A

PROJECT REPORT
ON

“Service Marketing”
FOR

BLAZEFLASH COURIERS PVT. LTD.

Towards partial fulfillment of the requirements for the
Service Marketing subject in the
Master of Business Administration Programme.

SUBMITTED TO:

Mr. Jayaashish Sethi

Faculty Member,
N.S.V.K.M.S. Mba College, Visnagar
Affiliated To North Gujarat University, Patan.

Programme Year
2003-2005

ON
th
15 March, 2005

SUBMITTED BY:

PANDYA HARDIK N. (Roll No.20)

RAVAL KRUNAL P. (Roll No.36)
NOBLE HUZEFA K. (Roll No.52)

N.S.V.K.M.S. MBA College

Visnagar.
 CERTIFICATE

This is to certify that Mr. Hardik N.

Pandya, Mr. Krunal P. Raval and Mr. Huzefa

K. Noble are the students of this college and as

per the requirement of their Subject, “Service

Marketing ”; they have undergone a study and

successfully submitted this report to the college

for the academic year 2003-2005.

Date : 15 /03 / 2005

Place : Visnagar

Project Coordinator Director

 PREFACE
Practical training is crucial for getting information with any
subject practical study of business management at M.B.A. laid is
most important for student. This provides real opportunity for student
to apply his theoretical knowledge in practical field.
Customer is the king of the market. Consumer markets are
becoming increasingly mature with growing information input. Unless
service companies develop the ability to track the changing
dimensions in the market & respond more efficiently than their
competitors, it’s not possible for them to achieve the desired results.
Market orientation has become an essential input to succeed in
service business. And Service Marketing shows the way from which
we can serve this king better.
The project report is made on “BLAZEFLASH COURIERS PVT.
LTD.”The services offered by the postal authorities could not be said
satisfactory going by the requirements of the customers like one has
to go to the Post office for sending any letter or parcel across. This
led the birth of a parallel system, the courier services. The comfort
and the service provided by the couriers enlarged the scope and
strengthened the growth of the industry, which spread enormously
especially in recent years. Today courier services are found
everywhere whether its villages or metropolitan cities.
Date : 15 / 3 / 2005
Place : Visnagar

PANDYA HARDIK N.
RAVAL KRUNAL P.
NOBLE HUZEFA K.
 ACKNOWLEDGEMENT

It is pleasure and privilege to express our sincere thanks to all

those who have helped us in the course of this project.

Prof. Jayaashish Sethi has been the guiding influence for us, as
without his valuable support, the project would not have been
possible our special thanks to Computer Lab Incharge , Kalpesh Sir
who have provide us computer facility to completr our report.

We are also grateful to staff of BLAZEFLASH COURIER SERVICES

PVT. LTD , specially Rameshbhai Shah ,Officer whose
encouragement and support helped us to complete this project.

Lastly, we thanks all those unnamed personalities who

contributed in their own way toward the completion of our project in
time. We are indebted to one and all.

Thanking you.

Yours sincerely,

PANDYA HARDIK N.
RAVAL KRUNAL P.
NOBLE HUZEFA K.
 INDEX
Sr.No Subject Page
No.

1 Introduction
2 Profile
3 Objectives
4 Network
5 Administration
6 Achievement
7 Customer Support
8 Future Planning
9 Vision
10 Market Scenario
11 Strength
12 The Service Marketing Mix
1. Products
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical evidence
13 Rate Application And Additional Charges
14 Package Acceptance Policy
15 Terms and Conditions of Carriage
16 Shipment and Packaging
17 Banned Commodities
18 Bibliography
 INTRODUCTION

Founded in the year 1986, Blazeflash Couriers owes its genesis to Blaze group
of companies- not exactly reputed for corporate branding or quality management.
The result was one by one all the companies of the group folded up with one
exception: Blazeflash Couriers. Till 1992, this company was also on financially
hard times and on the brink of closure. And then came the time when a drastic
change and upheaval was required in business to sustain. Enter Mr. S.D.
Aggarwal, a former employee of the parent company - self motivated and goal
driven person having great enthusiasm, offered to run the company as the part
time consultant.

Mr. Aggarwal identified roadblocks to achievement and potential areas of

business activities. He worked tirelessly to deploy strategies that grew the market
share and revenue. He developed team spirit through synergy. He educated the
staff and organized win/win motivation programmes to have incremental profits.
He was successful in streamlining the operations of the company in a very little
time and dazzled the customers with service. The dedication and hard work paid
off and the result is that today the company is not only earning the profits but also
touching dizzy heights and more importantly providing employment to a large
number of people. He believes that for a sustainable business there must be
value for the customers. He has set an example of exemplary grit, determination
for others to emulate and proved to be 24 carat gold for the company as the
company's turnover has skyrocketed to Rs. 50 crore per annum, from a mere Rs.
2 crore in 1993, when Mr. Aggarwal took charge. He has eventually succeeded in
gaining a stronger foothold in the courier industry, expanding its portfolio both in
terms of clientele and product range.

Today, Blazeflash is well geared up to executing any amount and type of volume.
With the introduction of new innovative methods, it has become a truly new type
of volume. With the introduction of new innovative methods, it has become a truly
new generation courier company, committed to excellence, blazeflashism and
speedy deliveries. The USP of the company is doorstep booking, flexibility,
personalized service, safety and security of every consignment booked by the
company directly or through franchisees.

Blazeflash has therefore, over the years, carved a niche for itself in the industry
and established a reputation of quality service provider.
 PROFILE
Today exchange of letters is an indispensable part of business communication,
as without it most of activities of business seem not possible. In this modern era
of swift communication, one may ask if any of the business activities could be
accomplished over the phone or in person, In very few cases, these two
methods may be suitable to get one’s message across. But not all the business
people have the time to visit clients personally and long distance telephone calls
can be time consuming and expensive. More importantly, most people can retain
only about one fourth of what they hear. The chances of one’s message being
forgotten or misunderstood are very high if one relies on these two methods of
communication. . E-mail and Fax, the other methods of communication are also
not considered suitable from privacy point of view as well as one cannot be sure
of the message being accurately transmitted and received by the recipient.
“Putting in Writing” is therefore, considered one of the best methods of
communication.
The services offered by the postal authorities could not be said satisfactory going
by the requirements of the customers like one has to go to the Post office for
sending any letter or parcel across. This led the birth of a parallel system, the
courier services. The comfort and the service provided by the couriers enlarged
the scope and strengthened the growth of the industry, which spread enormously
especially in recent years. Today courier services are found everywhere whether
its villages or metropolitan cities.

At Blazeflash, we offer you our commitment to serve you to the best of our ability
by providing services, which make your life easier and more comfortable in terms
of communications. We believe in constantly reviewing of our existing services
and introduction of news ones from time to time.
 OBJECTIVES

To Provide economical, personalized and blazeflash service on very competitive

rates. The philosophy of the company is total quality and with that philosophy the
company has experience tremendous success and growth in a very short span of
time. We have been able to build an image of our company, which is committed
to quality and excellence - the quality of success. We bring along the most
innovative services and committed to highest standards of excellence. We
always compete on the quality front, which matches the good image of our firm.
 NETWORK
Today Blazeflash is one of the admired names and operates through its self
owned offices numering 215, over 4000 franchisees and a strong, skilled and
motivated workforce numbering 4000 across the country serving more than 4000
destinations.

The company has reached a level where certainly it can be called a market
leader and all set to become number one courier company of the country on the
domestic sector.

Our clientele includes the well known names in the business world like, NIIT,
Citibank, Maruti Udyog Ltd., Hindustan Motors Ltd., Air India, Indian Airlines,
Cathey

Pacific, American Express Bank Ltd., Reckitt & Colman, Shriram Group, India
Today, Tata Tea, Vijaya Bank, Union Bank, State Bank of India, Delhi Press,
Price Water House, Ranbaxy, Max and many other Government organizations
which needs no more proof of our being reliable and prompt.

The entire countrywide operations are under the direct control of Shri S D
Aggarwal, the Joint Managing Director of the company duly associated with the
co-Directors. Our Regional Offices are located at Delhi, Mumbai, Kolkata,
Chennai, Bangalore, and Ahmedabad.

In addition to the regional offices the following Hub controlling offices are also
functioning catering to the needs of the respective state/area of the state: -

Agra - U P Eastern Saharanpur - U P Western Bhopal - Madhya Pradesh

Jaipur - Rajasthan Ludhiana - Punjab Hissar - Haryana

Madras - Tamil Nadu Hyderabad - Andhra Pradesh Cochin - Kerala

Bangalore - Karnataka Ahmedabad - Gujarat Mumbai - Maharashtra

Calcutta - West Bengal Guwahati - North East Patna - Bihar

Cuttack - Orissa Jhandewalan, (Delhi) – Delhi

 ADMINISTRATION

Although our Regional offices as well as Hub offices are quite capable of
handling all sorts of affairs and provide services to the entire satisfaction of the
customers, yet the heart of the company beats at our Corporate office located at
2E/8 Jhandewalan Extension, New Delhi 110055 which is also our administrative
office headed by our Joint Managing Director, Mr. S D Aggarwal who took up the
challenge in the year 1993 to run the company as part time consultant. After
having taken over the charge Mr. Aggarwal seriously viewed and analyzed the
deficiencies and exonerated the system by reorganizing all the departments to
avoid lapses in service. It was through sheer hard work, devotion and dedication,
which developed Blazeflash into a reliable and efficient courier service.
 ACHIEVEMENTS

Mr. Aggarwal has won several awards for his excellent managerial skills, says innovation is

the key to growth and better profits. The awards bagged by him include:

1. UDYOG RATTAN AWARD : By Indian Economic Service

2. GEMS OF NEW MILLENNIUM 2000 AWARD: By Management Studies

Promotion Institute
3. RASHTRIYA UDYOG RATAN AWARD: By India International Council

for Industries & Trade.

4. NATIONAL UDYOG EXCELLENCE AWARD : By International Institute

of Education & Management

5. ARCH OF EXCELLENCE AWARD : By All India Achievers Conference

6. BHASKAR AWARD : By Bharat Nirman

CUSTOMER SUPPORT
The hallmark and foundation of any business is superior customer service as it
has far-reaching arm. Mr. Aggarwal gives top priority to Customer Service as the
biggest challenge in service industry is handling complaints. The staff of
centralized Customer Service Cell has been provided with adaptable and easy to
use formulas to resolve the complaints. The Customer Service Cell staff
numbering 50 is operational at 2nd Floor of the corporate office under the direct
control of Mr. S.D.Aggarwal. Mr. Aggarwal always views the complaints from the
customer's point of view and the staff is encouraged to be friendly with
customers. The staff has been trained on how to talk to customers when the
customers are upset.

All the offices presently inter-connected through Reliance Network are going to
be connected through our On Line Tracking System, which shall be launched in
the middle of the year 2004. This will facilitate the customers to know the status
of their consignments at any given time on the internet.

FUTURE PLANNING
Blazex Cargo System

Under the Blazex Cargo System, door to door cargo and logistics service will be
provided. The service will target sensitive cargo, which other courier companies
formally decline to deliver as items vulnerable to damage in transit. These
include computer, television set, export quality brass and crockery. For this, the
company is planning to get the specially designed TATA-407 customized in such
a way that it will have small/big cabins on three sides which will be able to hold
together tightly the items with a belt.

On-line Tracking System

The company is going to install an Online Tracking System to monitor the actual
status of the consignments through its web site – www.blazeflash.com.
 VISION

Vision Accomplished :

To create an organisation which could provide employment to thousands of

educated youngsters.
To create an organisation with opportunities to the deserving in owning their
own business at their local area, thereby ensuring a Customer Courier
bonding with the best of services.
Be always advancing and outperforming in an on guard & systematic
manner.
Be more customer friendly and achieve brand enhancement by the
expectation of IT and other technologies for sustained quality standards,
training and motivation.
To be identified as the largest Courier in the Country with the presence felt in
every nook and corner of India.
To be identified as an economical and effective Courier Service.

Vision of Today :

Being the guiding light - for proactive application of technology and changing
with the times.
Being the medium - always advancing, organised, systematic and
outperforming.
Being the methodology - aimed at Brand enhancement by exploitation of I.T.
and other technologies with sustained quality standard, training and
motivation.

Vision of Tomorrow :
 To stay well ahead of the others and be the Courier with a vision. Opt for
value addition in all aspects of services

MARKET SCENARIO

• The Blazeflash Couriers is approved by a large number of prestigeous

organisations and various other customers as an approved vendor for the
supply of Quality Services in the courier industry.
• The Blazeflash Couriers is committed to the needs of the customers and
by focussing on their needs, has been providing logistics solutions to all
the sectors of the Industry.
• The strong presence it has gained in the couriers industry is due to its
economical pricing policy and consistent delivery of quality services over
the years. "TRUST BUILT ON TIME" is the esssence of The Blazeflash
Couriers' network which conveys speed, reliability and safety.
• By virtue of extensive network, lengthy clientele, goodwill and growth, it is
undoubtedly leading the Domestic Courier Industry.
 PRODUCTS

Domestic Courier

Our Company with a vast network of 215 self-offices, 4000 blazeflash

franchisees, 4000 dedicated staff is serving more than 4000 destinations around
the country.

Worthwhile to mention here is that at any stage/level or destination we do not

have any tie up with the third party like small time courier or major courier
companies for the purpose of delivery of your consignments. Only the staff
members of the company or those of our authorized franchisees deliver the same
at all the destinations. Our own OTC staff is covering all the domestic
destinations on daily basis to ensure timely deliveries and avoid lapses.

International Courier

To provide you all types of courier services under one roof; we have a tie up with
the renowned courier companies with whom we have entered into an agreement
to meet your requirements of International consignments. The services of our
International Division can be availed on very economical rates with reliability as
our sole objective.

Intra City Courier (Local Courier)

This service was introduced by us in 1995 keeping in view the requirements of

our Delhi based clientele who find it almost impossible to send their office boy
from one place to another around the city, which is spread in the radius of
approx. 45 kms. Using own office boy for the purpose of delivery is not only
expensive but apart from time consuming it is unreliable in some cases. Our
Intra-city service is extended to satellite towns like Faridabad, Gurgaon, Noida,
and Ghaziabad where deliveries are affected the same/next day with 100% POD
records. Owing to the grand success this service has now been extended to all
the Regional offices, Hub offices of the company.

Diplomatic Courier Service

India is limited to not only 1850 destinations, which we serve, but there are many
more destinations. Most of such destinations are still not covered by any of the
couriers. But we can have your consignments delivered at such places through
our Diplomatic Courier Service for you. This service is available for the towns
falling within 200 kms. from any of our offices. This is available at a very
economical rate of actual expenses plus Rs. 100/- towards service charges.

Extra Ordinary Courier Services

We undertake any extra ordinary courier service as per your requirement on

nominal charges like collection of document/payment on your behalf,
representation at the time of opening of tender etc. Full time/Part time
Messenger/Peon/Field worker can be provided under this service.

Personalized Courier Services

Sentiments are more delicate and we courier them even more delicately for you.
Under this personalized courier service we provide you a very personalized
courier service for sending greetings flower bouquets, gift presents etc. on very
reasonable charges.
Couriering on Wheel

Under this unique service recently started by us Mobile Vans are available in the
evening hours 5 p.m. – 7 p.m. at main commercial complexes of Delhi like Bhikaji
Cama Place, Nehru Place, ITO, Rajendra Place etc. The customer can approach
the Van and hand over the consignment without waiting for the courier boy to
come to their place to pick it up.
 PRICE
The amount we pay for service or an idea is price. Pricing is equivalent to the
total service offering. These include the brand name, a package delivery,
other benefit and so on.
The art of successful pricing is to establish a price level, which is sufficiently
low than exchange represent good value to buyers, yet it should be high
enough to allow a service provider to achieve his financial objectives.
Price is the most crucial component of marketing mix. Both economic and
social standpoint the management of pricing is important but at the same time
the pricing decisions are found to be chaotic and chilling. This makes it
essential that pricing strategies are engineered scientifically and
battlegrounds are inspected.
While formulating the marketing mix the making of pricing decision is found
significant with the views point of motivating the actual and potential viewers.
There are two types of pricing strategies.

DETAILS INTRACITY DOMESTIC

DOX OR NO- Within Within Within
DOX Outer City REST OF INDIA
City State Zone
MODE SURFACESURFACESURFACESURFACE AIR/SURFACE
Same
DELIVERY Next Day / Next Day / Next Day
Day /Next Same Day
COMMITMENT 2nd Day 2nd Day /3rd Day
Day
WEIGHT
15/- 20/- 20/ 25/- 35/-
0-250 Gms.
Every Add. 250
Gms. 4/- 5/- 5/- 10/- 20/-
or part thereof
1 Kg. to 5 Kg. 16/- 20/- 20/- 40/- 80/-
HEAVY 14/- 18/- 18/- 35/- AIR SURFACE
SHIPMENT MetroOthersMetro Others
(Cargo) 60/- 90/- 50/- 60/-
Min. 5 Kg.
100 to 300 Kg. 12/- 16/- 16/- 30/- 75/- 85/- 45/- 55/-
Above 300 Kg. 10/- 14/- 14/- 25/- 70/- 80/- 40/- 50/-

PLACE
The location of a particular center is considered to be an important factor in
the formulation of the marketing mix, a marketer expected to make place
decision keeping in view of the quality of services they want to provide.
All the branch offices of the company are located in the highly developed and
populated areas and especially near the offices of competitors. For example,
if there is a office of Maruti Couriers Ltd. In the Satelite region near the
Isckon, the company will start its branch near to Maruti Couriers to access
more customers.
 PROMOTION
Promotion is the tool used to communicate information about good services
help to target customers facilitating the exchange process. It refers to thing
like coupons, in stores and other techniques to push sales.

Promotion plays an important role in informing educating persuading and

reminding customers. This role is very important in services. It is given more
importance because high degree of intangibility. Promotion is used, as there
are no physical products packaging to attract the attention of the potential
customers.

Promotion used as a tool of communication informing customers about

services to target audiences.

Promotion techniques:

1). Free Gifts

Company is giving the free gifts to its regular customers for retaining them
with the organization.
2). Price Discount
Company also provides price discount some times for more customer
attraction.
3). Price Promotion
Price Promotion introduces an element of chance, like a lottery. They are
generally designed to encourage increased used of the services.

The promotions for the services marketing include mainly 3 decisions,

which are as follows:
A). ADVERTISING
In addition to the personal promotion measured, the impersonal
promotion measures like advertising; publicity and sales promotion are
found effective in every field.
As far as advertisement is concerned, It is a paid form of non personal
presentation of ideas, or goods and services by an identified sponsor.
The Company is using the following medias for advertisement.
1. Print Medias: Newspaper
Magazines
Newspaper Supplement
2. Electronic Medias: Local TV Channel
Radio

B). PUBLICITY
In addition to the advertisement the organizations are expected to
assign due weight age to the publicity measures this naturally requires the
cooperative of academics and blazeflashs specialized in the very field.
Publicity means the non-paid, non-personal presentation of ideas of goods
and services by an unidentified sponsor. Publicity is more reliable than
advertising because it is not provided by the company itself.
Company is advantageous as far as publicity is concerned, because it is
amongst the major player in the industry.

C). SALES PROMOTION

The courier services also need vitalizing of sales promotion
measure for motivation the potential customers. In this respect it is
essential that special season concession gift and other incentives are
offered by the organizations the time to time organizations Thus the
promotion measures are required to be strengthened especially to
transform the potential customers in to actual customers. This would
engineer a sound foundation for the development of an organization
attention of the marketers.
The sales promotion offered by the company includes seasonal discount,
free gifts like calendars and diaries.
 PEOPLE

Manpower is most intangible assets in any service firms and they are the
competitive advantage of the firms. As far as people are concerned i.e.
employee of couriers many like delivery boy and the officer at the counter in
touch with consumer. While other people such as director, manager, etc are
not at all in touch with consumer. The general patter in any courier service as
far as the people concerned is as follow:

Director

Branch Incharge

Officer

Delivery boy

It is the fifth element in the service marketing mix. It includes service

personnel and also importance is given to other people like customer who
place and important role in service delivery. People management within the
organization is also importance. The importance attach to people
management in improving the quality within the service organization.

The customer every time come into contact with any aspect of service
delivery.
This is due to the reason that production and consumption cannot be
separated. The customer is provided with an opportunity to evaluate the
service provider and form an opinion regarding service. As service process
having several paths each of which has different management requirement to
maintain quality.
PEOPLE AT BLAZEFLASH
The peoples that are employed into the organizations are very much good at
sound relationship building with the customers as it is one of the most
important activity to be done to survive in the service sector as the cost of
customer retention is lower than the cost of customer attraction.
The officers are well educated and fluent in the local language.
The persons at the bottom level of chart are less educated and they are very
much aware about the regions which he operates but having good knowledge
of local language.
 THE PROCESS
The way things are actually done and steps taken to achieve desired results.
It is only more recently that the importance of the actual process is service
delivery has been recognized and developed has as a tool for competitive
advantage. Developments in technology have also helped revolutionize many
processes in the home, in industry and in the service sector.
The principle by which service delivery processes can be designed
implemented and monitored are not different from those mentioned to the
fields of manufacturing, computing and so on. There are certain
characteristics of service process design and implementation should be
considered.
The customer is at the top of the process. The process is two type :

1. National Services: The customer give the parcel or letter to the branch
office and the officer at the branch office after documentation, short the letters
as per the region in which it will be send, and send the bunch of letters to
Railway station or Bus station from there it will be send to the place and the
branch office of that region collect the parcel and deliver the latter to the
address.
2. International Services: The customer after giving the letter to branch
office, the officer send the bunch of international mails to the regional
offices and the regional office if located in the city where international
airport is there or the flight to particular country is available, the parcel is
dispatch from there and after reaching there the reverse process id
happen.
• operations are based on the hub and spoke concept and are aimed at
offering cost effective and reliable services with the all important time
advantage as the key criterion. Proper documentation provides the backup
support for the efficient operations and provides complete traceability of all
consignment movement .
 Customers have to either visit or call us at the collection
centre nearest to them to book a shipment. In case of a door pickup the
customer should give us their address and location to arrange for an
immediate pickup of the consignment. The pickup from the customer
premises will be executed at the specified time by our field staff and an
acknowledgement in the form of the consignor copy of the consignment
note will be handed over to the customer. For all future reference
regarding the status of the consignment the "consignment number" printed
normally in the bottom left half of the consignment note is the key. All
enquiries on the website and at our collection centres regarding the
delivery status of a consignment can be handled with the help of this
number.

The collection centre will arrange to move all the shipments

to the nearest central office for consolidation of the consignments to a
particular destination. The central office after consolidation will move the
loads meant for each destination by the most appropriate mode of
despatch to the nearest hub center who inturn will forward the load to the
final destination. Shipments may pass through more than one hub centre
before they arrive at the destination.

The collection centre at the destination takes the

responsibility of delivering the shipment to the addressee and will obtain
an acknowledgment from him on the "proof of delivery" copy of the
consignment note and handover the "consignee copy" to the addressee
along with the consignment. The proof of delivery will be despatched back
to the origin (place where the consignment was picked up ) centre where it
will be handed over to the shipper as evidence of correct receipt of the
shipment by the addressee.

3.
 PHYSICAL EVIDENCE
Physical evidence is the service firm’s physical environment where the
services is created and where the service provider and customer interact plus
and tangible elements that are used to communicate or support the role of the
service.

As the service is provided by the couriers are mostly intangible their physical
evidence can be

 Company is using the latest furniture that is somewhat same in all

the areas
 Providing excellence environment
 Company is promising to deliver the parcel within 2 days in Gujarat
and within 5 days across the country.
 The rate charging by the company is comparatively low than
competitors.
 The extraordinary hospitality to customers
 The facility of Water and Newspaper is available to each office.
 The offices are located near the competitor’s location
 The parcels are separated on continuous basis.
 The office is very much clean
 Highly documentation oriented business.
 STRENGTH

Well, when the point comes to show our strengths we never commit such
statements which are used just for marketing or attract the customers. We
always define ourselves as we are because we believe in reality & the reality of
World Wide Express is that :

We are the people dedicated to our clients round the clock.

We understand the client's time & money should be used as little as we can.
With the power of blazeflashly managed staff personnel we can easily co-
ordinate
with clients & their buyers.
We ensure you a 100% personal touch in our services
 BANNED COMMODITIES

The following commodities are banned on all services:

Currency Firearms, parts thereof and ammunition

Indian Postal Articles Precious & Semi-Precious Items
Commodities banned by Law at any given time
Liquids & Semi-liquids
without prior notice
Philately Items All IATA Restricted Items and Dangerous goods
Pornography
(e.g. Explosives, Gases, Flammable Liquids,
Bullion
Flammable Solids, Oxidizing Substances and
Drugs and Narcotics Organic Peroxide, Toxic and Infectious
(Illegal) Substances, Radioactive Material, Corrosives
etc.)

Prohibited Items for International Services:

The following items are unacceptable for carriage by International Service

Providers to all international points:
Firearms, parts thereof and ammunition
All Dangerous Goods as defined by IATA
Corpses, cremated or disinterred remains
Foodstuffs / Perishable (Food and beverages requiring refrigeration or other
environmental control)
Gambling Devices: Lottery tickets and gambling devices where prohibited by
national, provincial, state or local law.
Live animals and plants (Note: Cut flowers are acceptable to Canada)
Money (Coins, Cash currency, Paper money and Negotiable Instruments.
Pornography
Dry Ice (including that used for packaging).
Commodities banned by Law at any given time without prior notice
All IATA Restricted Items and Dangerous goods
 BRANDING
⇒ A Brand is any name, symbol, picture, etc. through which a customer
identifies a company’s product or services.

⇒ The Brand of a company is the most valuable asset of any organization. The
brand not only affects the market performance, but also plays a larger role in
the life of the organization. It has many benefits to the company like:

⇒ It helps the customer in identifying and distinguishing the product or service.

⇒ The owner of a well-established brand can charge premium prices.

⇒ Branding gives an assurance of an expected level of quality.

⇒ Sometimes a brand becomes synonymous to the industry itself.

Values of Blazeflash
1. For the Customers
Their customers are the their most valuable assets. They will strive to
exceed their customers exceptions at all times by providing them with superior
services that embody value, innovation, quality and care.

2. The employees
employees are their resource. They will attract, train and retain the best of
people. They will challenge them to develop their full potential in the context of
the company’s goals.

3. Respect
company will treat with respect and dignity, all people they deal with.

4. Excellence
company is committed to excellence in all that they do. There will be no
place for mediocrity.

5. Quality
The hallmark of their internal and external output and process will be quality.
This will pervade every aspect of their functioning.

Brief Introduction of Organization

1. Form of Organization
Blazeflash is a Private Limited company.

2. Size of Organization
Blazeflash is medium scale organization.
 BIBLIOGRAPHY

Philip Kotler,”Marketing Management”, eleventh edition: New Delhi, 2003 by prentic-

Hall, Inc.
K.Rama Mohan Rao,” Services Marketing”,

Websites:
www.Indiainfoline.com
www.Blazeflash.com
www.ptc.com