A

PROJECT REPORT

ON

BRAND AWARENESS AND REACH OF LEGRAND IN ARCHITECHER/INTERIOR

DESIGN

FOR

LEGRAND PVT.LTD

SUBMITTED TO

SAVITRIBAI PHULE UNIVERSITY OF PUNE

In Partial Fulfillment of the Requirement Of

MASTER OF BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

SUDHIR GOPAL MAHAJAN

UNDER THE GUIDANCE OF

PROF.NILESH CHALLARE

METs
Institute of Management
Bhujbal Knowledge City
Adgaon, Nashik-422003
2018-2020
 CHAPTER NO 1
INTRODUCTION

1.1 NEED FOR THE PROJECT

1.2 OBJECTIVES OF PROJECT
1.3 SCOPE OF PROJECT
1.4 LIMITATION OF PROJECT
1.1 Need for project

The company has to adopt strategies to keep brand in consumers memory. A

strong brand awareness means easy acceptance of new products.

An organisation has to measure the level of awareness of the potential customer and has
to adopt different strategies to enhances the awereness level and identify tje right tool

1.2 Objectives of the project

• To find out the various competitors in market

• To find the satisfaction level of customer
• To understand the factor affecting the brand awareness

1.3 Scope of the project

Describing brand awareness is fundamental to understanding both the scope of
marketing practice and the actual value it adds to the organization. This project aims to
clarify the reach of brand awareness promotional activities and the nature of activities that
marketers carry out in

1.4 Limitations of the project

1. Research is limited to Kent RO at Nashik city.

2. Sample size is of 100 Respondents in particular nashik city
3. This research study only focus on only brand awareness strategies.
 CHAPTER NO 2

RESEARCH METHODOLOGY

2.1 RESEARCH METHODOLOGY

2.2 DATA COLLECTION

2.2.1 PRIMARY DATA

2.2.2 SECONDARY DATA

2.3 SAMPLING TECHNIQUE

2.4 TYPES OF RESEARCH DESIGN

2.5 SAMPLING TECHNIQUE

2.6 SAMPLE UNIT

2.7 SAMPLE SIZE

2.8 DATA ANALYSIS

2.1 Objectives of research

The purpose of research is to discover answers to questions through the application of scientific
procedures. The main aim of research is to find out the truth which is hidden and which has not
been discovered as yet. Though each research study has its own specific purpose, we may think
of research objectives as falling into a number of following broad groupings:

1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this
object in view are termed as exploratory or formative research studies);

2. To portray accurately the characteristics of a particular individual, situation or a group (studies

with this object in view are known as descriptive research studies);

3. To determine the frequency with which something occurs or with which it is associated with
something else (studies with this object in view are known as diagnostic research studies);

4. To test a hypothesis of a causal relationship between variables (such studies are known as
hypothesis-testing research studies).

2.2 Sources of data collection

Data collection is the process of gathering and measuring information on targeted variables in an
established systematic fashion, which then enables one to answer relevant questions and evaluate
outcomes. Data collection is a component of research in all fields of study including
physical and social science, humanity, and business. While methods vary by discipline, the
emphasis on ensuring accurate and honest collection remains the same. The goal for all data
collection is to capture quality evidence that allows analysis to lead to the formulation of
convincing and credible answers to the questions that have been posed.
2.2.1 Primary Data

Primary data is the data the research collected by himself through the data, queationaries and
interview primary data include company salesman, middleman, consumers buyers trade
association, executives and other business and even competitors.

2.2.2 Secondary Data

These are generally published sources which have been collected originally for some other
purpose source are internal company records, government publication, reports and journals, trade
professional and business association, publications and reports.

2.3 Sampling Unit-Individual(Architect)

2.4 Sample Size-30

2.5 Sample Technique-Convincing Sample Technique

2.6 Method of data collection- Questioner

2.7 Data Analysis tool- Graphical

 CHAPTER NO 3

ORGANISATIOAL PROFILE

3.1 Introduction

Brand Awareness is the likelihood as to how aware a customer is about a brand ,product or
service. Brand awareness is how much a customer or prospect recalls or recollect about a
particular company & its goods.

Brand awareness is one of the key dimentions of brand equith & its includes a customer's ability
to remember the product,logo,tagline,name.

The project is undertaken to measure the brand awareness level of Legrand Pvt.Ltd company .

Measuring the brand awareness level of a particular company is important since it indicat the
number of people who are aware of a particular brand in a given period time and also highlights
the effectiveness of the different advertising or promotionnal tools used for the purpose.

Dr. Kalpana Nandawar :- In current market scenario electrical wire and cable market is very
competitive. Number of branded as well as unbranded players is available in this competitive
market. The current research is based on Brand and awareness towards branded electrical wiring
Devices and Protection Devices. The objective of this paper is to gauge the factors affecting
purchase decision of consumers.

• Company name- Legrand Pvt.Ltd

• Founder- (1865) Limoges porcelaon& (1904) Fredric legrand

• Hade office- Limoges,France

• Industry- Electrical equipment

• Country- 90

• Net Income-772million. (2018) Revenue- 5,997 billion

Employes-3800
 CHAPTER NO 4

REVIEW OF LITERATURE
4.1 Marketing mix -

4.2 Sales promotional techniques used by Kent RO

Offering a Free Trial

A free trial is a way for a consumer to try a new product while eliminating risk. It may be used
when a product is unique to the marketplace, which can make consumers leery of trying it out.
This technique is commonly used in television infomercials where the buyer has 30 days to try
the product, during which time he can return it for a full refund if he's not satisfied.

Giving Free Gifts

Free gifts entice consumers to make a purchase by including a bonus along with the product. The
gift may be included in the outer part of the product packaging to serve as a visual attraction. It
may also take the form of a prize inside the package. As an example, a local food company could
place cash or gift cards inside random packages of its products.

Offering Customer Contests

Contests offer the customer a chance to win prizes like cash or store merchandise. For example,
an electronics retailer could hold a karaoke contest at its store, while using local celebrities as
judges. The contestant who is voted the winner would receive a prize such as a piece of audio or
video equipment. Being creative helps generate more buzz about the contest, and ultimately, the
product you are trying to sell

Legrand uses 8 golden rules to deal with Customer Services

1. Answer the phone.
2. Don’t make promise unless you will keep them.
3. Listen to your customer.
4. Deal with complaints.
5. Be helpful.
6. Train your staff to be always helpful, courteous and Knowledgeable.
7. Take the extra step.
8. Throw in something extra.
 CHAPTER NO 5
DATA ANALYSIS AD INTERPRETATIO

Interpretation- From above data there was maximum number of respondents was male
Interpretation- From above table it is observed that 93.8% of people are aware about Legrand
brand.
Interpretation- From above data it is observed that 32.3% people are come to about brand by
word of mouth and internet.
Interpretation- From above data it is observed that 61.3% of people used the Legrand brand in
there projects.
Interpretation- From above data it is observed that 29% of Legrand brand is used in Apartment
project.
Interpretation- From the above data it is observed that 29% of preference is for wiring devices.
Interpretation- From above data it is observed that 48.4% of selection criteria of brand is based
on it’s good quality.
Interpretation- From the above data it observed that the overall experience about Legrand is
good.
 Findings & Conclusions
 it is observed that 93.8% of people are aware about Legrand brand.
 it is observed that 32.3% people are come to about brand by word of mouth
and internet.
 it is observed that 61.3% of people used the Legrand brand in there projects.
 data it is observed that 29% of Legrand brand is used in Apartment project.

 it is observed that 29% of preference is for wiring devices.

 it is observed that 48.4% of selection criteria of brand is based on it’s good

quality.

 it is observed that 64.5% of customers had not visited INNOVAL yet.

 Suggestions-
 Improve the adevertisment level on social media.

 Arrange the campaign for improve the brand awareness and umbrella
activity.

 Create the awareness about the INNOVAL and arrange live demo session
for product knowledge and improve the brand awareness.

 Find out the reason why people choose the other comparative brand product.
 BIBLIOGRAPHY

• company website- www.legrand.com.in

• Book Name-Strategic Brand Management

• (Book Author-Kevin Lane Keller)