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    Working To A Brief pt1

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    api-394443105
    This document discusses responding to creative briefs in the media industry. It provides guidance on the key information needed in a brief, such as the project overview, purpose, audience, and budget. Students are then assigned to develop initial ideas for a video campaign in response to sample briefs from Nike or H&M. They document their ideas and share with the class, discussing what information is helpful to have to appropriately respond to a brief. The document also covers different types of briefs and their pros and cons.

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    Working To A Brief pt1

    Uploaded by

    api-394443105
    4K views11 pages
    This document discusses responding to creative briefs in the media industry. It provides guidance on the key information needed in a brief, such as the project overview, purpose, audience, and budget. Students are then assigned to develop initial ideas for a video campaign in response to sample briefs from Nike or H&M. They document their ideas and share with the class, discussing what information is helpful to have to appropriately respond to a brief. The document also covers different types of briefs and their pros and cons.

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    working to a brief pt1

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    This document discusses responding to creative briefs in the media industry. It provides guidance on the key information needed in a brief, such as the project overview, purpose, audience, and budget. Students are then assigned to develop initial ideas for a video campaign in response to sample briefs from Nike or H&M. They document their ideas and share with the class, discussing what information is helpful to have to appropriately respond to a brief. The document also covers different types of briefs and their pros and cons.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4K views11 pages

    Working To A Brief pt1

    Uploaded by

    api-394443105
    This document discusses responding to creative briefs in the media industry. It provides guidance on the key information needed in a brief, such as the project overview, purpose, audience, and budget. Students are then assigned to develop initial ideas for a video campaign in response to sample briefs from Nike or H&M. They document their ideas and share with the class, discussing what information is helpful to have to appropriately respond to a brief. The document also covers different types of briefs and their pros and cons.

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    Working to a

    Brief
    CREATIVE MEDIA SECTOR
    In most roles at some point during your
    career you will be assigned a brief. This
    aspect of the project gives you the
    opportunity to evidence your ability to
    respond to a brief in a professional,
    creative & appropriate manner.
    In the creative industry there are
    different types of brief that you will
    come across. Today we will be
    thinking about the conventions of
    these briefs so that you understand
    how to appropriately respond to a
    specific brief in your career in the
    future.
    Work in groups to:

    Plan a response to either the Nike of H&M brief. Discuss and


    note down ideas, write/draw up your initial idea in response
    to the brief you have been assigned.

    Individually add a new subheading to your Project 2 page on


    wix... 'Responding to a Brief'

    Under your new subheading document and visualise your


    ideas and response to the brief you have been assigned. This
    section should show the development of your ideas including
    the following:
    1. Overview of your campaign video idea
    2. The purpose of the video
    3. The audience you will be targeting
    4. The resources such as talent, costume, props, locations &
    specific kit you will need to create your idea
    5. A rough indication of how much your idea will cost to
    make
    6. Production time i.e. how long you will need to produce the
    final video
    Share your ideas to the class

    Now that you've developed some initial ideas in response to


    the brief, let's discuss how easy it was to develop an idea
    based on the information that you were given in the brief.
    What information do we
    need in a brief so that we
    can respond appropriately?

    - Overview of project
    - Purpose of product
    - Key messages
    - Target audience
    - Brand identity and values
    - Tone
    - Budget
    - Timelines & deadlines
    - Point of contact
    Example
    Pros & Cons of Different Types of Brief

    A. Competition vs. Contractual


    B. Tender vs. Commission
    C. Co-operative vs. Negotiated

    Add these notes about the pros & cons of different briefs to
    your wixsite under today's subheading

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