Sales Plan

 Executive Summary:

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The Himalaya Drug Company is an Indian Multinational company established by Mohammed

Manal in 1930 and based in Bengaluru, Karnataka, India. It produces health care products under

the name Himalaya Herbal Healthcare whose products include ayurvedic ingredients. It is spread

across locations in India, United States, Middle East, Asia, Europe and Oceania, while its

products are sold in 106 countries across the world.The company has more than 290 researchers

that utilise ayurvedic herbs and minerals.A Hepaticdrug, named Liv.52, is its flagship product,

first introduced in 1955.

Himalaya Global Holdings Ltd. (HGH), is the parent of The Himalaya Drug Company

worldwide. It is also the global headquarters of all Himalaya subsidiaries.

Himalaya clams that it is the only manufacturer of consumer goods that provide a wide range of

solution based on herbal ingredients.Himalaya offers a diverse product line of about 500

products divided into three major categories. 1) the pharmaceutical industry 2) Personal focus 3)

Animal care and all of these products are based on the ancient Himalayan practice of Ayurveda

that are well known worldwide. Both of these items were based on the ancient Himalayan

tradition of Ayurveda, which was well-known in the world. Herbs are made up of raw plant

materials including leaves, flowers, fruits, nuts, roots, and woods, among other things.

 Company History

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Himalaya began its journey at a time when herbal products were regarded with skepticism.

Mr Manal saw restless elephants being fed with a root to pacify them. The plant from which

this was taken is Rauwolfia serpentine. Fascinated by the plant's effect on elephants, he had it

scientifically evaluated.

After 4 years of rigorous research the herb Rauwolfia serpentina, Serpina, the world’s first

natural antihypertensive drug was launched in 1934. In 1955, Himalaya launched Liv.52, a liver

formulation that makes sure optimum liver function.

In 1999, Himalaya entered the personal care segment under the brand name ‘Ayurvedic

Concepts’. This was unchartered territory which brought with it new challenges and new

opportunities for learning.

Starting off operations in Dehradun way back in the 1930s, the company later expanded to

Mumbai and across the country. In 1975, the company grounded an advanced manufacturing

facility in Makali, Bengaluru, India. In 1991, the company relocated its R&D facility to

Bengaluru. Today, Himalaya is a leading global herbal health and personal care organization

with close to 500 products in over 106 countries.

 Mission Statement

Himalaya's mission has been to contemporize Ayurveda and develop safe and efficacious
products to bring Wellness in every Home and Happiness in every Heart.

 Vision Statement

Bring wellness and joy to every home via herbal solutions based on science.

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 Benefits of the Product

Natural Protein Nourishment

Enriched with extracts of protein-rich herbs, our new shampoo range nourishes your hair, giving
you the three essential benefits that your hair needs - strength, reduced hair fall and protection
from everyday damage.It Provides
 Rich source of natural protein.
 Natural hair tonics that strengthen hair roots.
 Helps promote hair growth
A mild formulation for those who have an active lifestyle that requires frequent shampooing.
Gently cleanses and provides your hair its daily dose of proteins. Keeps your hair soft, smooth
and healthy.
Our shampoos free from:

 SLES
 Parabens
 Silicone
 Synthetic colors
 Artificial foaming agents

 Features

Himalaya Anti-Hair Fall Shampoo features a smooth medium consistency with a pleasant floral

fragrance. It is a complete herbal shampoo that promotes hair growth, strengthens roots, removes
dandruff and provides the much-needed hydration to your scalp.

 SWOT Analysis

Strengths Weakness

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  Gained Reputation as made out of Natural  Huge Market Potential
and Herbal Extract  Lack of Consumer Advertising
 Strong brand value of Himalaya
 Excellent distribution of Himalaya ensures
easy availability
Threats Opportunity

 Risk of new entrants and substitute  Untapped Rural Market

products.  Growing adaptability to Innovative
 Shifting Consumer Loyalities Products
 Manufacturing cost and Processing cost
are high

 Goals and Objectives

The company’s focus this quarter will be on hair care, where it enjoys strong brand recall. It also
plans to roll out exciting customer outreach programmes that will help deepen engagement and
build a connect with users.

 Increase sales by 10% in the first quarter

 Improve engagement with clients by 20%
 Improve digital presence and close maximum sales by the end of June 2021
 To maintain and retain brand loyality of our product.

 Target Market

Our product's target market includes all age groups, including babies (for whom there are baby
shampoos), teens,middle age women with hair damage, customers who are inclined towards
Ayurveda, and customers who want products that are healthy and effective.

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Locations Targeting

The penetration level of our product in urban areas is more than three times as compared to in
rural areas.

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 Positioning

The desired position of our product is to be affordable and highest rank in terms of quality.For
this we will first define those segments on which our product will directly puts its impact i.e the
audience who are inclined towards Ayurvedic Products.

Our main aim is to create good image in minds of the costumers by introducing new herbal
shampoos alter the damage done by various chemicals. So we will position ourselves in such a
way so that we can attract most loyal costumers.

For this we will prepare perceptual maps through this we will come to know what is position of
our product in the minds of costumers.

We want our costumers to retain their beliefs about the quality of the product and provide them
product within their budget.

 Value Prop
Himalaya’s products are backed by science. Our business propositions and values are very
different. We take anywhere between 3-14 years to develop a product. We have taken the path of
rigorous research, spending years on clinical trial and safety.Our hallmark is research and not
revenue.

The Himalaya Herbal brand has honed and built its brand value through its strong problem
solutions where Himalaya offers comprehensive natural solutions, for hair care. We identify the
consumer problem, build an insight around it and provide comprehensive solutions in a very
innovative way. 
Traditional products like neem and chandan have been omnipresent in Indian homes. That’s why
consumers strongly believe in our hair care products, which contain natural herbal ingredients.

 Competitive Advantages

Our company competes with Dabur, Reckitt Benckiser, Zandu, Patanjali and many more.The
herbal segment is big enough for multiple players. Himalaya has been growing at an impressive
rate over the last decade, registering growth higher than industry average. Our strength lies in
developing products backed by years of scientific research, combining traditional Ayurveda with
modern science. We will continue to play to our competitive advantages.

Himalaya’s products are backed by science. Our business propositions and values are very
different. We take anywhere between 3-14 years to develop a product. We have taken the path of

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rigorous research, spending years on clinical trial and safety.

 Pricing Strategy

 It indulges in promotional pricing by offering 20% extra on 100ml bottle

 Himalaya also does value pricing.
 The price of the shampoo also differs in various distribution channels.

For Example:

Product Himalaya Protein Gentle Care

Shampoo(400ml)
MRP Rs 230/-
Kirana store/Medicos Rs 230/-
Amazon (Save Rs 23) Rs 207/-
Big Bazaar (5 % Discount) Rs 218/-
Whole seller would probably sell at even cheaper price

 Distribution Plan

Our Distribution plan is wider and achievable. We sell our products through online
stores and also through distributors and retailors. We have our own website launched
where people can directly order Shampoos with free delivery option available.

 Special Offers

Time to time we are provide special discounts and offers on wide range of products.For eg
Promotional Offer! Minimum 25% Off On Himalaya Anti Hair Fall Shampoo And Conditioner.
Flat 20% Discount On Himalaya Anti Hair Fall Shampoo And Conditioner Combo on festivals.

 Branding

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To focus on launching differentiated products using the company’s herbal positioning. With

product trials such as sampling, information dissemination, advertorials and word-of- mouth

publicity, marketing is mainly focused on attracting the customers, creating awareness for the

products and increasing availability in each corner. All these efforts over the year have made

strong brand image and global presence. Himalaya is recognised as pioneer in herbal industry

across the world.

 Conclusion

Himalaya has earned the equity and trust of millions of consumers for the last eight decades,

Himalaya remains committed to solving consumer problems through its herbal products backed

by science and research.

With their range of over 500 herbal products, Himalaya continues to win hearts and offer well-

being to consumers across all walks of life. The Himalaya brand represents wellness and care.

Their range of head-to-toe healthcare and personal care products spans the entire wellness

spectrum, offering gentle, safe and efficacious care.

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