Pricing Strat Quiz
Pricing Strat Quiz
Pricing Strat Quiz
org/student_take_quiz_assignment/start/26100234
End of quiz
You are at the end; press Finished to complete and grade the quiz.
You can review your answers below and click Edit if you want to change any.
Finished
Question 1
In a consumer response survey that we conducted between two popular buffet restaurants, we learned the four most
valuable brand attributes in the restaurant business, they are: restaurant’s name, ambiance, menu or food selection,
and price.
Based on the computation of the scores, the following are the part-worth utility for each attribute.
Determine the customer utility and rank for each of the combination.
Response: Combination 1 Asian Flavors Food Feast Relaxing ambiance Diverse menu P1600 => 16.9 Rank 1
Response: Combination 2 China Express Buffet Relaxing ambiance Diverse menu P 1200 => 16.8 Rank 2
Response: Combination 3 Asian Flavors Food Feast Vibrant environment Diverse menu P 1200 => 15.8 Rank 4
Response: Combination 4 China Express Buffet Vibrant environment Diverse menu P1600 => 14.9 Rank 6
Response: Combination 5 Asian Flavors Food Feast Relaxing ambiance Limited menu P 1200 => 16.4 Rank 3
Response: Combination 6 China Express Buffet Relaxing ambiance Limited menu P1600 => 15.5 Rank 5
https://dlsud.edu20.org/student_take_quiz_assignment/start/26100234 1/3
10/12/21, 3:12 PM B-BMKD317 MKA33 1st Sem ( 2021-2022 ) - https://dlsud.edu20.org/student_take_quiz_assignment/start/26100234
Response: Combination 7 Asian Flavors Food Feast Vibrant environment Limited menu P1600 => 14.5 Rank 7
Response: Combination 8 China Express Buffet Vibrant environment Limited menu P 1200 => 14.4 Rank 8
https://dlsud.edu20.org/student_take_quiz_assignment/start/26100234 2/3
10/12/21, 3:12 PM B-BMKD317 MKA33 1st Sem ( 2021-2022 ) - https://dlsud.edu20.org/student_take_quiz_assignment/start/26100234
https://dlsud.edu20.org/student_take_quiz_assignment/start/26100234 3/3
Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.
Alternative Proxies: