Website Building and Seo
Website Building and Seo
Website Building and Seo
The Indian Skincare Market is moving from Cosmetic to a Vital Skin Care Regime
From the aspirational fair and smooth skin a decade ago, new age consumers and
brands are redefining beautiful skin as healthy and naturally glowing.
With narratives around essential skin care regimes involving a healthy diet, adequate
water intake, exercise and intake of vitamins and antioxidants, the new age consumer
is taking ‘healthy skin’ much more seriously than just a cosmetic ‘fix-up’
While essential skin care regime about two decade ago revolved around home
remedies, fairness creams and sunscreens, today the biomedical advancements offer
an almost specialised range of products that cater to the customised needs of different
skin types.
The traditional skin care products have also expanded its range to cater to this highly
demanding market, with hydrating creams, separate day and night creams, specialised
anti-ageing that offers much more than anti-wrinkle solutions, sunscreens in SPF from
15 to 150 to the more innovative bacteria-rich skincare products and high-tech
devices, innovations in skin care are gaining popularity among both celebrities and as
well as the masses.
Skin related issues or not we aim to give you the best remedies, suggest you products
that are worth your penny and give you latest updates on skin care routines and
products.
Services:
Product reviews
Target Audience
KEYWORD RESEARCH
https://www.semrush.com/analytics/keywordmagic/start
All keywords: 13,254
Total volume: 156,190
Keyword difficulty: 68.19% (high)
Keyword selected on the basis of volume: routine, products, best, review, skin,
Korean, brand, natural, India
• Closely Related to primary topic of the content term “basic skincare routine”
• It will help in adding extra content
• Quality of content will increase.
Keyword Trend data
Tool used: Keyword everywhere
Long tail keyword selection using Google search and “people also ask for”
These are the exact questions the target audience is looking for answers online.
These topics can provide ideas for new sections to add into informational blog
content, or even use as FAQs on more conversion-based content such as product and
category pages.
Competitor
2. Keyword: What is a good skincare routine
Competitor: dermstore.com
Homepage
For homepage a lot of focus has been given to images and why skin care is
important.
The content focuses on Do’s and Don’ts for skincare specifying to audience so
that they get to know what are the early steps for maintaining a good skincare.
The homepage also gives small posts related to skincare so that consumers get
interested to know more.
Blogs
Topics covered – How to start a skincare routine & Good skincare brands
Both the title tags have been used after analysing the keywords
Keyword selected are used in the blogs
Both the blogs have been written with respect to beginner’s guide to skincare.
Not very complex blog is written, it’s easy to understand and easy to apply in
daily life
Website links have been attached by giving recommendation of products so
that audience can easily look at the products.
Interactive images and gifs are used to make the blog attractive.
SEO OPTIMIZATION
SPEED
The size of webpage HTML is 11.91 Kb and is under the average webpage's HTML size
of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates,
and generally better search engine rankings.
HTML Compression
HTML is compressed from 50.03 Kb to 11.91 Kb (76% size savings). This helps ensure a
faster loading webpage and improved user experience.
MOBILE USABILITY
Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.
Alternative Proxies: