marketing mix of Himalaya.
The Himalaya belongs to the Himalaya Drug Company which was established back in the year
1930. It is based out of India in the city of Bangalore. It has a distribution network which is
established in more than 90 countries across the globe.
Page Contents
Strengths in the SWOT analysis of Himalaya Drug Company
This helps in understanding the core areas of the business where it beats the competition and
has the competitive advantage in the market. Strengths are generally the core competency of
the business.
Location is a big positive for the business – The location brings an added advantage to the
business as it is located in the foothills of the Himalayas which sends an altogether a different
message to the customers of being organic in nature.
Customer Perception is positive – The name of the brand creates a positive perception in the
minds of the customer and again the products are manufactured in the foothills which further
enhances the trust in the brand.
First Mover Advantage – The brand leapfrogged the competition by being the number in the
industry to serve frozen foods.
This is the pain area of the organization where it does not have the resources or skills. Business
has to work upon these areas so that they are not left behind from competition. Though there
will be some or the other weakness but it should not be an area which takes the business out of
the market
Big Working Capital – The business needs big capital for its operations and hence there is a
continuous need of cash flow which is required to deliver end products to the customer.
High Dependence on Raw Materials –There is a high dependence on the raw materials which are
seasonal in nature and hence the non-availability of raw materials adds to the hindrance in the
manufacturing of goods and also it adds to the cost of the food ass the raw materials need to be
over cultivated and kept in storage to be preserved.
High Sensitivity of Crops – The crops are highly sensitive to the preservatives and pesticides
which are used to enhance the cultivation and hence there is a high cost involved in the
production of raw materials as there are potential losses to the crop.
This helps in understanding what other things a business can do with the current skills and
resources. It helps the business to know the areas where it can expand and take a lead in order
to diversify the business and expand the customer base
Global markets – The business should expand globally as there is a ready market for organic
produce. The preferences of the customers are changing and hence a proper marketing can lead
to great benefits to the business.
Changing Demographics and Segmentation Variables – The business can be beneficial because of
the changing lifestyle of the consumers who are inclining towards the organic products and
hence the industry is increasing.
Marketing and promotion – The industry is nascent in nature and hence with proper marketing
and promotions of the products the industry can be developed and positioning of the products
can be done with positives of using the organic products.
This analysis helps in understanding what are the areas which can impact the business in future
or right away. So business has to prepare itself to handle the threats in the market landscape.
Competition or increasing number of players in the market with same value proposition is a
threat to business as it directly lowers down the customer base and revenue
Inventory costs are high – The business has a high increasing cost because the manufacturing
cost is high as it involves a huge investment to cultivate the crops and hence the inventory costs
are high.
Threat of new entrants – As the industry is developing and lot of research has happened in this
domain has attracted a lot of established global players which are entering the market and hence
can pose a challenge to the business
High Cost of Products – There is a financial crisis in the world and with products being costly the
consumers need a lot of push to understand the importance of the products so that they can use
it.
Having defined brand building, we shall now look at 3 popular types of brands and what they
stand for.
Service brand- this brand is built on knowledge, culture, and experience that one has with the
service delivering agency/company/people. Think of Geek Squad or Molly Maid.
Retail brand- this brand is built on a mixture of products and service experience. Think of Chick-
fil-a, Kroger, or KFC
Product brand- is built on the experience that one has with a specific product. Think of Nike,
Ford, or Sony.
Having looked at the 3 popular types of brands, we shall now proceed to look at steps involved in
brand building.
The first stage in brand building is defining your brand. This is a very critical step as it ultimately
determines what your brand truly stands for. When defining your business brand, you should
create a checklist of its core strengths. Similarly, if you’re defining a personal brand, you should
look at the skills and expertise that you possess especially those which stand out. On the same
token, you also need to know what your brand stands for and what is important for your brand
(brand values). Your values should in one way or another show that you are contributing to
environmental, social, and economic well-being of consumers. You may not realize some of
these important aspects of brand building immediately, until you look at them objectively.
2.) Differentiate and Position Your Brand
Before embarking on brand building, you have to take time to differentiate it so that you can
attract attention and stand out from competitors. To differentiate your brand, you have to create
a unique advantage in the mind of consumers not merely getting attention by brand building
colors or logos or other superficial elements. Once you come up with a unique value proposition,
you should use a good branding strategy to position your brand in a way that will help
consumers see and appreciate the greater value of your brand over competing ones in the
market.
As I indicated earlier, brand building is not a one off thing. Building a unique and powerful
personal or business brand takes time and consistency. To build your personal brand, you have
to keep reinforcing your values and skills by taking up new roles and assignments that will give
you more exposure. Alternatively, you can use promotional channels, blogs, forums, and social
media (LinkedIn, Twitter and Facebook) to create a voice for your personal or business brand.
When building your brand, you should also endeavor to develop brand personality (what people
know, think, and say about you). This is what drives or motivates people to identify with and
engage with your brand. The truth is; if you execute your brand building strategies consistently,
then you will easily establish a pattern that will forever be associated with your brand name.
If you want your brand building campaign or brand to be successful, then you have to
personalize it. It is important to give your brand an identity. Let consumers see and experience
the personality of your brand in its entirety. Look at your brand as something that a consumer
wants to identify with pretty much as they would with their favorite cars, cellphones, or
computers.
As you engage in brand building, you should also invite customers to be co-creators of brand
values so that they can feel that they also own it and relate with it. Top brands encourage
consumer-brand interaction by personalizing products to meet the needs and preferences of
consumers. When you personalize your brand, you give consumers reason to participate and
engage with your brand for a lifetime.
5.) Review Your Brand
Your brand is not static; it will go through a range of motions in its lifetime. Depending on your
brand strategies, your brand will either grow in strength, or remain dormant, or recede with
time. In the brand cycle, new events, changes, and circumstances bring challenges and
opportunities to enhance the value of your brand or re-establish it. All these possibilities should
give you the impetus to take charge of your brand building activities.
As your brand name grows, so do the responsibilities and expectations to continue with brand
building. The best way of ensuring brand growth is reviewing your activities and evaluating your
successes through metrics such as levels of brand awareness and levels of engagements. Regular
reviews will help you seize and exploit new opportunities while upholding your commitment to
remain true to your vision and brand strategy. It will also help you steer your brand in the right
direction and keep it relevant as you move into the future.
As you can see, brand building is not a one off thing. You have to define your brand, differentiate,
present it, and review what your brand stands for from time to time. It is very important to be
clear about your branding strategies and how you’re going to implement them. You should also
adopt brand strategies that will add value to your consumers and help them develop the right
impression of your company and what it truly stands for.
Brand Awarness
Himalaya Drug launches awareness campaign
on cleft
The Himalaya Drug Company, India’s leading Wellness Company, brings its flagship initiative -
‘Muskaan’ to West Bengal. Championing the cause of treating cleft for children in need,
Himalaya Lip Care launched its campaign ‘Ek Mutho Hanshi’ in Kolkata in collaboration with
Smile Train, the world’s largest cleft charity, to provide free life-saving cleft surgeries to children.
The campaign is focused at spreading the joy of smiles. Padma Shri Usha Uthup, leading
playback singer, heightened the spirit of the launch at the event by extending her support to the
initiative.
Talking about the brand’s association with this cause, Philipe Haydon, CEO, The Himalaya Drug
Company, shares, “This initiative is very close to our hearts. We are dedicated and passionate
about spreading happiness and wellness, not only through our products but also by supporting
causes that change the lives of people. Muskaan focuses on creating awareness and providing
access to free treatment.”
Key dignitaries, Mamta Carroll, Vice President & Regional Director for Asia, Smile Train, and
Medical Experts - Dr. Parthapratim Gupta, Institute of Child Health, Kolkata, and Dr. SA Faizal,
CAMRI Hospital, Bardhaman, also attended the event.
Smile Train India has introduced a helpline number, 1800 103 8301, where people can call to
enquire about cleft and avail free medical intervention. Children with clefts not only face physical
challenges, but also social challenges that affect their lives. Focusing on this issue, Carroll said,
“Every year in India, more than 35,000 children are born with a cleft condition. They are unable
to breathe, eat, and speak properly. There is a lack of awareness that cleft can often be treated
with a safe 45-minute surgery. We are proud of our partnership with The Himalaya Drug
Company, which has brought smiles to many children with clefts across India in the last five
years.”
Adding her voice to the cause, Usha Uthup said, “Children are the future of our country. Nothing
should hold them back from chasing their dreams. I am honored to be part of Muskaan, a
meaningful and life-changing cause that is helping children lead a healthy, happy, and fulfilling
life.”
products
Animal Care
Anxocare Vet Tablets 120rs. 60 Tablets.
30 ml.
Baby Care
Baby Diaper 675rs. Medium 54s -5-11kg.
Happy Baby Gift Pack(Oil Powder Soap Lotion Shampoo) 187rs. 1kit.
Happy Baby Gift Pack(Shampoo Cream Rash Cream Soap Lotion )300rs. 1kit.
Body Care
Children Health
Derma Care
Eye Care
Kajal 135rs 2.6g.
Face Care
Moisturizing Cucumber Peel-Off Mask 130rs. 100g.
General Health
Bresol TABLETS 120rs. 60Tablets
General Wellness
Acne-n-Pimple Cream 45rs 20g
Hair Care
Health Care
Lip Care
Mens Care
Himalaya Men Face and Beard Wash 146rs 80ml
Himalaya MEN Intense Oil Clear Lemon Face Wash 146s 100ml.
Mens Health
Nutrition Health
HiOwna kidz 250rs Chocalate Flavour 200g.
Oral Care
Pure Herbs
Amalaki147rs 60Tablets
arjuna 147rs 60Tablets
Triphala132rs 60Tablets
Sunthi
Womens Health
HiOwna
Evecare CAPSULES
Evecare SYRUP
Lukol TABLETS
Menosan TABLETS
Renalka SYRUP
Reosto TABLETS
Styplon TABLETS
Talekt TABLETS
Talekt SYRUP
V-Gel .
anti-rash cream
Intimate Wash
Nursing Wipes
Intimate Wipes