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    M1 Lesson 2 Part 2

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    William DC Rivera
    Broadcasting in the Philippines began in the 1920s after the arrival of radio during the American period. The first radio stations were set up by an American in 1922. Television arrived later in the 1950s, when the first commercial TV station opened in 1953. In 1957, two stations merged to form ABS-CBN, the oldest and leading television network in the country.

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    M1 Lesson 2 Part 2

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    Broadcasting in the Philippines began in the 1920s after the arrival of radio during the American period. The first radio stations were set up by an American in 1922. Television arrived later in the 1950s, when the first commercial TV station opened in 1953. In 1957, two stations merged to form ABS-CBN, the oldest and leading television network in the country.

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    Broadcasting in the Philippines began in the 1920s after the arrival of radio during the American period. The first radio stations were set up by an American in 1922. Television arrived later in the 1950s, when the first commercial TV station opened in 1953. In 1957, two stations merged to form ABS-CBN, the oldest and leading television network in the country.

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    14 views1 page

    M1 Lesson 2 Part 2

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    William DC Rivera
    Broadcasting in the Philippines began in the 1920s after the arrival of radio during the American period. The first radio stations were set up by an American in 1922. Television arrived later in the 1950s, when the first commercial TV station opened in 1953. In 1957, two stations merged to form ABS-CBN, the oldest and leading television network in the country.

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    M1 Lesson 2 Part 2

    Broadcast Media.  

              Unlike print which replaced handwriting, the broadcast media did not replace any preceding
    technology. Radio and Television both grew out of pre-existing technologies including telephone,
    telegraph, moving and still photography, and sound recording. It can be said that without these existing
    technologies, radio and Television will not be possible. 

              There is a voluminous amount of analysis on the nature of radio and Television as broadcasting
    tools. Raymond Williams (1974) for example, argued that these media of communication were
    invented without the necessary demands from society. The demand was only created  after radio and
    Television were invented. The invention of radio and Television, Williams argues, was primarily driven
    by commercial interests and not solely for the dissemination of information and entertainment that the
    capitalists would want us to believe.

              In the history of broadcasting,  our common understanding that the need precedes invention does
    not apply to Television. It’s actually the reverse according to Williams.  This view was fully articulated by
    Williams in his book Television: Technology and Cultural form  published in 1974.

              In the Philippines, historical records show that broadcasting began in the 1920s after the arrival of
    radio during the American period. According to Crispin Maslog (1990) the first radio stations were set up
    by an American Henry Hermann in June 1922. He put up a three 50-watt radio stations in Manila and in
    the neighboring city of Pasay. This period was also the start of a trend of “media monopoly” particularly
    “cross ownership” because of the switching of ownership from the wealthy businessmen at that time
    and their American contemporaries.

              The oldest existing radio station in the Philippines is DZRH, owned by the Manila Broadcasting
    Company (MBC) located in Pasay City. Its beginning dates back during the Japanese occupation with its
    former name as KZRH. During the war, all stations were forced to close except KZRH which was used by
    the Japanese for their own propaganda.

              Television came later in the Philippines. It arrived during the 1950s.  In 1953, commercial
    Television came to the Philippines, when the first station DZAQ-TV Channel 3 was opened by Alto
    Broadcasting System (ABS) in Manila. AQ in the call letters stood for Antonio Quirino, the owner of the
    station, and brother of then President Elpidio Quirino.

              In 1957, the Chronicle Broadcasting Network (CBN) which started with radio in 1956, owned by the
    Lopez brothers, Fernando (Vice President of the Philippines) and Eugenio (one of the richest men in the
    country at that time), bought Alto Broadcasting System.  ABS-CBN was born.  It opened another TV
    station, DZXL-TV Channel 9.

              ABS-CBN became the first radio-TV network in the Philippines that operate two channels at that
    time. Its website describes the network as “the oldest and the leading television network in the
    country.”

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