Linear Communicatio N Model Transactional Communicatio N Model Interational/ Interactive Communicatio N Model
Linear Communicatio N Model Transactional Communicatio N Model Interational/ Interactive Communicatio N Model
Linear Communicatio N Model Transactional Communicatio N Model Interational/ Interactive Communicatio N Model
The linear communication model *Sender encodes a messages via *No feedback
LINEAR explains the process of one way o channel and the message is *Used for mass communication.
COMMUNICATIO communication, whereby a
sender transmits a message and a
decoded by the receiver.
*Found typically in mass
*Sender send messages and
receiver only received.
N receiver absorbs it. The sender communication; think television,
puts an idea, thought or feelings radio, newspaper.
MODEL into a message and transmits this
message via a “Channel”.
Process in which participants *Receiver and Sender can play *Slower feedback in turns
INTERATIONAL/ alternate positions as sender and the same roles simultaneously, *Used for new communication
INTERACTIVE receiver and generate meaning
by sending messages and
As sometimes happens as
messages can be sent back.
like internet
MESSAGES – A message is a physical form into which the sender encodes information.
CHANNEL – Messages converted into symbols is transmitted by the sender through a channel like written in the
form of a letter or electronic mail or spoken through personal contacts or telephone depending on the situation.
RECEIVER – The receiver is the second most crucial element of this process. If this element is absent , the whole
process will be disturbed.
DECODING – The receiver may misunderstand the message since the perception of the sender may be different
from the opinion of the receiver.
FEEDBACK – Feedback in communication is required to ensure that the receiver has received the message and
understood it in the same insight.