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    Mba 506

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    Razwan Islam
    The document discusses various pricing strategies and concepts, including: 1) It describes different pricing methods such as markup pricing, target return pricing, perceived value pricing, and auction pricing. 2) It discusses factors to consider when selecting a final price such as brand quality, impact on competitors, pricing policies, and gain/risk-sharing. 3) It covers ways for companies to adapt prices including geographic pricing, price discounts, promotional pricing, and how to deal with price increases or decreases in response to competitors.

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    Download as PDF, TXT or read online from Scribd

    Mba 506

    Uploaded by

    Razwan Islam
    23 views35 pages
    The document discusses various pricing strategies and concepts, including: 1) It describes different pricing methods such as markup pricing, target return pricing, perceived value pricing, and auction pricing. 2) It discusses factors to consider when selecting a final price such as brand quality, impact on competitors, pricing policies, and gain/risk-sharing. 3) It covers ways for companies to adapt prices including geographic pricing, price discounts, promotional pricing, and how to deal with price increases or decreases in response to competitors.

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    MKT506

    Original Title

    MBA 506

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    The document discusses various pricing strategies and concepts, including: 1) It describes different pricing methods such as markup pricing, target return pricing, perceived value pricing, and auction pricing. 2) It discusses factors to consider when selecting a final price such as brand quality, impact on competitors, pricing policies, and gain/risk-sharing. 3) It covers ways for companies to adapt prices including geographic pricing, price discounts, promotional pricing, and how to deal with price increases or decreases in response to competitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views35 pages

    Mba 506

    Uploaded by

    Razwan Islam
    The document discusses various pricing strategies and concepts, including: 1) It describes different pricing methods such as markup pricing, target return pricing, perceived value pricing, and auction pricing. 2) It discusses factors to consider when selecting a final price such as brand quality, impact on competitors, pricing policies, and gain/risk-sharing. 3) It covers ways for companies to adapt prices including geographic pricing, price discounts, promotional pricing, and how to deal with price increases or decreases in response to competitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 35

    Name: Md Razwanul Islam

    ID: 1910664
    Developing Pricing
    Strategies and Programs
    Marketing Mix
    Pricing

    Forms

    Price Components

    Functions
    Changing Price Environment

    Buyers
    I’ll pay Instant Price
    $235.00 Comparisons

    Get Products Free

    Name Your Own Price


    Changing Price Environment
    $29.99 $19.99 $24.99
    Sellers

    Selective Pricing

    Monitor Customers Negotiate Prices


    How Companies Price

    Product-line Managers
    (w/guidance)

    Small Business Owner Pricing Department


    Name: Mohaimenul Islam Anik
    ID: 1910669
    Consumer Psychology and Pricing
    Setting the Price

    Pricing Determine Estimate


    Objective Demand Costs

    Select Final Price Competitor


    Price Method Analysis
    Selecting the Pricing Objective

    Maximum Maximum Maximum Product-


    Other
    Survival Current Market Market Quality
    Objectives
    Profit Share Skimming Leadership
    Determining Demand

    • Price sensitivity
    • Estimating demand curves
    • Price Elasticity of Demand
    Inelastic and Elastic Demand
    Estimating Costs

    Demand Price Ceiling


    Price

    Profit Price Floor

    Costs
    Name: Rifat Ali Sarkar
    ID: 1910669
    Types of costs
    Costs at Varying Levels of Production
    Experience Curve
    (Learning Curve)

    • The Decline in the average cost


    with accumulated production
    experience is called the experience
    curve or learning curve.
    Target Costing

    • Market research the action or activity


    of gathering information about
    consumers' needs and preferences
    • Design engineers A design engineer
    is a person who may be involved in any
    of various engineering disciplines
    including civil, mechanical, electrical,
    chemical, textiles, manufacturing,
    systems, building.
    Analyzing Competitors’ Offers

    • Consider the closest competitors price.


    • Decide whether to change more, same
    or less then the competitor.
    • Be aware that competitors can change
    their price in reaction to the price set by
    the firm.
    Name: Mohaimenul Islam Anik
    ID: 1910669
    What is price?
    Price is the value that is put to a product or service
    Price is the value that is put to a product or service
    Pricing Method

    • Pricing method is the route taken by the firm in fixing the price
    • Strategy must be appropriate for achieving the desired pricing objectives.
    Type of Pricing Method
    • Markup
    • Target-return
    • Perceived-Value
    • Value
    • Going-rate
    • Auction-type
    Markup Pricing
    • The selling price is Fixed by Adding markup or margin to it’s Cost
    • Used By: Distributers , Marketing Firms etc.
    • Slower turnover of the Product and Larger Margin

    𝑢𝑛𝑖𝑡 𝑐𝑜𝑠𝑡
    Markup 𝑝𝑟𝑖𝑐𝑒 =
    1 − 𝐷𝑒𝑠𝑖𝑟𝑒𝑑 𝑟𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝑠𝑎𝑙𝑒𝑠
    Target Return Pricing

    • Market Leader and Monopolists uses this pricing strategy.


    • It uses for fixing the profit Margin
    • The Profit Margin is fixed by Considering the ROI
    Target Return Pricing
    1. The Target price is set on the basis of a target
    rate of return on the investment.
    2. Form the graph,
    ➢ 50 sales in volume is required for the firm target
    their target profit which is around 600-800
    thousands dollar.
    ➢ 2. To reach break-even point when they need to sell
    30 volume of units
    Name: Nusrat Jahan Nishat
    ID: 1910667
    Value Pricing

    • Right combination of quality


    • Good service at a fair price
    Going-Rate Pricing

    • Follow the Leader


    • Commodities
    Auction Pricing

    • English auction
    • Dutch auction
    • Sealed-bid auction
    Selecting the Final Price

    • Brand Quality
    • Impact on others
    • Pricing Policies
    • Gain-and-risk-sharing
    Adapting the Price

    • Geographic Pricing
    • Price Discount and Allowance
    • Differentiated
    • Promotional Pricing
    Dealing with Price Changes

    • Raising Prices
    • Cutting Prices
    • Competitor Moves
    Thank You

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