Answer Any 2 Questions: Trowch y Dudalen Drosodd Pan Ddywedir Wrthych / Please Turn Over When Instructed

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YSGOL BUSNES BANGOR

BANGOR BUSINESS SCHOOL

Arholiadau Diwedd Semester 1 2019/20


End of Semester 1 Examinations 2019/20
JAN 2020
ASB-4413 International Strategic Management

Amser a ganiateir: 2 AWR


Time allowed: 2 HOURS

Cyfarwyddiadau / Instructions:
ALL QUESTIONS CARRY EQUAL MARKS

Answer any 2 questions

Trowch y dudalen drosodd pan ddywedir wrthych / Please turn over when instructed
1. Niall FitzGerald, who has been a Director and CEO of a number of large
companies has stated that ‘Corporate Social Responsibility is a hard-edged
business decision. Not because it is a nice thing to do or because people are
forcing us to do it but because it is good for our business’.

Summarise the main academic views on Corporate Social Responsibility (you


may like to consider the views of Carroll, Freeman, Friedman etc.). Using
examples discuss the arguments for and against CSR?

2. The Resource Based View (RBV) of an organisation sees resources and


capabilities as key to superior firm performance. Discuss the role of resources
as tangible and intangible and explain how resources that show VRIN/VRIO
attributes can help the organisation to gain and sustain a competitive
advantage.

3. Companies can enter overseas markets in different ways. Explain how the
following methods differ: exporting, franchising and foreign direct
investment (FDI) giving the advantages and disadvantages of each.

4. Answer THREE of the following:


a) What is Vertical Integration (VI) and what are the advantages of VI for a
company?
b) Apply PESTEL and Porter’s 5 forces model to a company with which you are
familiar (this can be a company from the class like Ryanair or any other from
your own experience).
c) How can Corporate Parents add value and destroy value?
d) What are Mergers and Acquisitions (M&As) compared to Alliances? Under
what conditions should companies use M&As or Alliances rather than
developing organically.
e) What is meant by strategic drift?
All parts carry equal marks (Total 50 marks)
YOU MUST DO 3 (BUT ONLY 3 PARTS) OF QUESTION 4.

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