Extension Approaches-Extension Is Very Concentrated and Geared Toward A Single
Extension Approaches-Extension Is Very Concentrated and Geared Toward A Single
5. Mass Media Methods - To enlighten the public, mass extension methods employ the
utilization of mass media, such as radio, posters, theatre, television, newspapers, films,
and slide shows. The primary purpose of mass media is to raise awareness, (Tengnäs,
1994).
Advantages of mass extension methods:
• These approaches can improve the effect of extension personnel by allowing for the
quick dissemination of knowledge.
• Many individuals can be reached in a short period of time, especially in distant regions.
References:
Abibatu,K.(2016). Extension Approaches. Retrieve from:
https://meas.illinois.edu/wp-content/uploads/2016/03/Kromah-Abibatu-2016-
Extension-Approaches-in-Agricultural-Extension.pdf
Wilson and Gallup (1955). Extension teaching methods and other factors that influence
adoption of agricultural and home economic purposes. Retrieve from:
https://mospace.umsystem.edu/xmlui/bitstream/handle/10355/50569/ec495-
1955.pdf?sequence=1&isAllowed=y