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Syllabus 2017 BRM

This document outlines the topics covered in a business research methodology course including: 1) Introduction to research and the research process. 2) Defining the research problem and formulating hypotheses. 3) Research design including exploratory, descriptive, and experimental designs. 4) Primary and secondary data collection methods. 5) Measurement scales, questionnaire design, sampling, and data processing. 6) Univariate and bivariate analysis using SPSS. 7) Testing hypotheses and statistical analyses including chi-square and analysis of variance. 8) Research reporting and ethics. Assessment includes internal and semester end evaluations.

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39 views

Syllabus 2017 BRM

This document outlines the topics covered in a business research methodology course including: 1) Introduction to research and the research process. 2) Defining the research problem and formulating hypotheses. 3) Research design including exploratory, descriptive, and experimental designs. 4) Primary and secondary data collection methods. 5) Measurement scales, questionnaire design, sampling, and data processing. 6) Univariate and bivariate analysis using SPSS. 7) Testing hypotheses and statistical analyses including chi-square and analysis of variance. 8) Research reporting and ethics. Assessment includes internal and semester end evaluations.

Uploaded by

Sarvar Pathan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Business Research Methodology

Marks -100 Faculty- Prof Christina Shiju


1 Introduction to Research
Meaning of research
Types of research-Exploratory research-Conclusive research
The process of research; research applications in social and business sciences
Features of a Good research study.

2 Research Problem and Formulation of Research Hypotheses


Defining the Research problem;
Management Decision Problem vs Management Research Problem;
Research Problem identification process;
Components of the research problem;
Formulating the research hypothesis
Types of Research hypothesis;
Writing a research proposal
Contents of a research proposal
types of research proposals.

3 Research Design Lecture


Meaning of Research Designs; Nature and Classification of Research
Designs;Exploratory Research Designs: Secondary Resource analysis, Case study
Method, Expert opinion survey, Focus group discussions;Descriptive Research
Designs: Crosssectional studies and Longitudinal studies;Experimental Designs,
Errors affecting Research Design

4 Primary and Secondary Data


Field Work ,Classification of Data; Secondary Data: Uses,Advantages,
Disadvantages, Types and
sources; Primary Data Collection:Observation method, Focus Group,Discussion,
Personal Interview method

5 Attitude Measurement and Scaling


Types of Measurement Scales; Attitude; Classification of Scales: Single item vs
Multiple Item scale, Comparative vs Non- Comparative scales, Measurement
Error,Criteria for Good Measurement

6 Questionnaire Design
Questionnaire method; Types of Questionnaires; Process of Questionnaire Designing;
Advantages and Disadvantages of Questionnaire Method
7 Sampling and Data
Processing Case Study and SPSS / Excel Sampling concepts- Sample vs
Census,Sampling vs Non Sampling error; Sampling Design- Probability and Non
Probability
Sampling design; Determination of Sample size- Sample size for estimating
population mean, Determination of sample size for estimating the population
proportion Data Editing- Field Editing, Centralized in house editing; Coding-
Coding Closed ended structured Questions, Coding open ended structured
Questions; Classification and Tabulation of Data.

8 SPSS
Univariate and Bivariate Analysis of Data
SPSS Lab / Excel
Descriptive vs Inferential Analysis, Descriptive Analysis of Univariate data-Analysis
of Nominal scale data with only one possible response, Analysis of Nominal scale
data with multiple category responses, Analysis of Ordinal Scaled
Questions,Measures of Central Tendency, Measures of
Dispersion; Descriptive Analysis of Bivariate Data

9 Testing of Hypotheses
Analyzing Primary Data
Concepts in Testing of Hypothesis – Steps in testing of hypothesis, Test Statistic for
testing
hypothesis about population mean; Tests concerning Means- the case of single
population;
Tests for Difference between two population means;
Tests concerning population proportion- the case of single population;
Tests for difference between two population proportions.

10 Chi-square Analysis
Analyzing Primary Data
Chi square test for the Goodness of Fit; Chi square test for the independence of
variables;
Chi square test for the equality of more than two population proportions

11 Analysis of Variance
Lecture and Analyzing Primary Data Completely randomized design in a
one-wayANOVA; Randomized block design in two way ANOVA; Factorial design
12 Research Report
Writing and Ethics in research
Types of research reports – Brief reports and Detailed reports; Report writing:
Structure of
the research report- Preliminary section, Main report, Interpretations of Results
and Suggested Recommendations; Report writing: Formulation rules for writing the
report:Guidelines for presenting tabular data,Guidelines for visual Representations.
Meaning of Research Ethics; Clients Ethical code; Researchers Ethical code; Ethical
Codes
related to respondents; Responsibility of ethics in research

Text books
1 Business Research Methods – Cooper Schindler
2 Research Methodology Methods & Techniques – C.R.Kothari
3 Statistics for Management – Richard L Levin
Reference books
1 D. K. Bhattacharya: Research Methodology (Excel)
2
P. C. Tripathy: A text book of Research Methodology in Social Science(Sultan
Chand)
3 Saunder: Research Methods for business students (Pearson)
4 Marketing Research –Hair, Bush, Ortinau (2nd edition Tata McGraw Hill)
5
Business Research Methods – Alan Bryman& Emma Bell – Oxford
Publications
6 Business Research Methods – Naval Bajpai – Pearson Publications

Assessment
Internal 40%
Semester end 60%

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