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1
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____________________is a complex process that requires a well designed and executed B2B sales
strategy in order to succeed. It follows a distinct process and uses a wide range of sales
techniques for various buyer personas and selling situations.

Select one:
a.
none of the above

b.
B2B selling

c.
B2b marketing

d.
B2B sales
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Your answer is correct.
The correct answer is: B2B selling

Question 2
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B2B marketing involves building valuable relationships to guarantee lasting customers -- an
important goal for any company, whether a mega retail corporation or a smaller family-owned
one.
Select one:
True 
False
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The correct answer is 'True'.

Question 3
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I refers to a sales model or a category of selling wherein a business sells its products or services
to another business.

Select one:
a.
B2B sales

b.
Personal selling

c.
Direct selling

d.
B2B marketing
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Your answer is correct.
The correct answer is: B2B sales

Question 4
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These are agreed-upon metrics used in assessing a sales organization’s performance in different
areas such as profitability, sustainability, efficiency. They are also used to discover trends and to
evaluate the productivity and performance of individual sellers.

KPIs
Answer: 
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The correct answer is: Key Performance Indicators

Question 5
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____________________is a complex process that requires a well designed and executed B2B sales
strategy in order to succeed. It follows a distinct process and uses a wide range of sales
techniques for various buyer personas and selling situations.

Select one:
a.
none of the above

b.
B2B sales

c.
B2B selling

d.
B2b marketing
Feedback
Your answer is correct.
The correct answer is: B2B selling

Question 6
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When selling to consumers, there is an emotional component involved. Individuals are drawn to
products because of how they make them feel.

Select one:
True
False 
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The correct answer is 'False'.

Question 7
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approach
The B2B sales Answer  involves several factors, including seller competency,
sales process effectively, product fit, available alternatives, and the buyer’s purchasing capability
and willingness to adopt.

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The correct answer is: approach

Question 8
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B2B marketing is largely employed by companies that make products that consumers have no
practical use for.

Select one:
True 
False
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The correct answer is 'True'.

Question 9
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It is fast becoming the best way to learn more about your prospect or customer.
artificial intelligence
Answer: 
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The correct answer is: artificial intelligence

Question 10
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In contrast to the B2B sales process which focuses on the seller’s perspective, the B2B
funnel
salesAnswer  corresponds to the buyer’s journey.
 Feedback
The correct answer is: funnel

Question 11
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B2B sales representatives are responsible for the following activities except for: 

Select one:
a.
developing a product or service

b.
setting meetings

c.
making and answering sales calls

d.
managing sales emails
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Your answer is correct.
The correct answer is: developing a product or service

Question 12
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The sales funnel often serves as a visualization of a prospect’s proximity to or likelihood of
making a purchase by identifying the cognitive or emotional phases the prospect undergoes in
the buying process.  

Select one:
 True 
False
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The correct answer is 'True'.

Question 13
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The exact number and names of stages in your sales process will depend on the following your
industry, company, and sales organization, but the B2B sales process is typically a five- to eight-
stage sales cycle.

Select one:
a.
industry

b.
company

c.
sales organization

d.
all of the above
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Your answer is correct.
The correct answer is: all of the above

Question 14
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 Flag question

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B2B marketing success  comes from broadcasting a product over radio or television.

Select one:
True
False 
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The correct answer is 'False'.

Question 15
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While consumers choose products based not only on price but on popularity, status, and other
emotional triggers, B2B buyers make decisions on  profit potential alone.

Select one:
True 
False
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The correct answer is 'False'.

Question 16
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 Question text
Businesses are usually more concerned with consumers than cost, value, and revenue potential.

Select one:
True
False 
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The correct answer is 'False'.

Question 17
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Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of
one company’s product or service to consumer.

Select one:
True
False 
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The correct answer is 'False'.

Question 18
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Common B2B sales KPIs include:

Select one:
a.
Quota attainment rate

b.
Average deal size

c.
Sales velocity

d.
all of the above
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Your answer is incorrect.
The correct answer is: all of the above

Question 19
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B2B marketing techniques rely on the same basic principles as consumer marketing, but are
executed in a unique way.

Select one:
True 
False
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The correct answer is 'True'.

Question 20
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Many B2B marketers are able to focus on very niche industries which reflect specialized needs.
While this can make marketing a bit more straightforward, it also requires a high level of
knowledge outside of marketing specialists.

Select one:
True 
False