Alankit Assignments LTD.: Project Report ON

PROJECT REPORT ON
ALANKIT ASSIGNMENTS LTD.

Submitted to: Mr. Harshit Agarwal Submitted By: Gyanesh Kumar MBA IIIrd Sem.
ROLL NO. 1156670044 PREFACE
This report has been prepared to have a received of what I have done & learned about Marketing in Share Brokerage Industry. This report contains a basic introduction of Share Brokerage industry & Marketing Management I hope that this report provides sufficient information regarding my work on the project. I would consider my efforts to be fruitful if it proves useful to somebody at latest stages.
Gyanesh Kumar MBA IIIrd Sem. ROLL NO. 1156670044
Acknowledgement
Behind every achievement lies an unfathomable sea of gratitude to those who have extended their support and without whom it ever has come into existence. I would like to take this opportunity to thank my project guide, Mr. Harshit Agarwal for their guidance and motivation without whom the successful completion of this project would not have been possible. Therefore constant support has given me an overall learning experience. Furthermore I would like to thank all other team members whose valuable inputs have helped me gain a better understanding of the project and the organization.
DECLARATION
I Gyanesh Kumar hereby declared that the project report entitled Employee Satisfaction in Oriental Bank of Commerce under guidance of Mr. Harshit Agarwal submitted in partial fulfillment of the requirement of the award of the degree of MBA IIIrd Sem. in my original work.
EXECUTIVE SUMMARY
COMPANY :
ALANKIT ASSIGNMENTS
Mr. Harshit Agarwal
Branch Manager Ajay Kumar Agarwal
LTD
FACULTY GUIDE: COMPANY GUIDE:
PROJECT TITLE:
About ALANKIT ASSIGNMENTS LTD.
UNDERTAKEN AT: 87 Civil Lines Bareilly
Lata arcade 1st Floor,
CONTENTS
Executive Summary Acknowledgement Preface Research Methodology SWOT analysis of Stock Market Company Profile Alankit Assignments product profile Conclusion Recommendation Annexure Findigs Bibliography
RESEARCH METHODOLOGY
RESEARCH DESIGN The Research Design is that conceptual structure with in which research is conducted. It constitutes the blue print for the collection, measurement and analyses of data. In this research descriptive research design is used because my research is concerned with perception Alankit Assignments ltd. Product (IPOs, MF, Equity, Derivatives (Future & Options), Pan, TDS, NSR and Demat) SURVEY Research is based on certain outlets that are to be collected from various sources. These resources are based on all over Noida depending on the scope of the projects. SOURCES OF DATA This research is based on secondary sources as well as primary sources. Primary data source includes: Direct interview of the executives of the competitor firms. Direct questioning to the marketing department of the competing companies. Collection of information by me while moving around in Noida ..
Secondary data source includes: Advertisement pamphlets. World Wide Web. Newspapers & Magazines.
SWOT ANALYSIS OF STOCK MARKET

STRENGTH
Stock market or mutual fund gives more return than any other deposit Scheme
like bank deposits or monthly deposit in post office. Company fixed deposits and other small savings conducted by government. WEAKNESS
Market is very flexible and risky. So people who have much idea
about the market may lose their money. OPPORTUNITY
Current
economic situation and monetary policy of government
gives Strength to the stock market so it gives opportunity to investors to invest their money in stock market. THREAT
Banks and post offices and other investment schemes are attack on
market potential of stock market.
Mr. Alok Kumar Agarwal,

Chairman - Alankit Group of Companies
ALANKIT ASSIGNMENTS LTD.

Mr. Alok Kumar Agarwal, FCA, started his first venture, Alankit Assignments Ltd. (AAL) in the year 1995 from a single room office by establishing R&T Division with the approval of SEBI. Mr Agarwals personal passion has helped to create a unique combination of enthusiasm with entrepreneurship in AAL / Alankit Group. Over the years, various activities have been added in Alankit fold. Presently, Alankit is providing services to over millions of clientele through its ten group companies in diverse service sector. With his foresighted vision and leadership, Alankit as a Group has carver its niche in the market and established itself as a leader for providing various financial services through its operations as Depository Participant, Stock & Commodity Broking, TIN Facilitation Centre & PAN Centre, e-Return Intermediary, Registrar & Transfer Agent, POS - NSR, Investment Advisory, Online IPO Apply Facilitator, Third Party Administrator Insurance Services, Suppliers of Medicines to Govt. & General Hospitals, Dispensaries and as Retailers. Alankit has invested over 200 million (INR) in the state of art Technology Infrastructure, which in todays scenario
becomes essential for providing online information and accuracy without any manual intervention.
Presently, Alankit is having 13 Regional Offices in all metropolitan cities (including Ahmedabad, Bareilly, Bengaluru, Chandigarh, Chennai, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow, Mumbai and Pune), four overseas offices at Dubai, London, Muscat, Singapore and 23 branches of its own besides 800 + business associates set-up covering 440 + cities. With more than 1000 terminals coupled with skilled and trained manpower of 1200 employees, Alankit is in a position to render first class customer services to its clients. Leading International Agency on business information and risk
Alankit Group is a conglomerate of 11 Group companies. Some of the core activities of the group are diversified into Financial Services, Wealth Management, e-Governance, HealthCare, Insurance and POP (New Pension System). Alankit Assignments Ltd., the flagship company was incorporated in 1991 by a talented visionary entrepreneur, Mr Alok K Agarwal. Under his able guidance and management, the company has made unhindered steady progress since then.
The Group has its headquarter in Delhi with 18 Regional Offices in Mumbai, Kolkata, Chennai, Ahmedabad, Bengaluru, Hyderabad, Lucknow, Jaipur, Indore, Chandigarh, Pune, Bareilly, Cochin, Amritsar, Ludhiana, Ranchi, Bhubaneswar and Guwahati. The Group has expanded its footprint in global arena with its overseas offices in London, Australia, Singapore, Dubai, and Muscat. With a consistent expansion of Alankits business, the Group has evolved from largely Financial & Share Broking Company into a diversified Business House.
Alankit is a professionally managed Group, led by a team of level
headed personnel with outstanding managerial acumen. We are determined to provide the best and state-of-art investment products and services to our esteemed clients, appreciating their increasing needs & demands. With a customer base of over 15 Million, our services ranges from offline & online trading in Equity, Future and Option segments, Commodities, Currency Derivatives, Debt Market, Interest Rate Futures, Portfolio Management, Pharmaceutical Retail, Third Party Administrator (TPA) to Pension Services. The Group also deals in 3rd party financial products like Mutual Funds, Insurance products, and Institutional Broking besides Keeping providing in view an the expert guidance of for the the same. leading
performance
Alankit,
international agency on business information & risk assessment, "Dun & Bradstreet" has awarded the Company as Indias Leading Equity Broking House in 2008 & 2009 in a row.
Vision:
"To be a unique service provider in the sectors we serve
Mission:
To become a customer centric organization with focus on building trust by our unmatched standards.
ALANKIT ASSIGNMENTS LIMITED Alankit Assignments Limited., a flagship company of Alankit Group is amongst the leading financial intermediary providing services to a large clientele through its 11 Group of companies and 18 Regional offices across India and is constantly moving towards its expansion proving efficient and quality services to its clients. The company is focused on providing multiple financial services through its extensive network. Alankit started its commercial activities in the year 1995 as a Registrar & Share Transfer Agent. Over a period of time, it has grown into a multi-dimensional financial house having presence across all realms of the financial market.
At Alankit we provide online trading platforms to our clients with comprehensive risk management solutions, both for personal and business requirements according to their financial needs and enable them to trade online in Equities, Commodities, Mutual Funds and Currency.
Alankit recognizes the challenges institutions faces and strives to provide the latest cutting edge solutions to maintain a good liaison with the clients. Alankit offers advisory and brokerage services for the Indian currency derivatives markets. At Alankit, we provide our investors the chances to profitability invest in the financial market, as our clients do not have to worry about the market swings anymore. With the mission to institutionalise and implement a process driven approach, the Institutional Broking Services at Alankit cater to the investment need of leading institutions like PNB, UBI, BOI, SBI, etc.
Alankit Online IPO Application facility is a unique service, wherein more and more people & shareholders across the country have opted to get the high returns on their money and enjoy a lucrative incentive using their demat account details.
Alankit offers a wide trading platform with a dual membership at both NSDL and CDSL, for trading and settlement of dematerialized shares. We believe in efficient, cost effective & integrated service support to our brokerage business.
Alankit offers professional Portfolio Management Service (PMS) to HNIs who seek customized solutions to realize their investment goals. At Alankit, we offer proactive and timely world class research based advice and guidance to our clients so that they can take informed decisions. Alankit has been appointed as an e-Return intermediary for accepting IT returns
ALANKIT IMAGINATIONS LIMITED

Alankit Imaginations Limited, a Group Company of Alankit Assignments Limited, was incorporated in 1994. The Company is engaged in, sale/purchase of commodities and derivatives, all kind of commodities traded on the Commodity Exchanges. It has obtained the membership of all major active Commodity Exchanges in India, which are regulated by Forward Market Commission (FMC) and Indian Energy Exchange (IEX) which is regulated by Central Electricity Regulatory Commission (CERC). Alankit Imaginations Limited is a growing and consistent profit making company offering array of services under Derivatives Market segment of NCDEX, MCX and NMCE. In line with the frequent changes taking place in the commodity sector across the world, the company is also increasing its span of services with the thrust on integration with the help of information technology.
Alankit Imaginations Limited. has equipped itself with necessary technology, manpower, infrastructure and other related services to facilitate power trading on IEX platform.
The company is a primary Trading Member of IEX and functions as a facilitator between IEX and the buyer/sellers of electricity. The company has a secured and dedicated leased line terminal of IEX for putting bids and offers of clients.
The company provides strategic development, Implementation and execution services to put leverage to our energy market dealing with leading edge technology.
We review the clients business goals and objectives; help them to analyze and to employ automatic notification on target goals. Alankit offers competive brokerage with quality services. We offer a wide range of optional services equipped with a strong project management and execution team to ensure that our clients have the information and tools they need to achieve their goals and attain the highest levels of satisfaction with our transaction method and processing.
ALANKIT HEALTH CARE TPA LIMITED

Alankit Health Care Limited. a Licensed Third Party Administrator-(TPA) started operations in Nov 2003. Alankit Healthcare entered the market with the mission to play an important role by offering smooth health insurance services to beneficiaries. It provides hassle free services to all the stakeholders and in the process ensuring reduction in claim cost and control on fraudulent claims. Alankit Health Care Limited (AHCL) is an ISO 9001 certified company by KPMG for quality systems, process driven organization leading to minimum scope of error and increased efficiency. The Company is equipped to handle over 1 million policy holders. With State of the Art technology and inhouse software, the company has managed to bring down process time for the various services it provides to its customers.
At Alankit Healthcare the manpower is professionally trained on the various products and services to be provided as a Third Party Administrator. The company follows the dual punching system for enrolling policy particulars to ensure 100% accuracy in data entry. We provide facility to receive payments through ECS facility. The company has maintained a well connected customer relationship with its clients and its network of hospitals by making special emphasis on the service delivery aspect.
Alankit Healthcare has a good capacity of data storage and archiving system. The data is stored on DAT and Server besides office computers for day-to-day use and is upgraded regularly.
The company gives utmost importance to satisfy all grievances with courtesy, politeness and promptness.

24-hour helpline services through an inhouse Call Centre. Cashless Hospitalisation through a countrywide network of hospitals. Claim Settlement.
Cost Containment. Priority Admissions in hospitals. Data Analysis for the use by the underwriters.
Alankit Healthcare is a pioneer TPA in India to manage the RSBY schemes in Delhi state as total solution provider for managing the scheme. The Scheme has been launched by the Central Government. in association with the State Government to provide medical insurance to BPL (Below Poverty Line) families, at nominal rates.
ALANKIT LIFE CARE LIMITED

Alankit Life Care Limited is making a foray into Pharmaceutical retail business through its division called Rx Pharmacy. The first store of Alankit Life Care was set up in Delhi in 2003. Since then we have served over lakhs of customers through our pharmacy chain .With fourteen medical stores operating currently, the company has plans to open more stores, both company owned and franchisees, over next few years. The stores will also be launched in other metros and mini metros and then leading to a Pan India presence. Alankit is committed to serve its customers with high quality products and services. Our objective is to act as a partner to our customers providing them daily health solutions. We offer a wide range of products and services, each one caters for different needs and we ensure our customers continued health and well-being. Our priority is to stock an entire range of pharmaceutical and medical products, and deliver them efficiently to our customers. Our strong supply chain helps us serve our clientele with critical medicines. As pharmacy retail chain we provide large range of products. Our priority is to stock an entire range of pharmaceutical and medical products, and deliver them efficiently to our customers. Our strong supply chain helps us serve our customers with critical medicines. The products include pharmacy, surgical, disposables, anti-cancer, life saving and general healthcare products and nutritional supplements. Key features of the Rx Pharmacy:

A complete Family Health Store One stop stores for preventive, curative & supportive care Complete health to deliver Medicine ( Prescription &OTC ) , alternate
medicine, pathology, health goods, health food, health books all under one roof

Building a long time relationship with the customer Fully Computerised and system driven mechanism Well established resources and network across the country backed by high end technology, VPN connectivity, sufficient medical and paramedical staff, additional administrative and financial resources
Dedicated IT team to implement robust Tele-support solutions for Tele-medicine including WAN networks, online video support, video surveillance, infrastructural and IT facilities with multi-mode back up channels.
Central warehouse and retail outlets are secured by access control and CCTV to ensure 100% security of stocks and transactions. offerings:
Our
We provide Genuine Medicines, Free Home Deliver, Free Insurance worth 1 Lac, Competent staff, Upto 15% discount, Prescription refill, Service Medicine Reminder Facility, TEM Methodology. Alankit Life Care Our Business Associates Company has been associated with some of the leading pharmaceutical companies from around the world including:

Svizera Health Care Limited. Elder Pharmaceutical Limited. Comed Chemicals Limited. Currently the company is in direct relationship with Wockhardt Limited. Talent India
INSTITUTIONAL SUPPLIES The company had been empanelled as authorized medicine supplier to various government and private bodies like ESI central purchase, Dr. Ram Manohar Lohia Hospital, Maharaja Agrasen Hospital, Vinayak Hospital, GM Modi Hospital, Balaji action, Tihar Prison, CGHS dispensaries. We offer a complete range of allopathic drugs, ayurvedic drugs, supplements and FMCG items. We have a well established resources and vast network across the country backed by
High end Technology, Computerized and system driven mechanism, VPN Connectivity, sufficient Medical and Paramedical staff, additional Administrative and Financial resources. We have a dedicated IT Team to implement Robust Tele-support solutions for Tele-medicine including WAN networks, Online Video support, Video surveillance, Infrastructural and IT facilities with Multi-mode back up channels.
ALANKIT INSURANCE BROKERS LIMITED

Alankit Insurance Brokers established in year 2003 and licensed by Insurance Regulatory and Development Authority (IRDA) is one of the pioneer broking house to join this new channel with an objective of understanding insurance requirements of clients and tailoring the services to provide risk managed cost competitive services. We are licensed as a Direct Insurance Broker with Insurance Regulatory and Development Authority (IRDA) for providing a wide array of insurance services under professional guidance by experienced and experts of the field. We are authorized to offer all types of insurance products, insurance consultancy besides risk assessment and policy servicing for all life and general insurance companies in India.
At Alankit we offer a comprehensive range of products for individuals and Group Insurance solutions. We try providing our clients with all the information they want to seek regarding the procedures such as paying their premium, various policy servicing options, processing a claim & so on.
Alankit offers various products that are meant to provide customers flexibility, transparency and value for money. Alankit insurance ensures excellent insurance & investment solutions by offering customized products, supported by the best technology. The Company intends to make the claim settlement as prompt, transparent and speedy as possible. Alankit provides with the comfort that your near and dear ones will continue to live their lives in calm without financial worries even when you are not around.
The company provides a single window approach, expert advice as risk managers for a well designed and suitable Insurance cover from a pool of options. We comprehend your constant needs and try reducing risk exposures. We have also tied up with public & private sector Insurance Companies across India for arranging suitable & customized insurance cover/quote. For Life Sector:
We offer a comprehensive range of products that ensures life protection and caters to every financial requirement. Keeping in mind our clients risk appetite we offer the best suitable policies so that they can enjoy the benefits in every stage of life. For Non-Life Sector: We provide overall protection for Insurance solutions, Claim Management, Policy covers for any loss or damage to the Vehicle insured against Natural Calamities, Personal accident, Third party liability and Specialized & Tailor made products & Insurance premium on best Terms & Conditions with Indian & Multi National Insurance companies.
ALANKIT GLOBAL RESOURCES DMCC

The Dubai Multi Commodities Centre (DMCC) was created by the Government of Dubai in 2002 as an international centre for trading and adding value within the commodities sector. The Dubai Multi Commodities Centre (DMCC) was created by the Government of Dubai in 2002 as an international centre for trading and adding value within the commodities sector. Alankit Global Resources DMCC, a subsidiary Company of Alankit Group, was formed on 11th October, 2005 for obtaining the membership of Dubai Gold & Commodities Exchange (DGCX) for trading in Forex, Gold & other Commodities and to carry on all such business as approved by Dubai Multi & Commodities Centre Authority and other trade or business which can in the opinion of its Board of Directors and subject to the Authority for approval.
The company has obtained the Broker and Clearing Membership of DGCX and is entitled to trade on all of the market segments operated by DGCX either as principal or on behalf of clients and also to clear the own transactions as well as transactions of Trading Members of DGCX.
The company can benefit its clients from clearing services available on over 65 global exchanges and electronic trading access to over 35 global exchanges. At Alankit, we are focused on strengthening our portfolio in Forex bullion, base metals, oil, energy, sugar and other Commodities. Alankit as a member of the Exchange, we will be able to provide our clients with the rich opportunities in the commodity derivatives market, enabling us to accelerate the expansion of our Commodity Business.
ALANKIT TECHNOLOGIES LIMITED

Over a period of time, the Company has built a strong team of people to ensure highest standards of quality in its products and services. The company is ISO 9001:2000 certified by Intertek Quality Register. The company has started this operation in a big way and is selling Digital Signatures for Individuals, Corporate, Public Sector Undertakings and Banks for various projects involving e-filling and web based applications. The company is catering to its customers mainly in following activities:

IT solutions and IT enabled services Scanning, document management & digitisation services Software Development Smart Card Solutions Networking System Integration Digital Signatures, USB Tokens & Smart cards.
Since Alankit Technologies Limited. is backed by large resources available within the group. It is competent to execute and handle large orders and provide adequate support. The company has developed following softwares:

Online IPO apply Online filling of IT Returns TPA Management Systems Medical Information Management System (MIMS) Document Management System Share Accounting - RTA Division TIN-Facilitation Network - Digitization Software for TAN & PAN
As a Licensed Registration Authority for Digital Signatures, the company is providing following products and services to customers:

Digital Signatures SSL Certificates USB Cryptographic Tokens
ALANKIT FINSEC LIMITED
Alankit Finsec Limited. is one of the leading Alankit Group of Companies, was initially incorporated on 30th May, 1995. Consequent upon change of name on conversion to Public Limited Company, the company got fresh Certificate of Incorporation on 14th October, 1996. The company is a Registered Non-Baking Finance Company (NBFC) dealing

in
securities
and
financing.
Registered NBFC dealing in Securities and Financing. Non Banking Finance Company with RBI Deals in Securities e-Return Intermediary services to the clients.
ALANKIT MANAGEMENT CONSULTANCY
Alankit Management Consultancy was formed in Dubai (U.A.E) for the purpose of providing consultancy services in U.A.E Government of Dubai has issued a Professional License No. 587097 on 17th October, 2006. The Company has also tied up with Al Ghurair Exchange, Dubai for keeping and accepting of PAN Application forms from Indian Nationals residing in the U.A.E, which has been approved by Central Bank of the U.A.E,Dubai. We do operate as point of service for;
Pan Card Demat Accounts IPO PMS NSR TPA
Alankit provides consultancy in pan processing;

ALANAKIT CORPORATE SERVICES (LLP)
Alankit Corporate Services LLP is into various Front Office operations services for BFSI, Telecom, Healthcare & Corporate houses. The organization works with Banks, Insurance Companies, Financial Institutions, Telecom companies, Corporate houses for handling their Back office as well as Front Office functions. Alankit Corporate Services is able to take care of their clients at multiple locations & there by helping them to have a unified partner experience across the country with the spread of 440 cities and 850 back offices. Alankit Corporate Services is leveraging its PAN India presence & offer services to BFSI & corporate industry houses in the area of:

Account Opening forms processing. Address & Contact Point verification services. Skip Client Tracing. Front Office Management. Cash Collections Counter Management. End to End Collections Management including cash & cheques across the country. Reconciliation Services. Staffing Services. Tele-calling Services.
ALANKIT ASSIGNMENTS PRODUCT PORTFOLIO

SINGLE WINDOW FOR MULTIPLE PRODUCTS
Financial Services
Equities Derivatives Currency Derivatives Commodities Arbitrage RTA New pension scheme IPOs Depository Participant Mutual Funds Insurance Institutional Equities PM S Wealth Management
e- Governance
Tin Facilitation Centre e-Return CRA Facilitation Centre National Skills Registry UID
Financial Services
Equities
Investment in equities may accrue handsome return if the associated risk is managed and minimized by seeking expert advice and research. We at Alankit are dedicated to ensure development of investors' literacy beyond just short term trading and intraday trading. We are increasingly widening the distribution network throughout the country to attract retail investors to capital market. On the basis of sound reputation and excellent contacts, we have attracted a sizable volume of retail, High Net worth Individuals (HNI) and Corporate clients. To provide a gateway to investors, traders, sub brokers and other participants for trading in equities and derivatives, Alankit is presently having membership of all major stock exchanges: NSE BSE DSE : : : Cash, Future & Option (F&O) and Currency Derivatives Cash, Future & Option (F&O) and Currency Derivatives Cash Segment
Present Trading Turnover is around Rs.30000 crores with average daily turnover of Rs.200 crores.
Online Trading
Single screen for stock and commodity markets. Real time streaming quotes/live market quotes and data. Back office access for account statements, limits, positions etc. Transfer of funds and control of money. Hassle free trading and secure transactions. Portfolio creation and market watch. Value added information on fundamental and technical aspects of the
market.
Alankit Advantages
Pan India Footprint. Investment Advisory Services. Online and Offline Transaction Facilities. Attractive Brokerage. Online Back Office Support. Latest Market News and Views. Trusted and Ethical Business Practices. Dedicated Customer Helpdesk and Relationship Managers. Assure you that trading in equities with us will make you more confident to meet your investment needs and goals at all stages of life. Start investing early.
Derivatives
"Think -- Read -- Learn & Invest in Derivatives" The term derivative indicates that its price is dependent upon or derived from one or more underlying assets. The most common underlying assets include
stocks, bonds, commodities, currencies, interest rates and market indices. Futures contracts, forward contracts, options and swaps are the most common types of derivatives. Derivative is a contractual agreement between two different parties, where the worth of commodity or the services offered, will be given to you by the other person. The best help of this is - the risk gets minimized and transferred to both the parties. So, derivatives are generally used to hedge risk. Derivatives are also for speculative trading, where in you just speculate what could be the possible cost of share or an asset. Apart from this speculation can be done based on the volatility of the security/currency prices/interest rates. Derivatives are good options to make money, but we need to be prudent while using this form of financial investment. It can prove really beneficial to you, however; if you do not make a good decision, it can also be the cause for a lot of troubles. There are certain times it may do well for you, but the other time it can fall flat on your face.
Our Services in Derivatives

Alankit is a Member of cash and derivative segments of all major Stock, Commodity and Currency Exchanges in India: Cash, and NSE Currency Futures F&O
Cash, and BSE
F&O
Currency Futures Commodity Derivatives Currency
NCDEX, MCX, NMCE and ICE X
MCXSX
Futures Currency Futures
USE
Alankit provides you a platform to enter the exciting markets of derivative trading in stock futures, commodity futures, currency futures etc.
Currency Derivatives
Currency Future
Currency Future is a standardized foreign exchange derivative contract. All Currency Future contracts are traded (buy or sell) on recognized exchanges. Currency Futures are issued for standard quantity of one currency against another currency on a specified future date, at a price specified on the date of
contract. Currency Futures are marked-to-market daily. Investors can, by closing out their position, exit from their obligation to buy or sell the currency prior to the contract's delivery date.
Market Players
Currency markets have some of the highest volume (number of contracts) and liquidity which attract individual day traders, trading companies, financial and non financial companies, banks and governments. Smaller and affordable contract lot size enables a large number of market players to participate in forex markets. Broadly, there are four types of market players: Hedgers Investors - to reduce foreign exchange risk. - in the hope of making a profit. to make profit from price differential in different Arbitrageurs markets. seek opportunities in volume, volatility and liquidity Traders in the market.
Currency Futures in India

RBI has permitted the recognized exchanges to offer following currency future contracts: USD-INR Euro-INR Japanese Yen (JPY)-INR Pound Sterling (GBP)-INR You can now invest across 4 currencies - US Dollar, Euro, Yen and GB Pound. Open an account with us and enjoy an investment portfolio having a new asset class, i.e. Forex. Alankit is member of following Exchanges for Currency Futures: NSE Currency Derivatives BSE Currency Derivatives
MCX'SX Currency Derivatives USE Currency Derivatives
Commodities
The year 2003 is a turning point in the history of commodity futures market when a large group of prohibited commodities was opened up for forward trading and new national commodity exchanges viz. MCX, NCDEX and NMCE were established. Commodity trading is now available in agro products, metals, oil and oilseeds, food grains, pulses, vegetables, fibres, spices, energy products, polymers, petrochemicals, carbon credits etc.
Alankit Imaginations Limited

Our fast growing and profit making group company - Alankit Imaginations Limited provides user friendly platform for commodity trading on all active and major Commodity Exchanges:
National Commodity & Derivatives Exchange Limited (NCDEX). NCDEX-SPOT. Multi Commodity Exchange of India Limited (MCX). National Multi Commodity Exchange of India Limited (NMCE). National Spot Exchange Limited (NSEL). Safal National Exchange of India Limited (SNX). Indian Commodity Exchange Limited (ICEX).
Online trading
Real time price and trade data. Convergence of all offers/bids in a single electronic order book. Equal access to market intermediaries and participants. Efficient and guaranteed clearing & settlement system. Dematted warehouse receipt based delivery of underlying commodities. Smaller lot & tick size enables retailers to participate in big way. Online Trading in commodity futures has resulted in a phenomenal growth in trading volumes and there exist significant trading and arbitrage opportunities for informed market players. Alankit is also initial member of Indian Energy Exchange. Alankit has a secured terminal for putting bids/offers for sale and purchase of electricity. Traders can trade electricity through the terminal.
Alankit Advantages
Nationwide Network. Membership of all active Commodity Exchanges. Online and Offline Transaction Facilities. Attractive and Competitive Brokerage. Investment Advisory Services. Latest Market News and Views. Trusted and Ethical Business Practices.
"An Arbitrage - A Free Lunch That Makes a Profit without Risk."

Arbitrage refers to the opportunity of taking advantage between the price difference between two different markets for that same stock, commodity and derivative. Arbitrage is also an opportunity to lend securities to the market and earn revenues. Arbitrageur is the person who conducts and takes advantage of arbitrage in stocks, commodities, interest rate bonds, derivatives and currency futures. In India there are enormous Arbitrage opportunities between NCDEX and MCX in commodities, between NSE - Cash and Future markets and BSE - Cash and Future markets. To be an Arbitrageur, one must have speed and accuracy on software, immediate decision making ability, speedy numerical analytical skill,
concentration and patience. To have Arbitrage business/trading, we provide training, infrastructure and necessary assistance to the deserving clients and business associates.
Registrar & Transfer Agent (RTA)

Alankit is a SEBI Registered Category-I Registrar and Share Transfer Agent (RTA), commenced its business in 1996. Today, Alankit is rendering services to over 250 corporate clients, which inter-alia consists of PSUs and public limited companies. Alankit was the first Registrar to start providing electronic connectivity with NSDL in the Northern parts of the Country. With the establishment of CDSL Depository, it started providing the same services for CDSL depository also.
Role of RTA in Share Transfer System
Maintaining the entire record of securities transfer system with electronic connectivity. Replying to queries/complaints/enquiries from the investors/shareholders and statutory bodies namely SEBI, CLB, Stock Exchanges, industry Forums etc.
Processing securities.
and
approving
Dematerialization
rematerialization
of
Reconciliation of securities held in the depository vis--vis physical
securities.

To provide beneficial owner data to the Corporate at periodical intervals. Registrar is a key intermediary in IPO. Its role starts with the filing of Prospectus. Sends Bankers Instructions and collect the subscription figures on daily basis. Processes applications after the closure of the issue within the prescribed time to facilitate basis of allotment and credit of securities/ refund to the investors accounts.
RTA in Initial Public Offering (IPO)
Takes care of investors' grievances at least for 6 months from the closure of IPO.
Procedure and Process of Appointment of RTA
To sign MOU with RTA and obtain approval of Board of Directors to join the depository. To submit the duly filled up the prescribed Master Creation Form along with Board Resolution, copy of M&A and copy of last 3 years annual reports. To sign the tripartite agreement and other documents received from the Depository. The depository obtains ISIN No. from SEBI and mention the same in the tripartite agreement.
The depository activates the ISIN No. in RTA computer system and informs all its depository participants details of the company along with ISIN No. & address for sending certificates for dematerialization and request for dematerialization.
RTA and company receive request for dematerialization / dematerialization stipulation. After matching details from physical records, shares are transferred to depository account along with necessary electronic communications for crediting the securities in demat account of shareholders.
Advantages of Depository System

No need to preserve physical share certificates. No fear of stolen shares/fraudulent and defective deeds.
Easy credit of shares from IPO, Bonus, Rights, Split, Consolidation etc. Easy transfer / transmission / nomination facilities. Readily available data for payment of corporate benefits and actions. No hassles of change of address / bank mandate with each and every company.
The New Pension System (NPS)

The New Pension System (NPS) reflects Governments effort to find sustainable solutions to the problem of providing adequate retirement income. NPS is open for all resident & non-resident Indian citizens aged between 18 and 60 years who can enroll themselves into it to make valuable contribution for post retirement income. NPS is regulated by Pension Fund Regulatory & Development Authority (PFRDA) with transparent investment norms and regular performance review of fund managers. NPS Offers a choice of Investment options. Subscribers can choose investment option as to how their pension wealth is to be invested. Pension Fund Managers invest the pension wealth received from the subscribers who have option to choose any one out of 6 funds managers appointed by PFRDA. Shifting of PFM is permitted once a year. National Securities Depository Limited (NSDL) appointed as Central
Recordkeeping Agency (CRA) acts as an operational interface between PFRDA and NPS intermediaries.
To enroll for NPS, submit the Registration Form to any of the Point of Presence Service Provider ( POP-SP). After yourPermanent Retirement Account (PRA) is opened, you will receive a Permanent Retirement Account Number (PRAN)Card for future references.
Alankit- Point of Presence (POP) for NPS

Alankit, as Point Of Presence (POP) is the first point of interaction between the voluntary subscriber and the NPS architecture. It takes care of functions relating to : Opening of NPS Account. Registration of Subscribers. Undertaking Know Your Customer (KYC) Verification. Receiving Contributions and Instructions from Subscribers. Uploading Data and Information to NPS Intermediaries. Alankit is rendering POP services through its existing network of 1000 plus branches that are acting as Point of Presence Service Providers (POPSP). Such POP-SPs are providing services like subscriber registration, receiving regular contributions, modifications in address, nominations, bank details, grievance handling and MIS uploading etc.
Initial Public Offering (IPO)
Initial Public Offering (IPO) is the event when an unlisted company makes either a fresh issue of securities or an offer for sale of its existing securities or both for the first time to the public. This paves way for listing and trading of the issuers securities. The companies are launching more and more IPOs to raise capital for part financing any or all of the following: setting up of new project, expansion/modernization/diversification of existing activities, working capital needs, merger and acquisition etc. There are two types of IPOs: Fixed Price IPO : where the company and lead manager fix a price. Book Building IPOs : where the company and the lead manager stipulate a floor price or a price band and leave it to market forces to determine the final prices. These days, companies are coming with IPOs on book building process basis.
How to apply in IPO?

When a company floats a public issue or IPO, it prints forms for application to be filled by the investors. The duly complete application from, accompanied by cash, cheque, DD or stock invest should be deposited before the closing date as per the instruction on the form. Another way is to apply online in an IPO. Online IPO is quicker and easier way
to invest in IPOs. It provides freedom from paperwork, convenient to transfer fund for subscription and refund money from/to your bank account. Now you need not to stand in long queues.
Online IPO Apply through Alankit

Alankit provides IPO distribution to its clients through offline and online channels. Online IPO services are available to the existing registered clients. To register yourself for applying online in IPOs, you have to open an online account with us. Once your account is activated, you can freely apply online in IPOs.
Alankit Advantages:
Nationwide Network for Distribution.
Online and Offline Channels.

Demat and Trading Facilities.
Timely Advice on IPOs. Information, News and Data on Current and Forthcoming IPOs. Experienced and Unbiased Advice. Dedicated Customer Relationship Desk.
Depository Participant
"Enjoy the Double Benefits of Depository and Trading Services from Alankit"
Depository concept was introduced by NSDL in 1996. When depository concept was in its infancy stage in India, Alankit became the first Depository Participant (DP) of NSDL outside Mumbai. Alankit made this new and innovative concept accessible and comprehensible to investors/market participants and soon became the leading DP operating from Delhi. Alankit is also one amongst the initial DPs of CDSL. Being a registered DP of NSDL and CDSL and a Trading Member of BSE, NSE and Commodity Exchanges NCDEX, MCX and NMCE, Alankit offers risk free and prompt trading and depository services. For providing hassle free and paperless delivery instructions for sale of shares, NSDL Speed-e and CDSL Easiest facilities are also being provided to a large number of our registered users.
Basic Depository Services

Demat is a quick, convenient, secure and safer way of holding securities in electronic (dematerialization) form instead of paper form . In Depository System, securities such as shares, debentures, bonds, commercial papers, units etc. are held in electronic form by the Depository. Investors can avail following depository services by opening a Demat Account with DP : Dematerialization : Conversion into electronic form of securities in
physical form. Rematerialization demat account. Pledge/Unpledged electronic mode. Corporate Benefits into Demat account. Transfer of Securities :
: : :
Conversion to physical form of securities held in Clients can avail loan against securities in Non cash benefits- bonus, rights etc are credited Easy transfer of securities from one demat account
to another demat account.
Benefits of Depository Services

Elimination of risks of loss / theft / mutilation / forgery / bad
delivery. Immediate transfer of securities with no stamp duty on transfer and easy nomination facility. Less paper work, no odd lot problem, even one share can be Change in address with DP gets registered with companies in Automatic credit of shares arising out of bonus, split, traded. which investor holds securities electronically. consolidation, merger etc. Holding investments in equity and debt instruments in a single account
Alankit Advantages
Access and view Information and demat statements online 24x7. Hassle free automated pay-in of sell obligations of registered users. Speedy settlement process resulting in increased liquidity of your securities. Free Quarterly holding statement of your investment.
Competitive transaction charges and statement of demand. No charges for monthly 'Bill-cum-Transaction-cum-Holding-cumLedger' statement. Instant credit of non-cash benefits like Bonus and Rights. Efficient dematerialization, rematerialization and pledge process. Wide branch network across the country.
Mutual Funds
Many risk averse investors are switching over from bank deposits, government bonds and post office saving schemes to capital market instruments - equities and debt instruments which generally provide good post-tax return with reasonable safety. However, in absence of adequate understanding of markets, they put their hard-earned money at risk. Here Mutual Funds appear. Mutual funds are investment vehicles that allow investors to pool their money for investment through professional fund managers who allot units in lieu of the money. Appreciation/reduction in value of investments is reflected in Net Asset Value (NAV), which is declared on regular basis. There are a lot of schemes offered by various mutual fund houses - Equity Funds (growth, income and sector funds), Debt Funds (fixed income funds), Money Market Funds, Gilt Funds, ETF and balanced funds. These schemes allow investors a diversified portfolio at low cost. Fund managers use their expertise for researching and analyzing current and potential holdings.
Get Started
Mutual Fund is a simple, efficient, convenient and transparent way to invest in stocks, bonds or other securities for retirement, education or other financial goals. Mutual funds have easy liquidity units can be redeemed regularly. So, you have decided to add mutual funds to your portfolio. Your next step is to decide which funds to buy in the context of your overall portfolio. You can get started with a little amount, even in monthly installments Systematic Investment Plan (SIP).
Do Your Homework
Identify your future needs and set your financial goals. Make regular investment in Mutual Fund schemes. Inculcate the habit of saving and investment. Set your risk-return profile depending upon your age, income and risk appetite. Always avail services of Financial Advisor. Ask questions and demand full disclosure from advisor.
Alankit Advantages
An established and successful track record as a financial planner. Dedicated Mutual Fund Desk and Advisors. In-depth Research and analysis to help you select the right scheme. Pan India Presence. Schemes from all major Mutual Fund houses. Availability of market information, data, news and views. Unbiased approach to investors' investment horizon and riskreturn tradeoffs. Client back office support, anytime, anywhere.
Insurance
"Get Life Insurance for all those relations that you cherish the most"
Life Insurance Life insurance works by determining the health, lifestyle and risk of the insured in order to determine the price of a premium to pay for the insurance policy. Our insurance advisory services determine the benefits for a life insurance. When we assist you, we make sure you get the right coverage from the insurers who best fit your needs. We will help find the life insurance policy that is exactly right for you- we assure you. To the inexperienced, obtaining the best quotes and finding the most suitable policy can be quite a daunting prospect but our help is at hand. By using our resources, you can arm yourself with the knowledge to give yourself a basic grounding in the subject before contacting any firm directly. Your insurance needs will change as your life does, from starting to work to enjoying your golden years and all the stages in between. Each one of these stages may pose a different insurance needs and cover for you and your family Term Insurance Policies; Whole Life Insurance Policies; Unit Linked Insurance Policies (ULIPs).
General Insurance (Non-Life Insurance)

Insurance is a contract between two parties whereby one party agrees to undertake the risk of another in exchange for consideration known as premium
and promises to pay a fixed sum of money to the other party on happening of an uncertain event (death) or after the expiry of a certain period in case of life insurance or to indemnify the other party on happening of an uncertain event in case of general insurance. Such uncertain events are fire, burglary, theft, loss or damage to the property, goods, machineries, domestic appliances etc.
Alankit Insurance Advisory Services When you need Insurance

Free advice and consultancy for your insurance needs. Analyze Risk-Return Trade off - maximum benefits with reasonable premium. Arrange suitable and customized insurance cover/quote from insurance companies. Comparative analysis of insurance companies and their insurance products. Explain scope of cover and pricing of the policy. Portfolio Creation and market watch. Negotiation by expert and experienced professionals with insurance providers. Relationship Managers for single window interface. Providing holistic approach to mapping, modeling and mitigating risks. Deep and through identification of risk to control the chances & impact of occurrences. Claim Settlement by a team of professionals and other services with value added advices. Reminders for renewal and endorsements.
When you need your claim Settled

Assist in effective claims negotiation and speedy settlement.
Provide guidance at the time of loss by deputing immediate
surveyor. Assist and coordinate with surveyor at the time of losses. Assist and coordinate with departments for preparation of claim settlements. Assist the department for preparation of claim papers. Update clients of latest insurance news and laws. Explaining scope of cover and pricing of the policy. Time bound and prompt claim settlements. Liaison with Third Party Administrators for claims & cards queries on behalf of client. Seek and arrange advice of expertise, wherever and whenever needed. Controlled login ID to nominated members of corporate. Online claim status and analysis.
Risk Financing & Transfer

As insurance brokers, we transfer your risk to any of the insurers operating in India
Institutional Equity
"We Make Money after We Make Money for You"

As a leading financial service provider and a Trading Member of BSE and NSE, both for Cash and F&O segments, we have the expertise and experience in equity research to help our clients successfully achieve their investment objectives. Our equity researchers, credit analysts and portfolio managers extend their internal research capabilities and support investment decisions. Through institutional equity research, they focused on industry-focused equity, company valuations, forecasts and industry dynamics. Alankit's institutional equity research teams use their expertise and extensive experience in trend analysis, fundamental and technical analysis, timely stock picking, arbitrage opportunities, stock and sector specific research and various economic variables. Our dedicated sales, trading and specialized strategists work together to provide you with the latest market views, themes and opportunities. Over the years, Alankit has developed business relations with high networth clients, corporates, professionals, industrialists and various other business tycoons with whom we interact in meetings, conferences and other business platforms. To meet challenges of volatile and dynamic market opportunities, all our activities are process driven with a focus on latest technology in IT and communication. Alankit has invested over Rs. 200 millions in the State of the Art Technological infrastructure for providing online information with accuracy and transparency without any manual intervention.
Alankit - PMS Framework
In today's complex financial markets, successful investing demands time and expertise. As financial complexity expands, managing own investments can become a daunting task. Given the scenario, Portfolio Management Service (PMS) offers ideal vehicle to investors looking for specialized investment strategies. At Alankit, with an objective of ''creating wealth for client in a sustainable, consistent manner with 'Safety First' principle'" approach, we offer feebased discretionary investment advisory services.
Investment Philosophy
Focus on 'Preserving Capital'. Value oriented buy and hold investment style. Buy stocks with large margin of safety. Focus on Absolute return rather that Relative return. Stock specific selection procedure based on fundamental research. Disciplined Investment Process to minimize risk.
Investment Horizon
Our PMS is ideally suited for investors with medium to long term time horizon. We believe that the long term horizon will allow the stock price to reflect the underlying intrinsic value of the companies besides negating impact of shortterm volatility. Our PMS has one of the lowest fee structures in the industry besides being totally performance driven, i.e. the fees will be charged only after the client makes money.
Research Framework
High quality company at reasonable price.
Reasonable quality company at cheap price. Special Arbitrage situations resulting from spin off, M&As, Buybacks etc. We invest across Large, Medium and Small capitalization companies. We invest across industries.
Wealth Management
Indian society has a love and hate relationship with wealth. But majority of us spend our entire lives attempting to get it, without understanding the nature of money or how it works. Effective timing and expert advice is essential to maximize wealth and gain handsome returns. Alankit understands your financial needs, long term goals and investment horizon and risk appetite. It implies that our investment experts, financial analysts, economic researcher and tax planners provide you unbiased advice and recommend financial planning products and strategies for wealth maximization and preservation to fulfill your needs, priorities and dreams at each stage of life.
We offer wide range of financial services and solutions encompassing investment in equities, commodities, precious metals, portfolio management, mutual funds, pension schemes, insurance products, bonds, structured products, financial planning and tax planning for HNIs, retail, corporate houses and financial institutions. Regular research, review and valuation need time, energy, technology and resources. True wealth means having control over your time. Our experienced and expert Wealth Managers guide you for achieving financial independence with minimum risk and maximum return so that you can free yourself from anxiety that money management can cause. We firmly believe in strong, trusted and lasting relationship with our clients. Hence, our wealth managers always endeavor to provide you the most trustworthy and reliable advice and solution by using state of the art technology. Alankits ultimate aim is to empower you financially.
How We Do
Understanding financial needs and objectives of clients. Effective and efficient investment advice. Maximizing wealth with emphasis on health. Building a planned and performing portfolio. Delegating day to day dealing to Relationship Managers. Building long term relationship based on fair and transparent dealings.
What We Do
We have added advantages by customizing our products and services in all spectrum of financial sector to help you grow, manage and protect your wealth and meet your financial goals at our single window:
Equities Commodities Depository Services Arbitrage Financial Planning Structured Products System)
Service
Portfolio
Management
Mutual Funds and IPOs Insurance Tax Planning Fixed income products
Retirement Plan (New Pension Alternate Asset Class
Our Strengths
Our business is built on exceptionally strong, trusted and lasting relationship with our clients. Each customer is unique for us and we have unique discovery process to identify his/her financial responsibilities and ambitions. Full-service & professional guidance through a single window Gateway to an array of high-quality investment solutions A platform to execute and share business ideas and strategies Proven wealth management, creation and advisory services Highly motivated, experienced and trained team of researchers, analysts and planners We focus not only risk and return or growth and preservation of wealth; we pursue multiple goals and strategies that work for health and wealth of our clients.
e- Governance
Alankit e-Governance division believes in providing quality information and high standard of service delivery, encouraging new advanced technology and making the system more accountable, transparent and effective for clients.
Tin Facilitation Centre

National Securities Depository Limited on behalf of Income Tax Department on India (ITD) has established tax information Network (TIN), a repository of nationwide Tax related information. TIN is a initiative by ITD for the modernization of the current system for collection, processing, monitoring and accounting of direct taxes using information technology. TIN System
TIN has three key sub-systems:Electronic (ERACS) which consists of an infrastructure for interface with the taxpayers (a nationwide network of TIN-Facilitation Centers i.e. TIN-FC) and a webbased utility for upload of electronic returns of Tax Deduction at Source (TDS) & Tax Collection at Source (TCS) and Annual Information Return Online various Central tax PAN (AIR) Tax to the central system System across the of TIN. Return Acceptance and Consolidation System
Accounting branches
(OLTAS) country. (CPLGS)
for daily upload to the central system, the details of tax deposited in collecting Ledger
Generation
System
which is the central system that consolidates for each PAN:
Details of tax deducted/collected on its behalf (TDS/TCS) which is obtained by matching the TDS/TCS returns submitted by the detectors/collectors with the tax deposit (challan) information from the banks, Details of the tax deposited (advance tax/self assessment tax) directly by the taxpayer with the bank, Details of major expenditure by the PAN holder from the AIR filed by specified entities.
Services through TIN-FC Through its network of TIN-Facilitation centers all over the country, TIN offers the following services:
Acceptance of electronic and physical TDS/TCS Returns.
Processing of new PAN and PAN change request applications. Processing of new TAN and TAN change request applications. Acceptance of AIR. Registration by a PAN holder for viewing its Annual Tax Statement (Form 26AS). Quarterly Statement Status - Deductors can access details of their statements including financial details through the TIN-FC who has uploaded their statements. Acceptance of e-TBAF
e-Return
Filing income tax returns has always been a very tedious process in many people's minds. Filling the long and complicated forms, standing in queues for getting the return filed, and then eventually finding out that the timings have ended, and you need to visit Income Tax Office yet again.
To make things convenient, the Income Tax Department (ITD) has launched a new scheme for improving interface with the taxpayers. This scheme titled "Electronic Furnishing of Return of Income Scheme, 2007" enables authorized intermediaries to electronically file Income Tax returns on behalf of the taxpayers. This scheme is available to any taxpayer who is assessed or assessable to tax.
ALANKIT has been appointed as an e-Return intermediary for accepting income tax returns from the taxpayers who are liable to file
their income tax returns. As an e-Return intermediary Alankit provide services to taxpayers across the country to file income tax returns electronically. The Income Tax Department is keen to encourage e-filing of IT returns by all taxpayers in view of the following benefits to taxpayers:

Anywhere-Anytime Filing No long queues No Personnel Interface Quick Processing Accurate data in return
As e-Return Intermediary we ensure:
That the assessee has quoted a correct and valid permanent account number or tax deduction account number. That the particulars of advance tax, self assessment tax and tax deducted at source are in accordance with the documents enclosed. Ensure accuracy of the data entry while transcribing the return of income and during its transmission. Provide to the assessee a paper copy of the e-return submitted by e-intermediary and the acknowledgement receipt. Maintain confidentiality of the information that comes to his possession during the course of implementation of this scheme and shall not part with any such information to anyone, except with the prior permission of the assessee or the assessing officer.
Alankit has successfully executed electronic filing of Income Tax Returns (e-Return) for :

Indian Air force Indian Navy ITC Garden Reach Allahabad Bank BHEL Tata McGraw-Hill Education Convergys Infosys
CRA Facilitation Centre
National Security Depository Limited (NSDL) was appointed as the Central Record Keeping Agency (CRA) by the Pension Fund Regulatory & Development Authority (PFRDA) for Central / State Government employees covered under the New Pension System as well as for the employees of two of its unorganized Central Record Central various / State offices sector. Keeping Agency Government across /
NSDL, in turn, appointed services to the employees
Facilitation Centers (CRA-FC) on all over India basis to provide the Unorganized sector through India.
The applications for allotment of Permanent Retirement Account Number (PRAN) are being received from the DDO / PAO at Alankit
Facilitation after
Centers
for the
employees
of the
Central
State
Government who have joined the services with the Government on or 01.01.2004.
The New Pension System runs on contributory basis where both the parties i.e. employees and Government deposit their share in the pension scheme simultaneously every month. The funds are invested by the Fund Managers as per the choice of the subscribers. In case of unorganized sector subscribers, the applications are being received from Point of Presence Service Provider (POP-SP). The amount subscribed by the applicant is invested by the Fund Managers as per the choice mentioned in the application.
National skills registry
Indian IT and ITeS industry has emerged as one of the fastest growing exporting industry in the Indian economy. The industry thrives on the confidence it enjoys among the clients across the globe. NASSCOM is continuously introspecting to find out the areas in which the Indian industry and governance structures and practices that need to be improved to keep its global clients satisfied and increase the noneconomic competitive barriers and keep India's lead.
NASSCOM has taken up several initiatives. It has conducted research to identify gaps in the legal structure between India and other major client countries. It identified the gaps and established among the client countries that gaps are insignificant and also made recommendations
to our government wherever amendments were required. It has helped Police system in India to build capacity to monitor cyber safety by educating the police personnel. NASSCOM is working on several such initiatives which are sure to enhance confidence and competitiveness of Indian IT Industry. One of the major concerns that global clients at present have is that the personal and private information of their citizens is being handled by persons employed by Indian IT industry and that IT industry does not know them well. The Indian industry has met this concern by engaging third party entities to conduct background check of persons selected to be employed in the IT industry. The practice of background check is quite expensive. Whenever employee moves from one employer to the other within the industry, every next employer spends time and effort on the same background check again that is a wasteful expense. Further, employers do not have time and wherewithal to counter check the quality of back ground check done by back ground checking agency. In order to reduce the time and effort in conducting the back ground check and to meet these limitations in the back ground checking process, industry has approached NASSCOM and it has taken the lead by creating National Skill Registry i.e. NSR.Nationalskillsregistry Point of Service (POS) appointed by NSDL Data Management Ltd. (NDML) will scan fingerprints, photograph and signature of ITP and upload the same to NSR system. POS will have a mobile set up that can be installed in the office of the employer so that ITP can save time in completing this formality. The system will issue a unique identification number to ITP. The uniqueness is determined based on
the comparison of fingerprint properties registered for other ITPs in the system.
Aadhar Project also known as UID

The Aadhar Project, a big part of the national e-governance plan in India, earlier known as Unique Identification Number or UID aims to make our welfare systems more accessible and fair to every citizens of India. For this purpose, the Government of India (GOI) has constituted the Unique Identification Authority of India (UIDAI) which will provide every resident, a unique identification number that will serve as a universal proof of identity, allowing residents to establish their credentials anywhere in India.
This ID will be assigned on the basis of the uniqueness of the resident's biometrics. Accordingly, the fingerprint and iris-related biometrics of each resident will be captured. This will enable to correctly establish the identity of an individual by linking the UID number to the demographic and biometric information. The Authority envisions is to issue a unique identification number (UID) that can be
verified and authenticated in a cost-effective manner, and that is robust enough to eliminate duplicate and fake identities. The UIDAI would ensure that residents across India in accessing the benefits and services that are meant for them. Moreover, this unique number would thus be critical to the government achieving its goals of social justice and welfare.
The widespread implementation of the UID project needs the reach and flexibility to enrol residents across the country. To achieve this, the UIDAI proposes to partner with a variety of agencies and service providers Agencies)to (acting as Registrars, Sub-registrars and for Enrolling UID. enrol residents
Alankit as an Enrolment Agency aims to help every citizen of India with its wide network of 1275 branches spread across 623 cities. At Alankit we intend to be a part of a truly historic exercise, which will elevate service delivery in India. Our dedicated team of experts in every branch will help in enrolling citizens for UID with high standard of service.
DATA AT A GLANCE
*Secondary
data:Secondary data is data collected by someone other than the user. Common
sources of secondary data for social science include censuses, surveys, organizational records and data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting the research.Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of quantitative data, provides larger and higher-quality databases than would be unfeasible for any individual researcher to collect on their own. In addition to that, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and/or developments.
SECONDARY DATA
Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all.
Evaluation of Secondary Data
1. Availability- It has to be seen that the kind of data you want is available or not. If it is not available then you have to go for primary data. 2. Relevance- It should be meeting the requirements of the problem. 3. Sufficiency- Adequate data should be available Research Methodology is a way to systematically solve the research problem. In this we study the various steps that are generally adopted by researcher in studying his research problem along with logic behind them. It is necessary for the researcher to know not only the research method but also methodology. Method used in this secondary data and the primary data in the form of Questionnaire . Research helps in moving from the stage of unknown to known.
FINDINGS
CONCLUSION
The project is to check the risk profile of investors and how to increase the market potential of ALANKIT ASSIGNMENTS LTD. So to analyze the marketing research some important findings have been obtained about the Indian investors and Indian investment organization. Most of the Indians are
aware about high risk and high return. So it is necessary that government will encourage to investors to invest in Market. Some important findings are that the women are defensive investors and small investors want to invest their money in banks or post offices. But after research it has found that the current economic situation and government role people are attracting towards market investment. Investment related organization should be transparent and they should be less flexible .Government should guide to people about the investment Organization and investment options .Because people are very conscious about the government approval organization. Because they are ready to take the risk if government is ready to prevent or sustain them. ALANKIT ASSIGNMENTS LTD. has a great opportunity to increase their market potential especially in this market situation. Most of the branded broking agencies are coped by security exchange board of India due to their illegal works and scams related to IPOs. ALANKIT ASSIGNMENTS LTD. has a unique brand name who assures to people about the transparent work and obtaining their belief.
RECOMMENDATION
Since the project is related to assess the risk profile of investor and how to increase the market potential of ALANKIT ASSIGNMENTS LTD.. So every precise aspect like risk taking, influencing factors of investment Organization government role, age, sex income factors have been analyzed.
Since the problem is related to investors profiles. Market potential of ALANKIT ASSIGNMENTS LTD therefore some Recommendations are being putted for improvement. Investors (especially lower and middle income group should invest some percent of their income in stock market or mutual fund. Investment related organization should be transparent and they should guide to see the mentality of investors like attacking investors or defensive investors Government should monitor the stock market closely and they should provide some guide to investors about investment
FINDINGS
I.
How to fill form:
INSTRUCTIONS FOR FILLING FORM 49A
(Please Click here for Instructions in Hindi language)

(a) Form to be filled in English only. (b) Fields marked by asterisk (*) are mandatory. (c) Each box, wherever provided, should contain only one character (alphabet /number / punctuation sign) leaving a blank box after each word. (d) Those already allotted a ten-digit alphanumeric PAN shall not apply again as having or using more than one PAN is illegal. However, request for a new PAN card with the same PAN or/and changes or correction in PAN data can be made by filling up the form for 'Request for New PAN Card or/and Changes or Correction in PAN Data'. (e) Applicants are required to provide their Ward/Circle, Range and Commissioner details along with AO Code details in the application. These details can be obtained either from the Income Tax Office or an applicant can search for the same by selecting the appropriate option using the details provided in the form. (f) Instructions for filling the Form 49A: Item Item Details Instructions for filling the form No. 1 Full Name Please select appropriate title. Do not use abbreviations in the First and the Last name/Surname. For example RAVIKANT should be written as : Last Name/Surname R A V I K A N T First Name Middle Name For example SURESH SARDA should be written as : Last Name/Surname S A R D A First Name SURE S H Middle Name For example POONAM RAVI NARAYAN should be written as : Last Name/Surname N A R A Y A N First Name P OONAM Middle Name R AVI For example SATYAM VENKAT M. K. RAO should be written as : Last Name/Surname R A O First Name S AT YAM Middle Name VE NKAT M K
For example M. S. KANDASWAMY(MADURAI SOMASUNDRAM KANDAS as : Last Name/Surname K A N D A S W A M Y First Name MAD UR AI Middle Name S OMAS UN DR AM Applicants other than 'Individuals' must ignore above instructions.
Allowed two characters initials in surname, first name, middle name & father's nam mentioned below. AH AI AL AN AO AR AS BE BI BO BP CH CY DA DE DO EE EK GI GO GU HA HE HU HO ID IK IL IN JE JI JO JR JU KA KC KU LE LI LO LU MA MU NA NG OH OM ON PI PT QI RU SA SE TU UR UL WO WU YE YH YI YJ YO YU ZI
Non-Individuals should write their full name starting from the first block of Last N is longer than the space provided for the last name, it can be continued in the space Middle Name.
For example XYZ DATA CORPORATION (INDIA) PRIVATE LIMITED sho Last Name/Surname X Y Z D A T A C O R P O R A T I O N ( I First Name I A) P R I VAT E LI MI MI T E D Middle Name For example MANOJ MAFATLAL DAVE (HUF) should be written as : Last Name/Surname M A N O J M A F A T L A L D A V E ( H U First Name Middle Name HUFs shall mention HUF after their full name.
In case of Company, the name should be provided without any abbreviations. For e of 'Private Limited' viz. Pvt Ltd, Private Ltd, Pvt Limited, P Ltd, P. Ltd., P. Ltd are 'Private Limited' only.
In case of sole proprietorship concern, the proprietor should apply for PAN in his/h
Name should not be prefixed with any title such as Shri, Smt, Kumari, Dr., Major, Abbreviation of the Individual applicants should provide full/abbreviated name to be printed on the PA full name to be abbreviated, should necessarily contain the last name. For example: printed on the PAN
card
SATYAM VENKAT M. K. RAO should be written as : Last Name/Surname R A O First Name S AT YAM Middle Name VE NKAT M K can be written as in .Name to be printed on the PAN Card. column as SATYAM VENKAT M. K. RAO or S. V. M. K. RAO or SATYAM V. M. K. RAO
4 5
For Non - Individual applicants, this should be same as last name field in Item No.1 Name you would like printed on the card should not be prefixed with titles such as Major, M/s etc. Have you ever been If applicant selects 'Yes', then it is mandatory to provide details of the other name. known by any other with respect to name apply here. Title should be similar to the title mentioned in Ite name? Gender This field is mandatory for Individuals. Field should be left blank in case of other a Date of Date cannot be a future date. Date: 2nd August 1975 should be written as: Birth/Incorporation/ Agreement D DMMYYYY /Partnership or Trust 0 2 0 8 1 9 7 5 Deed/Formation of Body of Individuals/ Relevant date for different categories of applicants is: Association of Individual: Actual Date of Birth; Company: Date of Incorporation; Association of P Persons formation/creation; Trusts: Date of creation of TrustDeed; Partnership Firms: Date LLPs : Date of Incorporation/Registration; HUFs: Date of creation of HUF and for 01-01-0001 where the date of creation is not available. Father's Name Applicable to Individuals only. Instructions in Item No.1 with respect to name appl Married women applicants should give only father's name and not husband's name. Father's Name should not be prefixed with titles such as Shri, Smt, Kumari, Dr., M Address R - Residential Address: Residential and For Individuals, HUF, AOP, BOI or AJP, residential address is mandatory. Other a Office field blank. O - Office Address: (1) Name of Office and address to be mentioned in case of individuals having sourc Business / Profession [Item No.13]. (2) In case of Firm, LLP, Company, Local Authority and Trust, name of office and mandatory. (3) If applicant is engaged in a business / profession [ falling under codes 9, 10, 12, No. 13(b)] and the area code mentioned is MUM, then it is mandatory to provide o (4) In case of Individual and HUF if Item No.8 (Address for Communication) is sel Office Address along with Proof of residential address is mandatory w.e.f. applicat
November 2009.
For all categories of applicants, it is necessary to mention complete address and the Town/City/District, State/Union Territory, and PINCODE are mandatory.
In case, a foreign address is provided then it is mandatory to provide Country Nam country. Address for Individuals/HUFs/AOP/BOI/AJP may indicate either 'Residence' or 'Office' and oth Communication necessarily indicate 'Office' as the Address for Communication. All communication will be sent at the address indicated in this field. Telephone Number (1) Telephone number should include country code (ISD code) and STD and e-mail ID code or Mobile No. should include Country code (ISD Code of telephone number). For example : (i) Telephone number 23555705 of Delhi should be written as Country code 9 1 STD Code 1 1
T 2 3
Where '91' is the country code (ISD code) of India and 11 is the STD Code of Delhi. (ii) Mobile number 9102511111 of India should be written as Country code 9 1 Where '91' is the country code (ISD code) of India. STD Code
T 9 1
10 11
(2) It is mandatory for the applicants to mention either their "Telephone number" or valid "e-mail id" so that they can be contacted in case of any discrepancy in the application and/or for receiving PAN through e-mail. (3) Application status updates are sent using the SMS facility on the mobile numbers mentioned in the application form. (applicable for Indian mobile numbers). (4) NRI /Foreign National should mention the ISD code of their respective country and City code as applicable in the space provided for ISD/STD code. e. g. Person staying in Chicago should write A1 in the ISD code and 312 in STD code text box. (A1 is ISD code of USA and 312 is City code of Chicago). Status of Applicant This field is mandatory for all categories of applicants. In case of 'Limited Liability be allotted in 'Firm' status Registration Not applicable to Individuals and HUFs. Mandatory for 'Company'. Company shou Number number issued by the Registrar of Companies. Other applicants may mention regist
12 13
State or Central Government Authority. In case of Citizen of AADHAAR number, if allotted, has to be quoted (supported by copy of AADHAA India Source of Income It is mandatory to indicate at least one of the sources of incomes, as mentioned in th from Business/profession is selected by the applicant then an appropriate business/ mentioned.
Please refer the table given below to select the business/profession code: Code Business/ Profession Code Business/ Profession 01 Medical Profession and Business 11 Films, TV and such other entertain 02 Engineering 12 Information Technology 03 Architecture 13 Builders and Developers Chartered 04 14 Members of Stock Exchange, Shar Accountant/Accountancy 05 Interior Decoration 15 Performing Arts and Yatra 06 Technical Consultancy 16 Operation of Ships, Hovercraft, Ai Plying Taxis, Lorries, Trucks, Bus 07 Company Secretary 17 Vehicles 08 Legal Practitioner and Solicitors 18 Ownership of Horses or Jockeys 09 Government Contractors 19 Cinema Halls and Other Theatres 10 Insurance Agency 20 Others 14 Name and address of Representative Assessee
Section 160 of Income Tax Act, 1961 provides that any person (assessee) can be re Representative Assessee. Therefore, this column should be filled in by representativ in Section 160 of the Income-tax Act, 1961, such as, an agent of the non-resident, g minor, lunatic or idiot, Court of Wards, Administrator General, Official Trustee, re Trust including Wakf.
This field will contain particulars of the Representative Assessee. This field is man deceased, idiot, lunatic or mentally retarded. Column 1 to 13 will contain details of application is submitted.
Proof of Identity and Proof of address is also required for representative assessee. N Assessee should not be prefixed with titles such as Shri, Smt, Kumari, Dr., Major, M 15
Proof of Identity and Proof of It is mandatory to attach proof of identity and proof of address with PAN applicatio Address documents the name of applicant. List of documents which will serve as proof of identity and a applicant is as given below:
Document acceptable as proof of identity and address as per Rule 114 of Income Tax Rules, 1962 For Individuals and HUF Sr. Proof of Identity Proof of address (Copy of)
No 1
(Copy of) School Leaving Certificate 2 Matriculation Certificate 3 Degree of recognised educational institution 4 Depository Account Statement 5 Bank Account Statement / Passbook 6 Credit Card 7 Water Bill 8 Ration Card 9 Property Tax Assessment Order 10 Passport 11 Voter Identity Card 12 Driving License 13 Certificate of identity signed by Member of Parliament or Member of Legislative Assembly or Municipal Councillor or a Gazetted Officer is required to file the same in prescribed format only. Note :-
Electricity Bill* Telephone Bill*
Employer Certificate*
Depository Account Statement* Bank Account Statement / Passbook* Credit Card Statement* Rent Receipt* Ration Card Property Tax Assessment Order Passport Voter Identity Card Driving License
Certificate of address signed by Member of Parliament or Member of Legislative A Councillor or a Gazetted Officer is required to file the same in prescribed format on
Note :-
1. In case of Minor, any 1. Proof of Address is required for residence address mentioned in item no. 7. of the above mentioned documents as proof of 2. In case of an Indian citizen residing outside India, copy of passport or copy of B identity and address of country of residence or copy of Non-resident External (NRE) bank account stateme any of parents/guardians
of such minor shall be deemed to be the proof of identity and address for the minor applicant. 2. For HUF, an affidavit made by the Karta of Hindu Undivided Family stating name, father.s name and address of all the coparceners on the date of application and copy of any of the above documents in the name of Karta of HUF is required. 3. In case of an Indian citizen residing outside India, copy of passport is required as proof of identity.
Other than Individuals and HUF 1 Company Copy of Certificate of Registration issued by the Registrar of Companies. 2 Partnership Firm Copy of Certificate of Registration issued by the Registrar of Firmsor Copy of part 3 Limited Liability Copy of Certificate of Registration issued by the Registrar of LLPs Partnership 4 Trust Copy of trust deed or copy of certificate of registration number issued by Charity C 5 Association of Person, Body of Copy of Agreement or copy of certificate of registration number issued by charity c Individuals, Local cooperative society or any other competent authority or any other document origina Authority, or State Government Department establishing identity and address of such person. Artificial Juridical Person 16 Signature / Thumb Application must be signed by (i) the applicant; or (ii) Karta in case of HUF; or (iii impression (iv) Authorized Signatory in case of AOP, Body of Individuals, Local Authority an or (v) Partner in case of Firm/LLP; or (vi) Trustee; or (vii) Representative Assessee Minor/deceased/idiot/lunatic/mentally retarded.
17 18
Applications not signed in the given manner and in the space provided are liable to Other Details: If applicant selects 'copy of depository account' as proof of identity or proof of add Depository Account Depository Account Details. Payment Details An applicant has an option of making payment either by demand draft, cheque or C
Net Banking (Payment details are mentioned in guidelines)
2.Why you need one :

Not having a PAN so the taxman cannot track you down is a dangerous (and, might I add, stupid) strategy. We cannot overestimate the significance of PAN. Without it, you would be like the aliens in the television serial, Third Rock From The Sun, trying desperately to live a life like most human beings without being able to get it right.
LIMITATIONS OF THE STUDY

LIMITATIONS OF THE STUDY
The limitations of the study are as follows: The time of research was short due to which many fact has been left untouched. Lack of time.
Lack of knowledge. Insufficient data. The database which I gathered from the websites is not so reliable.
ANNEXUE
BIBLIOGRAPHY
BOOKS MARKETING RESEARCH BY HARPER W.BOYD HE INTELLIGENT INVESTORBY WARREN E. BUFFETT WEBSITES
www.alankit.com www.google.com www.msnsearch.com www.icicidirect.com
www.indiabulls.com www.sharekhan.com www.mutualfund.com

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ALANKIT ASSIGNMENTS LTD.

ROLL NO. 1156670044 PREFACE

Gyanesh Kumar MBA IIIrd Sem. ROLL NO. 1156670044

Gyanesh Kumar MBA IIIrd Sem. ROLL NO. 1156670044

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