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    Market Segmentation

    Uploaded by

    Gideon Tangan Ines Jr.
    This document discusses market segmentation strategies for a coffee shop. It analyzes segmentation by demographics, psychographics, geography, and behavior. For demographic segmentation, it finds that students aged 17-26 and millennials aged 23-38 frequent coffee shops the most. For psychographic segmentation, it notes the shop will provide free food and drinks to those who cannot afford it. For geographic segmentation, it highlights the shop is located near other food businesses and transportation in a low-cost area. For behavioral segmentation, it discusses tailoring the shop's decor and menu to holidays and capitalizing on spending opportunities. The overall segmentation strategy is differentiation to deliver superior products to competitors.

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    © All Rights Reserved
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    Market Segmentation

    Uploaded by

    Gideon Tangan Ines Jr.
    220 views1 page
    This document discusses market segmentation strategies for a coffee shop. It analyzes segmentation by demographics, psychographics, geography, and behavior. For demographic segmentation, it finds that students aged 17-26 and millennials aged 23-38 frequent coffee shops the most. For psychographic segmentation, it notes the shop will provide free food and drinks to those who cannot afford it. For geographic segmentation, it highlights the shop is located near other food businesses and transportation in a low-cost area. For behavioral segmentation, it discusses tailoring the shop's decor and menu to holidays and capitalizing on spending opportunities. The overall segmentation strategy is differentiation to deliver superior products to competitors.

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    This document discusses market segmentation strategies for a coffee shop. It analyzes segmentation by demographics, psychographics, geography, and behavior. For demographic segmentation, it finds that students aged 17-26 and millennials aged 23-38 frequent coffee shops the most. For psychographic segmentation, it notes the shop will provide free food and drinks to those who cannot afford it. For geographic segmentation, it highlights the shop is located near other food businesses and transportation in a low-cost area. For behavioral segmentation, it discusses tailoring the shop's decor and menu to holidays and capitalizing on spending opportunities. The overall segmentation strategy is differentiation to deliver superior products to competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    220 views1 page

    Market Segmentation

    Uploaded by

    Gideon Tangan Ines Jr.
    This document discusses market segmentation strategies for a coffee shop. It analyzes segmentation by demographics, psychographics, geography, and behavior. For demographic segmentation, it finds that students aged 17-26 and millennials aged 23-38 frequent coffee shops the most. For psychographic segmentation, it notes the shop will provide free food and drinks to those who cannot afford it. For geographic segmentation, it highlights the shop is located near other food businesses and transportation in a low-cost area. For behavioral segmentation, it discusses tailoring the shop's decor and menu to holidays and capitalizing on spending opportunities. The overall segmentation strategy is differentiation to deliver superior products to competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Market Segmentation

    1. Demograhic Segmentation

    According to the 2015 census, there are 909 people living in brgy 399 Sampaloc Manila, accounting for
    0.24 percent of Manila's total population. Our target audiences include both males and females, with an
    emphasis on students at Sampaloc Manila. The age group that appears to frequent coffee shops is
    mostly 17-26 years old. They are followed by 42 percent of all millenials (23-38 years old), 24 percent of
    Generation Xers (39-54 years old), and 19 percent of baby boomers who go to coffee shops at least once
    a week (55-73yrs old) We can figure out which generation is most likely to spend their time in coffee
    shops based on their age ranges; should learn about the desires of both genders in order to fulfill their
    needs.

    2. Psychographic Segmentation

    In terms of psychographic segmentation, we don't discriminate because not everybody can afford
    coffee. We provided service to those who could not afford it. The area is crowded, but we, the
    entrepreneurs, are aware that not everyone in our community has the financial means to buy food and
    beverages. As a result, we, the entrepreneurs, will provide free food and beverages to those who cannot
    afford it.

    3. Geographic Segmentation

    Our store is located at Brgy 399 Nicanor Reyes Street Sampaloc Manila, which is known for a lot of
    businesses opening there such as food stalls, fast food chains including Mcdonalds and KFC, so we, the
    entrepreneurs, are aware that the main thing here is food and mini shops, and the pricing ranges are
    very low compared to other shops with a high price. Nicanor is also near at the transportaion hub where
    taget customers pass through the area.

    4. Behavioral Segmentation

    As holidays are approaching we decorate our shop with fall flowers and leaves on the tables, tiny gourds
    and mini pumpkins by the register, and new menu board signs in autumn colors (depending on the
    season). Participate in the decorating process for your imaginative staff. Any seasonal décor
    demonstrates that our shop is friendly and welcoming, but we don't go overboard. Too many fake spider
    webs or scarecrows can be irritating and cheesy. People choose to buy things for themselves to fulfill
    their needs or wants during the Christmas holidays because they have money provided to them by their
    parents, relatives, friends, or subordinates. We will take advantage of such opportunities as a business
    entreprenuer.

    Target Market Segmentation Strategy

    Marketing strategy is carrying out targeting, and positioning. Using a thorough understanding of the
    competition to make business decisions and target the right consumer segments. kutaw Cafe has
    established a Differentiation strategy, which aims to deliver products or services that are superior to
    those offered by rivals and are highly regarded by consumers. The strategy of the company is to gain a
    competitive advantage by delivering enhanced goods or services at the same or better demand.

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